🌿Fern CRM Office Hours starts in 1 hour Bring all your questions, ideas, and tech problems and let's solve them! Same Fern channel, same Fern place...

Here at 🌿Fern HQ, we're gearing up for a cozy Q4. No launches, no holiday hype, no Q4 push to the finish line. This year has been A LOT. On every level. We're choosing to slow down & take care of our team, our community, and our systems so we end the year with more energy, health, and happiness.

THURSDAY'S Office Hours for 🌿Fern CRM will be one hour later than usual (this week only.) I apologize for the last minute schedule change! If you're a CRM user who needs help and can't make the new time, please get in touch. I'll make sure you get the support you need.

Here at Fern, we practice "Buy Nothing Day" instead of Black Friday. And let me tell you, it takes SO MUCH STRESS off everyone involved! If you're feeling burnt out, overwhelmed, or just tired of 2025 ~ PLEASE give yourself permission to skip that whole week of sales pressure.

We had TEN (10) earthquakes in 2 days this week. Only 2 were big enough to rattle things off the walls, but this is not normal for the SF Bay Area. Please make sure you've got your 72-hour-plan locked in and fully stocked! 🥫💧🔋📻 (This IS a drill but the next one might not be.)

Yes, Fern HQ did feel that 4.6 earthquake coming from Berkeley down the road... It was just a little jiggle, but I've been seeing an uptick in earthquakes lately that has me thinking we'll finally get the big one we're long overdue for. (It's a cycle, and mother nature is late this time.)

I'm so relieved for our 🌿Fern CRM customers who switched from Kajabi & locked in one low price that will never be raised. Kajabi's price increase is bonkers. And taking an extra 5% of every sale, ON TOP OF what Stripe keeps? When people are already paying $200-500/month??? #StopPredatorySaaS!!

How can mindfulness help manage the overwhelming stress and anxiety of modern life? Read more 👉 https://lttr.ai/AiyqE #Mindfulness #StressReduction #Overthinkers

🌿Fern CRM Office Hours starts in 2 hours & 🌲Grassroots Coworking in 5 hours! Coworking today will be focused on making our home pages more accessible and trustworthy by optimizing the design elements. (But there's still time to work on last week's task of optimizing your home page hook!)

🌿Fern CRM office hours start in a few minutes! Bring your questions about tech, strategy, automations, client onboarding, customer experience, or anything else biz related and let's get shit done! (Meanwhile, we're putting together new Help Doc articles for those who want to quit Kit & save $$.)

We also believe a better world is possible! When ethical businesses who actually care about their customers, society, and the planet outgrow the "few companies" the power shifts. Take the power back by supporting do-good businesses! And keep using ethical apps like @bsky.app and @surf.social

Read the whole thread!

Coworking starts in 30 mins and this week we're 100% focused on your home page hook! Make sure you grab people's attention right away with something that's easy to remember, refer, and keeps them on the page to learn more. (Fern's new hook + home page will be revealed at the end of Sept!)

If you're wondering why we've been so quiet over here, it's because we're overhauling both (CX & CRM) home pages... With all new messaging based on whole DAYS of market research & social listening... While rebuilding the design from scratch in Fern CRM (because Fern CX was never migrated!)

I will say this another 100 times & after that y'all are on your own. DO NOT USE SUBSTACK!! It's a predatory company that's using your efforts & content to steal your audience & revenue. Once you get hooked on it, you CAN'T LEAVE and take your list with you! It's NOT the same as any other tool.

Trump Says Cracker Barrel Should Go Back to Old Logo politicalwire.com/2025/08/26/t...

*breathe in* I am not a dumpster fire. *breathe out* I am a dumpster phoenix.

There are lots of people who just want to know how to improve engagement in their workshops. If you want to hold people’s attention better, get more responses when you ask questions, & keep the energy higher in your sessions *and that’s all you want* here are my top three tips: 1/10

AMEN!

🌿Fern Talk Friday ~ Here at Fern, we're not moving onto the next big news story. We're not moving on from the fires in L.A. We're not moving on from the horrors in Palestine. We're not moving on from the war in Ukraine. 👇

🌿Fern CRM Office Hours starts in 3 hours! Join us if you want to use your CRM to turn casual buyers into raving fans and repeat buyers. And/or get any of your tech stack questions answered. (Did you know 🌿Fern CRM can save you hundreds on your tech bills each month??? Ask me how!)

Recorded last year when conversions were down, but I've heard so many biz owners say THIS year has been the hardest in the past DECADE for leads/sales. Sharing again to help ethical business owners thrive! Read or listen here: https://blog.ferncx.com/need-new-leads-when-sales-drop/?sky=podcast_ep01

A biz bestie told me I looked the happiest she'd ever seen when I was talking about getting ready for Pirate weekend at the local Ren Faire. (During the networking part of yesterday's coworking sesh...) And this is someone who has seen me talk about One Piece, so that's a LOT! 🤣🏴‍☠️

My favorite quote from Sarah's live SEO session today ~ "Plastic recycling is a scam..." HELL YES! Putting plastic into a recycling bin does NOT stop it from going to the landfill, clogging a river in a poor country, or sinking to the bottom of the ocean. It's a SCAM. Stop buying plastic.

Nothing beats the feeling of boosting sales without boosting traffic!!! 🎊🎊🎊🥳 We’ve optimized client CX's that ⬆️ webinar sales, ⬆️ sales from the SLO to the signature offer, tripled referrals, & doubled profit margins. And ALL of them started with a new Thank You page. Who wants to be next?

Our weekly 🌿Grassroots co-working session starts in 10 minutes!! This week we're: 📊 filling out the ROI Tracker ✅ hitting publish on the SEO piece 👋 and starting a month of social media strategy & content to reach best-fit buyers See you there!

I thought the zombie apocalypse was going to be so cool and we'd all band together to survive and scavenge for food instead of going to work each day... But instead, the MAGAts are the zombies and we still have to show up for work while enduring the apocalypse. Not fair!! 🧟‍♀️🧟

Because life is tough these days, I'm going to post delightful animal videos every time I'm tempted to repost horrific news headlines. Because what's happening right now IS really important, but you probably already see those same posts in your feed. And you deserve moments of joy like this:

"Continue to be delighted" is exactly what we strive for. I absolutely LOVE that it suits you so perfectly, Sarah! 🥳🎊 🌿Fern CRM makes it fun to use your business tools AND we plant a tree for each member every month. 🌲🌲🌲 Watch your forest grow alongside your bank account!

2 absolute MUST READ posts if you plan to run a November/Dec launch (Black Friday or holiday gift sales or anything like that) ~ 5 Things Your Black Friday Funnel Needs If You Want Buyers To Come Back ~ blog.ferncx.com/5-things-you... 5 Elements Of An Amazing CX ~ blog.ferncx.com/elements-of-...

In case it isn't loudly obvious, here's your reminder 👇

How cool is this??? 🤩

Best way to wrap up your week! Definitely turn the volume up for Dakota, the honorable mention... 🐈

Today in "things you can DIY or outsource to turn casual buyers into raving fans who buy everything you sell & refer everyone they know," we're handing you a roadmap of EXACTLY what to focus on first for the biggest ROI. blog.ferncx.com/elements-of-an-amazing-cx/ #EthicalMarketing #SmallBusiness

No-context quote from tomorrow's blog post that has also come up in 2 different (unrelated) conversations today: "Copying what other businesses have done makes it harder to delight and makes you easier to ignore." Follow your own path and focus on impact first. The income will follow!

If you want to turn casual buyers into brand champions who buy everything you sell & refer everyone they know ~ start by reading OR listening to this 6-minute episode here: https://blog.ferncx.com/the-moment-that-boost-retention-rates/ Then, pop back tomorrow for 5 ways to put it into action! #CX

No shade to apple users, especially those who are now committing to quit apple products when it's time to replace their current gear... But I'm looking forward to Apple moving its manufacturing to the US and iPhones becoming even more ridiculously expensive so everyone switches to something else.

Engagement is something we earn. And it comes a lot more naturally when we invite them into a world where they feel like our EQUALS, rather than our audience. Enter: Worldbuilding. I've got tons of resources, and options for next steps. Let me know your thoughts and I'll continue from there. 😉

This woman is delightful, brilliant, and an absolute joy to work with! Highly recommend!

(Paraphrased) quote from today's 🌿Fern CRM Office Hours: I'm on a mission to simplify things as much as possible and I wouldn't be able to do that without Fern CRM. Of all the tools I've used before (and there's been many!) Fern is the only one that made it possible. (And I enjoy using it!) 🥳🥰💚💚💚

Nearly 90% of all ICE detention centers are privately owned by FOR PROFIT companies. (As of July 2023 AND July 2025... aka nothing's changed, there's just more beds now.) In case you thought this was anything other than another way to make the rich richer and keep the poor imprisoned.

We love seeing our CRM customers succeed without tech stress! Definitely check out Amber's new store: workshopsasworldbuilding.com/products-list #EthicalBusiness #ActivistBusiness #ProfitsForGood

THIS IS A FEATURE OF AI, NOT A BUG. Keep shouting it from every rooftop until everyone understands this!

Sooooo, which level of the apocalypse does this signal? Coz this was NOT on my 2025 bingo card...

This sounds AMAZING!! And much needed. Thank you for collecting, curating, and publishing this, Kelly!

This week at 🌿Fern HQ ~ 🌿Fern CRM Office Hours TUES 11am PT/2pm ET ~ Get all your tech & strategy q's answered! 💚Grassroots Coworking Sesh TUES 2pm PT/5pm ET ~ write & publish your sales-generating SEO piece! This is a catch-up week for Prep Steps in the Grassroots community, so no new prompts.

I am beyond excited to share this with you, an absolutely WORLD CHANGING tool for ethical business owners, nonprofits, & anyone who hosts workshops, gatherings, group programs, etc. It feels like playing a game but you get insanely valuable insights into why your last group sesh fell flat.

If you're putting the final touches on your end-of-year funnels, make sure to give some love to these 5 key touchpoints! Or, if you're too EXHAUSTED after building the sales assets, we can help! (Next week's blog post covers exactly that but you can DM us anytime.) blog.ferncx.com/5-things-you...

TODAY at 🌿Fern HQ ~ Grassroots Coworking Sesh to work on the SEO prep step together. 2pm PT/5pm ET Fern CRM Office Hours (Thursday's call on a Tuesday this week) 3pm PT/6pm ET Talk about supporting your business from lead gen to customer experience!