💶🥩𝗘𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝗽𝗮𝘆𝘀 𝗺𝗼𝗿𝗲 𝗳𝗼𝗿 𝗺𝗲𝗮𝘁—𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗼𝗿 𝗻𝗼𝘁. A new study finds that willingness to pay more for meat—in order to take the high environmental costs into account—is highest among #GenZ and lowest among #Boomers: www.iwkoeln.de/studien/adri... 👇🧵

🥗True Cost Accounting is more appealing to those already eating a more healthy and sustainable diet—so how can we convince those who would benefit most? A new study looks at consumer attitudes to TCA and the findings underline an important challenge. Read on to find out 🧵👇

Our latest publication for the PLAN'EAT project is now online! “Food Impact Map: Synthesis report on food impact pathways” summarizes some health, environmental, & social sustainability challenges associated with European diets and provides recommendations for healthier & more sustainable diets. 🧵👇

📢Our latest publication with @nordregio.bsky.social for the PLAN'EAT project has just gone online! Based on True Cost Accounting (TCA) analysis of high-impact foods, this policy brief gives recommendations for effective measures to support the transition towards sustainable and healthy diets.

🤔🍝What is the true cost of my dinner? This third True Cost Accounting (TCA) explainer video, created as part of the PLAN'EAT project, breaks down the true cost of spaghetti bolognese using TCA.

🤔How is True Cost Accounting done? This second True Cost Accounting (TCA) explainer video, created as part of the PLAN'EAT project, dives into the four steps of TCA. 🧵👇

🤔What is True Cost Accounting? In this first TCA explainer video, created as part of the PLAN'EAT project, we go back to basics.

🚨 EPHA project PLAN’EAT publishes first key findings! #FoodSystems and dietary shifts could dramatically reduce disease burden and environmental damage in Europe. 📰 Read more: epha.org/whats-on-you... @truecostaccounting.bsky.social @erikmathijs.bsky.social

🤔How should we be doing True Cost Accounting in 2025? This op-ed from Food Tank reflects on the @tcaaccelerator.bsky.social Global Summit and thinks about what's important for True Cost Accouting moving forward: foodtank.com/news/2025/05... Read the thread for highlights🧵👇

📢 New publication out now! “True Cost Accounting Methodologies and Databases for Agri-food Businesses and Products” Our first interim report for the TCA Roadmap project is live 🧵👇

🗺️What’s the way forward for True Cost Accounting (TCA)? Read the thread for highlights from TMG’s first expert workshop for the TCA Roadmap with 15 TCA practitioners. What did the experts have to say? 🧵👇

⏰“GDP is fake news.” It’s time for a more accurate picture of growth & progress. Our Managing Director @alexandermueller.bsky.social gave opening remarks at the True Cost Accounting Global Summit in April. Watch his speech here: www.youtube.com/watch?v=H-F4... Highlights below 🧵👇

🤔 What are the true costs of chocolate and kebabs? That’s what young people explored at #JugendPolitikTage 2025 in an interactive workshop led by TMG’s Research Associate Carmen Steinmetz. 🧵👇

🥙🍫💶 What does our food really cost? That was the question we brought to 16-25 year olds at #JugendPolitikTage 2025, where young people from across Germany came together to debate key political issues of our time. 🧵👇

📣Calling all #TrueCostAccounting researchers and experts! TMG is mapping existing TCA methods & databases in the #agrifood sector. We’re conducting a survey to better understand the tools, methods & databases that have been developed & utilized in the field. 1/

At our #BIOFACH session on “Managing and Financing Sustainable Transformation,” we explored how two innovative financial approaches, #SEBIT and #NatureEquity, can help steer investments into more sustainable business models.

🍽️ 🌱 𝗪𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗶𝗲𝘁𝗮𝗿𝘆 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀 𝗽𝗹𝗮𝘆 𝗶𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆? 🌱 🍽️ Our BIOFACH session on Wednesday, “𝗧𝗿𝘂𝗲 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗙𝗼𝗼𝗱: 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗗𝗶𝗲𝘁𝗮𝗿𝘆 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀,” was a great success! Read on for some key takeaways ⬇️

It's no secret that what we eat impacts our health, but the social & environmental impacts are huge too. As Ruchi Triparthi points out, factory farms negatively affect not only local ecosystems but also workers and the communities that live near them. We need #FoodSystemTransformation for all 🙌

Come join our next session at #Biofach2025 tomorrow! TMG's Olivia Riemer will moderate a panel discussion on the true costs and benefits of sustainable business. Check out our LinkedIn post for more details (and give us a follow there too!): www.linkedin.com/posts/true-c...

Who's at #Biofach2025? Our session this morning had great attendance! Dr. Amelie Michalke (Co-Founder, PATOS) shared research on the true costs of diets, and TMG's Gültaç Çinar presented a framework for implementing #TrueCostAccounting (TCA) into sustainable dietary guidelines 🌱🌾