🔥HOT NEWS🔥 The AMSR has reached over 200,000 (TWO HUNDRED THOUSAND) scanned pages in its #Archive from Post -WW2 (although you will find some prior to that 🙂). Thank you to all the amazing volunteers & supporters that made this possible. To discover more 👉https://www.amsr.org.uk#Archive AMSR Making History

School summer holidays coming into view. Planning A-Level teaching in #ModernHistory, #Sociology, #Politics & #MediaStudies. Visit AMSR is FREE digital #Archive ➡️ https://ow.ly/kLZx50YR0CV#ModernHistory#Sociology#Politics#MediaStudies#Archivelp your students develop their critical thinking skills by exploring the #Archive.

The mental health of children and young people is very much in the news. The AMSR holds an extensive report by the ONS covering different disorders in 5 to 16 year olds. View report ➡️ https://ow.ly/L49950YQYQc If you are #studying in this field it is well worth a look #MentalHealthResearch

More & more people seem to be turning to the apparent magic potion offered by #weightloss drugs.🤔 A #MORI survey from 2001, now available in the AMSR asked the public about weight & dieting. Survey Link👉: https://ow.ly/LakE50YQYva#weightloss#MORIWhat are your views on weight loss drugs? AMSR Making History

AA Level exams approaching fast. Good luck to all students and their teachers. AMSR is an excellent FREE resource for teaching #ModernHistory, #Sociology, #Politics, #EPQs & #MediaStudies –curriculum-linked, curated material & lesson ideas-plan next year’s teaching 👉 https://ow.ly/fiIV50YNkJb

Oil price headline is back in the news! In 1992 a #MORI survey: UK backs renewables 66%, US 72%. Read more 👉 https://ow.ly/z7zf50YQY02#MORI #EnergyResearch #RenewableEnergy #EnergySurvey AMSR Making History

Calling #marketresearch industry 🗣️📢 AMSR needs your support. Already collected, scanned & made available (FREE Online) over 11,000 items (185k+ pages) from World of #Research & adding more daily. #Archives exist to keep things safe but not secret. 👉 https://www.amsr.org.uk/support-for-the-amsr/

Did you catch Rory McIlroy's Masters win? Golf ranked 6th in AB viewers in 1990! Bowls made top 10 😁 #GolfHistory #SportsSponsorship https://ow.ly/tSic50YKMXb#GolfHistory#SportsSponsorshipAMSR Making HIstory

Big Data -is it Humongous Data?😆 Some clients believed that a massive number of interviews was needed to achieve accuracy. In a 1959 #survey on #attitudes to the re-nationalisation of #steel, client asked for a 1M interviews - 248,000 were actually completed Click 👉https://ow.ly/i0M150YEOss

⚽ #Football: How are female fans driving #PremierLeague growth? According to #TGI data, 60% of growth in TV viewing comes from women. More women are attending live matches too, contributing to a noticeable shift in overall profile of match-goers. 👉https://ow.ly/KbpR50YEO30#Football#PremierLeague#TGIMSR Making History

Christmas ends when Easter Eggs appear early! Check the #Archive's #research on chocolate egg gender bias 🐰 https://ow.ly/fhVI50YzPH6#Archive#research Happy Easter! AMSR Making HIstory #insights #marketresearch #history #easter #chocolate #mrx

If you’ve ever wondered what is AMSR (or even if you haven’t 😀) may we offer you a tasting menu? Our publication ‘How we’ve changed’ does exactly what it says. Serves up 12 deliciously readable #essays on subjects from food to happiness. Buy the book or download FREE: 👉 https://ow.ly/TSHR50YzGqh#essays

The Rip van Winkle effect! 😱 In 2000, UK voters named hidden taxes & fuel tax as worst govt decisions. How similar are they to 2026? Read more 👉 https://ow.ly/IYnZ50YzEON AMSR Making History

What Next for shoes👞👠? So farewell #RussellandBromley–taken into administration and picked up by mega-retailer Next. Looks like it held its upmarket profile but its customers just got older! How many other #retailers could fall into this trap? Read 👉 https://ow.ly/RU4850YxLPK#RussellandBromley–taken#retailersMSR Making History

Shoplifting's social acceptability? 44% think worse of offenders. Has public opinion changed? 👉 https://amsr.contentdm.oclc.org/digital/collection/NOP_Reports/id/2822/rec/6 AMSR Making History #PublicOpinion #SocialIssues #CrimeAndPunishment #insights

🎶 Calling all music lovers! 🎶 Dive into the #Archive, where serious #insights meet nostalgic treasures. Discover gems here: RADiO piece ➡️ https://ow.ly/M2Gf50YqA9M Book Review ➡️ https://ow.ly/UNRf50YqAaC#Archive#insightsAMSR Making History #researcher #music #archive

Think this weather ☔ is bad! In 1987: ➡️ 40% of workers had difficulty getting to work ➡️ 18% had frozen/burst pipes ➡️ 8% fell over in snow ➡️ 41% faced #school closures! All this and more is available for FREE in the #archive 👉 https://ow.ly/2FTm50YogcH#school#archive How is the weather affecting you today?

Today is International Women's Day. Judith Rose (Staig) reveals #women's ongoing fight for #equality of treatment, of opportunity and of #safety and security, but it is also possible to see signs of improvement’. Read more 👉 https://ow.ly/soRb50YqAeJ#women#equality#safety#InternationalWomensDay AMSR Making History

Who uses AMSR? 🤔 #teachers, #pupils, #university students, #academics, #advertisingagency, and #Government departments find valuable research. Explore the #Archive! Visit us 👉https://ow.ly/KSqi50YmGvf#teachers#pupils#university#academics#advertisingagency#Government#ArchiveMaking History

“When facts change I change my mind” – J.M.Keynes. In 1997 MORI were measuring #brandequity with a combination of ‘familiarity’&‘favourability’. Report states: M&S & PostOffice vie for top poition as best known & most favourably regarded businesses. My, how times change!! 👉 https://ow.ly/Xh4750YmHcv

From the 60s to the 80s Terence Conran was everywhere in retail and fine dining. But, as data from #Kantar’s TGI in the #Archive shows, decline had set into #Habitat from the 80s onwards. Can Habitat keep changing with the times? Story link 👉https://ow.ly/I4Yu50YofES#Kantar’s#Archive#HabitatMSR Making History

A Career in Market Research/Insights? hmmmm.....🤔 If you are considering applying for a job in #marketresearch/#insights or you have recently joined the industry you could do yourself a favour by reading ⭐Post war developments in Market Research⭐. Download FREE pdf copy 👉 https://ow.ly/mzFC50YmG4e#marketresearch/

Drones constantly in news-taking part in warfare to helping police catch mobile phone thieves. 1st mention found in #AMSR in 2014, TNS Connected Life survey, reporting on #telecoms Cos experimenting with #satellites & #drones to provide connection in remote areas ➡️ https://ow.ly/Jtka50YmE3j

Times really have changed❗ AMSR has some brilliant 1983 #socialstats — from brushing #habits to early computer use ✔️ Half of UK #toothpaste users brushed 2 a day ✔️ 7–14 weekly #computer use: boys 10%, girls 6% Read it 👉https://ow.ly/ayZx50Yio9N#socialstats#habits#toothpaste#computer today’s equivalent? Let us know AMSR Making History

Rising from the ashes!🤔 Topshop is back! 🔥 After vanishing from the high street, it’s popping up in #JohnLewis. The AMSR Geoff Wickens, dives into the fall + rise ➡️ https://ow.ly/U7h050YilIk#JohnLewis #Topshop #MRS #FashionRetail #Insights AMSR Making History

The Winter Olympics ⛷️ are nearly here — and snowboarding 🏂 even inspired survey design! A 2011 ASC paper in the AMSR archive shows how snowboarding was used to make #questionnaires more engaging. Take a look ➡️https://ow.ly/SXAT50Yikj7#questionnaires #SurveyDesign #Insights AMSR MakingHistory

Is the ‘MAMIL’ a new phenomenon?🤔 The MAMIL may be a recently-minted humorous acronym for a certain breed of #cyclist –the ⭐‘Middle-Aged Man In Lycra’⭐ – but evidence from #Kantar’s TGI shows that the species didn’t exist a generation ago. Read story ➡️ https://ow.ly/V1J350YgUG7#cyclist#Kantar’sAMSR Making HIstory

A testimonial from an ex-volunteer of The Archive of Market and Social Research who went on to study and graduated with an MSc Political Sciences from Manchester University. "I highly recommend volunteering for anyone starting on this career path" Visit & learn more click 👉 https://www.amsr.org.uk

Editors Paul Edwards & Phyllis Vangelder The quote is a reminder of the relationship of time past, time present & time future. Inside this issue inc: ✔️ Interview with Jim Whaley, CEO #OvationMR ✔️ Schools usage update from Liz Watts To access & read 👉 https://ow.ly/Wl0u50YeprR#OvationMR #DataInsights #mrx

AMSR often turns up interesting bits & pieces. This one had us falling off our car seats! DRIVE Mag (1975)“The compul¬sory use of headlights during hrs of darkness on all Britain's roads is expec¬ted to be law by mid-Nov & promises a significant road safety benefit” https://ow.ly/3QOx50Y3Zcl #theAA

It’s BeaujolaisNouveau time again.🍷 Apparently it’s still a thing. AMSR has a fascinating review of our changing #wine tastes. CRAM('81) report, most commonly mentioned country of origin - wine drunk @ home-Germany. Who remembers Blue Nun & Black Tower? Own up now! click https://ow.ly/oYi350XtlMw

It’s BeaujolaisNouveau time again.🍷 Apparently it’s still a thing. AMSR has a fascinating review of our changing #wine tastes. CRAM('81) report, most commonly mentioned country of origin - wine drunk @ home-Germany. Who remembers Blue Nun & Black Tower? Own up now! click https://ow.ly/oYi350XtlMw

The AMSR was at #Historyday at the University of London on 4 Nov. It was very well attended by both exhibitors & delegates. Lots of interest in our stand and plenty signing up for our mailing list. If you want to avoid FOMO you can sign up here 👉: https://ow.ly/zfzv50Xpa6x#Historyday AMSR Making History

If I tell you the year is 1973 then you are more likely to guess Liberals. The AMSR builds a bridge to our political past. Whether you are studying #politics or just interested in politics AMSR holds plenty to give you some #historical perspective. ➡️ https://ow.ly/ZAbT50X8zlq#politics#historicalAMSR. Making History

Farewell then Jilly Cooper and thanks for all the fun. Head to the #archive to see how Market Research saved Jilly's job at the #SundayTimes.  https://www.amsr.org.uk/did-market-research-save-jilly-coopers-career/#archive#SundayTimesAMSR Making History #History #Insights #jillycooper #mrx #marketresearch #careers

JohnLewis celebrates 100yrs being ‘never knowingly undersold’.There seemed to be real awareness of their promise-refund diff if bought cheaper elsewhere.JL some criticism not accepting CC & not opening on Mon (Sun opening not allowed till '94). Findings: 👉 https://ow.ly/W7Pg50X46W4 How times changed

Anyone for Guinness? - New Netflix series ‘#TheHouseofGuinness’ premiered on 25 Sep Always keen for a sip (😃) of the black stuff we have peered into the #AMSR-UK to give you a bit of background on the different formats the brand has been drunk. Story ➡️ https://ow.ly/jFmn50X46B9#TheHouseofGuinness’#AMSR-UKMSR Making History

Back to school🏫 AMSR holds an article in #ResearchPlus from 1995-87% of #Secondaryschools had CD-Roms vs only 8% of all UK businesses.Multimedia ‘revolution’ obviously happened in schools before it hit business world.What can we learn today from this? #UKSchools Read: https://ow.ly/etbG50X1p0x

#mrx #insights #history #archive

As we approach AMSR’s 2025 Summer Party on Tuesday 10th June, here’s Professor Patrick Barwise, Chair - AMSR - talking about the archive at last year’s event. AMSR - Making History @massobsarchive.bsky.social @amsruk.bsky.social #mrx #preservinghistory #archive #historicalresearch #education

The #Archive is pleased to be participating in #HistoryDay North event taking place in beautiful #Durham City on Tue 29 Jul (2 wks tday 🙂). Discovering Collections, Discovering History-a great day to come & visit our stand & say hello. FREE to attend. AMSR - Making History #mrx #education

As we approach AMSR’s 2025 Summer Party on Tuesday 10th June, here’s Professor Patrick Barwise, Chair - AMSR - talking about the archive at last year’s event. AMSR - Making History @massobsarchive.bsky.social @amsruk.bsky.social #mrx #preservinghistory #archive #historicalresearch #education

No, this isn't a cheap edition of Blankety Blank😂 Its a virtual coffee morning for volunteers. We share & chat about AMSR. If u have a bit of a thing about #history & know something about #research, then we could use more #volunteers. Please get in touch: www.amsr.org.uk/about-the-am...

#mrx #insights #history #archive

Legislating for social change🤔 Sometimes #legislation is driver for changing #public #opinion; consider seat belts, same sex partnerships, although hanging was abolished 60+yrs ago, opinion still quite divided particularly for certain crimes. Where do you stand on this one? Read: ow.ly/ubC550Vgtww

Legislating for social change🤔 Sometimes #legislation is driver for changing #public #opinion; consider seat belts, same sex partnerships, although hanging was abolished 60+yrs ago, opinion still quite divided particularly for certain crimes. Where do you stand on this one? Read: ow.ly/ubC550Vgtww

The Archive wishes all our supporters, donors, volunteers and followers a very Merry Christmas and a Happy New Year 2025. AMSR - Making History Visit our website 🎄: www.amsr.org.uk #insights #mrx #history @amsruk.bsky.social @marketresearch.bsky.social @theinsightdaily.bsky.social

🔥Latest newsletter, Phyllis Macfarlane describes AMSR’s latest #Schools Project for 2024-25, with its priority focus & what must be studied in the A-Level #Politics #curriculum to building curated collections for #teaching material at schools. Read article 👉 ow.ly/yncu50Ubqme AMSR - Making History