Meg Graham
@megancgraham.bsky.social
š¤ 779
š„ 13
š 15
WSJ reporter covering ads/marketing
They broke up. Then came the brand deals...
www.wsj.com/articles/the...
loading . . .
They Broke Up. Then Came the Brand Deals.
After an unexpected breakup with theĀ boyfriend she won over on ABCās āThe Bachelorā dating show, Rachael Kirkconnell didnāt get mad. She got a brand deal.
https://www.wsj.com/articles/they-broke-up-then-came-the-brand-deals-0f14d586
8 months ago
0
2
0
I-L-L at MSG!
8 months ago
0
2
0
reposted by
Meg Graham
Jordan Novet
8 months ago
was not aware of this practice. interesting
@megancgraham.bsky.social
www.wsj.com/articles/cre...
loading . . .
Creators Insist Coupon Browser Extensions Are Stealing Their Money. Will the Courts Agree?
A number of lawsuits accuse browser extensions like PayPal Honey of swiping affiliate marketersā commissions.
https://www.wsj.com/articles/creators-insist-coupon-browser-extensions-are-stealing-their-money-will-the-courts-agree-60079a1f
1
5
2
Will be chatting AI with Edward Norton at the IAB ALM next week. Let me know if you'll be around!
9 months ago
0
2
0
Marketers prepare to move on from TikTok, but say "there's no substitute"
www.wsj.com/articles/mar...
loading . . .
Marketers Say āThereās No Substituteā for TikTok. Hereās What Theyāll Try Anyway.
Brands lay plans to bring their TikTok voice to vertical-video alternatives, ask followers to join their email lists and even look to TikTok U.K.
https://www.wsj.com/articles/marketers-say-theres-no-substitute-for-tiktok-heres-what-theyll-try-anyway-3a3ec745
9 months ago
0
1
1
NYE ribeyes š„¹
10 months ago
0
3
0
4:25 am
10 months ago
0
0
0
If I have to do this you owe me five bucks
10 months ago
0
1
0
šøšøšø Ad revenue predicted to top $1 trillion this year for the first time
www.wsj.com/articles/ad-...
loading . . .
Ad Revenue Predicted to Top $1 Trillion This Year for the First Time
GroupM projects that global advertising revenue grew faster than expected this year as budgets flocked to major digital players.
https://www.wsj.com/articles/ad-revenue-predicted-to-top-1-trillion-this-year-for-the-first-time-2c9215a5
11 months ago
0
2
0
šØHuge agency world news: Omnicom Group is in advanced talks to acquire Interpublic Group, a deal that would create the worldās largest advertising company
www.wsj.com/articles/adv...
loading . . .
Exclusive | Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry
A deal would create the worldās largest advertising company, with net revenue of more than $20 billion, topping WPPās $15.1 billion.
https://www.wsj.com/articles/advertising-firms-omnicom-and-interpublic-nearing-merger-that-would-reshape-industry-a2dd2286?st=PZh3mK&reflink=article_copyURL_share
11 months ago
0
1
1
IPG has sold Huge to a private equity firm
finance.yahoo.com/news/interpu...
loading . . .
Interpublic Announces Sale of Huge
New York, NY, Dec. 05, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that it has sold the digital company Huge. Huge has been acquired by AEA Investors, a leading global priva...
https://finance.yahoo.com/news/interpublic-announces-sale-huge-160000776.html
11 months ago
0
2
0
Now THATās a meal deal
11 months ago
1
1
0
WSJ Exclusive: Ad holdco IPG buys retail analytics firm Intelligence Node in a deal valued at nearly $100 million
www.wsj.com/articles/int...
loading . . .
Exclusive | Interpublic Group Buys Retail Analytics Company in Deal Valued at Nearly $100 Million
Intelligence Node expands the ad holding companyās commerce and retail media offerings.
https://www.wsj.com/articles/interpublic-group-buys-retail-analytics-company-in-deal-valued-at-nearly-100-million-4817de39?reflink=mobilewebshare_permalink
11 months ago
0
1
0
The ad industry and consumers alike poke fun at brandsā AI commercials, but experts say many consumers donāt know itās AI (or just donāt care)
www.wsj.com/articles/ai-...
loading . . .
AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.
Some people poke fun at AI commercials, but experts say consumers donāt care how they are madeāand advertisers want to show they are capable of using the cost-saving technology.
https://www.wsj.com/articles/ai-ads-can-look-weird-brands-like-coca-cola-are-making-them-anyway-04331697
11 months ago
2
1
0
WSJ Exclusive: Advertising software and services company Mediaocean is buying advertising tech company Innovid for $500 million.
www.wsj.com/articles/med...
loading . . .
Exclusive | Mediaocean Buying Adtech Company Innovid for $500 Million
Mediaocean said it was buying Innovid at a price of $3.15 per share of common stock in a transaction with an enterprise value of approximately $500 million and an equity value of about $525 million.
https://www.wsj.com/articles/mediaocean-buying-adtech-company-innovid-for-500-million-71b20ff4
11 months ago
0
1
0
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn. My
@wsj.com
Q&A:
www.wsj.com/articles/tac...
loading . . .
Taco Bell and KFCās Owner Says AI-Driven Marketing Is Boosting Purchases
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.
https://www.wsj.com/articles/taco-bell-and-kfcs-owner-says-ai-driven-marketing-is-boosting-purchases-ab3a5f36
11 months ago
0
1
0
you reached the end!!
feeds!
log in
