New School of Management research examines how remote working in the Global South transfers economic, physiological and emotional strain to Indian IT workers supporting global firms www.bath.ac.uk/announcement... @uniofbath.bsky.social @uniofbathsom.bsky.social #IT #remoteworking #hybridworking

It doesn't stop at the altar: School of Management research shows that the ‘trophy spouse’ phenomenon persists into #marriage as husbands and wives continue to trade money and status with attractiveness throughout their relationship tinyurl.com/rnp4wdrd @syrda.bsky.social @uniofbathsom.bsky.social

AI may have become too big to fail and - just as they did after the financial crisis of 2008 - taxpayers could be picking up the tab if it collapses. Dr Akhil Bhardwaj explains the looming threat in The Conversation #AI @uniofbathsom.bsky.social @theconversationuk.bsky.social tinyurl.com/vne2bbvy

💡 Why the electric vehicle boom isn’t benefiting everyone equally. As #COP30 spotlights netzero, we ask: will the green transition reinforce old hierarchies, or become truly inclusive and just? #EV #Sustainability #NetZero blogs.bath.ac.uk/business-and...

Carbs trump cardio! New research shows company perks like free meals are more valued by frontline workers such as cashiers or shop assistants than health benefits or gym memberships, and will generate loyalty, better customer service and higher sales tinyurl.com/4ff7perz @uniofbathsom.bsky.social

New labelling showing the cost per wear of an item of clothing could help to tackle fast fashion, shows a study by Dr Lisa Eckmann @uniofbathsom.bsky.social and Cambridge Judge Business School. “Cost per wear reframes sustainability as smart spending.” www.bath.ac.uk/announcement...

No longer the lone-wolf keyboard warriors, conspiracy theorists are getting organised and attracted by communities and groups to reinforce their beliefs and take action. Dr Tim Hill explains all in this article for @uk.theconversation.com #conspiracy tinyurl.com/4s67rr4u @uniofbath.bsky.social

Higher #IQ is linked to more accurate probability forecasting - which is central to good decision-making. New research by Prof Chris Dawson from our School of Management highlights why people with a lower IQ may do worse in life outcomes. www.bath.ac.uk/announcement...

An end to cycle lane wars? Read new research tinyurl.com/yc2rsj3y from Dr Joanna Syrda @syrda.bsky.social of the School of Management on how to bridge political divides and find common ground over green transport initiatives #cycling @roadcc.bsky.social @cyclingweekly.com @londoncycling.bsky.social

Bath is now home to a powerful outdoor photo exhibition capturing the experiences of people with dementia as they navigate public transport. The research was led by Dr James Fletcher @idsbbath.bsky.social, shedding light on accessibility through their eyes www.bath.ac.uk/announcement...

Congratulations phil- richly deserved. You have an impressive portfolio of stories which brilliantly take non experts through important economic issues 👏

New @uniofbath.bsky.social research shows lower taxes on heated tobacco products are subsidising the tobacco industry, depriving governments of much-needed tax revenues and hampering public health initiatives @tcrgbath.bsky.social @johnshopkinssph.bsky.social tinyurl.com/ye29c8ru #HTP #tobacco

For #SunAwarenessWeek get expert tips on using sun cream to stay safe from Prof Charareh Pourzand from 27:02 on BBC Radio Somerset www.bbc.co.uk/sounds/play/...

We've all been there - stuck in a creativity slump! Dr Poornika Ananth of the School of Management explains in this article for The Conversation how to get out of that hole @uniofbath.bsky.social tinyurl.com/mr3ycudx #creativity #work @theconversationuk.bsky.social

New government guidance will help businesses eliminate #modernslavery from their supply chain. Professor Andrew Crane from our School of Management helped to shape the new update. www.bath.ac.uk/announcement...

Watch Dr James Fletcher explain how digital tech and #AI can support people with #dementia in work, contrary to the widespread stereotype that dementia is incompatible with the use of modern technology youtu.be/j2-_VxmIJtc?... @dementiacommunity.bsky.social @ageuk.bsky.social

www.newscientist.com/article/2472... I was involved with some ADHD related research once + provided a few thoughts:)

Read @uniofbath.bsky.social Professor David Ellis's @davidaellis.bsky.social @idsbbath.bsky.social expert comment in this @newscientist.com article by @stokel.bsky.social on how #TikTok videos about #ADHD are full of misinformation institutions.newscientist.com/article/2472...

'Fitting in' and 'standing out' hold the key to making it through the door of Berlin's world-famous night clubs, shows news research in the Journal of Marketing, with lessons for the wider experience economy. www.bath.ac.uk/announcement...

Associate Professor in Digital Futures at the University of Bath Dr Olivia Brown appeared on This Morning today to discuss #Adolescence and how parents should talk to their children about #OnlineHarm. #ResearchWithImpact

Research indicates that women's clothing influences perceptions of their competence. 1st Impressions, a non-profit organisation from University of Bath staff, provides styling sessions and free professional outfits to women preparing for job interviews.

WATCH: Dr Olivia Brown, who studies radicalisation and extremism at the University of Bath, appears on BBC Breakfast to discuss the impact of readily available online gore and website sharing death videos. www.bbc.co.uk/news/article... @idsbbath.bsky.social #Radicalisation #Research

Need more insight into DeepSeek? Dr Lukasz Piwek from the School of Management features in this in-depth Q&A analysis of the DeepSeek app in The Engineer www.theengineer.co.uk/content/in-d... #DeepSeek @lukaszpiwek.bsky.social #AI

Expert Dr Lukasz Piwek, Senior Lecturer in Data Science at the University of Bath's School of Management and a member of the University's Institute for Digital Security and Behaviour (@idsbbath.bsky.social), reacts to the new AI Chatbot #DeepSeek. www.sciencemediacentre.org/expert-react...

A new study from @emilygodwin.bsky.social and @britdavidson.bsky.social shows the sinister side to memes, revealing their role in strengthening online communities of conspiracy theorists and helping to spread harmful beliefs www.bath.ac.uk/announcement...

'Tis the season for giving. Dr Diletta Acuti from the University of Bath School of Management explains why personalised gifts are extra special for both the giver and recipient tinyurl.com/39cpctds @uniofbath.bsky.social

We're happy to see sad banana research from Dr Lisa Eckmann in our School of Management has caught the eye of @colbertlateshow.bsky.social with this flashback to school sex ed lessons, and a side of serious messaging on cutting food waste www.youtube.com/watch?v=It4Z...

A courtly dance? Read Dr Roman Pavlyuchenko's research comparing luxury brands' behaviour to the 17th century Palace of Versailles, forcing consumers to woo them to grant coveted access to specific products www.bath.ac.uk/announcement... #luxury #watches #luxurywatches @uniofbath.bsky.social #brand

So much female friendship and joy around the Eras Tour, coming to a close. Back in the summer @annayahprosser.bsky.social spoke to media about the transformative effect of music events and now she’s teamed up with fellow Swiftie @katewoody.bsky.social to share tips on the loss of the tour

Rescue from modern slavery does not necessarily mean freedom - read this thought-provoking new research from Dr Pankhuri Agarwal of the University of Bath School of Management tinyurl.com/2xdp4k8x @uniofbath.bsky.social #slavery @modernslaverypec.bsky.social @

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Sad bananas are making headlines! A surprisingly touching research story from @uniofbath.bsky.social showing that labelling lone bananas as ‘sad and single’ moves shoppers to buy them- dramatically cutting a major source of food waste

Hello! We are the University of Bath's media & PR team and this is our new BlueSky account. We'll be sharing updates about news stories from our University community. You can find out more about our work here: www.bath.ac.uk/topics/media...

It looks like this place could really be taking off, so I've created a starter pack for people working at @uniofbath.bsky.social go.bsky.app/CrCaf16