Will Robinson
@willrobinson1776.bsky.social
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Will is a progressive writer and media producer. He's trying to be a better Ancestor. He/Him
Democrats are making the same mistake again: Assuming Republicans will collapse on their own. The pendulum swing to the Democrats isn't automatic. The Republicans and Right Wing are pushing back. The election is already happening. Democrats need to start NOW!
open.substack.com/pub/willrobi...
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Losing Elections Has Consequences.
But Some Democrats Still Believe 2026 Will Take Care of Itself.
https://open.substack.com/pub/willrobinson/p/losing-elections-has-consequences?r=77gcg&utm_campaign=post-expanded-share&utm_medium=web
11 days ago
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Divine Intervention in AI This is another must read from Reid Hoffman.
open.substack.com/pub/reidhoff...
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Divine Intervention in AI
President Trump calls the Pope "weak", but the truth is, Pope Leo is asking the right questions about AI.
https://open.substack.com/pub/reidhoffman/p/divine-intervention-in-ai?r=77gcg&utm_campaign=post-expanded-share&utm_medium=post%20viewer
15 days ago
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The Democratic Party Is Falling Behind Because It Refuses to Change. If you agree, please read and share...
open.substack.com/pub/willrobi...
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The Democratic Party Is Falling Behind Because It Refuses to Change
The Democratic Party is built to operate in a world that no longer exists.
https://open.substack.com/pub/willrobinson/p/the-democratic-party-is-falling-behind?utm_campaign=post-expanded-share&utm_medium=post%20viewer
25 days ago
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AI isnāt rewriting political persuasionāitās exposing who actually built power and who didnāt. If youāve built trust, audiences, and a system that shows up consistently, AI will make you stronger. If you havenāt, it wonāt save youāitāll just make you lose faster.
open.substack.com/pub/willrobi...
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AI Isn't Rewriting Politics
Itās Exposing What Already Matters.
https://open.substack.com/pub/willrobinson/p/ai-isnt-rewriting-politics?utm_campaign=post-expanded-share&utm_medium=web
about 1 month ago
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Are you going to America Votes next week in DC? I'm not speaking, but I have a few things to share, and I have ears to hear. Please find me or DM me here. Will
about 1 month ago
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Ohio Is the Test - Not the Exception Thereās a tendency in Democratic politics right now to treat places like Ohio as gone. Too red. Too far gone. Not worth the investment. Thatās not strategy. Thatās retreat. Thatās why Mike Lux and I wrote the Substack below.
open.substack.com/pub/soulofth...
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The central importance of Ohio in the 2026 election cycle
Yes because of Sherrod Brown, but for other big reasons as well
https://open.substack.com/pub/souloftheparty/p/the-central-importance-of-ohio-in?utm_campaign=post-expanded-share&utm_medium=post%20viewer
about 2 months ago
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After No Kings: What Comes Next Is the Real Test The march is the signal - but what you do after is what builds power. Please share with people who are figuring out what to do next.
open.substack.com/pub/willrobi...
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After No Kings: What Comes Next Is the Real Test
The march is the signal - but what you do after is what builds power.
https://open.substack.com/pub/willrobinson/p/after-no-kings-what-comes-next-is?r=77gcg&utm_medium=ios
about 2 months ago
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āIn America, the law is king.ā - Thomas Paine
open.substack.com/pub/willrobi...
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No Kings Is Not a Moment. Itās a Practice
āIn America, the law is king.ā - Thomas Paine
https://open.substack.com/pub/willrobinson/p/no-kings-is-not-a-moment-its-a-practice?utm_campaign=post-expanded-share&utm_medium=web
about 2 months ago
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After the march is what matters. If itās a moment, it fades. If itās a practice, it builds power. āIn America, the law is king.ā ā Thomas Paine
open.substack.com/pub/willrobi...
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No Kings Is Not a Moment. Itās a Practice
āIn America, the law is king.ā - Thomas Paine
https://open.substack.com/pub/willrobinson/p/no-kings-is-not-a-moment-its-a-practice?utm_campaign=post-expanded-share&utm_medium=web
about 2 months ago
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Don't Wait for the Next Protest - The Most Powerful Conversations Are Closer Than You Think
open.substack.com/pub/willrobi...
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Don't Wait for the Next Protest - The Most Powerful Conversations Are Closer Than You Think
Real influence doesn't start with strangers - it starts with the people who already trust you.
https://open.substack.com/pub/willrobinson/p/after-the-march-the-real-work-begins?utm_campaign=post-expanded-share&utm_medium=web
about 2 months ago
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More News Desert Bad News: CBS News Radio To Shutter Amid News Division Cuts - Over 700 stations across the US will lose the top of the hour news feed.
open.substack.com/pub/willrobi...
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CBS News Radio To Shutter Amid News Division Cuts
For nearly 100 years, CBS News Radio has delivered straight, fact-based reporting to more than 700 stations across the country
https://open.substack.com/pub/willrobinson/p/cbs-news-radio-to-shutter-amid-news?utm_campaign=post&utm_medium=email
2 months ago
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Democrats Are Fighting the Next US House Election With a 1995 Media Strategy
open.substack.com/pub/willrobi...
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Democrats Are Fighting the Next US House Election With a 1995 Media Strategy
In the districts that will decide control of Congress, local news has collapsed ā and a new disinformation battlefield has taken its place.
https://open.substack.com/pub/willrobinson/p/democrats-are-fighting-the-next-us?utm_campaign=post-expanded-share&utm_medium=web
2 months ago
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Happy Pi Day! The day we all pretend to understand math.
2 months ago
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A new study from researchers at the University of Iowa offers something rare in the fight against political disinformation: good news. We can inoculate against disinformation.
open.substack.com/pub/willrobi...
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Inoculation Works. Now We Have to Scale It.
What a new deepfake study tells us about detection, prevention, and the next phase of the information war.
https://open.substack.com/pub/willrobinson/p/inoculation-works-now-we-have-to?r=77gcg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
2 months ago
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The Right Is Already Using AI. Weāre Still Debating It.
open.substack.com/pub/willrobi...
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The Right Is Already Using AI. Weāre Still Debating It.
How refusing to engage with AI is widening the disinformation gap
https://open.substack.com/pub/willrobinson/p/the-right-is-already-using-ai-were?utm_campaign=post-expanded-share&utm_medium=web
4 months ago
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No Kings: Why Theyāre Afraid of Our March
When those in power sneer at a march, itās because they recognize what it means. A march the signal that people have remembered their power. The only question is - what will we do with that power?
https://open.substack.com/pub/willrobinson/p/no-kings-why-theyre-afraid-of-our?r=77gcg&utm_medium=ios
7 months ago
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šØ Lesson from Abroad, Urgency for Home šØ Crowd size grabs headlines. But real power comes from structure, discipline, and defections. If we want to win here, we need to learn from what actually worked there.
open.substack.com/pub/willrobi...
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The Overview: Three Strategies the U.S. Resistance Needs Now
Crowd size grabs headlines. Structures, rituals, and defections win.
https://open.substack.com/pub/willrobinson/p/the-overview-three-strategies-the?r=77gcg&utm_medium=ios
8 months ago
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open.substack.com/pub/willrobi...
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Stop Measuring Marches. Start Building Power.
Progressives have taken thousands of actions and put millions in the streets. If protests alone could stop Authoritarianism, weād be done by now. What works is structure, discipline, and defections.
https://open.substack.com/pub/willrobinson/p/stop-measuring-marches-start-building
9 months ago
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Please listen to the DemLabs podcast of about a Cacerolazo - using pots and pans to protest Authoritarianism!
add a skeleton here at some point
9 months ago
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reposted by
Will Robinson
Mother Jones
9 months ago
"Weāre creating something even more dangerous to the country: A masked monster of a law enforcement agency, one uniquely unsuited for its new power, authority, reach, and funding levels."
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Spending $200 billion on ICE is a terrible idea
I've covered federal law enforcement for two decades. Here are the things that worry me most.
https://www.motherjones.com/politics/2025/07/ice-deportation-trump-miller-big-beautiful-bill-200-billion-spending-increase/
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reposted by
Will Robinson
Becky Pringle
10 months ago
Yesterday, I joined
@momsrising.org
and
@civilrightsorg.bsky.social
at
#NABJ50
to highlight how parents, educators, and community leaders are speaking out for all studentsāand against the attacks on public schools.
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reposted by
Will Robinson
Becky Pringle
9 months ago
As I said in my op-ed, Trumpās newly-signed tax bill, which Republicans overwhelmingly voted for, slashes food assistance by ~$186 billionāthe largest cut in American history. 18 million children will lose free school meals. We must hold these lawmakers accountable.
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Trumpās Tax Bill Will Starve Public Schools. Kids are Next
An estimated 18 million kids could lose access to free school meals because of Trump's tax bill.
https://time.com/7308619/trump-starve-public-schools/
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open.substack.com/pub/willrobi...
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The Most Trusted Messengers Arenāt on TV - Theyāre in Your Phone and Just Down the Street
Theyāre not polished or paid to persuade. Theyāre neighbors, coworkers, and cousinsāsharing WhatsApp messages, posting Instagram Reels, and building trust one conversation at a time.
https://open.substack.com/pub/willrobinson/p/the-most-trusted-messengers-arent?r=77gcg
10 months ago
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Responding to Changes in Digital Communications with Will Robinson Here is the link -
greatbattlefield.com/episode/resp...
Sent from my iPhone
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Responding to Changes in Digital Communications with Will Robinson - The Great Battlefield Podcast
Will Robinson returnsĀ to The Great BattlefieldĀ podcast to talk about what he's been up to at The New Media Firm and his Substack where he's calling for change to how we communicate with voters.
https://greatbattlefield.com/episode/responding-to-changes-in-digital-communications-with-will-robinson/
10 months ago
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Letās stop debating explaining and letās start connecting. Because one powerful story can do what a dozen fact sheets canāt.
open.substack.com/pub/willrobi...
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The Stories Democrats Arenāt Telling (But Should)
We can still talk about policy. But policy comes after connectionāand connection starts by putting the audience first.
https://open.substack.com/pub/willrobinson/p/the-stories-democrats-arent-telling?utm_source=app-post-stats-page
11 months ago
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I Actually Read the Declaration of Independence. Some of our Founder's grievances sound very familiar.
open.substack.com/pub/willrobi...
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I Actually Read the Declaration of Independence
And what struck me most were the grievances: a list of accusations against King George III that feel more pointed and poetic than any speech today.
https://open.substack.com/pub/willrobinson/p/i-actually-read-the-declaration-of?r=77gcg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
11 months ago
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Authentic > Polished: Authenticity beats polish every time. The most persuasive political videos today arenāt studio-producedātheyāre shot on phones by real people telling real stories.
open.substack.com/pub/willrobi...
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Authentic > Polished
Why Low-Fi Political Videos Are Winning Heartsāand Votes
https://open.substack.com/pub/willrobinson/p/authentic-polished?r=77gcg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
11 months ago
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10 Signs Youāre Dealing with a Sociopath
open.substack.com/pub/willrobi...
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10 Signs Youāre Dealing with a Sociopath
Does this apply to you anyone we know?
https://open.substack.com/pub/willrobinson/p/10-signs-youre-dealing-with-a-sociopath?r=77gcg&utm_campaign=post&utm_medium=email
11 months ago
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The $900 Million Message That Missed the Moment: What Future Forward Got Wrong
open.substack.com/pub/willrobi...
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The $900 Million Message That Missed the Moment: What Future Forward Got Wrong
Democrats canāt afford to hand over their story to an algorithm.
https://open.substack.com/pub/willrobinson/p/the-900-million-message-that-missed?r=77gcg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
11 months ago
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I understand that President Biden is a public figure who has spent decades in the spotlight. But for an exposƩ to be released at a moment when his family is enduring yet another personal tragedy feels needlessly cruel.
www.cnn.com/2025/05/18/p...
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Biden diagnosed with āaggressive formā of prostate cancer | CNN Politics
Former President Joe Biden was diagnosed with an āaggressive formā of prostate cancer, according to a statement from his personal office Sunday, and it has spread to his bones.
https://www.cnn.com/2025/05/18/politics/joe-biden-prostate-cancer
about 1 year ago
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Danger Will Robinson! Elon Musk's platform X (formerly Twitter) granted verified status to accounts associated with designated terrorist organizations.
www.nytimes.com/2025/05/15/t...
#verifiedterrorists
#xbluecheck
#elonmusk
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Terrorists Continue to Pay for Check Marks on X, Report Says
https://www.nytimes.com/2025/05/15/technology/x-terrorists-verified-badges.html?unlocked_article_code=1.Hk8.Puek.KPJGTKGI3yf3&smid=url-share
about 1 year ago
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The New Empire: How the Right Built a 24/7 Culture Machineāand Why Progressives Must Catch Up Overview:
open.substack.com/pub/willrobi...
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The New Empire: How the Right Built a 24/7 Culture Machineāand Why Progressives Must Catch Up Overview:
Part 2: Core Infrastructure ā Broadcast, Digital, Influencers, and Funding
https://open.substack.com/pub/willrobinson/p/the-new-empire-how-the-right-built-2a6?r=77gcg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
about 1 year ago
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The Democratic brand is at a low point, while the right wing has built a 24/7 culture machine. To fight back effectively, we first need to understand how we got here. Please read and share.
#DisinformationCrisis
#FightTheRight
#FiftyFiftyOne
#PeoplesMovement
open.substack.com/pub/willrobi...
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The New Empire: How the Right Built Their 24/7 Culture Machine
Part 1: From Goldwater to Bots: How the Right Engineered a Permanent Media Machine
https://open.substack.com/pub/willrobinson/p/the-new-empire-how-the-right-built?r=77gcg
about 1 year ago
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reposted by
Will Robinson
Anne Applebaum
about 1 year ago
The DC attorney nominee has appeared dozens of times on Russian state media
www.washingtonpost.com/dc-md-va/202...
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Trumpās D.C. U.S. attorney pick appeared on Russian state media over 150 times
Trump nominee Ed Martinās 100-plus appearances onĀ Russian state-directed media RT and Sputnik from 2016 to 2024 alarm some former national security officials.
https://www.washingtonpost.com/dc-md-va/2025/04/16/ed-martin-rt-sputnik-usattorney/?utm_campaign=wp_politics_am&utm_medium=email&utm_source=newsletter&carta-url=https%3A%2F%2Fs2.washingtonpost.com%2Fcar-ln-tr%2F421eaea%2F67ff831c37beb82d8aed6c00%2F596bfc129bbc0f403f9d0118%2F13%2F53%2F67ff831c37beb82d8aed6c00
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The American right built a decentralized, emotionally resonant, and wildly effective media empireāwhile traditional media crumbled and progressives got stuck in outdated campaign tactics. They are winning the media war.
open.substack.com/pub/willrobi...
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How the Right Won the Media War ā And What We Can Still Do About It
A three-part exploration of how the American right built a decentralized, emotionally resonant, and wildly effective media empireāwhile traditional media crumbled and progressives got stuck in outdate...
https://open.substack.com/pub/willrobinson/p/how-the-right-won-the-media-war-and?selection=3bb64dd8-b863-4002-b9de-1b531fb752c5
about 1 year ago
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Itās time for Democrats to break their broadcast campaign ad addiction.
open.substack.com/pub/willrobi...
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Democrats Need To Change How We Buy Media
In a recent Nielsen report, broadcast TV accounted for just 21.2% of total television usage
https://open.substack.com/pub/willrobinson/p/we-need-to-change-how-we-buy-media?r=77gcg&utm_medium=ios
about 1 year ago
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Democrats remain heavily invested in traditional political communications - and we lose. In contrast, the Republican Party and aligned right-wing media ecosystems have rapidly adapted to disruption by embracing digital-first, always-on communication platforms. Moreā¦
substack.com/@willrobinso...
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Will Robinson | Substack
Progressive media consultant and activist.
https://substack.com/@willrobinson?invite
about 1 year ago
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The Trump Musk brown shirts are about to decimate the Department of Education, putting free and reduced lunches for 20 million school children on the chopping block. Tell Congress that protecting our kids is more important than pleasing billionaires.
about 1 year ago
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The Republican budget resolution makes $880 billion in Medicaid cuts over a decade, affecting nearly 80 million Americans. This also provides $4.5 trillion in tax cuts - with most going to Billionaires, millionaires, and corporations.
about 1 year ago
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Help! My Trevor Fundraiser has surfaced a wave of incredible hate on my social media pages - mainly the Faceplace. The bot posts are threatening and have bad spelling! Please support the Trevor Project and stand up for our kids. Thanks!
give.thetrevorproject.org/campaign/666...
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Donate to The Trevor Project
The Trevor Project https://give.thetrevorproject.org/campaign/666531/donate
https://give.thetrevorproject.org/campaign/666531/donate?_ga=2.263305164.1739489792.1740507498-2087384783.1740507498
about 1 year ago
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Elon Musk now has a private armed security force. What could possibly go wrong with that?
www.yahoo.com/news/elon-mu...
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Elon Muskās private security detail gets deputized by US Marshals Service
The US Marshals Service has deputized members of Elon Muskās private security detail, giving them certain rights and protections of federal law enforcement agents, three law enforcement officials fami...
https://www.yahoo.com/news/elon-musk-private-security-detail-000536313.html
about 1 year ago
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reposted by
Will Robinson
MAKS 25 ššŗš¦
about 1 year ago
š«”šŗšø "Americans do not swear an oath to a king, a tyrant or a dictator. We swear an oath to the Constitution and the idea of āāAmerica, for which we are willing to die," ā Mark Milley āļøHe said that every US military member gives his life to protect the Constitution, not to individuals.
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The German Labour Front was the Nazi replacement for the trade unions that Hitler dissolved completely in 1933. Here was their logo, complete with 14 teeth, the same as the DOGE logo. Symbols Matter! h/t Jim Stewartson MindWar
over 1 year ago
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There are so many Trump actions to be concerned about, but literally rewriting history is authoritarian - especially around slavery. I'm going to take a minute and send an email to
[email protected]
.
over 1 year ago
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Whatās next..,
over 1 year ago
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The Trump-led attack on transgender people is a deliberate effort to divide and weaken our country. Defeating it requires more than just media campaignsāwe must organize. Itās encouraging to see The New York Times call it out for what it is
www.nytimes.com/2025/02/09/o...
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Opinion | Trumpās Shameful Campaign Against Transgender Americans (Gift Article)
Trumpās attacks on trans people are on the wrong side of history and humanity.
https://www.nytimes.com/2025/02/09/opinion/transgender-trump-orders.html?unlocked_article_code=1.vk4.tpVA.f_PwwfnB9vCO&smid=url-share
over 1 year ago
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What Trump is suggesting is ethnic cleansing. War has been raging in the Mideast for millennia; I'm not sending my kid to go fight so Trump can do Real Estate Development.
www.cnn.com/2025/02/05/p...
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Analysis: Trumpās Gaza āRivieraā plan is the most outlandish idea in the history of US Middle East peacemaking | CNN Politics
Israeli Prime Minister Benjamin Netanyahu couldnāt keep the smirk off his face.
https://www.cnn.com/2025/02/05/politics/trump-gaza-takeover-analysis/index.html
over 1 year ago
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Why is Trump putting tariffs on Canada, one of our closest allies and trading partners?
over 1 year ago
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Come on Phil! No Shadow Please!
over 1 year ago
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