‘The womanosphere trades in individualistic strategies for rebelling against the perceived liberal status quo, reinforcing age-old gender hierarchies.’ Great article by @foxpack.bsky.social My book also explores how the current romanticising of women’s unpaid labour has sinister undertones.

Sage have very kindly made this interview free to read until the end of October. Link is below ⬇️

Hey #sociologists - a very informative interview with Ann Oakley about housework, wives, research methods and her influential career. Skilfully carried out by @emmahcasey.bsky.social journals.sagepub.com/doi/10.1177/...

Easington, County Durham, 1984, photo by Izabela Jedrzejczyk. From her series Striking Women, about women there who were supporting miners during the strike (@sidegallery.bsky.social).

Ann Oakley & I discuss writing at the kitchen table, the Women’s Liberation Movement & eternal reinvention of housewifery as occupation. “I wonder how much women would have been able to accomplish if they hadn’t had to organise their lives around important men” 👇 journals.sagepub.com/doi/10.1177/...

‘Entirely man-made famine in Gaza’ is confirmed. www.bbc.co.uk/news/live/ck...

Ann Oakley & I discuss writing at the kitchen table, the Women’s Liberation Movement & eternal reinvention of housewifery as occupation. “I wonder how much women would have been able to accomplish if they hadn’t had to organise their lives around important men” 👇 journals.sagepub.com/doi/10.1177/...

“No matter how hard you work or how capable you are, you can't do it all yourself”- Thatcher’s advice to women in 1990. Employing domestic servants dwindled after WW2 but domestic ‘help’ remained. Listen to me discussing housewives alongside @lucydelap.bsky.social @manchesterup.bsky.social

The Summer Sale is on ☀️ Get 50% off EVERYTHING until the 7th July. Yes, every book on our website! Unlock with code SUN50 at checkout. Had your eye on any of our latest hardbacks, or new in paperbacks? Now's your chance 👇 manchesteruniversitypress.co.uk #booksky

It is fifty years since Silvia Federici wrote her seminal essay ‘Wages Against Housework’. Today women continue to do most unpaid labour and are promised that housework is good for the soul- a route to health and happiness. This is a regressive myth. In The Return of the Housewife I explain why.

“Here we see Ann Oakley at her best – bringing to the surface the hitherto overlooked experiences of women and their vital contribution to the home and domestic life.“ My review of Ann Oakley’s ‘The Science of Housework’ for @sociologyjnl.bsky.social journals.sagepub.com/doi/full/10....

Looking for some summer reading? All MUP books including The Return of the Housewife are available with a 50% discount until 7 July here: linktr.ee/ManchesterUn... @manchesterup.bsky.social

The Summer Sale starts now ☀️ Get 50% off EVERYTHING until the 7th July. Yep, we said everything. Unlock with code: Sun50 Had your eye on any of our newest hardbacks, or Academic New in Paperbacks? Now's your chance 👇 Browse by subject at the link in bio 🔗 #booksky #academicsky

Thank you for hosting my book signing @foxlanebooks.bsky.social It was such a pleasure to meet you all! I was overwhelmed by all the interesting & thoughtful people who came along to @yorkfestofideas.bsky.social

Sign up to join us in celebrating our 60th birthday on the 18th June! #sociology @britsoci.bsky.social

The Department of Sociology is turning 60 years old! 🎉 Join us on the 18th June for lively discussions and conversation on Sociology past, present and future, as we celebrate 60 years of legacies and sociological ideas at York. Sign up and schedule here 👉 buff.ly/mzLFh0a #UoY #Sociology #60years

Why does the burden of housework still fall on women? Sociologist Emma Casey offers a powerful call to challenge the prevailing myths around housework. The Return of the Housewife - 7 Jun yorkfestivalofideas.com/2025/calenda... #YorkIdeas @emmahcasey.bsky.social @manchesterup.bsky.social

“Struggle is rebranded as resilience. Burnout becomes a badge of honour. Emotional labour becomes content.” Great article @livvygibbs.bsky.social @graceblakeley.substack.com My book The Return of the Housewife echoes this - especially the relentless digital glamorisation of women’s unpaid labour.

Sure Start was a life-line for us. I wouldn’t have survived as a single mum scraping a living in London with no family nearby without their emotional & practical care. Woodside Children’s Centre in E17 gave us the best start; baby weighs, childcare, financial advice, friendship, community & fun.

Join @emmahcasey.bsky.social for an illuminating look at the world of "cleanfluencers" as she examines why the burden of housework still falls on women. 7th June 2025. Part of the @yorkfestofideas.bsky.social. FREE event at @york.ac.uk, tickets here:

'The world doesn't care if we die' - in case the genocide is passing you by, read this www.theguardian.com/news/ng-inte...

I’m very much looking forward to bringing The Return of the Housewife to the York Festival of Ideas next month! The discussion will be chaired by the fabulous Lois Shearing. I can’t wait! @yorkfestofideas.bsky.social

On Thurs 22nd May @annastrhan.bsky.social and Rachael Shillitoe will be giving the NSRN Annual Lecture, where they will be talking about the research behind their new book. The lecture is open, online, and everyone is welcome. Details and registration link 🔗 buff.ly/hkmYG8C #Sociology #Lecture

Betty Draper. The Stepford Wives. Bree Van de Kamp. Inside the Gen Z housewife wars: can you ever be a feminist and house proud? Featuring @emmahcasey.bsky.social's 'The return of the housewife': www.standard.co.uk/lifestyle/in... #booksky #feminist #tradwife

We're thrilled to have FIVE authors at @yorkfestofideas.bsky.social! 2nd June- @jakecampbell88.bsky.social & Jean Strouse (online) 5th June- Mikael Klintman (online) 7th June- @emmahcasey.bsky.social (in-person) 9th June- @aldersonday.bsky.social (in-person) yorkfestivalofideas.com/2025/calendar/

Sign up to join us in celebrating our 60th birthday on the 18th June! #sociology @britsoci.bsky.social

“Linking housework, digital & platform society, self-help, & feminist theory, the book is a wide-ranging critical blueprint for a new domestic revolution”. I really enjoyed discussing digital housewifery with @drdaveobrien.bsky.social for @newbooksnetwork.bsky.social @manchesterup.bsky.social

Listen! @emmahcasey.bsky.social talks to @newbooksnetwork.bsky.social about the brilliant "The Return of the Housewife: Why Women Are Still Cleaning Up" newbooksnetwork.com/the-return-o...

Today I recorded an interview with the wonderful Prof Ann Oakley at her office at UCL. Definitely a career highlight sort of day. Watch this space for a publication of our conversation about the science of housework and beyond!

As a sociologist @emmahcasey.bsky.social studies the rapid return of the housewife, both in real life and across social media - for @StylistMagazine she spells out why our love of cleaning influencers and #tradwife content is much darker than it first appears: www.stylist.co.uk/life/return-...

I’m so especially happy to see my book on the shelves at @foylesforbooks.bsky.social My late dad’s favourite bookshop 💕📚

🧹ICYMI🧹 From ‘cleanfluencers’ to home gurus, the ideal of a spotless home has never been so aspirational. But why are women still being told that inner peace is only a bottle of disinfectant away? @cocobyname.bsky.social discusses with @emmahcasey.bsky.social ➡️ linktr.ee/bunker_pod

ICYMI @emmahcasey.bsky.social was interviewed by @cocobyname.bsky.social on @bunkerpod.bsky.social about ‘cleanfluencers’ and why we are still selling the idea that cleaning is the new path to feminist empowerment: podcasts.apple.com/gb/podcast/c... 'The return of the housewife' is out now! #booksky

#Eggs at #Easter relate to ideas of new life in the #Spring. Painted eggshells by artist Ruby Silvious #WomensArt

I'm so glad I pre-ordered @emmahcasey.bsky.social's new book! Absolutely hoovering up (pun intended) these incredibly timely insights as I write up my thesis on mediated narratives of domestic labour 👌

Today I’ve been reading Superwoman- a 1975 bestseller by Shirley Conran. It promises to provide tips & guidance to manage the domestic load alongside paid work. Ultimately the advice is to ignore women’s lib and crack on. ‘We are all too often tired, but try never to let the phrase cross your lips.’

Out now! Housework remains one of the world's most unequal institutions. Women do most low-paid and unpaid domestic labour. In her new book, The return of the housewife, @emmahcasey.bsky.social asks why these inequalities matter and why they persist: www.youtube.com/watch?v=MBJa... #booksky

"Those of you who have spent hours at the kitchen sink will know exactly what Casey is talking about and will find her book a fascinating read." Sylvia Hikins review of 'The return of the housewife' by @emmahcasey.bsky.social in @mstaronline.bsky.social: morningstaronline.co.uk/article/soli...

“Social media is part of a growing trend of gender stereotyping, brainwashing people not to question, but instead to keep our surroundings clean, calm, well ordered, especially in moments of crisis like those caused by austerity, rather than there being a shared commitment to change.”

I found a rainbow in my book this morning! Great novel by the way- about love, grief and the sea 🌊

It’s arrived! A box of beautiful copies of The Return of the Housewife landed on my doorstep this morning. Thank you so much @manchesterup.bsky.social

'My wife doesn't work' poster (c.1976) by See Red Women's Workshop, London #WomensArt

Why does the burden of housework still fall on women? Join @emmahcasey.bsky.social for the launch of her brand new book, The Return of the Housewife, at @lighthousebks.bsky.social #Edinburgh on 9th April. Tickets here: lighthousebookshop.com/events/the-r... #booksky #booklaunch #womensrights

I loathe the manosphere & the grip that social media has on our young people. The only solace I can find is to sporadically take my teenage boys away to Youth Hostels in the hills. We’ve also watched #Adolescence together which has at least opened up discussion about misogynist digital culture.

Lotte Laserstein, Reclining Girl on Blue c.1931 #WomensArt

For #IWD2025, we spoke to Man-Yee Kan & Grace Chang about their research on gender inequality in time use 👩⌛️ The GenTime project tracks how men & women spend time ⏲️ The findings are clear - women still do far more unpaid work than men. Read more ⬇️ www.sociology.ox.ac.uk/article/gend...

On International Women’s Day a reminder that women and in particular women of colour continue to do the vast majority of unpaid, low paid and invisible domestic labour. Women’s Liberation Movement tea towel produced by Spare Rib magazine in the 1970s. #IWD

Women’s unpaid labour is currently being glamorised and repositioned as empowering ‘self-care’. My book is a call to resist the retreat back to highly conservative and debilitating representations of housework. RESIST! #housework #unpaidlabour #mentalload #invisiblelabour @manchesterup.bsky.social

On Wednesday 14 May I’ll be at the wonderful women’s bookshop Collected in Durham talking about my book The Return of the Housewife. The event will be chaired by the brilliant Steph Lawler. Tickets below:

I like Sam Fender and agree that no one should tell boys living in poverty that they are privileged. However, misogyny has always transcended class. We should focus on both- alleviating child poverty while simultaneously refusing the onslaught of misogynist ‘solutions’.