“TikTok has become a powerful site of conflict because it doesn’t just entertain; it shapes culture, influences politics, and directs the attention of millions. Ownership changes may be symbolic, but the algorithm is where the real power lies.” youtu.be/1MowLNYuFkA

Markus Giesler, a marketing professor at York University, says younger generations seem to be less focused on alcohol consumption and more interested in gatherings that promote wellness and balance. www.cbc.ca/news/enterta...

Labubu craze takes over Canada, but for how long? toronto.citynews.ca/2025/07/17/l...

Labubu 热潮席卷加拿大，但能持续多久？ www.youtube.com/watch?v=uqxZ...

"The big win always feels one box away. ... The hope is manufactured — that's exactly what makes this thing so powerful." www.cbc.ca/radio/thecur... @cbcnews.ca

Canned cocktail hitting you hard? As ready-to-drink cans grow in popularity, some are getting stronger www.cbc.ca/news/busines... @cbcnewz.bsky.social

“When the spotlight is on the venue, the brand’s name shines just as brightly, both in a good and in a bad way.” globalnews.ca/news/1128192... ‪@cdnpress.bsky.social‬ ‪@globalnews.ca‬

"This type of content and highly polarizing storytelling is something that we would expect from far-right groups," said York University marketing professor Markus Giesler. www.cbc.ca/news/ai-gene...

If you can, please donate to help with funeral costs and supporting her family. RIP Sheila Colla. www.gofundme.com/f/support-sh...

"Scarcity creates desire," said Giesler. Limited editions, rare figures and the appeal of completing a full set drive collectors to keep buying in hopes of finding the most coveted designs. @cbcnews.ca www.cbc.ca/radio/thecur...

Applications to the 3rd edition of the Summer School in Digital Methods for Critical Consumer Studies are open until June 16, 2025!! dmcs.lakecomoschool.org

Retail experts warn that tariffs could increase cost of online purchases www.bnnbloomberg.ca/business/eco...

CfP conf 🌴Lugano, Sept 4-5, 2025 🧮 “From Classes to Classifications: How new (and old) systems of ranking, scoring, segmentation and matching shape social groups and markets” ✨Keynote @drgiesler.bsky.social, @karenpylai.bsky.social &Donald MacKenzie www.digital-transformation.usi.ch/en/dt/partic...

✨ These are the moments of mentorship and community-building that make marketing scholarship so rewarding. ✨ The inaugural AMA-Sheth Foundation Early Career Consortium at #AMAWinter in Phoenix!

Talked with the @theglobeandmail.com this past week www.theglobeandmail.com/business/art...

Answering consumer-related questions about the US-CAN trade-war throughout the day on CBC TV & radio. Tune in! #TradeWar #ConsumerInsights

These two photos were taken at the beginning and at the end of this semester! My course transforms students into dogs.

This is cool news for everyone researching markets! The absolutely massive #MarketStudies handbook is out now at Cambridge University Press! With a really nice chapter on #MSD Market System Dynamics written by myself and Eileen Fischer. www.cambridge.org/core/books/m...

⭐Early career marketing scholars⭐ The inaugural AMA-Sheth Foundation Early Career Consortium on February 13-14, 2025, in Phoenix, AZ will be a great opportunity to sit down with experienced mentors and forge new cohort friendships. Please apply today and help spread the news: shorturl.at/LCXBP