🖤 softness meets structure. the heavyweight polo sweatshirt, built for cooler days, slower mornings, and everything that lingers in between. 🛒 shop the polo: softtopco.com/products/stc...

🖤 built for bodies that move, for feelings that stay. the french terry boxy tank is cut from premium cotton blend, soft yet structured, with raw arm openings an mid waist fit. 🛒 get yours: softtopco.com/products/sof...

🖤 the soft energy club is here. built for those who move gently and dress with intention. softtopco.com

🖤 for the ones who move gently. for the ones who dress with intention. this is where we begin. softtopco.com

🖤 today, we begin. part i — the beginning. the core collection is live. wear what you feel. softtopco.com

1 day until launch. soft top co. makes its debut 10•2. wear what you feel.

2 days. not loud. not lost. the beginning unfolds 10•2.

🖤 3 days. wear what you feel. be patient with your becoming.

🖤 4 days. essentials, reimagined. the core collection waits quietly.

🖤 5 days. crafted with intention. built gently, meant to last.

🖤a soft beginning. 6 days until soft top co. arrives. wear what you feel.

🖤 Part I — The Beginning. Soft Top Co. launches Oct 2. The start of something soft.

🖤 softness is on the horizon. announcement tomorrow.

🖤 softness continues. soft notes are small letters from the studio, leading up to our fall launch. vol. 03 — on becoming is live. read here → softtopco.com/blogs/soft-n...

🖤 softness continues. soft notes are small letters from the studio, leading up to our fall launch. vol. 02 — on wear what you feel is live. read here → softtopco.com/blogs/soft-n...

🖤 we’re starting something soft. soft notes are small letters from the studio, leading up to our fall launch. vol. 01 — softly, we begin is live. read here →

topping or bottoming. pick a struggle. 🖤 new drop from not too soft shop the tees ↓

too much ego not enough talent 🖤 new drop from not too soft shop the tee ↓

dallas is confidence on max, culture on mute 🖤 one of many cities in the new drop from not too soft shop the tee ↓

masc enough to carry ur ikea haul fem enough to text u “i can’t do this rn” 🖤 new drop from not too soft shop the tee ↓

geminis: double the charm, twice the chaos. ♊️ we’ve got a whole zodiac collection so no one feels left out. shop the tee ↓

soft top co. — wear what you feel. 🖤 minimal, poetic, soft-coded pieces.

soft serve supply — meltdown-approved merch 🍦 snackable comfort for soft people with good taste.

not too soft — chaotic, delulu, and a little unhinged ⚡ trend-driven drops built for the timeline.

soft isn’t weak. soft is intentional. soft is how we move through the world 🌙

welcome to the soft lab 🌙 a studio for experiments in softness — clothes, ideas, moods, and other curiosities. ✨ home to: soft top co. soft serve supply. not too soft.