This should tell you why even smaller senders need to have valid #DMARC record (at enforcement) that protects their brand... Everyone it a potential target for spoofing, or impersonation. p=none is a good starting place, but your journey should be to p=quarantine, then possibly even p=reject.

Yahoo’s SenderHub gives marketers a new way to see how their emails perform. Pair it with SNDS and Google Postmaster Tools for a clearer, three-provider view of your reputation and engagement. Read more: buff.ly/NhZBHQH More data, smarter marketing. #EmailGeeks #Deliverability

Pushed a patch to the New BIMI validation tools (v1.0.4). Hoping it will resolve the Ajax error that was happening with v1.0.3. Source: github.com/authindicato... #BuildInPublic

Happy Thanksgiving Eh! #Canada 🇨🇦

🎶 How do you solve a problem like Maria? 🎶

Google postmaster Tools are getting an upgrade. What's changing: V1 will no long be accessible after 9/30, Domain and IP reputation reports are being sunset in favour of new details (yet to be announced) in the V2 tools. Learn more here: emailkarma.net/google-postm... #EmailGeeks

Every year I get "Vote for me spam" from people wanting to be board members at the @cira.ca Non-CASL compliant - no unsub, no postal, NO CONSENT. It's like people think #CASL isn't a thing.

It’s officially time for the 2025 Canadian Email Summit. Kickoff by @Emailkarma to get us all started. #CaES2025

Gonna whip it! Whip it good #Devo

It makes me happy when a pilot program is being discussed and the feedback from the client is "This is great. We can see and appreciate the efforts you've put in to this" #EmailGeeks

🚨 Tomorrow is the big day! Canadian Email Summit 2025 lands in Toronto—AI, deliverability, personalization, compliance & more. Don’t miss the conversations that shape 2025 email strategy. Grab your pass now 👉 buff.ly/6GCh9cI #CaES2025 #EmailGeeks

Serious question - Do people actually care about the reviews written on sites like G2? I get asked occasionally by vendors to write reviews in exchange for gift cards and I can't think of a time I've ever looked at this site when making a purchase decision. #SaaS #Reviews

Linkedin plans to train AI on your content unless you opt-out. www.linkedin.com/mypreference... Choose wisely.

I don't understand why people have to ask so many dumb questions to AI chat bots... The number one reply currently seems to be "I can't answer questions for service not related to [Company], go talk to your provider." Followed by "We don't take payments, and can't issue refunds" ¯\_(ツ)_/¯

Why do some people like (3 year) old posts on social media? 🤔 Are they just AI driven bot actions following a bad prompt? ex: Like everything with this hashtag? Or are they trying to fake engagement on their accounts for the algorithm?

Accomplished a couple things I’m quite proud of this week. Built my first two (of three) #Wordpress plugins. I’m sure they are a little buggy but they worked well enough when I was testing them. Build a #BIMI record: bimigroup.org/bimi-record-... Validate a record: bimigroup.org/bimi-generat...

Another new and refreshed tool to help build a proper #BIMI record has just been released: bimigroup.org/bimi-record-... Now it's easier than ever to put your BIMI record together with all the proper tags. #Authentication #Brands

Soft launching our new BIMI Inspector tool: bimigroup.org/bimi-generat... More tools to come shortly.

Kinda funny (ironic even?) that the #CPC sends an email that says "Hire Canadian" but is using a US based service provider... There are lots of good #Canadian based service providers to chose from if they really mean it. To be fair none of the parties use Canadian Vendors...

Laposte steps up #authentication rules Sept 9. Unauthenticated = spam or reject. ✅ SPF or DKIM must pass and align with your From domain. ❌ Shared domains = treated as “none.” Check your setup now if you send to French inboxes Read more: buff.ly/hWocnce #EmailGeeks #Deliverability

Woke up this morning, showered had breakfast, started to get ready for work only to realize it’s Labour Day. Well, it’s a pleasant surprise I think k I would have liked to sleep in a bit more. How’s your day going?

3 days left! Early-bird $320.78 ends Sept 1. Don’t pay $399.95 later. Join us Sept 25 in Toronto. Act now, save your budget, and join us Sept 25 at St. Paul’s Bloor Street, Toronto. 🎟 Register here: buff.ly/iCSWXxB #CaES25 #EmailGeeks

Having a little fun on our IG Instagram.com/emailsummit_ca Hope to see you at the event. Early bird prices end Sept 1.

Weather-triggered email wins with PetValu. Sept 25. Early-bird $320.78 ends Sept 1. 🎟 Register: buff.ly/rQUhMG0 Agenda: buff.ly/LPeYgdk #CaES25 #EmailGeeks

I’m excited to be talking about #BIMI and the impacts it has for Marketers at the Email Marketing Summit this October 2025! It's truly an international event: sessions will have English, Spanish, and Portuguese subtitles. Registration is FREE: buff.ly/nmx1TAz #emailevent #emailmarketing

Not the night we were hoping for. #LilWayne #YYZ #Toronto #BudweiserStage

Sept 25 in Toronto! Canadian Email Summit early-bird: $320.78 until Sept 1, then $399.95. A full day of strategies, networking, and industry insight. 👉 Secure your early-bird ticket now: buff.ly/nlTyhGj Agenda: buff.ly/rtzmIxd #CaES25 #EmailGeeks

Today while talking with a coworker, I realized that I have an email address that is older than them. That realization hurts inside more than one way. 👴🏼

Exciting news! The 6th Annual Canadian Email Summit (Sept 25, 2025, Toronto, ON) is back. Join 150+ email experts to share insights and trends. Speakers to be announced very soon! Sponsorship spots are limited—let’s discuss how your brand can shine! Check us out: buff.ly/BENlm1w

Not the night we were hoping for. Currently sheltering in place #OurLadyPeace #BudweiserStage

New episode of Mail Channels' "Collateral Dialogue" podcast is out! 🎙️ 25 years of email wisdom in one episode -- @emailkarma.com joins @mailchannels.bsky.social to unpack everything from SPF to AMP and beyond. Listen here ➡️ hubs.la/Q03wlxV_0 #EmailGeeks

Missed our webinar? Catch "The Actual State of Email Deliverability" with @emailkarma.com & @larryheslin.bsky.social ✅ Gmail/Yahoo policy changes ✅ Auth & reputation tips ✅ Fix delivery issues 📺 Watch now: www.youtube.com/watch?v=iPbV... #EmailDeliverability #Webinar #InboxPlacement

Early night me: I don’t need #Coldplay merch Late night me: I’ll take that T-Shirt and a poster. #NeverFails

Today marks 18 Years since I stated my blog EmailKarma. Thanks for your support over the years. #EmailGeeks www.instagram.com/p/DL0r7e7JKn...

SHORT NOTICE: Cloudflare rolling iut authentication requirements similar to Yahoo, Google, Appe, Microsoft and others July 3, 2025 deadline: developers.cloudflare.com/changelog/20... #EmailGeeks #Authentication

Another day, another client email authentication crisis averted. DNS is hard, Email is hard, Security is hard. Sometimes you need to ask for help. #EmailGeeks #Deliverability

How’s your day going? Too hot to do much of anything outside. So hot the birds are not even coming to the feeder today. #Humidity #Summer

The CRTC releases new guidance articles dealing with botnets: 1 - Development of a framework to limit botnet traffic: crtc.gc.ca/eng/archive/... 2 - Call for comments – Proposed modifications to the framework to limit botnet traffic: crtc.gc.ca/eng/archive/... #Security

My brain: I should work out and loose some weight. Also my brain: Eating 60% of a pizza for dinner is a good idea.

🎤 Your stage is waiting! Just 1 week left to submit your speaker proposal for the 2025 Canadian Email Summit. Don’t miss this chance to shine. 📅 Deadline: May 30, 2025 👉 forms.gle/UnkvSmBd5KZZ... #EmailSummit2025 #FinalCall #SpeakUp

Yesterday was my 15 year Reddit Cake 🍰 day... Time sure does fly.

Toronto may be a big city, but it’s not so big that you don’t randomly run into friends that you haven’t seen in years from time to time.

How many more presentation will share the attention span of a Goldfish is long than that of a Human stat? "The goldfish vs. human attention span comparison is largely a marketing myth perpetuated to emphasize the challenges of capturing attention in the digital age."

Worst Mother’s Day ever. Mom passed last night peacefully with my dad and sister by her side 💔💔 #RIPMom you’ll be missed for ever.

As my mom approaches the end of her life it’s nice to be reminded of all the people around the family offering support and love. She made a much larger impact on people than, I think, even she knew.

Whomever thought that emoji reactions for emails was a good thing should really reconsider their choices. As well as those that implemented it into their user interfaces. I don't need a 👍reply to emails. #EmailIsHard

Join us TOMORROW at 12PM EST for a LIVE sneak peek of Inbox Expo 2025! 🎙️ "From Prompt to Product: Real-World Impact of Generative AI in Email Marketing" Featuring: Dmytro Kudrenko (Stripo) & @emailkarma.com (@emailindustries.com) Register: lnkd.in/ds-T3ipZ #AI #EmailMarketing #InboxExpo2025

Weekend experience, call from MIL worried about several 'urgent' notifications for account cancellations (ex: Netflix, ICloud). This is how older people get scammed. I spent an hour re-educating her on phishing and spam. But - The previous lessons of "Call me when in doubt" stuck - FTW!

Outlook’s 2025 email rules are here—and they’re serious. Starting May 5, domains sending >5k emails/day must nail SPF, DKIM, & DMARC or face rejection (not just junk folder). Microsoft’s April update? No second chances. Time to auth up! 🔐 buff.ly/XbuW284 #EmailMarketing #OutlookUpdates #DMARC

Apple quietly dropped a bombshell in Feb 2025: DMARC is now a must for email senders to icloud[.]com and me[.]com. Plus, ARC requirements for forwarded messages? Yep, that too. Time to audit your email authentication setup! 🔒 support.apple.com/en-us/102322 #EmailMarketing #DMARC #EmailGeeks