Valve Software is a great case study for much of what I’ve written about software delivery. When presented with opportunities to be Nintendo, they’ve chosen to be Amazon.

Starting to introduce a little about the demand side of digital markets, in my eyes extremely relevant to the current moment where many are saying we are in an era of digital abundance. blog.markvideon.dev/the-consumer...

Big Ant was one of the companies at the SA games showcase I visited weeks ago and the biggest game (studio) in town (country) for sports games in Australia for many years. This sucks man.

What an interview!

soon

Have to wonder whether this contributes to a period of time where people drift away from digital spaces. Getting pretty expensive to read procedurally generated complaints and ad copy. Is anyone getting what they want?

This is a good example of why The Project is part of the conversation about digital factories. Streamers contribute to the success of The Project, but they play no part in the design of digital factories or the delivery of the digital product, in this case, the game.

Today I visited the SA Games Expo hosted by the SA Film Corporation and saw some great stuff.

I’ve travelled to Melbourne for Freeplay stuff a number of times and it has never failed to inspire. Very sad to see this

Interesting…

This one is about the metaverse... or is it blog.markvideon.dev/revolution-a...

🥲

Metroid Fusion is incredibly punishing, if this were the only game in the series I had played I’d probably never touch the seres again

How hard could it be

With Nintendo Switch Online I've been playing games that I always wanted to play as a kid but never had the opportunity to, and folks, Metroid Zero Mission rules

This kind of stuff has been totally ground out of video games for so long that many people would have no idea that once upon a time there were modes of engagement beyond transactions

You’re building something that has never been built before. You’re asked to guess how long it will take to do it. You are held to this estimate because no one really engages with point 1 Needless suffering

I am astonished by the increasing prevalence of gambling in (video) games media Are gamblers really performing consumer research to find new games to play?

👀 blog.jetbrains.com/blog/2025/12...

For as long as I can remember I’ve largely seen mergers and acquisitions celebrated by customers and workers, in defiance of what happens in their wake, time after time.

Advent of Code has never been my thing. There are alternatives. Here is one a colleague of mine shared with me, where the goal is simply to make continuous progress: eli.li/december-adv...

Took some time this weekend to do a few proof of concepts of various things I've seen at conferences this year. Great experience using home_widget from @abausg.bsky.social - amazing docs

Input handling is a part of Steam’s moat that doesn’t get a lot of attention

There are conferences. There are hackathons. There are meetups. There are workshops. There are a range of opportunities to connect with other people in the field of software development. Is this so different to other fields? blog.markvideon.dev/meetups-conf...

Who is the best developer in the world? blog.markvideon.dev/the-best-in-...

If anyone is curious about the behaviour when multiple try-catch-finally blocks are in the same function, the first finally wins.

Technology choice. Sometimes the choice is yours, other times it has been made for you. This piece ties a lot of threads together, including the previously explored concepts of the digital supply chain, primitives, and more recently, differentiation. blog.markvideon.dev/technology-c...

I’ve used the word commoditisation a lot in previous posts, and it’s everywhere in software. We use it in analogies, we implicitly use it in estimation, we implicitly use it when we measure, and we use it to when we write code (or plans). Now for contrast, blog.markvideon.dev/differentiat...

Years ago they used to say software is eating the world, today it seems the world is eating software. (see full attached screenshot). Could not have fabricated a more perfect ad to be placed in the screenshot itself

Today I had a nice opportunity to test my theory that the way to get the most out of LLMs is to navigate commoditisation. I needed a web page that simulated storing cart state for a store in cookies, commoditised problems all the way down. One sentence prompt worked first go

I want to see a healthier relationship between technologists and the rest of society. I want everyone to know there is a factory. blog.markvideon.dev/there-is-a-f...

@realmarkvideon.bsky.social at #DDDAdelaide 2025 offers a better framework for technologists to understand their own work and future as tech rapidly evolves. A clearer way to think about what we do and explain it to anyone. Enter the digital factory 🏭✨

I’m concerned by posts I’ve seen on LinkedIn remarking agents must be self-aware/conscious if they “arrive at the conclusion” that they’re an agent when there would be data about the nature of agents and how they communicate in present in training….

Hold on to your hats. I wrote about the digital supply chain and its inherent instability which may come as some surprise to people who are not digitally native, and discuss risks of the past, present and future. blog.markvideon.dev/instability-...

When I started work on conceptualising the digital factory it was born from a lifetime of personal and professional experiences in a world that is not digitally literate. This post is centred around two questions every client of a software developer has: blog.markvideon.dev/breaking-the...

A short-form post on code & quality metrics blog.markvideon.dev/an-introduct...

Distinction and high distinction at dance challenge, we ball!!!!!!! ⛹️‍♂️

Asked around about you here and no one had heard of you

The Apple of old would never have let this make it to production

I wrote about a brief article about memory pressure challenges and how we addressed them blog.markvideon.dev/navigating-e...

I wrote a brief article about how custom lint rules can support a real production use case: we wrote an app and now we want to understand how people use it blog.markvideon.dev/using-static...

Getting acquainted with custom lints and taking the time to sprinkle a little Australiana in there

Voting has concluded, sessions have been revealed, and my talk has been selected for DDD Adelaide 2025. ☺️ I look forward to presenting "The Digital Factory - Anyone Can Understand Software Development" and sharing a framework that anyone can use to understand a big picture view of the work we do.

I'm back home and it's a new day. blog.markvideon.dev/a-new-day/