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Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away – David Gelles New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles. This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of cutthroat capitalism. Founded in 1973, Patagonia has grown into a wildly popular producer of jackets, hats, and fleece vests, with a cultlike following among hardcore alpinists and Wall Street traders alike, posting sales of more than $1 billion a year. https://bookoftheday.org/dirtbag-billionaire-how-yvon-chouinard-built-patagonia-made-a-fortune-and-gave-it-all-away-david-gelles/