Rob Horning
@robhorning.bsky.social
📤 4436
📥 253
📝 441
robhorning.substack.com
wonder if the ease and rapidity with which "AI" can generate right-wing fantasy images and propaganda makes them more convincing for their consumers — as though one shouldn't have to use their own imagination to manifest the bigotry they insist on
www.lrb.co.uk/blog/2025/se...
about 4 hours ago
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LLMs mean that no one has to write anything they don't care about, but they also mean that "writing anything" will get equated with "not caring" for most people. (If you really cared, you would video yourself talking about it on your phone.)
1 day ago
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not bad advice, but presumes that most people read and write to experience "charm, surprise, and strangeness" when the opposite may be the case
www.nplusonemag.com/issue-51/the...
1 day ago
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What does it mean to "optimize" for this condition — to train users to enjoy it? Why is it most profitable for companies to train us in wanting to pay attention as a way of avoiding rather than seeking meaning?
www.noemamag.com/the-last-day...
13 days ago
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seems indicative of how stagnant the ideas behind "AI" are that Baudrillard could write a critique of them in 1995 (The Perfect Crime) and none of it seems dated
add a skeleton here at some point
14 days ago
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reposted by
Rob Horning
Hypervisible
15 days ago
And how does the machine know your intent, you might ask? Well by constant surveillance. Just kidding, the machine does not “know” your fucking “intent.”
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algorithmic recommendation tries to make it impossible for us to escape our own predictability; continued interaction with these sorts of surveillance systems changes our relationship to our own capability to want things—makes it alien, fully externalized
www.theguardian.com/media/2025/a...
15 days ago
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about the commodification of "participation", making "communal vibe" into a set of signs and formal tropes so that listeners can enjoy "participation" by merely consuming and recognizing signs (as with most fashion trends)
add a skeleton here at some point
about 1 month ago
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seems like a distinction without a difference
www.nytimes.com/2025/08/08/t...
about 1 month ago
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AI companies want us to think their products are like "The Entertainment" from Infinite Jest, capable of chatting us into terminal inertia
nymag.com/intelligence...
about 2 months ago
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what does "slop" (as a general phenomenon) serve as an advertisement for? it seems to impress on people not that "AI" is smart but that is "stupid" in all the ways already familiar from marketing
about 2 months ago
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reposted by
Rob Horning
kelly pendergrast
about 2 months ago
Great new entry into the annals of slop theory from
@kneelingbus.bsky.social
(for those still ok with reading ss links):
kneelingbus.substack.com/p/slop-as-a-way-of-life
Inspired me to note down my current working theory on the genesis of the slop era:
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reposted by
Rob Horning
Rusty Foster
2 months ago
Did I once again smuggle post-structuralist theory into my internet jokes newsletter? 👁️🫦👁️
www.todayintabs.com/p/we-need-to...
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We Need To Talk About Sloppers
The best ever death metal bot out of Denton
https://www.todayintabs.com/p/we-need-to-talk-about-sloppers-b732
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9% seems really low actually
www.teenvogue.com/story/teens-...
2 months ago
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reminds me of people on livestreams who do whatever the commenters demand
add a skeleton here at some point
2 months ago
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"What such machines offer is the spectacle of thought, and in manipulating them people devote themselves more to the spectacle of thought than to thought itself." (from Baudrillard, The Transparency of Evil)
2 months ago
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add a skeleton here at some point
2 months ago
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3 months ago
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from Baudrillard's "In the Shadow of the Silent Majorities" — similar stakes in culture moving from "posting" to "AI": the model speaks in place of "the masses"
3 months ago
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"posting" could seem like it was a way for users to experience or express agency, but at the same time "participation" is typically an attempt to advertise one's conformity, normality
3 months ago
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perhaps tech companies no longer coerce people to post publicly because overall surveillance has improved
www.newyorker.com/culture/infi...
3 months ago
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and at the same time, prompters get to be the master manipulators, goading the answers they want out of the "truthbot" and seeming to change what is true about the world
add a skeleton here at some point
3 months ago
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the "content" of reading and writing become the processes themselves: they become deliberate exercises to expand attention spans in the face of technologies designed to shorten them
kevinmunger.substack.com/p/attention-...
3 months ago
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"vibes" against AI make human capabilities into some mystical inexplicable magic, doomed to be undermined when inevitably the "vibes" no longer can tell what is "real" and what is "AI"
3 months ago
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reposted by
Rob Horning
Jeremy Antley
3 months ago
Consumer subjectivity is, at its heart, a mimetic process of desire that cloaks its actualization as one of unique, individual choice when, in fact, its end goal is to manufacture governable copies of the ideal capitalist subject. AI Chatbots turn mimetic desire into a frictionless experience.
add a skeleton here at some point
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Trusting another person is hard; you have to earn their trust in return—trusting a machine or a brand is one-sided and a form of delusion, a belief that it mirrors back effortlessly your desire to trust and be trusted
3 months ago
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reposted by
Rob Horning
Roland Meyer
3 months ago
LLMs aren't subjects, but large socio-technical apparatuses, similar to factories, bureaucracies, or corporations, and our critique should not begin by comparing ourselves to them, but by asking what position they impose on us: How do these apparatuses model and interpellate subjectivity? 2/
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the theory of "interpassivity" perhaps helps answer this question; despising the morons in the commercial allow you to use AI without despising yourself
www.nytimes.com/2025/06/25/m...
3 months ago
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very eager to read this
add a skeleton here at some point
3 months ago
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reposted by
Rob Horning
Casey Explosion
3 months ago
I'm going to be honest here, I think AI is going to do so much damage to the usable internet that even after it's inevitably crashes out, it's going to take years to disentangle from every space it's polluted, like digital asbestos it's gonna be time consuming effort and likely expensive venture.
add a skeleton here at some point
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"reading" seems like the wrong word for processes that exclude subjectivity or consciousness
3 months ago
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the point of education should be to learn resistance strategies against authoritarianism, the point of AI is to make people stupid and compliant
danmcquillan.org/cpct_seminar...
3 months ago
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“Generative AI” ultimately generates illiteracy
add a skeleton here at some point
3 months ago
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Makes me think about what allows us to think we are seeking "real information" when we are systematically immersed in information designed to reinforce our biases, and/or trigger various emotional reactions
add a skeleton here at some point
3 months ago
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meshes with the primary function of "AI": to convince people not to trust themselves or their own experiences or capabilities, regardless of whether the technology works or not
add a skeleton here at some point
3 months ago
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that's a Numberwang
add a skeleton here at some point
3 months ago
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next-level cynicism is to express scorn at the idea of disobeying algorithmic predictions, basically of having subjectivity
defector.com/toward-a-the...
3 months ago
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As true of algorithmic social media as it is “sycophantic” AI
add a skeleton here at some point
3 months ago
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here are 3000 words about MrBeast thought
robhorning.substack.com/p/bananas-ar...
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Bananas are the worst food on earth
The more we study MrBeast thought, the brighter our hearts will become
https://robhorning.substack.com/p/bananas-are-the-worst-food-on-earth
3 months ago
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if you start to think only metrics and data make things real, you need to put yourself under more and more intense surveillance to believe that you have a self that's real
add a skeleton here at some point
3 months ago
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shades of blue and purple haunt me
www.youtube.com/watch?v=CSaH...
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It's Over Now
YouTube video by The Beach Boys - Topic
https://www.youtube.com/watch?v=CSaH8yton4E
3 months ago
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a reason for hope that "AI" intrinsically extinguishes the demand for what it can produce
4 months ago
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LLMs also encourage people to think communication begins with a specific destination in mind that other people can be compelled to navigate to
add a skeleton here at some point
4 months ago
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maybe eventually "optimization" will be recognized as the opposite of intelligence
www.theideasletter.org/essay/our-sp...
4 months ago
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www.unemployednegativity.com/2025/05/do-y...
4 months ago
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"To put it bluntly, do you own research is a little like sell your own labor power. It presents the powerlessness of isolation and alienation as the power of independence and autonomy"
www.unemployednegativity.com/2025/05/do-y...
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Do Your Own Damn Research: The New Episteme of Trump 2.0
http://www.unemployednegativity.com/2025/05/do-your-own-damn-research-new-episteme.html
4 months ago
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I went to Disney World
robhorning.substack.com/p/a-great-bi...
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A great big beautiful tomorrow
A ride on the Carousel of Progress
https://robhorning.substack.com/p/a-great-big-beautiful-tomorrow
4 months ago
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AI is sold as a cool trick that can help you fool others into thinking you actually worked on something, but in effect distrust becomes more ubiquitous and "proof of work" becomes part of all work, making it all that more laborious and inefficient
www.nytimes.com/2025/05/17/s...
4 months ago
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yes, never accept the "input" of someone who "loves" you; they might expect to be "loved" back and who needs that sort of burden
add a skeleton here at some point
4 months ago
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here is a Derridean analysis of the Heat Index supplement that no one was asking for
robhorning.substack.com/p/that-dange...
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That dangerous supplement
Precisely 303 must-dos, must-tastes, and must-tries
https://robhorning.substack.com/p/that-dangerous-supplement
4 months ago
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