Really looking forward to this. My brief is to be fun, entertaining and a bit weird. Perfect.

How much does packaging influence what you taste? 02: Tastings + Experiential Audiences experience the science of holistic (not blind) tastings. Looking back over 12 years of sensory experiments, talks, books and events. www.typetasting.com/senses-12-ye...

🎉 It’s been 12 years. 🖤 Type Tasting launched on Valentine’s Day 2013. 🧠 From the outset the senses and typography went hand in hand. 👏🏻 Thank YOU to everyone who’s taken part, this wouldn’t have been possible without you. New card being turned over each day: www.typetasting.com/senses-12-ye...

🪁 New The Sensologists Briefing is out! 🪁 Your multi-sensory fix in under 10 mins. 🔴 AI-crafted fragrances 🔴 How scent & sound supercharge branding 🔴 The neuroscience of sensory integration 🔴 Why colours taste the way they do Plus: artificial senses, immersive sound… thesensologists.substack.com

☺️ “That new book smell” @counterprint.bsky.social

The first coffee of the year from Bake Street and 2025 I’m ready for you. The book’s shaping up, talk bookings are coming in, and the first The Sensologists planning meeting’s happening next week. So does the neuroscience course I’m taking at Birkbeck Uni (which I’m rather excited about). ☕️🧠🎉

Are you signed up? The new The Sensologists briefing drops tomorrow. You’ll be first to receive it in the morning. thesensologists.substack.com Your go-to resource for cutting-edge insights in under 10-minutes…

“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!” Are you a journalist/editor looking for a topical twixmas story? www.typetasting.com/press-releas... #journorequest #psychology #consumer #fragrance

@janinegibson.bsky.social “Don’t bin that Xmas fragrance/aftershave just yet—Science shows its label might be tricking your nose!” Something I’ve just published: www.typetasting.com/press-releas... #journorequest #psychology #consumer #fragrance

🎄Last-minute Christmas gift? 🎁Subscription: The Sensologists fortnightly briefings ⌛️Bite-sized updates on the latest in sensory science, design & trends (inc. crossmodal, neuroscience, AI & innovations) £4.50/$6 pm / £50/$65 yr. 👉🏻 thesensologists.substack.com/gift #xmas #christmas #xmasgiftideas

“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!” Are you a journalist/editor looking for a fun story for slow news day or Boxing Day next week? #journorequest #psychology #consumer #fragrance

Are you a journalist/editor in the mainstream press looking for a twist on a Christmas gift story? #journorequest (Background: I’ve been running mass participation multisensory experiments at events for the last decade. Will be publishing results next year, this is the first pre-publish).

🍷 Glass of wine poured. 🎉 I’ve pressed “publish”. 🚀 And the new The Sensologists briefing is now out in the world. Phew, that was a long day. Do you want to be the smart person in the room? ☕ Subscribe for just the price of a coffee each month. thesensologists.substack.com

🧠 Pre-publishing next week: a scent-shifting experiment. 👃🏻 What began as a fun demonstration over a decade ago now has results from over 500 participants at 15+ events. www.linkedin.com/posts/sarahh...

💭 Monday: Scheduled Daydream Day. 🧠 After working all weekend (and having amazing conversations) my brain always needs a responsibility-free-day. I mark these days in my diary as days for daydreams and weird ideas only. 🪫 How do you recharge your batteries?

⭐️ The Sensologists briefing drops at lunchtime tomorrow. Subscribe now to be first to receive it in your inbox. 📍 I sift through all the updates and curate them for you. ☕ For just the price of a coffee each month thesensologists.substack.com 🚀 Please share the link with friends/colleagues.

Spent the day prepping the studio for Sunday. The bottles are looking magical with the lights on. Memory in a bottle. Previewing at our Open Studios day. Open Studios at Chocolate Factory N16 Sunday 1st December 11am to 6pm Farleigh Place (off Farleigh Road) London N16 7SX Free entry, drop-in

The Sensologists briefing 03 drops this wkend. Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster… thesensologists.substack.com

The Sensologists briefing 03 drops this wkend. Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster… thesensologists.substack.com

Interesting answers so far! And the fun thing is you get to see how everyone else answered.

Which label would you rate as the most: Floral / Woody / Sweet / Citrus? Quick Buzzfeed poll here www.buzzfeed.com/typetasting/... This is the first stage of an experiment that I’m planning to run at in-person events. I’ll be doing the second stage at our Open Studios day on Sunday 1st December.

Test your sniff-ography skills Sun 1st Dec 11am-6pm Take part in smell experiments with author & designer/researcher Sarah Hyndman as part of Open Studios at the Chocolate Factory N16. #smell #smellresearch #scent #perception #experiments #SarahHyndman #TheSensologists #typosensory #sniffography

@paularmstrongtbd.bsky.social 👋🏻

@bijoutype.com 😘

The Italian edition of A Che Servono I Font (Why Fonts Matter) has arrived 😊. Translated and published by @postmediabooks 🔴.

I give talks about words, brain and the senses. Give me a shout if you’d like me to get your audience’s subconscious “WORKING” too.

“Loving this new perspective!” Kyla, “SOOO interesting—my subconscious is WORKING” Ellie, “It was interesting when people’s thoughts went in the opposite direction to what I thought!” Jessica. Thank you for all your brilliant Q&A questions after my Creative Pro talk today. You all rock 👏🏻.

NEW! Stay ahead in sensory trends—from neuroscience to AI. Your go-to resource for cutting-edge sensory science insights in under 10-minutes. Bite-sized updates on the latest in sensory research, trends, neuroscience, AI & innovations. Subscribe to The Sensologists thesensologists.substack.com

What year did this movie come out? Spotted this evening in the window of a bar in Shoreditch, East London. Is this movie part of the nostalgia renaissance? #neon #cocktailsanddreams #movie

What do smells sound like? I went to my regular Saturday boxing class alongside friend and brilliant sound designer Rob Taliesin Owen. He’s been making wonderful soundscapes for scents: www.instagram.com/p/DB64R-qC93-/ www.instagram.com/p/C6A2WIDi5mI/ #crossmodal #TheSensologists

🔥✨ What might hell and heaven smell like? This was a fabulously inspiring morning at the Medieval Women exhibition at the @britishlibrary.bsky.social. We loved this interactive cabinet with scents created by the brilliant AVM Curiosities.

@markhyson.bsky.social Hey Mark how are you? I’ve just hopped over to Bluesky and it’s so good to see familiar faces here 😊

I love that this was waiting for me, it’s only taken me over a month to reply.

Hello Bluesky, who else is here?