The Popcultr Marketing Summit Report: October 2025 Edition is available NOW. This comprehensive wrap-up captures every panel, keynote and discussion from October’s Summit at MCM London Comic Con! ➡️ Access the full Summit Report here: www.popcultr.events

Had a blast moderating the Creator panel at the Popcultr Marketing Summit last week! Shout-out to my fellow panellists for making it feel like a chat between pals at the pub, and to the @experience12.bsky.social gang for another stellar event within MCM Comic Con. ’Til the next one! ✌️

Closing off with our fireside chat with Andy Gibbons and Chris Hewitt of Empire Magazine!

Now kicking off our experiential panel “Creating moments that matter” featuring Kelsey Christou - Freelance influencer and events specialist Chris Whittle - CEO & Founder EXP12 Alex Bolton - PR Manager Frontier Developments Moderated by Emma Fisher (Miss Cakehead) - A woman’s plaice founder

We are live at @mcmcomiccon.bsky.social with the Popcultr Marketing Summit 💥

LEGO at @mcmcomiccon.bsky.social 🧱

🎉 WE’RE SOLD OUT, LOCKED AND LOADED! Tomorrow, the doors swing open at MCM London for the Popcultr Marketing Summit • October 2025. A full day of insights, talking fandom, and marketing magic from the worlds we love most.

We are just a week out from the Popcultr Marketing Summit at MCM London Comic Con and it is time to start unveiling the line-up. Tickets are almost gone (genuinely, that isn't one of those sales technique things), so if you are planning to join us, best move fast 🏃‍♂️ 🎟 Tickets: www.popcultr.events

Mark your calendars, the Popcultr Marketing Summit officially returns to MCM London this October 💥 Join us on October 24th for a day of networking, panels and pop culture insights! Get all the information you need & book your tickets here on our website 🔗 popcultr.events

With King of Meat officially unleashed this week, we’re throwing it back to last summer - when we partnered with Amazon Games and Glowmade to host a series of hands-on preview events across two continents that immersed guests in the game’s gloriously chaotic universe 👑🥩

We’re proud to share that our LEGO gamescom activation won a silver award in the Entertainment & Sport category at The Institute of Promotional Marketing (IPM) Awards!

After a summer of seriously hard work delivering projects in the UK, USA, Hungary, Germany, France (and breaking company records along the way), the Experience12 team swapped their Macs for Margaritas and Outlook for Oysters 🦪🍸

We spoke to 1,115 fans at MCM Comic Con in London to understand how they interact with their favourite pastimes! Here's a few insights we collected from the gamers 🕹️ 🎮 45% of fans said PC was their favourite way to play games 🎮 61% of fans prefer single player games over multiplayer

Last month, we attended the UK premiere of Alien Earth in London! 👽

We're thrilled to announce Claire Newcombe's promotion to Account Director! Claire has been a part of the team for 3 years and we're so excited to see her thrive in her new role! 🚀

Our very own managing director George Bateman is now a member of the Conference News CN Agency 100! 🎉

Our Games Business Development Manager Rob is currently over in Japan for a games trade mission in partnership with the Department for Business & Trade! 🇯🇵 BitSummit 2025 checked off ✅ Next stop - Expo 2025 Osaka! ✈️ #Japan #Bitsummit #expo2025osaka #trademission

Today some of the team was at the preview of the new trailer for Avatar: Fire and Ash with Disney UK 🔥

Bringing the summer vibes with a throwback to supporting Viator with their first physical activation in Piccadilly Circus! ☀️🍹✈️ #viator #activation #brandactivation #marketing #travelmarketing #popupstore #brandexperience

In May 2025, Disney and Formula 1 announced a global partnership aimed at winning the hearts of a new generation of fans ❤️ With a week before the big reveal, Experience12 was brought on to design a show-stopping Mickey & Friends F1 car livery🏎️ Here's what we did 👇

With the midnight launch of the Nintendo Switch 2 tonight, we're thinking back to this discussion at the Popcultr Summit about the return of the midnight opening! 🎮

We're at @sxsw.com London this week! 🖥️📍 Chris and George will be attending from now until Thursday! Come find us if you want to talk all things tech, screen and culture 💬 #SXSW #SXSW2025 #SXSWLondon

A wonderful weekend at MCM Comic Con ft eBay, Anime.com & Disney! 💥

It’s time for the final panel of the day! “Consumer Products: Pop Culture You Can Hold” with Austin Pannell & Matt Knott!

The summit is going by fast, our next panel is up “Live Engagement & Events: An Antidote to a Fragmented Digital World” with George Bateman, Neale Maker and Charlie Cooper Henniker - moderated by Ashanti Omkar!

After a lunch break, we’re back with another panel! “Brand Partnerships: Powering Up Pop Culture Marketing” with Sara Rodriguez, Adam Harris and Richard Barnes! They’re joined by Ashanti Omkar as moderator

Up next: “Games: Adapting the Marketing Playbook” with Ayman Mohammed, Mingzhen Li & Stephanie Lord 🎮

Next panel! “Strategy: Beyond the Drop - Rethinking Launch Strategy for a new era” with Lily Adams, Tracey McGarrigan & Violet Adams

Kicking off with the panels! “Big & Small Screen Content: Rewriting the marketing script” with Amber Taylor, Adam Rubins & Jerome Mazanderani

Zoe Scaman at the Popcultr Marketing Summit at @mcmcomiccon.bsky.social “We used to talk about fandom like it was a subculture. Today, it is culture.” #mcmcomiccon #mcmlondon #marketingsummit

eBay at @mcmcomiccon.bsky.social 🃏

Getting set up at MCM London! 🎮🎬

Tomorrow at MCM!

For the launch of Good Omens on Prime Video, we took over London Waterloo station and transformed it from a busy commuter station to the Garden of Eden! 🌳 Visitors were greeted with live snakes, branded apples & toffee apples and were then treated to a performance of Bohemian Rhapsody by 27 nuns 😇

Working on exciting stuff coming soon 👀

Happy #StarWarsDay! 🪐 May the Fourth be with you 🤝

Throwing it back to the 2022 #TokyoGameShow! We delivered a stand for 110 Industries for their game Wanted:Dead, bringing the American diner from the game, "The Atomic Heart", to life on the floor at TGS 🪄

Michael B. Jordan and Hailee Steinfeld on set of ‘SINNERS’ Read our review: bit.ly/SinnersDF

The Experience12 team! ♥️

It’s April 25th! 🌸 #misscongeniality

Manchester, we'll see you next week! 👀 John Bibby and Rob Harris will be attending FORMAT Group on April 24th to talk bespoke gaming brand experiences, press events & exhibition designs! 🎮🎪👨‍🎨

One month from today, Experience12's Pop Culture Summit will be taking place at MCM London! In honour of just a month to go until the event, we're dropping the names of our exciting panels! 👇

Mark your calendars, the Popcultr Ltd marketing summit returns to MCM London on Friday 23rd May! 🎉 Come along to the all-day summit where we'll be hosting expert panels and specialist speakers on a variety of exciting topics! Tickets will be available soon so don't forget to book yours! 🎟️

Manchester, we'll see you next week! 👀 John Bibby and Rob Harris will be attending FORMAT Group on April 24th to talk bespoke gaming brand experiences, press events & exhibition designs! 🎮🎪👨‍🎨

On #InternationalPetDay, we're celebrating an integral part of our office team - Ace! 🐾

WHO IS BELLE? We collaborated with All the Anime to create a bold 8.5x4m mural in Camden to promote Mamoru Hosoda’s award-winning anime, BELLE. This eye-catching artwork took 3 days to install and stood proudly over Camden Lock for 28 days, asking Londoners far and wide ‘Who is Belle?’

New BLACK MIRROR very imminent indeed. As in tomorrow (Thursday).

A Minecraft Movie is out in cinemas and going for diamond at the global box office! ⛏️ The film has already surpassed fellow video game adaptions such as The Super Mario Bros. Movie for the biggest domestic opening at $163 million and has grossed a whopping $313 million globally! 💸

The live-action ‘MINECRAFT’ movie opens with $301M worldwide. • Biggest domestic opening weekend ever for a video game movie with $157M • Budget was $150M Read our review: bit.ly/MineDF

For the release of The Tomorrow War with @primevideo.bsky.social - we created a custom 16 bit arcade game! You play as the Whitespikes - destructive aliens aiming to defeat human soldiers ☄️👾 We sent 22 of these unique machines around 🇪🇺 and 🇨🇦 and created an online game! thetomorrowwargame.com