James Hoffmann
@jameshoffmann.bsky.social
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I mostly make things to do with coffee.
I agree strongly with this. (Though the game of finding a sound professional's breaking point, by seeing just how incorrectly you can pronounce "lavalier" before they lose it, is quite fun)
add a skeleton here at some point
1 day ago
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reposted by
James Hoffmann
Fionn Pooler
7 days ago
An important thread debunking Starbucks' PSL invention claims.
#CoffeeSky
add a skeleton here at some point
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The new edition of The World Atlas of Coffee is out now! (except in the USA, sorry! Coming early next month!) If you'd like to pick up a copy for yourself, or as a generous gift, then there's a few options (including the last few signed copies in the UK&US) to be found here:
linktr.ee/jimseven
13 days ago
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reposted by
James Hoffmann
Fionn Pooler
27 days ago
I wrote about Baudrillard, pumpkin spice lattes, and the increasing hyperreality of specialty coffee.
#CoffeeSky
www.thepourover.coffee/the-hyperrea...
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The Hyperreality of Specialty Coffee
Well-funded startups mimic the aesthetics and language of specialty coffee. Giant multinationals cosplay community. Companies chase trends created by social media. It all points towards coffee's growi...
https://www.thepourover.coffee/the-hyperreality-of-specialty-coffee/
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New Video: Inside Espresso Pucks With A CT Scanner:
www.youtube.com/watch?v=CX-a...
Thanks to
@lumafield.bsky.social
for letting come and do silly things with serious equipment!
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https://www.youtube.com/watch?v=CX-aoSKLRzg
about 1 month ago
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Today we're launching a new coffee magazine. It's called Cherry Bones! Video here:
www.youtube.com/watch?v=BmwJ...
Issue 1 is here:
shop.cherrybonesmag.com/products/che...
Our goal: interesting work (from properly paid writers and photographers), no ads, and to make a beautiful thing too.
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We Made A New Coffee Magazine (Out of Recycled Take Away Cups)
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=BmwJqzjAlfU
3 months ago
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We decided to update an old video on V60 papers, so did way too much testing and found some interesting stuff so now I have new opinions on the subject:
www.youtube.com/watch?v=YY5F...
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V60 Papers: Our Excessive Testing Was Worth It!
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=YY5Fwj-tOAw
4 months ago
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Today's video is something a little different, but I promise it is an entertaining little moment in modern/speciality coffee's history:
www.youtube.com/watch?v=BfNo...
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How Starbucks Accidentally Popularised The V60
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=BfNoNTjcRbE
5 months ago
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I make no apologies. (I hope the tiramisu is tasty!)
add a skeleton here at some point
5 months ago
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New video:
www.youtube.com/watch?v=epIg...
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The Secrets Of My Daily Coffee Routine
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=epIgulaBryA
7 months ago
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Strange and specifc question, I know - but anyone know anyone in London who might do custom marzipan fruit work?
7 months ago
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Today's video is about how the power, innovation and excellence in coffee equipment has shifted. It's a bit of history, a bit of equipment nerdery, and a little opinion all mixed up.
www.youtube.com/watch?v=r7Yt...
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Is The Best Espresso In The World Being Made At Home?
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=r7YtT6usTPM
8 months ago
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Today's video is 100% entirely, very, very serious.
www.youtube.com/watch?v=N4qD...
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Can I Revolutionize Coffee?
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=N4qDYsSvNIQ
8 months ago
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Today's video takes a look at the £60 Aldi Espresso Machine. There's no way this can be any good.... right?
www.youtube.com/watch?v=zX6F...
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The £60 Aldi Espresso Machine
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=zX6F_l_KreM
9 months ago
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Today's video is mostly for people starting out in their espresso journey (and, if you're already mastering your espresso it is hopefully one you can share with friends who are just getting into it!)
youtu.be/MbTD42FvMVU
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A Beginner's Guide To Fixing Bad Espresso
YouTube video by James Hoffmann
https://youtu.be/MbTD42FvMVU
10 months ago
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I don’t know why this makes me as happy as it does, but this is the chart of views for my French Press technique video over the last year. Every little peak happens on a weekend, particularly on Sundays. There is often a notable peak on Christmas Day too!
10 months ago
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Editing a video today (because the YT team are still on holiday), and wow - I do not miss editing my videos! I have been meaning to learn Resolve, but suddenly this is making me think twice about that because I'd forgotten the pain of staring at myself and cleaning up my endless mistakes!
10 months ago
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I don’t release recipes very often, but when I do I find it surprisingly stressful. With the Tiramisu, the immediate response from lots of people was “I’m going to make this for my whole family for our Christmas gathering!”. That’s a lot of pressure!
10 months ago
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It's finally done, the Tiramisu recipe is here:
www.youtube.com/watch?v=o3AM...
As recipes go, this is reasonably nerdy - but optionally nerdy too. Somehow, after literally hundreds of tastings... I still quite fancy some tiramisu.
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The Ultimate Tiramisu Recipe
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=o3AMALUTp8o
10 months ago
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If you're happy to share - we'd love to get your tasting feedback on The Decaf Project Tasting (if you took part)
forms.gle/44iFdEfNPc4p...
(Submissions will stay open for a few weeks, because I know some folks are still waiting to find a good time to do it, or may be waiting on a delayed delivery)
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The Decaf Project tasting feedback form
Thank you so much for taking part in the Decaf Project! We would love to hear your thoughts on your tasting experience. You will be taken through a short questionnaire collecting information about...
https://forms.gle/44iFdEfNPc4pnCUt5
10 months ago
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I hope everyone who took part in the project had fun! It was a big and tricky project, and we learned a lot to take into any future projects/collaborative tasting events. The whole thing soaked up a lot of resource (time, money and effort), because we are trying to make something with lasting value.
10 months ago
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The Decaf Project live tasting is going live very soon! (3pm UK time)
youtube.com/live/Ahvlai5...
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YouTube
Share your videos with friends, family, and the world
https://youtube.com/live/Ahvlai5JKjM?feature=share
10 months ago
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reposted by
James Hoffmann
Fionn Pooler
11 months ago
There is a phrase coined by the scientist and theorist Stafford Beer: “The purpose of a system is what it does”. It can give us a handy, if slightly generalised, way to view the coffee industry—and in particular, the relationship between multinational coffee brands’ marketing and their actions. ☕👇
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The Purpose of the Coffee Industry Is What It Does
Coffee brands love to tout their ethics and human rights policies, yet the supply chain is still built on poverty. At some point, we have to judge the industry not by what it says but by its actions.
https://thepourover.substack.com/p/the-purpose-of-the-coffee-industry
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Hey
@wired.com
- is there anyone on your YouTube team I could chat to about licensing/using a clip?
11 months ago
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Today's video is the last in the series of factory tours/process explorations for The Decaf Project:
www.youtube.com/watch?v=VUtU...
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The Secret Decaf Process Using ONLY Water
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=VUtU9UBwJJc
11 months ago
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The next video in the decaf series is out - here's how The Sugar Cane/Ethyl Acetate Decaf Process works:
www.youtube.com/watch?v=aj0A...
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What You Need To Know About Ethyl Acetate Decaffeination...
YouTube video by James Hoffmann
https://www.youtube.com/watch?v=aj0A6iJIcuU
11 months ago
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This is a great breakdown and overview of what's going on in coffee's market right now
add a skeleton here at some point
11 months ago
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Bonus chart for full context
11 months ago
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While I’m enjoying the early Twitter vibes, it does still feel like lots of coffee folk are still missing, and so is some discussion. The fact that the commodity market price for coffee is at an all time high is going to have some significant knock on effects for everyone.
11 months ago
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I'm in the middle of a big decaf project at the moment (
www.thedecafproject.com
if you're curious) - but I haven't talked much about what motivates all of this, aside from my own interest and wanting more people to be positive about decaf.
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The Decaf Project
https://www.thedecafproject.com
11 months ago
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you reached the end!!
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