Join me for PPC Chat live chat today, on our Slack, where our topic is: “What Makes Someone Influential in PPC?” With the top 50 list coming out, this seems like a very timely topic to discuss. Today, March 24th at 12:00 PM ET join.slack.com/t/ppcchatgro...

I have a new version of my web site up! I'm focusing on what I call Human Powered PPC Strategy. Have a few new services: PPC AI Strategy Double Check Learn & Return PPC Coaching PPC Competitive Analysis neptunemoon.com

And if you haven't heard... Google Ads now makes you check a required box granting Google reps authorization to make changes in your ads account in order to open a support ticket with humans. My blog post with so many questions on this here: officialppcchat.com/2026/02/24/w...

Make plans to join me for PPC Chat today, over on our Slack, where our topic is: "Sorting Through AI Hype" Today, December 2nd at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join the conversation live, you can add your thoughts later too!

Are we going to come to our senses on all these AI data centers before it is too late? The new Meta one in Louisiana is being touted as using more electricity than the city of New Orleans at peak usage. WTF are we doing?

My latest over on LinkedIn where I lament clients wanting to optimize for multiple goals with equal priority: www.linkedin.com/pulse/your-g...

Join me for PPC Chat today, over on our Slack, where our topic is: "Platforms’ Dark Patterns & How It Impacts PPC" Today, October 21st at 12:00 PM ET If you can't participate live, you can always add your thoughts later! join.slack.com/t/ppcchatgro...

Join me for PPC Chat today, over on our Slack, where our topic is: "PPC Guardrails in 2025" Today, October 7th at 12:00 PM ET join.slack.com/t/ppcchatgro... Can't join live? Add your thoughts to the conversation later!

Join me today, in just over 2 hours over on our Slack, for PPC Chat's live chat where our topic is: "Automation vs. Control - Where is that line today in PPC?" Today, September 30th at 12:00 PM ET join.slack.com/t/ppcchatgro... You can add your thoughts later if you can't join live too!

Paxlovid rang up at $1484.89 today - not a typo. Ended up getting it for $0 cause I had printed a copay card from Pfizer ahead of time & pharmacist worked her magic, but WTF???? Anyone who thinks insurance companies will save us from bad vax policy is deluding themselves.

Join me for PPC Chat today (yes it is Tuesday!) over on our Slack, where our topic is: "Q4 2025 Predictions" Today, September 2nd at 12:00 PM ET If you can't join live - add your comments later. join.slack.com/t/ppcchatgro...

Join me for PPC Chat today, over on our Slack, in just under 3 hours at 12:00 PM ET. Our topic is “Getting It Wrong in PPC” If you can’t join the conversation live, you can always catch up later and add your thoughts to the question threads. join.slack.com/t/ppcchatgro...

Thinking about attending HeroConf San Diego this September? PPC Chat has a 15% discount code you can use if you haven’t registered yet. Use this code for friend or training tickets: PPCchat15 ti.to/roughagendau...

Join guest host Julia Vyse for tomorrow’s PPC Chat, over on the PPC Chat Slack where the topic is: “Wishing & Hoping - PPC Edition” Tomorrow, August 12th at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can’t join live, you can always catch up later and add your thoughts to the conversation.

So let me get this straight… Google had massive restrictions on financial sector advertising but it jumping head first into financial services AI? Make it make sense. Also. What could possibly go wrong???? www.searchenginejournal.com/google-is-te...

This is an absolutely fantastic read! Could not agree more on protecting your data and being mindful in what you’re doing and WHY you’re doing it. zoescaman.substack.com/p/myths-mess...

Join me for PPC Chat today, over on our Slack, where our topic is: "AI Max, AI Overview Ads, AI Anything Else?" Today, August 5th at 12:00 PM ET join.slack.com/t/ppcchatgro... Can't join live? Add your thoughts later!

To whomever gave the advice to companies to do a popup offering a discount for signing up with email only to have it demand your cell phone number to get the discount… Way to create bad feelings about a brand I don’t know even yet. If you’re a brand - do not do this. Earn that mobile number.

I have been traveling a lot this summer, but that's good news if you're looking for an account or strategy review or want to book a session to chat with a PPC expert about the topic of your choice! I have some openings in August and September. Message me if you're interested in learning more.

Interesting study from Pew Research about clicking behavior when AI Overviews were present. People click less when overview is shown. How will Google monetize this cause their current model relies on clicks on ads... www.pewresearch.org/short-reads/...

Join me for PPC Chat today, over on our Slack, where our topic is: "Reaching Cold Audiences in 2025" Today, July 22nd at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join live, you can add your thoughts later too!

Morning all! Reuters is reporting that OpenAI is going to launch a browser “in the coming weeks” which, if true, could have far reaching impacts on all of us in digital advertising. Curious what you all think about this? Big deal or no big whoop? www.reuters.com/business/med...

Join me for PPC Chat today, over on our Slack, where the topic is: "Managing Expectations - Platform Learning Periods" Today, July 8th at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join the conversation live, catch up later & add your thoughts.

Looking to grow in your PPC knowledge and career? Join the original PPC Community, PPC Chat, where PPC professionals of all levels can find PPC news, ask questions & get support from some of the most brilliant minds in PPC. We are a welcoming community & have a presence on a number of platforms.

Advertisers to Google: Hey we'd like to advertise on these specific terms. Google: Super. But also we will include this other stuff. Advertiser: But we just want these terms in this campaign. Google: But you're missing other traffic then? So no. Advertisers: ... 😩

I'm back! Join me for PPC Chat today, over on our Slack, where our topic is a broad one: "Summertime PPC" Today, July 1st at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join live, add your thoughts later!

This week we have a guest post on the PPC Chat site by Menucha Ossowiecki: "If Your Ads Aren’t Converting, Your Message Might Be Working Against You" officialppcchat.com/2025/06/11/i...

Join me for PPC Chat today, over on our Slack in the ppcchat channel, where our topic is: "Seasonality in PPC" Today, June 3rd at 12:00 PM ET If you can't join live, you can catch up on the conversation later and add your thoughts. join.slack.com/t/ppcchatgro...

Happy Pride Month! Everyone deserves to feel loved, accepted, happy and safe. Sending mom hugs to all who need one. PPC Chat will always be a safe and welcoming community for all.

Dear private equity: No one, and I mean NO ONE wants to deal with an effing AI agent when calling their doctor's office. NO ONE. EVER. NOT TODAY, NOT TOMORROW NOT IN 2030. The phone tree and portal that the doc never sees are bad enough. Make it stop. Love, Human Patients Everywhere

I am curious what people in non tech fields think about AI? What is your general view of AI? Is it something that you use? If so, how? Are you turned off by it in search engines or other products? I'm deep in with tech folks and want "regular people" perceptions. Thanks!

Join me for PPC Chat today (yes it is Tuesday!) where we will be sharing our thoughts on Google Marketing Live now that we have had nearly a week to digest things. Today, May 27th at 12:00 PM ET Chat is on our Slack in the ppcchat channel: join.slack.com/t/ppcchatgro...

Dear financial institutions… I appreciate you trying to protect me from fraud. But when your protections mean I can’t use my card cause your “is this you” texts take too long & the merchant nopes on out of the transaction - it’s maddening.

We will be reacting live to the Google Marketing Live keynote over on the PPC Chat Slack today in the ppcchat channel! Join the conversation (or catch up later) - May 21st at 12:00 PM ET: join.slack.com/t/ppcchatgro...

Join me for PPC Chat today, over on our Slack, where we will be sharing our "GML 2025 Predictions" in advance of tomorrow's Google Marketing Live Event. Today, May 20th at 12:00 PM ET join.slack.com/t/ppcchatgro...

It is that time of year again - Google Marketing Live. And so here is my updated bingo card for the 2025 event! officialppcchat.com/2025/05/19/g...

This just came through in an email from Think with Google... Brands, I am begging you, think very hard before you go in for ads that interrupt content a person is choosing to watch. One example is DURING NFL game. Just no. You will piss off potential customers.

The monster recap post from our PPC Chat session with Ginny Marvin of Google Ads where she answered our million AI Max for Search Campaign questions is live! officialppcchat.com/2025/05/15/y... Huge thanks to all who submitted questions & of course Ginny for answering them all.

@mcuban.bsky.social It’s heartbreaking that the cost of cancer & chemotherapy medications make people stop treatment because they cannot afford it. If stats were kept on this, I’d bet the % of people who could have lived but didn’t due to drug costs could be fairly significant?

So the Goodyear blimp just flew over my house (I live very much in the burbs). Not sure what that portends but it was cool!

For everyone for whom Mothers Day is hard… I see you and you’re in my heart. It’s now 3 without my mom & I am also a mom so the day is full of a wide spectrum of feelings. Be easy with yourself. And feel a giant loving mom hug from me.

Google Ads announced AI Max for Search Campaigns today. And, well, it is a lot to digest! In today's chat we will digest the announcement together Next week Ginny Marvin of Google Ads will join to answer questions. Today, May 6th at 12:00 PM ET over on our Slack: join.slack.com/t/ppcchatgro...

This is outrageous

Join me today for PPC Chat, over on our Slack, where our topic is: "When You Feel Like You Suck at PPC" Because we have ALL been there at one point or another! Today, April 29th at 12:00 PM ET join.slack.com/t/ppcchatgro...

I just got an email from my Google Ads Expert named Twinkle… telling me to schedule a call to discuss one of the Ads accounts I have access to. It has to be AI right? Twinkle? I mean come on.

According to a Threads post by Instagram & Threads head, Adam Mosseri - ads rolling out more broadly in Threads starting today. He also hilariously says their goal for ads is "for them to enhance your overall experience." Sir, please... #PPCChat

How does a disease registry square with HIPAA? Shouldn't consent be required? (It absolutely should) This is not just an autism question (though that is enough of a question) it is also for any and all conditions.

Heads up if you are running Local Service Ads in the US or Canada - Google’s terms for this service have been updated. See documentation on what has and has not changed here: support.google.com/localservice...

If your brand offers a discount for joining a mailing list do not also make me give a cell phone number to get it. It puts a bad taste in my mouth as soon as it happens. It’s not worth it. Earn the right to text me.

Make plans to join me for PPC Chat tomorrow, over on our Slack, where our topic will be: "Defining Success in PPC in 2025" Tuesday, April 22nd at 12:00 PM ET join.slack.com/t/ppcchatgro...