wrote about what will happen next, and my fear we are overcomplicating the cause www.politico.eu/article/shoc...

New Public First polling shows how tough the “gun and butter” debate is for Starmer — public is wildly cakeist and Lab voters think butter more important. With @theboysmithy.ft.com dataviz for @financialtimes.com on.ft.com/421yt6y New poll shows risks for Keir Starmer over spending choices

Really interesting report and thread - James Frayne's 'Overlooked But Decisive' was IMO the single best and most useful piece on the Conservative electorate written about the last 14 years. I'm sure this one will be similarly so on the Tory party. Some 'yes, and' thoughts.

"The important political lesson is that voters really will recognise if broken Britain is being fixed." Pleased to be able to highlight some really important new Public First research in my latest piece for @labourlist.bsky.social labourlist.org/2024/12/news...

What are the trends and voting patterns of Britain’s ethnic minorities? On this week's episode of Trendy, Sir John Curtice and @racheljanetwolf.bsky.social are joined by @jameskanag.bsky.social. Listen: lnk.to/55cneh

I really do admire Starmer’s ruthlessness!

Our research, which Duncan mentions in his column, can be found here. publicfirst.co.uk/when-reality... Deliverism is good actually and yes people do notice. Ministers should feel free to do their job!