Who doesn't want cute nerdy chocolate? Although these Kirby chocolate gifts are not cobranded, they are too cute! www.ndw.jp/kirby-goods-...

While I’m a fan of launching cute merchandise alongside games (Rosalina’s Storybook and Super Mario Wonder Talking Flower) I’m not a fan of launching a new game with paid DLC. If the DLC is ready to go, then shouldn’t it be part of the original game? If not, at least space it out. Just feels wrong…

Regardless of the industry, timing is everything. Shifting timeliness is extremely necessary under certain conditions. www.gamedeveloper.com/marketing/wh...

One of the most ridiculous marketing campaigns for a #pokemon game just dropped. I found it rather enjoyable and it will be fun to see if they expand with additional "news coverage" between now and launch. youtu.be/4HxSr_6RiiY?...

Apparently Nintendo Reps still do in-store marketing events. I walked into a GameStop and walked out with some Nintendo goodies and 100 Platinum points.

It's one of my favorite times of year as #TGS is right around the corner. I thought I'd start a running thread as we approach the event. Even though I'm not attending this year, I love seeing the booth designs and giveaways items. I follow the best I can digitally - Yay, marketing!

Found this little piece of unique Final Fantasy III ( #FFVI ) US history a few weekends ago. This special mail order OST was part of Squaresoft’s Square Ware merchandise catalogue. I use the term catalogue lightly as only a handful of items were available.

A late posting as this dropped 3 weeks ago😅, but we see #Kuromi in the next stage of her customer journey, only to be held back by a lack of driver’s license🤣. youtu.be/WRdxzfvGa1Y

My first round of #FFIX anniversary goods came in last week! The Vivi clutch is sooo cute!

What a fun collaboration. I can wait to watch the CMLL event! youtu.be/RYCOc3SiU7A?...

Good Day for a Birthday 🥳

I needed this so much this morning. The section beginning at 3:08 is beautiful. I literally stopped what I was doing because it hits so hard. #VGM #VideoGameMusic #FinalFantasy #FFVII music.apple.com/us/album/uem...

Ever wonder about the origins of the #Dreamcast “It’s Thinking” campaign? Check out the interview between @thedreamcastjunkyard.co.uk and Brian Bacino, the lead behind the NA launch campaign. The marketing nerd in me loves that kind of stuff. www.thedreamcastjunkyard.co.uk/2018/06/its-...

So glad I grabbed one right away as it appears they are now sold out. I have lot of Rock Love pieces, this is sure to be fantastic. 🇫🇷🎨🖼️

Today I had to drive to a new place I’ve never driven to before, so I took some #pokemon with me because driving makes me anxious 😵‍💫

I immediately found both books online and bought them as soon as I saw this post! 

This morning I finished #ClairObscur: Expedition 33. I say finished, but I know that game will always stay with me. Tomorrow Comes.

Hershey has a new collaboration with #pokemon. I grabbed these at the grocery store today 🤣.

While the Endless Tower did have some annoying fights, the dialogue at the end was worth it.

Check out the upcoming #Kirby collaboration with Hankyu lines in Japan. Includes fun train/bus wraps, a stamp rally(and photo ops!) limited themed food, and official goods. The English site is super cute! www.hankyu.co.jp/en/area_info...

I was so excited for the launch yesterday. The first thing I looked up was the review for the original Legend of Zelda. I listened to podcast this morning. Marylou Badeaux’s interview was incredible. As both a gamer and a marketer, it was fascinating to hear her story.

This Sonic collaboration with Timberland is so random. It’s silly to see Sonic in boots 🤣

It’s seems that #MarioPaint chatter is everywhere right now, and I am not complaining at all. I can’t wait to share this game with my son. It’s easy to forget that news like this still gets official press releases. #nintendoswitch www.businesswire.com/news/home/20...

Starting 1 August, Baskin Robbins in Japan is launching an amazing #pokemon collaboration. I wish even a portion of this event was held stateside. 😭 #marketing

I stumbled upon the best retro-ad featuring #FinalFantasyTactics. This magazine insert is more than just a $5 off coupon, it’s trading cards! The perforated insert came from a March 1998 issue of Next Generations video game magazine (1995-2002).

Just saw Jason Charles Miller, vocalist of several tracks from #FFXIV, perform the entrance music for #KennyOmega during #AEWAllInTexas 😱😱😱. Entrance theme is titled ‘Take Flight’ and composed by none other than FFXIV’s composer, Masayoshi Soken! Incredible! #AEW

An amazingly fun run of #FFIX @gamesdonequick.com! I couldn’t be there in person, so I joined in from my couch🙂🎼🎶 Anyone else sing-a-long at home? #SGDQ2025 #FinalFantasy

The Honda x Kuromi collaboration announced back in May, released the first animated episode on YouTube earlier this week. youtu.be/BjIuDJM0VG8

Excited for this project! Heroes of Midgar: A Tribute to Final Fantasy VII www.kickstarter.com/projects/her...

Yesterday I was gifted this adorable #pikachu dressed as Hattrem. Thanks @astralcitymini.com #pokemon

Who says you can’t wear cosplay to work? Not an exact match, but I changed out the buttons on the skirt and blouse. I also made a flower hair accessory, since a full flower necklace might be a bit strange in the office.🤣 #ClairObscur #Expedition33

I plan to listen to this album this evening, but I have to agree that such a short album, did not need a duplicative track 🫤.

Finally finished ACT II in #ClairObscur #Expedition33 🇫🇷🎨🖼️

My @silentprincesszine.bsky.social arrived earlier this week! It’s so pretty! I loved the enclosed flower petals 🥰

Delighted that my #ChildofLight vinyl arrived. I love this game and OST fits the art-style and storybook narrative so perfectly. ☀️

They have arrived, with snacks apparently🤣 #Switch2

I do not yet own a Playdate, but I have experienced it I find it delightful in the simplicity of its design. ☺️

Today on Astral City Mini, I sing a brief ode to the @play.date: the little yellow game console that reminds me how to have fun. astralcitymini.com/2025/06/03/a...

Another #pokemon collab, this time with…Listerine? Why not? 🤣. Pokémon with large mouths were selected to appear on specific Listerine products.

An adorable new collaboration coming from #Sanrio this morning involves #Kuromi teaming up with #Honda. There will be 6 short animated episodes. I assume we will see Kuromi going through her buyer's journey for a new Honda bike.https://www.sanrio.co.jp/news/campaign/ku-honda-20250528/

Calling video game industry folks! You know the Strong Museum of Play, right? The museum that understands us & is documenting OUR history? Federal budget shenanigans have them in a surprise $500K hole. If you're able to support them, now's the time. Here's the link: www.museumofplay.org/support/

Secured my monolith purchase! Preorders are live now on Laced Records www.lacedrecords.com/products/cla... #clairobscure #expedition33

I love seeing Bandai-Namco’s ongoing celebration for #PACMAN 45th anniversary. They have launched several collaborations both inside and outside of Japan, but this latest one looks super fun. 45th-anniversary.pacman.com

An interesting deep dive into the marketing campaign for #clairobscur. I honestly think the reason this game wasn’t on my radar is due to their partnership with X-Box, as I tend to be less familiar with their showcases 🤣. #expedition33 - www.linkedin.com/pulse/how-ke...

I can’t wait for this!

Today on Astral City Mini, I flirt with the joy of creation after a brief sojourn through Formless Star. I also say "fuck" with wild abandon.

Finished Clair Obscur ACT I…

Current Situation: The Red Dragon cave will just not let us leave 😵‍💫. Even the escape dungeon didn’t fully bring us to the exit. #LunarRemastered

Right now there is only Clair Obscur: Expedition 33…I think about it all the time and can’t wait to play it again later today 🥰

Me with the #xenogears sign at #AEWDynamite!