I'm a fan of simplifying life. Just because something is hyped (AI! Blockchain! Smart devices!) doesn't mean you should use it everywhere. I can open my fridge even if the cloud is down. My lead data is real & valid, not hallucinated. Scalable, simple infrastructure. #buildinpublic

I'm a fan of simplifying life. Just because something is hyped (AI! Blockchain! Smart devices!) doesn't mean you should use it everywhere. I can open my fridge even if the cloud is down. My lead data is real & valid, not hallucinated. Scalable, simple infrastructure. #buildinpublic

Most people don't realize the difference between politeness & pain: "Your solution would solve a lot of problems" - future tense, theory mode. Someone is polite to you. "Honestly, I'd pay right now, if it just did xy" - present tense, pain mode. Someone is ready to buy. #buildinpublic #marketing

Most people don't realize the difference between politeness & pain: "Your solution would solve a lot of problems" - future tense, theory mode. Someone is polite to you. "Honestly, I'd pay right now, if it just did xy" - present tense, pain mode. Someone is ready to buy. #buildinpublic #marketing

I've spent the entire evening on my knees yesterday. Installing new kitchen flooring including insulation. My feet were so cold on the old floor! Now I can walk barefoot there. Lesson: fix things before they get urgent. Much more relaxed. #buildinpublic

I've spent the entire evening on my knees yesterday. Installing new kitchen flooring including insulation. My feet were so cold on the old floor! Now I can walk barefoot there. Lesson: fix things before they get urgent. Much more relaxed. #buildinpublic

Yesterday I ordered 50 bulbs of wild garlic. They multiply themselves, the slugs don't eat them + you can eat the greenery and the bulbs. I love plants like that. Wild. Effortless Abundance. Question for today: how can you plant something like this in your business? #buildinpublic #marketing

Yesterday I ordered 50 bulbs of wild garlic. They multiply themselves, the slugs don't eat them + you can eat the greenery and the bulbs. I love plants like that. Wild. Effortless Abundance. Question for today: how can you plant something like this in your business? #buildinpublic #marketing

Most people: "I'll just work late nights, neglecting my wellbeing to finish this feature" What they don't realize: you're building a habit to damage your health. It's hard to get out of later & to fix the damage. Your best work is what you can do in flow. Sauna for me today. #buildinpublic

Most people: "I'll just work late nights, neglecting my wellbeing to finish this feature" What they don't realize: you're building a habit to damage your health. It's hard to get out of later & to fix the damage. Your best work is what you can do in flow. Sauna for me today. #buildinpublic

There's so much going on behind the scenes for me lately: • networking • funnel construction • outreach infrastructure • something I can't talk about now, but will soon All strategic. Just coding isn't enough. You need a distribution infrastructure. How about you? #buildinpublic #marketing

There's so much going on behind the scenes for me lately: • networking • funnel construction • outreach infrastructure • something I can't talk about now, but will soon All strategic. Just coding isn't enough. You need a distribution infrastructure. How about you? #buildinpublic #marketing

"Don't use jargon in your marketing!" "Write for 5 year olds!" Advice like this is so common. The real questions are: • could jargon be a filter to sort out tire kickers? • what's the education level of your ideal client? • could dumbed down copy actually repel your ICP? #buildinpublic #marketing

"Don't use jargon in your marketing!" "Write for 5 year olds!" Advice like this is so common. The real questions are: • could jargon be a filter to sort out tire kickers? • what's the education level of your ideal client? • could dumbed down copy actually repel your ICP? #buildinpublic #marketing

Questions to ponder on for your #marketing: • are communication & product awareness levels aligned? • at which stage in their journey do you target them? • are you meeting them in their moment of pain? • do you speak their language? • are they price sensitive? • enjoying yourself? #buildinpublic

Questions to ponder on for your #marketing: • are communication & product awareness levels aligned? • at which stage in their journey do you target them? • are you meeting them in their moment of pain? • do you speak their language? • are they price sensitive? • enjoying yourself? #buildinpublic

I see a lot of people burning themselves out while building their business. I know it's important. I know you want freedom. But a free life starts with self-care habits. You can only do your best work in a state of flow, not on the edge of breaking down. Sauna for me today. #buildinpublic

I see a lot of people burning themselves out while building their business. I know it's important. I know you want freedom. But a free life starts with self-care habits. You can only do your best work in a state of flow, not on the edge of breaking down. Sauna for me today. #buildinpublic

I see yet another angle here. When marketing turns into a list of tricks, it rarely works. But when you talk about what you build because you genuinely want to share it, people notice. Honest intent is easy to read. It does not replace solid execution, but it makes everything else clearer.

Wow. My posts have gone viral this week here on bluesky. More than 400 likes on one post, a new record for me! Thank you for engaging and commenting :) Once I noticed momentum, I plugged my links. 3 conversions on the website so far, very happy with that. #buildinpublic #marketing

Most people get frustrated with #marketing. Because they follow hyped advice, not knowing that only strategic marketing execution will produce results. It's not your fault. You weren't taught how to set up and interpret campaign data. You were lured into acting fast based on FOMO.

Most people get frustrated with #marketing. Because they follow hyped advice, not knowing that only strategic marketing execution will produce results. It's not your fault. You weren't taught how to set up and interpret campaign data. You were lured into acting fast based on FOMO.

Wow. My posts have gone viral this week here on bluesky. More than 400 likes on one post, a new record for me! Thank you for engaging and commenting :) Once I noticed momentum, I plugged my links. 3 conversions on the website so far, very happy with that. #buildinpublic #marketing

Making sales starts with targeting the right prospects. In their moment of pain. Using exclusive leads. How about getting 200 exclusive B2B ABM leads, on us? Apply here for a case study opportunity 👇 sigmerra.com/abm-b2b-case...

Common advice about getting traction for your startup is often generic and missing key information. "Build a newsletter!" "Content on social media!" "Offer a free lead magnet!" Not wrong, but you need to market your #marketing Funnels, KPIs, proper targeting, optimize conversions. #buildinpublic

.. and of course making sure your offer solves an actual, valuable pain point. Like providing scientifically filtered, compliant B2B ABM leads. Your ideal client in their moment of pain. Like this: sigmerra.com

Most people don't realize that trust-building vehicles like: • newsletter • freebies • content by themselves won't likely bring you sales. They still need marketing (= visibility). Small experiments, measuring results & iterating on the data moves you towards the sale. #buildinpublic #marketing

You'd be amazed how much something like changing the color of a button actually works when you can just see the results. And there is a reason radio stations did/do 700 events a year, all with free stickers and t-shirts. The "like and share" mechanic is the new sticker/t-shirt.

This.

Most people don't realize that trust-building vehicles like: • newsletter • freebies • content by themselves won't likely bring you sales. They still need marketing (= visibility). Small experiments, measuring results & iterating on the data moves you towards the sale. #buildinpublic #marketing

Common advice about getting traction for your startup is often generic and missing key information. "Build a newsletter!" "Content on social media!" "Offer a free lead magnet!" Not wrong, but you need to market your #marketing Funnels, KPIs, proper targeting, optimize conversions. #buildinpublic

#marketing comes down to 2 questions: 1. are you visible to your ideal client? 2. do they like what they see? #buildinpublic

Debugging ideas for your outreach campaigns: • warmed up accounts? • high deliverability? • personalized? • strong CTA? • right ICP? • exclusive leads? • in their moment of pain? • convincing online presence of yours? If just one condition fails, you may lose the sale. #buildinpublic #marketing

#marketing comes down to 2 questions: 1. are you visible to your ideal client? 2. do they like what they see? #buildinpublic

Debugging ideas for your outreach campaigns: • warmed up accounts? • high deliverability? • personalized? • strong CTA? • right ICP? • exclusive leads? • in their moment of pain? • convincing online presence of yours? If just one condition fails, you may lose the sale. #buildinpublic #marketing

Funny how life evolves. Originally, I wanted to be a car mechanic. I even did an amazing internship at a Porsche garage. I loved every second, but realized my body type might not be suitable for the job. Ultimately, I decided to study physics. Good choice. How about you? #buildinpublic

Funny how life evolves. Originally, I wanted to be a car mechanic. I even did an amazing internship at a Porsche garage. I loved every second, but realized my body type might not be suitable for the job. Ultimately, I decided to study physics. Good choice. How about you? #buildinpublic

Although most #indiehackers are very technical, they often don't do the math: • impressions aren't sales (improve your conversions) • churn can be high for some SaaS (optimize user happiness & need) • consider fixed and variable costs (e.g. decrease via open source) Numbers 😍 #buildinpublic

Yesterday's post went viral again. 125 likes and 12 reposts, how nice. Fun fact: I'm playing with structures for hooks a bit, running my own little experiments. Old school evergreens like contrast, "most people", numbers, and lists still work. What are your findings? #buildinpublic #marketing

Yesterday's post went viral again. 125 likes and 12 reposts, how nice. Fun fact: I'm playing with structures for hooks a bit, running my own little experiments. Old school evergreens like contrast, "most people", numbers, and lists still work. What are your findings? #buildinpublic #marketing

Although most #indiehackers are very technical, they often don't do the math: • impressions aren't sales (improve your conversions) • churn can be high for some SaaS (optimize user happiness & need) • consider fixed and variable costs (e.g. decrease via open source) Numbers 😍 #buildinpublic

Timing matters. To forage young, tasty, edible mushrooms you need to be quicker than the slugs and find them in the right moment. The bay boletes in the photo were delicious btw. This post isn't about mushrooms. #buildinpublic #marketing

Timing matters. To forage young, tasty, edible mushrooms you need to be quicker than the slugs and find them in the right moment. The bay boletes in the photo were delicious btw. This post isn't about mushrooms. #buildinpublic #marketing

For the 3rd time, I feel for a public holiday. Yes, the same one 🤦‍♀️ I stood in front of closed supermarket doors just now. Unbelievable. Please tell me I'm not the only one. #buildinpublic #indiehackers #entrepreneurlife

After harvesting a ton of quinces, apples and pears, I realized: • I need more jam jars • I need shelves to store them • I need to be organized to make the most of them • and then I needed more jars to store the dried fruits Infrastructure. This post isn't about fruits. #buildinpublic #marketing

After harvesting a ton of quinces, apples and pears, I realized: • I need more jam jars • I need shelves to store them • I need to be organized to make the most of them • and then I needed more jars to store the dried fruits Infrastructure. This post isn't about fruits. #buildinpublic #marketing

4 things you probably weren't aware of when you do outreach: 1. lead data quality should contain ICP + public triggers (= they need you now) 2. analyse + verify best ways to contact 3. use sensible analytics as feedback to iterate 4. respectful message = higher conversion #buildinpublic #marketing

4 things you probably weren't aware of when you do outreach: 1. lead data quality should contain ICP + public triggers (= they need you now) 2. analyse + verify best ways to contact 3. use sensible analytics as feedback to iterate 4. respectful message = higher conversion #buildinpublic #marketing