Such a pleasure carrying out this study with @annayahprosser.bsky.social!! It's high time we ditch the meat = masculine narrative, but untangling this connection isn't easily done. Our study uncovered 6 strategies to get #meatreduction to resonate with men - who's joining us to make it happen?

Our latest study found a sig connection between #masculine norms and #meat. Then, we ran focus groups to explore the issue in men's own words. So, which masc norms are driving the connection, what do men think about it, and how can interventions actually appeal to men? ➡️ tinyurl.com/mukzks92

🚀 Bryant Research is rolling into #PHAIR2025 with the whole crew in tow! We’re heading to Edinburgh eager for a packed programme of sessions, and honoured to share the stage with an inspiring line-up of people and organisations! Full schedule + where you can catch us: phair2025.co.uk/programme/

🚀 Webinar alert: Can AI replace Bryant Research? Join @richie-phd.bsky.social as he pulls back the curtain on the AI tools that are shaking up the research world. We’ll show you what works, what doesn’t, and the surprising truths behind the hype! Curious? Register 🔗 tinyurl.com/2mhwuavu

In my latest conversation with #AskYourself: - He gives his take on @bryantresearch.bsky.social's new Positions! - We agree on most positions, but find space to disagree on one or two...! - I reflect on my @swdtp.bsky.social placement at @vivacharity.bsky.social!

🚨 Our pets consume a staggering ~20% of the world's meat and fish. This massive demand has significant ethical and environmental implications, making sustainable pet food not just a niche but a necessity. tinyurl.com/bdfu95pb

🚨 Are we really focusing on the right water villains? Forget headlines about AI's thirst. While the water footprint of data centres is rising and absolutely demands our attention, it pales in comparison to the true Leviathan of water consumption: animal agriculture tinyurl.com/2v4r4jm5

🟥 The UK faces a critical choice: will we allow our commitment to animal welfare to be undermined by imports? bryantresearch.co.uk/insight-item...

Can a single video sway our forks? New research says yes 🌱 We've wrapped up two fascinating studies exploring whether short educational videos about the environmental and ethical consequences of animal agriculture can nudge actual food choices amongst university students. Here's what we found:

The #Dutch government's ambition for a 50:50 plant-animal protein balance by 2030 is gaining momentum as plant-based options become increasingly cost-competitive vegconomist.com/studies-and-... So how does this compare to #UK #plantbased trends?

📣 #VARC attendees - Bryant Research's @richie-phd.bsky.social is bringing you TWO key sessions you won't want to miss: ✅ AI Open Office Hours: Get free AI advice from a big tech expert turned animal advocate. March 29, 2025, 2:00 – 5:00 PM

🚨 British farming reality check: one new #factory #farm every week! Despite UK's reputation for animal welfare, our latest insight findings show a troubling reality: nearly 94% of UK-reared chickens and other farmed animals only meet the legal minimum standards tinyurl.com/4epa6vb4

🟥 Here's a fascinating data screen grab from our new insight on the implementation of plant-based nudges in a real world restaurant setting. We highlight some key learnings that impacted choice architecture nudges.

This is a big one - ‼️ 75-96% of the UK public opposes common farming practices — yet these practices remain the norm.

The fortification of foods with micronutrients is an easy public health win that would especially benefit vegans and vegetarians... This means more processing, not less. And that’s not a bad thing." Recommendations for policy, corporations, and individuals here: bryantresearch.co.uk/insight-item...

Our new insight shares game-changing findings on the impact of plant-based menu nudges in a real-world restaurant setting Inforgraphic: bryantresearch.co.uk/insight-item... @chrisbryantphd.bsky.social @rashmitarora.bsky.social @andiethompkins.bsky.social @mercyforanimals.org

In our latest insight piece we challenge the conventional aversion to food processing, presenting evidence that strategic fortification in plant-based foods can address widespread micronutrient deficiencies. Full read here: bryantresearch.co.uk/insight-item...

🗓️ Join @richie-phd.bsky.social at the Vegan and Animal Rights Conference, breaking down economic arguments to influence policy and dismantle factory farming. 29-30th March 2025, Manchester Register 🔗 www.varconference.com

The Food Foundation analysed 68 plant-based meat alternatives on UK supermarket shelves. ✅ Even the most processed plant-based options have a lower environmental impact than meat ✅ Most plant-based products offer a healthier option ❌ On average plant-based meats are 78% more expensive

Thoughts for a Friday: How do we drive the shift towards plant-based choices? We identify this as an interplay of push AND pull factors, as well as thoughtful choice architecture (balance motivation with accessibility)

❗ It's an absolutely shocking statistic - 70% of antibiotics worldwide are given to farm animals, not humans ❗ A new article from @ourworldindata.org shows how #factoryfarming is fuelling a global crisis of #antibiotic #resistance.

A powerful Daily Express headline based on @richie-phd.bsky.social's research for @bryantresearch.bsky.social on behalf of the Conservative Animal Welfare Foundation 💪

📊 Bite-sized data: The Case for Plant-Based University Catering Here's a fascinating bit of data from our insight exploring benefits of transitioning university catering to plant-based options. The data compares five scenarios, from "business as usual" to fully plant-based systems.

A shout out to my friends at Vegans Support The Farmers, who have joined British farmers' protests today in London! The protests oppose changes to inheritance tax which would effectively add a cost for family-owned farms, but not corporate-owned factory farms! www.veganssupportthefarmers.co.uk

I've been doing a deep dive into the UK farming sector these past few months, and 2 key things I've learned: - Farmers NEED our support - Factory farming hurts farmers far more than I realised

📊 Free data! Did you want to sharpen your data analysis skills or looking for a new blog inspiration? Our 2023 Summer Survey looks at public opinions on animal issues, meat consumption, alternative proteins, and plantbased pets! Based on a sample of 1,000 people from the UK (age, gender, region)

Moving people from animal products to alternatives needs: 1. Push factors (reasons not to eat animals) 🐷 2. Pull factors (reasons to eat something else) 🌱 3. Good choice architecture (integrated menus, majority veg menus, veg defaults, etc.) 💡

📊 Small Body Problem in Numbers Pork makes up almost half of the meat produced. Yet, an overwhelming 96.7% of all animals slaughtered are chickens. What strategic solutions could address it? tinyurl.com/2yy2tm45

There's an unintended consequence and overlooked challenge as consumers #shift from red #meat to #poultry or #fish for perceived sustainability; In this 4 min read, we explore strategies to address the Small Body Problem: bryantresearch.co.uk/insight-item...

🚀 We’ve landed on Blue Sky! 🌥️ Because, let’s face it—one person shouldn’t control the global town square. 🛑💰 We’re here to connect, share ideas, and keep the conversation going in a space that values fairness and freedom. Let’s build something better together. 💬✨