The sooner we shift demand, the quicker we can change this dreadful statistic. Go vegan 🌱

If farming and slaughter is such a humane process, why is society shielded from it?

Adding up to nearly 9 million people! 🥳 That's an increase from 12% of adults at the end of 2024 🙏 Source: finder.com/uk/stats-facts/uk-diet-trends

Vegan Easter eggs, creme eggs and mini eggs are available on our online shop! Each purchase supports our animal rights campaigns 🐷 Shop here: vivashop.org.uk/collections/easter

Fancy plant-based Stracciatella on your pizza? 🍕 Casadei Foods’ Plant-Based Stracciatella is designed to melt without splitting and offers a "delicate and tangy flavor profile". 🤤 YES please! 📷️ Photo edited from Casadei Foods

The plant-based milk sector is GROWING and this will not be a setback 🌱 This desperate legal battle was driven by Dairy UK (of course). A study in 2023 showed that 1 in 3 Brits consume plant-based milk, and there's no sign of the demand stopping 🙏 📸 Andrew Kelly/Reuters

Encouraging people to eat more meat and dairy is irresponsible. Even a 25% increase in meat and dairy consumption would require 100 million more acres of agricultural land, according to the WRI, and millions more animals killed.

National security experts have stepped up their warnings that the climate crisis will bring existential dangers for which we are still unprepared. Animal agriculture is the biggest driver of biodiversity loss worldwide. Society as a whole needs to go plant-based diet NOW.

More reassurance for plant-based parents 💚 We have an entire section of our website dedicated to healthy vegan pregnancies and raising vegan children, including nutrition advice, recipes and more. 🌱 Take a look: viva.org.uk/health/healthy-vegan-diet/vegan-through-the-life-stages/children

Stop the demand by going vegan 🌱

📈 The meat-free market keeps growing! The U.S. meat substitutes market is projected to grow from USD 2.51 billion in 2025 to USD 5.80 billion by 2033 - believed to be mostly driven by an interest in healthier diets!

Phoenix went vegan at the age of 3! 🤯 The dedicated animal rights activist narrated Earthlings, a powerful and informative documentary about society’s treatment of animals.

Soya milk, plant-based meats and soft margarines are better than the animal-based foods they replace, according to a new study 🌱 References can be found in our blog 👉 viva.org.uk/health/healt...

Remember to check whether your alcohol is vegan - some are labelled on the back of the bottle, for others it takes a quick Google to find out! 🍷

New vegan products on our shop! 🔥 Take a look: vivashop.org.uk

Over 40 vegan outreach locations around the UK! 🤩 Thank you to everyone involved! Join a location near you (or set up your own group)! 👉 viva.org.uk/viva-volunteer-community/outreach-hosts-and-supporters

Peaceful protest outside animal testing labs could now be treated as a crime. Speak out and you could face prison. This is an attack on protest rights and on animals. 💔

🤩 NEW vegan treats from Catherine's Originals! Take a look 👉 vivashop.org.uk/collections/food/brand_catherines-originals The Summer Selection Box has flavours inspired by a jug of Pimm’s! Fruity creams and classic caramels 😋 While The Bendy Bar is filled with creamy raspberry! 🍫 #veganchocolate

Demand for vegan meals on flights is rising! 🔥 Emirates now offers 488 vegan recipes on rotation across 140 destinations! This is a 60 per cent increase on 2024 🙌 #vegan #emirates

Why is society still eating proven carcinogens? 😵‍💫 Processed meat includes sausages, ham, bacon, salami, pate, sliced luncheon meat and canned meat such as corned beef. #WorldCancerDay

It's a carcass 🤢 😢

Plant-based is healthier - even when comparing ultra-processed foods 🌱 More info (and references) can be found in our blog 👉 viva.org.uk/health/health-research/from-milk-to-meat-plant-based-alternatives-are-healthier-researchers-report

WELL DONE to everyone who completed Veganuary this month! 🏆️ The impact of your action adds up towards a LOT of good for the animals and the planet. We sincerely hope you continue with veganism 💚 Imagine the impact after 1 year, 5 years, 10 years + vegan!

What's the best vegan chocolate you've found? 😍 We stock a huge range of vegan products on our online shop! Take a look 👉 vivashop.org.uk #vegan

Our wonderful patron Peter Egan has been vegan for a decade! 💚 🐾 We interviewed Peter last year for the Viva! Vegan podcast, take a look on YouTube: www.youtube.com/watch?v=VsMP...

If the tables were turned. It's never acceptable, no matter the species.

🙊 There's FREE UK shipping on our Teemill shop this weekend! Offer automatically applies at checkout 👉 viva.teemill.com Ends midnight Sunday 1 Feb 🌱

Thank you to Viva! outreach host Lynda for organising an event in Newbury! 🙌 Lynda reported: "We had one lady who said she didn't like the cheese until she tasted the Cathedral City, that changed her mind! She then said she would go vegan - result!" 🎉

We're vegan for the animals, but there's no denying that a plant-based diet can be one of the best diets for long healthy life 💚 Read our blog for more detail 👉 viva.org.uk/health/blog-...

Angora rabbits have their fur ripped out in a process called "live-plucking" for Angora wool used in the fashion industry. Sometimes up to four times a year. 💔 Discover 5 hidden victims of fashion in our latest blog 👉 viva.org.uk/blog/beyond-...

EXCLUSIVE look inside the World’s First Happy Human Farm Welcome to the world’s first Happy Human Farm! Meat doesn't get more humane than this. A 100% free-range, organic, ethically certified facility.

The FIRST capital city in the world to ban the advertising of meat in public spaces 👏 Animal agriculture is a major driver of the climate crisis. We need this ban extended to ALL cities around the world as a matter of urgency.

Soya milk, plant-based meats and soft margarines are better than the animal-based foods they replace, according to a new study 🌱 References can be found in our blog 👉 viva.org.uk/health/health-research/from-milk-to-meat-plant-based-alternatives-are-healthier-researchers-report

We now offer free home consultations to help set up your will! 🐷 A gift in your will to Viva! is a powerful way to ensure you're making a difference for the animals long into the future 💚 ➡️ Find out more: thegoodwillpartnership.co.uk/viva

There are now 37 vegan outreach locations around the UK 🙌 Every single conversation has the potential to open someone’s eyes to the real impact of their everyday choices.💚 Join a location near you (or set up your own group)! 👉 viva.org.uk/viva-volunteer-community/outreach-hosts-and-supporters

Evanna has been vegan for the animals since 2014 💚

Have you tried all three? 😍 Shop here: vivashop.org.uk #veganchocolate

👋 Bristol! Earthling Ed is coming to Bristol as part of his new book tour! Save the date (25 January!) and get your ticket before it sells out 👇 🎫 Get tickets: redgravetheatre.com/event/2026/01/earthling-ed-the-journey-to-veganism/2274 📸 Earthling Ed

Bramble Cay Melomys were the first mammal officially driven to extinction by climate change. Countless more species are impacted, but where's the news coverage? Read FIVE forgotten victims of the climate crisis in our latest blog 👉 viva.org.uk/blog/the-forgotten-animals-of-climate-change

You're not ready for the delicious new treats we have in stock! 😍 Plus your old favourite... Chuckie Eggs are BACK! Shop here 👉 vivashop.org.uk/collections/food #veganfood

🔊 The House of Lords can still stop this. Sign two open letters to the Lords: 👉 Naturewatch: action.naturewatch.org/parliament-h... 👉 Protect the Wild: protectthewild.org.uk/oppose-plans... Peaceful protest is not a crime. Silence is not an option. 📸 Camp Beagle

🙌 Over a third of UK adults plan to buy plant-based products this month, according to YouGov research commissioned by Veganuary. Co-Founder of #Veganuary Jane Land has also revealed that Veganuary have had their largest number of sign-ups to date! 🤯

Read our TEN common mistakes that stop people from going or staying vegan 👇 viva.org.uk/health/healt...

Experiment with new vegan dinners 🌱 Find all of these recipes (and more) in our FREE vegan meal plan V7: viva.org.uk/v7 #vegandinner #veganrecipe

Don't forget them 💔

🔊 FIGHT BACK: Ask the House of Lords to vote NO on 21 January 👉 Naturewatch: action.naturewatch.org/parliament-h... 👉 Protect the Wild: protectthewild.org.uk/oppose-plans... Peaceful protest is not a crime. Silence is not an option. 📸 Camp Beagle

🚨 Vet student Rhiannon shares the harrowing realities of her farm placements in a recent blog she's made for Viva! 👇 ➡️ Read her story: viva.org.uk/blog/the-cruelty-of-dairy-farming-from-a-vet-students-perspective #farming #vetstudent

Hotel Agrivilla I Pini in the heart of Tuscany won our thirtieth anniversary award for Best Vegan Hotel Worldwide 🌿 From breathtaking landscapes to unforgettable plant-based cuisine, this vegan hotel in Italy is a true slice of paradise. youtu.be/4BK1CuZ9gRQ

Experiment with new vegan lunches 🌱 Find all of these recipes (and more) in our FREE vegan meal plan V7: viva.org.uk/v7 #veganfood #veganrecipes

Among adults with a normal BMI, vegetarians were no less likely to reach 100. The study found that people who are underweight should increase calorific intake to increase their chance of living to 100. ➡️ viva.org.uk/health/health-news/the-daily-fail-the-real-secret-to-living-longer-plants-not-meat