By joining POW, your voice, the outdoor community's voice, becomes louder. From Sept 19th to Oct 5th, The North Face is giving even MORE of a reason to join: - every new sign up = 20$ donation - each new member will get a 20% discount code & and entry to win a unique prize pack with Ben's artwork

Recently, we submitted three key recommendations to the federal government’s budget process. Because budgets decide the future and we’re making sure that the future includes winter. Read our full recommendations on our website.

Do you like your Pumpkin Spice Latte with a side of air quality warnings?

Behind the rope : A casual chat with Alannah Yip and Will Gadd during last week’s Arc’teryx Climb Academy. Two pro climbers. One big reason to join POW Canada. Catch the full interview at www.protectourwinters.ca/behind_the_r...

Calling all local elected officials & municipal staff working in communities with high outdoor recreation. Save the date - September 10th. Let's work together!

Canada has already lost 7M+ hectares to fire this summer, like burning every Rocky Mountain national park twice. The problem isn’t evidence, it’s fear of solutions. But solutions are how we keep our air clean, summers enjoyable & wild places intact. Help us tell MPs: it’s time to act.

Canada’s air quality is trending… and not in a good way Last weekend, we had some of the worst air quality in the world for the second time this summer. This isn’t just wildfire season, it’s a smoke signal. Our health and wild places are at risk. Link below to take action.

Those damn ski bums who just want to enjoy the outdoors and make sure future generations can too 😤

Wasaga Beach for sale?! This iconic shoreline could go from campfires and sunsets to construction zones and resort fences. Act now. Submit your comment by August 11 and tell Ontario: Our provincial parks aren’t for sale. Link in comments below⤵️

NIMBY only works if there’s still a backyard… This is why POW Canada Athletes, Haley Daniels, Sandy Ward, Marion Thénault & Nat Knowles are holding burnt postcards headed straight to federal ministers. Sign our letter calling on the government to help us protect the parks and places we all love.

And speaking of myths and conspiracy theories...

"[...]summer months are the best time of the year to spend time outdoors recreating, enjoying time with family, and creating new memories, but this wildfire smoke makes it difficult to do all those things" They’re so close to seeing what we see…😪

CLIMATE CHANGE IS REAL. THIS VIDEO ISN’T. ➡️ Disinformation spreads fast. ➡️ So let’s clear the smoke on wildfire myths. Check our latest blog with some of the most common wildfire myths explained. www.protectourwinters.ca/wildfire_facts

AI can do a lot these days… but should it be your trail guide? With AllTrails recently launching a new AI feature, Search and Rescue teams are concerned people relying on AI-generated routes could be led into dangerous terrain or false terrain. What is the place of AI in the outdoors, if any?

It’s giving: “I know smoking is bad, but I’ll quit next year.” Alberta’s new record is not one to celebrate if you like clean air, water and land.

We’ll keep pushing for the policies that matter. You keep biking, hiking, paddling, and we keep reminding MPs to go touch some grass and that the outdoors isn’t just nice to have. It’s who we are.

50% of 🇨🇦 carbon pollution is in the control of municipal governments. Not billionaires or your friend that went to Japow (we know-we’re jealous too). You can influence your city or town. Climate change is here. Policy is the plan. People are the power.

"How sad to think that nature speaks and mankind doesn't listen." Victor Hugo, 1840 Our thoughts are with everyone affected by the wildfire in Manitoba and the glacier collapse in Blatten, Switzerland.

We’re POW Canada — a growing, people-powered, non-partisan movement of outdoor lovers protecting the places, seasons & communities we love. Climate change is real, but solvable — and we’re not backing down. Join us. There’s POWer in numbers. www.protectourwinters.ca/become_a_mem...

The impacts of glacier recession goes far beyond not being able to ski in the summer. These glaciers are telling us a story, and it's time we listen.

A full circle moment… Back in Fall 2024, we met with Julie Dabrusin to present our Outdoor Recreation Economic report. Today, she steps into the role of Minister of Environment and Climate Change. We’re excited to keep building on that conversation. New cabinet, same mission.

As wildfire season is upon us, this smart campaign by @climateunit.bsky.social hits close to home. Check out their website for more information!

Regardless of how you feel today, the next POWer move is to find unity and support. It's to hold our leaders accountable, build momentum in our local communities and keep our air fresh, our water clean, our powder deep and our eggs affordable.

From $140 to $15: charging wins over filling up. POW Canada Athlete and Science Alliance member Tobin Seagel shared his experience switching from a gas truck to an EV. Read the story here: www.protectourwinters.ca/my_experienc...

On this Earth Day, take a few seconds to become a POW Canada member and join 38,800 other Canadians that care about our outdoor places. All the cool cats are doing it...😏 It takes an email and like, 5 seconds. That’s faster than Gary can meow for treats. www.protectourwinters.ca/become_a_mem...

We all want powder days in the future, so we need to rethink how we power the present. Tap the link below to read how Canada can make its next POWer move. www.protectourwinters.ca/the_power_is...

Old growth, old money. From clean water and carbon storage to tourism and recreation, keeping these forests intact isn’t just the right thing to do—it’s the smart move for the (shaky)economy, too.

Does it make sense to keep investing billions in a declining sector? Oil sands production could start to drop by 2030. 🇨🇦 deserve a future built on reliable, forward-thinking solutions. Learn more on our blog about the economic and social risks of going "full send" on fossil fuels. #POWerMove Link⤵️

“Faster, Higher, Stronger – Together”. The Olympic motto depends on a healthy planet. That’s why 400 Olympians, including POW Canada athletes, are calling on the incoming IOC president that care for our planet be prioritized. Thank you for using your voice!

Mountain towns are feeling the heat, literally. Extreme weather is changing the places we live, work, and play. Let’s talk about it. Join us for free Town Halls with local experts: 📍 Whistler – Apr 6 📍 Revelstoke – Apr 9 📍 Fernie – Apr 14 📍 Nelson – Apr 15 RSVP below

The end of an era… The Horstman Glacier shaped generations of skiers and riders, including many POW Canada athletes. Now, Momentum Ski Camps—the last summer ski camp in Canada—is shutting down as the snowpack disappears. Losing glaciers is a wake-up call. Love winter? Join POW now!

Help support this beautiful & important documentary to fruition. #protectoldgrowth

3 Things Big Oil Doesn’t Want You to Know: 1️⃣ In 1977, oil companies knew fossil fuels would heat the planet by 1.2°C by 2025. 2️⃣ They pushed "carbon footprints" to shift the blame onto us. 3️⃣ Real energy independence can come from renewables, not just oil & gas. Read more in our blog. #🇨🇦POWermove

Every choice we make: where we ride/hike/bike/eat & gear up, keeps our backyard strong. Canada has some of the world’s best outdoor spaces that: 🔹Power a $102B outdoor rec economy 🔹Carry 1 million Canadian jobs 🔹Support rural & Indigenous communities #supportlocal 📷 @ashvoykin for @redresort

FREE EVENT: We're hosting a workshop with @powcanada.bsky.social 's Edmonton Chapter next Thursday, March 6th. Learn crucial steps to engage with elected officials, write your own script about the issues you care most about, and learn how to keep the momentum going! www.eventbrite.ca/e/beat-the-w...

Correct use of the term "common sense"⤵️ #F**kItIllTakeTheTrain

The POW Jones is peaking… but what if snow loss hit your wallet like the stock market? Snowsports = big $$ for Canada’s economy. Want politicians to get the memo? Use our fun and easy Foreca$ter tool: www.snowmethemoney.ca#section-fore...

Normalize protecting what we love and care about...

Lots of uncertainties recently... but what's certain is that we need to protect our #Canadianeconomy, which includes the 1.1 million FT jobs the outdoor industry brings. Even Trump can see the numbers don’t lie ;) Check out the report that changes minds: www.protectourwinters.ca/economicreport

Why wouldn't we want healthy forests? Solutions are there, they exists and we can all benefit from them!

It’s all about perspective: Ever look at a peak and think, “wow that is FAR away”? Next thing you know you’re having lunch at the top. What once seemed out of reach—clean energy and sustainable solutions—is happening now. 2024 brought real progress. Check out 10 climate wins on our blog!