Marketing is not a department. Marketing is everything your company does 🏢 #marketing

You're probably crediting your success to things that barely influenced the outcome 🎰 Here's how that happens #marketing

Want a model for marketing your service in the 90s? Study how cars evolved 🚗 #marketing

Harvard Business School's catalog reveals something shocking about service marketing 🎓 Only 1 in 4 case studies involves a service #marketing

You have surprisingly few points of contact with prospects. Are you using them phenomenally? 🎯 #marketing

Technology creates the adapter's edge in every service industry. And most are sleeping through it 💤 #marketing

I lost a client I was clearly the superior choice for. My mistake taught me how people actually make decisions 🎯 #marketing

Your competitor just beat you because they presented last. Welcome to the Recency Effect 📅 #marketing

Familiarity breeds business. That's not a saying. That's brain science 🧠 #marketing

Three books on human thinking changed how I market services forever 📖 Here's why understanding minds matters more than understanding markets #marketing

The automobile industry evolved through stages. Your service is doing the same thing right now 🚗 #marketing

Your marketing team is about to make the same mistake they made last year. I can predict exactly what they'll do 🔮 #marketing

Marketing planning meetings are where good ideas go to die. Here's why 🪦 #marketing

Your biggest marketing mistake? Thinking marketing means advertising. Here's what it actually means 👇 #marketing

👀 Your prospects judge you BEFORE you open your mouth. First impressions aren't just important. They're ANCHORS. Here's what research shows:

⚡ Want to win more pitches? Stop trying to be the BEST. Try being COMFORTABLE instead. Here's why:

🔥 Your competitor just stole your client. Not because they're better. Because they're more FAMILIAR. Thread on how prospects actually choose:

🎨 Picasso sketched a woman in 3 minutes. She asked: "What do I owe you?" "5,000 francs." "But it only took 3 minutes!" His response changed how I price everything:

🎯 Focus groups are lying to you. And costing you millions. Here's why they don't work for service businesses:

🦋 You know what kills service businesses? Not big failures. Tiny mistakes you don't even notice. Thread on the Butterfly Effect in business:

🍟 McDonald's delivers spotless bathrooms + world-class fries in 50 seconds for 79 cents. But YOUR service can't manage quality, speed, AND price? Stop making excuses.

Nobody is talking about this... but it's crucial for social marketers! 🤯 Organic reach isn't dead, you're just measuring wrong. Likes & impressions are 2018. Focus on Active Engagements (comments, shares, saves) for 10x algorithm visibility & real community growth. #socialmediamarketing #smm

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Stop wasting time on content nobody watches! 🛑 Your 2020 social playbook is dead. After 3+ years & $80k testing, here's what's ACTUALLY working in 2025. 🚀 Swipe for 5 game-changing tactics. #socialmediamanager #smm #socialmediamarketing

Feeling overwhelmed by digital clutter? Here's a quick tip to bring some calm back to your workflow! 🧘‍♀️ Setting aside time quarterly to organize your digital space (emails, files, drives) can prevent disorganization and keep you feeling on top of things. #socialmediamanager

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Be happy today! Happiness often goes hand in hand with a sense of achievement. Get a dose of that feeling by using Gaplos to schedule your first post. Experiencing that wave of accomplishment will certainly put a smile on your face 😍