“We know that you don’t get real by ditching demographics. You get real by doing demographics right." Ian and I’s latest column for Marketing Week. www.marketingweek.com/reality-chec...

New year, new column! Ian and I argue that Aldi has found success by avoiding the 'flim flam' of unnecessary entry points. www.marketingweek.com/reality-chec...

Michael Tull from DCM and @thetenzer.bsky.social from everyday people talk about the cultural power of cinema #MRGConf24

Alongside this, people are feeling increasingly disconnected from others. From our research with DCM. You can read about it here: www.everydaypeopleresearch.com/dcmcasestudy

A worrying piece of data. People are spending much more time alone. For the first time, 16-34s now spend as much time on their own as all adults. In an era of social media, are online platforms really the drivers of human connection?

My first post... sharing my most recent column for Marketing Week. Why Brands focusing on ‘social’ media are making us more antisocial. How apt! www.marketingweek.com/andrew-tenze...