Marketing News
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The latest digital marketing news.
Amazon's self-help market drowns in AI-generated content
#Amazon
#SelfHelp
#AIContent
#BookMarket
#SuccessBooks
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Amazon's self-help market drowns in AI-generated content
Study reveals 77% of success books on Amazon likely written by AI, with human-authored titles receiving five times more reviews as quality concerns mount.
https://ppc.land/amazons-self-help-market-drowns-in-ai-generated-content/
6 minutes ago
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German court blocks Meta's appeal, awards €1,500 for Business Tools tracking
#Meta
#Gericht
#Datenschutz
#Instagram
#BusinessTools
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German court blocks Meta's appeal, awards €1,500 for Business Tools tracking
Dresden Higher Regional Court denies Meta's revision to Federal Court, ruling Business Tools data collection illegal with €1,500 compensation per affected Instagram user.
https://ppc.land/german-court-blocks-metas-appeal-awards-eu1-500-for-business-tools-tracking/
26 minutes ago
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Scope3 cuts engineering and sales staff again as agentic AI pivot hits reality
#AI
#TechNews
#Startups
#Layoffs
#MediaTrading
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Scope3 cuts engineering and sales staff again as agentic AI pivot hits reality
Scope3 confirmed last week it reduced engineering and sales staff five months after previous layoffs as the Brian O'Kelley-led startup pursues agentic media trading transformation.
https://ppc.land/scope3-cuts-engineering-and-sales-staff-again-as-agentic-ai-pivot-hits-reality/
35 minutes ago
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Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data
#Roblox
#GamingAds
#DigitalMarketing
#VideoAds
#AdTech
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Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data
Gaming platform's rewarded video ads deliver 95% viewability across 1,000+ brands while mandatory age verification reveals 27% of users are adults - unlocking mass market advertising potential.
https://ppc.land/robloxs-ad-platform-hits-90-completion-rates-as-age-checks-unlock-adult-audience-data/
about 1 hour ago
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Sam Altman calls Anthropic's Super Bowl ads "dishonest" in live interview
#SamAltman
#OpenAI
#ChatGPT
#GPT53
#Codex
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Sam Altman calls Anthropic's Super Bowl ads "dishonest" in live interview
OpenAI CEO defends ChatGPT advertising model during TBPN appearance while launching GPT-5.3-Codex coding model with mid-turn interaction capabilities.
https://ppc.land/sam-altman-calls-anthropics-super-bowl-ads-dishonest-in-live-interview/
about 2 hours ago
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German retailers see up to 94% conversion lift from 3D product models
#Ecommerce
#3DProduktvisualisierung
#DigitalerHandel
#ConversionOptimierung
#Kundenerlebnis
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German retailers see up to 94% conversion lift from 3D product models
BVDW whitepaper reveals 3D product visualization boosts conversions by 94%, cuts returns 35%, and transforms digital shopping as AI accelerates production costs.
https://ppc.land/german-retailers-see-up-to-94-conversion-lift-from-3d-product-models/
about 2 hours ago
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Amazon research claims interactive video ads drive 79% engagement gains
#AmazonAds
#InteractiveVideo
#VideoMarketing
#DigitalAdvertising
#AdEngagement
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Amazon research claims interactive video ads drive 79% engagement gains
Amazon Ads and Publicis Media research surveying 7,800 consumers reveals interactive video ads generate engagement, attention, and relevance advantages.
https://ppc.land/amazon-research-claims-interactive-video-ads-drive-79-engagement-gains/
about 2 hours ago
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Google researchers question advertising frequency orthodoxy in new analysis
#Advertising
#MarketingResearch
#DigitalMarketing
#AdFrequency
#PPC
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Google researchers question advertising frequency orthodoxy in new analysis
Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations.
https://ppc.land/google-researchers-question-advertising-frequency-orthodoxy-in-new-analysis/
about 7 hours ago
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Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking
#PerformanceMarketing
#GoogleAds
#DigitalMarketing
#UTMTracking
#Attribution
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Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking
Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures.
https://ppc.land/performance-marketer-calls-hardcoded-utms-structural-flaw-in-google-ads-tracking/
about 7 hours ago
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AppSumo's revenue crashes 50% as lifetime deal model faces existential crisis
#AppSumo
#StartupChallenges
#Entrepreneurship
#DigitalMarketplace
#SaaS
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AppSumo's revenue crashes 50% as lifetime deal model faces existential crisis
Noah Kagan publicly acknowledged today that AppSumo's revenue has declined 50% over the past two years, as the digital marketplace confronts fundamental challenges threatening its business model built on lifetime software deals for entrepreneurs.
https://ppc.land/appsumos-revenue-crashes-50-as-lifetime-deal-model-faces-existential-crisis/
about 7 hours ago
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Brussels targets TikTok's scroll trap with landmark DSA case
#Brussels
#TikTok
#DigitalServicesAct
#SocialMediaSafety
#OnlinePrivacy
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Brussels targets TikTok's scroll trap with landmark DSA case
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
https://ppc.land/brussels-targets-tiktoks-scroll-trap-with-landmark-dsa-case/
about 8 hours ago
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Spotify's Page Match lets readers jump between books and audiobooks instantly
#Spotify
#Audiobooks
#Books
#Reading
#Bookshop
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Spotify's Page Match lets readers jump between books and audiobooks instantly
Spotify this week launched Page Match and Bookshop.org integration, enabling seamless format switching and physical book purchases through the streaming app.
https://ppc.land/spotifys-page-match-lets-readers-jump-between-books-and-audiobooks-instantly/
about 8 hours ago
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Spotify brings music storytelling directly into your listening feed with new feature
#Spotify
#_MusicStorytelling
#_AboutTheSong
#_NewFeature
#_SongMeanings
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Spotify brings music storytelling directly into your listening feed with new feature
Spotify today launched About the Song in beta, offering Premium users in six markets swipeable story cards that reveal song meanings and creative context.
https://ppc.land/spotify-brings-music-storytelling-directly-into-your-listening-feed-with-new-feature/
about 16 hours ago
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Google slashes web crawl limit by 86.7% as cost pressures mount
#Google
#SEO
#WebCrawl
#TechnicalSEO
#DigitalMarketing
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Google slashes web crawl limit by 86.7% as cost pressures mount
Google this year reduced Googlebot's file size limit from 15MB to just 2MB per resource, marking an 86.7% decrease that could reshape technical SEO practices across the web.
https://ppc.land/google-slashes-web-crawl-limit-by-86-7-as-cost-pressures-mount/
about 17 hours ago
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Trade Desk cracks German deal management with three SSP integrations
#DigitalMarketing
#AdTech
#SSP
#ProgrammaticAdvertising
#TradeDesk
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Trade Desk cracks German deal management with three SSP integrations
Ströer, Virtual Minds, and YOC become first German SSPs to integrate Trade Desk's Price Discovery and Provisioning API, automating deal configuration and delivery verification.
https://ppc.land/trade-desk-cracks-german-deal-management-with-three-ssp-integrations/
about 17 hours ago
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Google's PaperBanana: AI agent beats PhD experts at scientific diagrams
#Google
#AI
#MachineLearning
#AcademicIllustration
#PaperBanana
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Google's PaperBanana: AI agent beats PhD experts at scientific diagrams
Google Cloud researchers released PaperBanana, an AI system using five specialized agents that outperforms human experts at generating academic illustrations with 75% preference rates.
https://ppc.land/googles-paperbanana-ai-agent-beats-phd-experts-at-scientific-diagrams/
about 18 hours ago
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When no one's in charge: time-tracking firm fined for blocking wage data
#TimeTracking
#DataProtection
#EmployeeRights
#WageTransparency
#Norway
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When no one's in charge: time-tracking firm fined for blocking wage data
Norwegian DPA fines Timegrip €25,000 for refusing 80 employees their time records after employer bankruptcy, establishing processor liability rules.
https://ppc.land/when-no-ones-in-charge-time-tracking-firm-fined-for-blocking-wage-data/
about 23 hours ago
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Judge questions why Amazon worries about lawsuit financing companies
#Amazon
#LawsuitFunding
#ClassAction
#CompetitionLaw
#LegalNews
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Judge questions why Amazon worries about lawsuit financing companies
A UK judge questioned Amazon's arguments today as the company tried to appeal two major class action lawsuits. The cases involve consumers and sellers who claim Amazon broke competition rules.
https://ppc.land/judge-questions-why-amazon-worries-about-lawsuit-financing-companies/
about 23 hours ago
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Google and Bing say no: separate markdown pages for AI violate search policies
#AI
#SearchEngineOptimisation
#Google
#Bing
#DigitalMarketing
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Google and Bing say no: separate markdown pages for AI violate search policies
Google and Microsoft warn that creating dedicated markdown or JSON pages for large language models violates longstanding cloaking policies despite industry experimentation.
https://ppc.land/google-and-bing-say-no-separate-markdown-pages-for-ai-violate-search-policies/
1 day ago
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Google's Discover feed gets a content shakeup targeting clickbait and boosting local news
#GoogleUpdate
#DiscoverFeed
#Clickbait
#LocalNews
#ContentMarketing
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Google's Discover feed gets a content shakeup targeting clickbait and boosting local news
Google today launched its February 2026 Discover core update for English users in the US, promising to reduce clickbait while promoting locally relevant and expert content.
https://ppc.land/googles-discover-feed-gets-a-content-shakeup-targeting-clickbait-and-boosting-local-news/
1 day ago
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Google's AI now shows which of your apps it reads to answer queries
#AI
#Google
#PersonalIntelligence
#TechNews
#MachineLearning
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Google's AI now shows which of your apps it reads to answer queries
Google added source icons to AI Mode showing when responses use Gmail, Photos, YouTube, or Search data through Personal Intelligence feature.
https://ppc.land/googles-ai-now-shows-which-of-your-apps-it-reads-to-answer-queries/
1 day ago
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Germany bans Amazon from controlling third-party seller prices on marketplace
#Amazon
#Ecommerce
#CompetitionLaw
#Germany
#Marketplace
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Germany bans Amazon from controlling third-party seller prices on marketplace
Bundeskartellamt prohibits Amazon's algorithmic price control mechanisms affecting marketplace sellers and orders €59 million disgorgement for competition violations.
https://ppc.land/germany-bans-amazon-from-controlling-third-party-seller-prices-on-marketplace/
1 day ago
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Alphabet advertising revenues climb 14% as Gemini App reaches 750 million users
#Alphabet
#GoogleAds
#GeminiApp
#AdvertisingRevenue
#TechNews
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Alphabet advertising revenues climb 14% as Gemini App reaches 750 million users
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
https://ppc.land/alphabet-advertising-revenues-climb-14-as-gemini-app-reaches-750-million-users/
2 days ago
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Criteo's AI shopping service outperforms text-based rivals by 60% as commerce data trumps semantic matching
#AI
#Ecommerce
#Shopping
#Criteo
#RecommendationEngine
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Criteo's AI shopping service outperforms text-based rivals by 60% as commerce data trumps semantic matching
Criteo introduces commerce-grade recommendation infrastructure for AI shopping assistants, achieving 60% relevancy gains through transaction data versus product descriptions alone.
https://ppc.land/criteos-ai-shopping-service-outperforms-text-based-rivals-by-60-as-commerce-data-trumps-semantic-matching/
2 days ago
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Anthropic drops millions on Super Bowl ad savaging OpenAI's ChatGPT ad pivot
#SuperBowl
#OpenAI
#ChatGPT
#Anthropic
#Claude
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Anthropic drops millions on Super Bowl ad savaging OpenAI's ChatGPT ad pivot
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
https://ppc.land/anthropic-drops-millions-on-super-bowl-ad-savaging-openais-chatgpt-ad-pivot/
2 days ago
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EDO launches AI agent that reads TV ad performance in seconds
#AI
#DigitalMarketing
#Advertising
#TVAds
#MarketingTechnology
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EDO launches AI agent that reads TV ad performance in seconds
Measurement company introduces conversational interface for TV outcomes data as agencies face leaner teams and fragmented buying workflows.
https://ppc.land/edo-launches-ai-agent-that-reads-tv-ad-performance-in-seconds/
3 days ago
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Google's AI summaries now swallow 58% of clicks that once went to websites
#GoogleAI
#SearchEngineOptimization
#DigitalMarketing
#ZeroClickSearch
#WebTraffic
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Google's AI summaries now swallow 58% of clicks that once went to websites
Google AI Overviews reduce organic clicks by 58% in December 2025, up from 34.5% in April 2025, as search becomes increasingly zero-click.
https://ppc.land/googles-ai-summaries-now-swallow-58-of-clicks-that-once-went-to-websites/
3 days ago
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AI ads perform as well as humans - if they don't look AI-made
#AI
#Advertising
#Marketing
#DigitalMarketing
#Creativity
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AI ads perform as well as humans - if they don't look AI-made
Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.
https://ppc.land/ai-ads-perform-as-well-as-humans-if-they-dont-look-ai-made/
4 days ago
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ProSiebenSat.1 earnings fall short as German TV advertising contracts 4%
#ProSiebenSat1
#Fernsehen
#Werbung
#TVEinnahmen
#Medienbranche
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ProSiebenSat.1 earnings fall short as German TV advertising contracts 4%
ProSiebenSat.1 expects adjusted EBITDA around €405 million for 2025, missing guidance as German TV advertising declined 4% in fourth quarter despite wetter.com sale proceeds.
https://ppc.land/prosiebensat-1-earnings-fall-short-as-german-tv-advertising-contracts-4/
4 days ago
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Fubo reports $1.54 billion Q1 revenue as ESPN reseller partnership expands streaming reach
#Fubo
#DisneyMerger
#StreamingRevenue
#ESPN
#Q1Revenue
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Fubo reports $1.54 billion Q1 revenue as ESPN reseller partnership expands streaming reach
Fubo delivered Q1 FY 2026 revenue of $1.54 billion following Disney merger, achieving positive EBITDA of $41.4 million and announcing ESPN distribution partnership.
https://ppc.land/fubo-reports-1-54-billion-q1-revenue-as-espn-reseller-partnership-expands-streaming-reach/
4 days ago
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CIMM picks six startups reshaping TV measurement with AI and privacy tech
#AI
#TVMeasurement
#PrivacyTech
#Startups
#DigitalAdvertising
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CIMM picks six startups reshaping TV measurement with AI and privacy tech
Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.
https://ppc.land/cimm-picks-six-startups-reshaping-tv-measurement-with-ai-and-privacy-tech/
4 days ago
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WP Engine bets on unified platform as publishers lose half their Google traffic
#WPEngine
#AI
#Publishing
#SEO
#DigitalMarketing
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WP Engine bets on unified platform as publishers lose half their Google traffic
WP Engine launches Newsroom publishing platform today at undisclosed pricing as news organizations face 38% traffic declines from AI search features.
https://ppc.land/wp-engine-bets-on-unified-platform-as-publishers-lose-half-their-google-traffic/
4 days ago
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Google says don't waste time analyzing redirects for SEO
#SEO
#Redirects
#DigitalMarketing
#JohnMueller
#WebDevelopment
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Google says don't waste time analyzing redirects for SEO
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
https://ppc.land/google-says-dont-waste-time-analyzing-redirects-for-seo/
4 days ago
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AudienceProject simplifies cross-media reporting with single-page builder
#CrossMedia
#DigitalMarketing
#ReportingTools
#MarketingAutomation
#DataAnalytics
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AudienceProject simplifies cross-media reporting with single-page builder
AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns.
https://ppc.land/audienceproject-simplifies-cross-media-reporting-with-single-page-builder/
4 days ago
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AppLovin CEO defends business model as transparency questions mount
#AppLovin
#DigitalMarketing
#AdTransparency
#BusinessModel
#MarketingInsights
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AppLovin CEO defends business model as transparency questions mount
AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.
https://ppc.land/applovin-ceo-defends-business-model-as-transparency-questions-mount/
4 days ago
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Adobe ends 30-year Animate era as creative tools shift to AI
#Adobe
#Animate
#AIPowered
#CreativeTools
#AfterEffects
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Adobe ends 30-year Animate era as creative tools shift to AI
Adobe discontinues Animate after 30 years, ending March 1, 2026, as animation software transitions to AI-powered alternatives like After Effects and Express.
https://ppc.land/adobe-ends-30-year-animate-era-as-creative-tools-shift-to-ai/
4 days ago
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Firefox hands you the AI kill switch you've been asking for
#Firefox
#AI
#Mozilla
#TechNews
#Privacy
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Firefox hands you the AI kill switch you've been asking for
Mozilla introduces centralized AI controls in Firefox 148, letting users block all generative AI features or pick individual tools with persistent settings.
https://ppc.land/firefox-hands-you-the-ai-kill-switch-youve-been-asking-for/
4 days ago
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Austrian regulator orders Microsoft to stop tracking school children
#Microsoft
#DataProtection
#GDPR
#StudentPrivacy
#AustrianRegulator
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Austrian regulator orders Microsoft to stop tracking school children
Austrian Data Protection Authority rules Microsoft 365 Education illegally tracked students without consent. Company has four weeks to comply with GDPR.
https://ppc.land/austrian-regulator-orders-microsoft-to-stop-tracking-school-children/
5 days ago
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Google increases local pack ads by 733% in three months
#GoogleAds
#LocalPack
#PPC
#SEO
#DigitalMarketing
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Google increases local pack ads by 733% in three months
Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.
https://ppc.land/google-increases-local-pack-ads-by-733-in-three-months/
5 days ago
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Amazon opens its advertising APIs to AI agents through industry protocol
#AmazonAds
#Advertising
#AI
#MarketingTech
#ChatGPT
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Amazon opens its advertising APIs to AI agents through industry protocol
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
https://ppc.land/amazon-opens-its-advertising-apis-to-ai-agents-through-industry-protocol/
5 days ago
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Traditional search holds steady while query language evolves
#TraditionalSearch
#SearchTrends
#QueryLanguage
#AIDriven
#DesktopActivity
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Traditional search holds steady while query language evolves
Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.
https://ppc.land/traditional-search-holds-steady-while-query-language-evolves/
5 days ago
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German court dismisses surgeon's AI Overview lawsuit but confirms Google can be liable for false information
#Gericht
#KünstlicheIntelligenz
#Google
#Wettbewerb
#Recht
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German court dismisses surgeon's AI Overview lawsuit but confirms Google can be liable for false information
Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.
https://ppc.land/german-court-dismisses-surgeons-ai-overview-lawsuit-but-confirms-google-can-be-liable-for-false-information/
5 days ago
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Google expands tag gateway reach with Akamai CDN integration
#Google
#CDN
#Akamai
#DigitalMarketing
#AdTech
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Google expands tag gateway reach with Akamai CDN integration
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
https://ppc.land/google-expands-tag-gateway-reach-with-akamai-cdn-integration/
5 days ago
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Nearly half of marketers encounter AI errors weekly as study exposes trust gap
#AIMarketing
#DigitalMarketing
#MarketingTrends
#AITrust
#AIProblems
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Nearly half of marketers encounter AI errors weekly as study exposes trust gap
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
https://ppc.land/nearly-half-of-marketers-encounter-ai-errors-weekly-as-study-exposes-trust-gap/
5 days ago
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Google reveals secret behind training AI agents that browse the web
#AI
#MachineLearning
#Google
#DataScience
#ArtificialIntelligence
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Google reveals secret behind training AI agents that browse the web
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
https://ppc.land/google-reveals-secret-behind-training-ai-agents-that-browse-the-web/
6 days ago
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CMOs say they trust agencies but still switch them anyway
#CMOs
#Marketing
#Agencies
#Trust
#Partnerships
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CMOs say they trust agencies but still switch them anyway
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
https://ppc.land/cmos-say-they-trust-agencies-but-still-switch-them-anyway/
6 days ago
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French marketing trade group urges hybrid measurement as cookie-free tracking falters
#MarketingDigital
#MesureHybrid
#Attribution
#Contributions
#ProtectionDesDonnées
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French marketing trade group urges hybrid measurement as cookie-free tracking falters
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
https://ppc.land/french-marketing-trade-group-urges-hybrid-measurement-as-cookie-free-tracking-falters/
6 days ago
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IAB Spain sets standardized parameters for connected TV bid requests
#IABEspaña
#TelevisiónConectada
#ComprasProgramáticas
#StreamingEspaña
#PublicidadDigital
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IAB Spain sets standardized parameters for connected TV bid requests
IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.
https://ppc.land/iab-spain-sets-standardized-parameters-for-connected-tv-bid-requests/
6 days ago
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How brands manipulate ChatGPT to dominate AI search results
#ChatGPT
#AI
#GenerativeAI
#SEO
#DigitalMarketing
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How brands manipulate ChatGPT to dominate AI search results
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
https://ppc.land/how-brands-manipulate-chatgpt-to-dominate-ai-search-results/
6 days ago
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ChatGPT ads arrive as Threads expands global monetization
#ChatGPT
#Threads
#OpenAI
#Meta
#Monetization
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ChatGPT ads arrive as Threads expands global monetization
OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.
https://ppc.land/chatgpt-ads-arrive-as-threads-expands-global-monetization/
6 days ago
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