Marketing News
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The latest digital marketing news.
YouTube Premium expands playback and download features across devices
#YouTubePremium
#Streaming
#MusicVideos
#DigitalMedia
#TechNews
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YouTube Premium expands playback and download features across devices
YouTube Premium adds high-quality audio for music videos, 4x playback speed controls, Jump Ahead for TVs, and Shorts downloads to more platforms.
https://ppc.land/youtube-premium-expands-playback-and-download-features-across-devices/
about 1 hour ago
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Meta launches £2.99 subscription for ad-free Facebook and Instagram in UK
#Meta
#Facebook
#Instagram
#SubscriptionModel
#AdFree
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Meta launches £2.99 subscription for ad-free Facebook and Instagram in UK
Meta introduces subscription model at £2.99 monthly following ICO guidance on consent or pay frameworks, setting UK apart from stricter EU regulations.
https://ppc.land/meta-launches-2-99-subscription-for-ad-free-facebook-and-instagram-in-uk/
about 2 hours ago
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Privacy group files complaint against AI surveillance service
#Privacy
#GDPR
#DataProtection
#BigData
#AI
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Privacy group files complaint against AI surveillance service
Lithuania-based Whitebridge.ai faces GDPR complaint over selling personal data reports compiled from social media without consent or legal basis.
https://ppc.land/privacy-group-files-complaint-against-ai-surveillance-service/
about 2 hours ago
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Google AdSense rolls out traffic source breakdown for publishers
#GoogleAdSense
#DigitalMarketing
#TrafficSource
#ReportAnalytics
#PublisherTools
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Google AdSense rolls out traffic source breakdown for publishers
Google announced new traffic source breakdown in AdSense reports on September 26, enabling publishers to track visitor origins from direct and platform traffic.
https://ppc.land/google-adsense-rolls-out-traffic-source-breakdown-for-publishers/
about 2 hours ago
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Social media platform interventions fail to address core structural problems, researchers find
#SocialMedia
#DigitalMarketing
#Algorithms
#PlatformDysfunction
#Research
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Social media platform interventions fail to address core structural problems, researchers find
Social media algorithms might not be the primary culprit behind platform dysfunction, according to August 2025 research by University of Amsterdam scientists.
https://ppc.land/social-media-platform-interventions-fail-to-address-core-structural-problems-researchers-find/
about 11 hours ago
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Pinterest launches Top of Search ads for visual shopping transformation
#PinterestAds
#VisualShopping
#SearchAds
#Ecommerce
#DigitalMarketing
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Pinterest launches Top of Search ads for visual shopping transformation
Pinterest unveils Top of Search ads on September 25, 2025, targeting high-intent shoppers with 29% higher CTR and new local inventory advertising tools.
https://ppc.land/pinterest-launches-top-of-search-ads-for-visual-shopping-transformation/
about 11 hours ago
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Austrian authority rules credit scoring fully automated decisions unlawful
#GDPR
#DataProtection
#CreditScoring
#AutomatedDecisionMaking
#PrivacyRights
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Austrian authority rules credit scoring fully automated decisions unlawful
Data protection ruling finds KSV1870's algorithmic scoring system violated GDPR prohibitions against automated decision-making.
https://ppc.land/austrian-authority-rules-credit-scoring-fully-automated-decisions-unlawful/
about 13 hours ago
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Encyclopædia Britannica sues Perplexity for copyright infringement
#CopyrightInfringement
#EncyclopaediaBritannica
#AIStartup
#Lawsuit
#IntellectualProperty
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Encyclopædia Britannica sues Perplexity for copyright infringement
The 250-year-old publisher filed a lawsuit against the AI startup on September 10, 2025, alleging massive copying of copyrighted content without authorization or payment.
https://ppc.land/encyclopaedia-britannica-sues-perplexity-for-copyright-infringement/
about 14 hours ago
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SURF downgrades Microsoft Copilot education risks to medium while privacy concerns persist
#MicrosoftCopilot
#AIEducation
#PrivacyConcerns
#DataSecurity
#EdTech
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SURF downgrades Microsoft Copilot education risks to medium while privacy concerns persist
Dutch education IT cooperative signals cautious progress but maintains reservations about AI tool's data handling and accuracy issues
https://ppc.land/surf-downgrades-microsoft-copilot-education-risks-to-medium-while-privacy-concerns-persist/
about 15 hours ago
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New brain study reveals the psychology behind video advertisement liking
#VideoAdvertising
#Neuroscience
#Psychology
#MarketingResearch
#fMRI
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New brain study reveals the psychology behind video advertisement liking
Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences.
https://ppc.land/new-brain-study-reveals-the-psychology-behind-video-advertisement-liking/
about 16 hours ago
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Index Exchange first SSP to integrate Gracenote contextual intelligence
#IndexExchange
#Gracenote
#ContextualIntelligence
#ProgrammaticAdvertising
#StreamingTV
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Index Exchange first SSP to integrate Gracenote contextual intelligence
The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.
https://ppc.land/index-exchange-first-ssp-to-integrate-gracenote-contextual-intelligence/
about 16 hours ago
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Google quietly adds seasonality adjustments for App campaigns
#Google
#AppCampaigns
#SmartBidding
#DigitalMarketing
#PPC
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Google quietly adds seasonality adjustments for App campaigns
Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization
https://ppc.land/google-quietly-adds-seasonality-adjustments-for-app-campaigns/
about 16 hours ago
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AudienceProject launches cross-media measurement services in Mexico
#AudienceProject
#CrossMedia
#MexicoMarketing
#AdvertisingAnalytics
#DigitalMarketing
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AudienceProject launches cross-media measurement services in Mexico
AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.
https://ppc.land/audienceproject-launches-cross-media-measurement-services-in-mexico/
about 17 hours ago
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August 2025 spam update completes four-week rollout
#GoogleUpdate
#SpamUpdate
#SEO
#DigitalMarketing
#WebTraffic
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August 2025 spam update completes four-week rollout
Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.
https://ppc.land/august-2025-spam-update-completes-four-week-rollout/
about 17 hours ago
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ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing
#ACCC
#JustAnswer
#ConsumerRights
#SubscriptionTrap
#MisleadingPricing
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ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing
Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.
https://ppc.land/accc-takes-justanswer-to-court-over-alleged-subscription-trap-and-misleading-pricing/
about 17 hours ago
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Samsung confirms ads on smart fridges costing over $1,800
#Samsung
#SmartFridge
#KitchenAdvertising
#FamilyHub
#TechNews
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Samsung confirms ads on smart fridges costing over $1,800
Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
https://ppc.land/samsung-confirms-ads-on-smart-fridges-costing-over-1-800/
about 17 hours ago
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AI researcher challenges claims of development slowdown with exponential data
#AI
#MachineLearning
#DataScience
#DeepLearning
#ArtificialIntelligence
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AI researcher challenges claims of development slowdown with exponential data
Julian Schrittwieser presents METR and OpenAI evaluation data showing models completing 2-hour tasks, contradicting bubble theories as GPT-5 approaches human expert performance.
https://ppc.land/ai-researcher-challenges-claims-of-development-slowdown-with-exponential-data/
about 18 hours ago
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Roku streaming surpasses broadcast TV viewership for third month
#Roku
#Streaming
#BroadcastTV
#NielsenData
#TVViewership
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Roku streaming surpasses broadcast TV viewership for third month
Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.
https://ppc.land/roku-streaming-surpasses-broadcast-tv-viewership-for-third-month/
about 19 hours ago
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French regulator fines SHEIN's subsidiary €150 million for cookie violations
#SHEIN
#Cookies
#Réglementation
#ProtectionDesDonnées
#Consentement
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French regulator fines SHEIN's subsidiary €150 million for cookie violations
France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.
https://ppc.land/french-regulator-fines-sheins-subsidiary-eu150-million-for-cookie-violations/
about 19 hours ago
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TF1+ launches micro-payment model inspired by mobile gaming
#TF1
#microtransactions
#paiementenligne
#streaming
#jeuxvidéo
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TF1+ launches micro-payment model inspired by mobile gaming
TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.
https://ppc.land/tf1-launches-micro-payment-model-inspired-by-mobile-gaming/
about 20 hours ago
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IAB releases AI use case map for advertising professionals
#AI
#Advertising
#Marketing
#DigitalMarketing
#ArtificialIntelligence
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IAB releases AI use case map for advertising professionals
The Interactive Advertising Bureau provides structured guidance for marketing organizations navigating artificial intelligence applications across campaign lifecycle stages.
https://ppc.land/iab-releases-ai-use-case-map-for-advertising-professionals/
about 20 hours ago
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OpenAI CEO defends AI energy consumption for climate solutions
#AI
#EnergyConsumption
#ClimateSolutions
#OpenAI
#SamAltman
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OpenAI CEO defends AI energy consumption for climate solutions
OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.
https://ppc.land/openai-ceo-defends-ai-energy-consumption-for-climate-solutions/
about 20 hours ago
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Fake order triggers Google Ads algorithm to overspend €32,000 budget
#GoogleAds
#PPC
#Ecommerce
#DigitalMarketing
#Advertising
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Fake order triggers Google Ads algorithm to overspend €32,000 budget
E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.
https://ppc.land/fake-order-triggers-google-ads-algorithm-to-overspend-eu32-000-budget/
about 21 hours ago
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Topsort partners with Skai to expand global retail media reach
#RetailMedia
#DigitalMarketing
#Ecommerce
#Advertising
#AI
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Topsort partners with Skai to expand global retail media reach
Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.
https://ppc.land/topsort-partners-with-skai-to-expand-global-retail-media-reach/
about 21 hours ago
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Kochava study shows TikTok impact 35% higher with marketing mix modeling
#Kochava
#TikTokMarketing
#MarketingMixModeling
#MobileApps
#AttributionModeling
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Kochava study shows TikTok impact 35% higher with marketing mix modeling
New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
https://ppc.land/kochava-study-shows-tiktok-impact-35-higher-with-marketing-mix-modeling/
about 21 hours ago
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Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
#GoogleAds
#Advertising
#Marketing
#DigitalMarketing
#PPC
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Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
https://ppc.land/pixis-releases-comprehensive-google-advertising-benchmarks-spanning-100-brands/
about 23 hours ago
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LinkedIn launches company intelligence API for B2B attribution tracking
#LinkedIn
#B2BMarketing
#AttributionTracking
#CompanyIntelligence
#MarketingAPI
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LinkedIn launches company intelligence API for B2B attribution tracking
LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.
https://ppc.land/linkedin-launches-company-intelligence-api-for-b2b-attribution-tracking/
about 23 hours ago
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Google reveals internal plans for AdX shutdown during federal antitrust trial
#Google
#AdX
#Antitrust
#FederalTrial
#ProjectMonday
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Google reveals internal plans for AdX shutdown during federal antitrust trial
Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.
https://ppc.land/google-reveals-internal-plans-for-adx-shutdown-during-federal-antitrust-trial/
about 23 hours ago
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Economics report demands urgent investment in journalism
#Economics
#Journalism
#MediaLiteracy
#Democracy
#InvestInMedia
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Economics report demands urgent investment in journalism
Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.
https://ppc.land/economics-report-demands-urgent-investment-in-journalism/
1 day ago
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Major merchants welcome AI agents, Amazon blocks competition
#AIAgents
#EcommerceTrends
#RetailInnovation
#Amazon
#AgenticCommerce
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Major merchants welcome AI agents, Amazon blocks competition
Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.
https://ppc.land/major-merchants-welcome-ai-agents-amazon-blocks-competition/
1 day ago
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Airbnb unveils advanced lifetime value framework to measure listing performance
#Airbnb
#LifetimeValue
#MarketingStrategy
#ListingPerformance
#DigitalMarketing
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Airbnb unveils advanced lifetime value framework to measure listing performance
Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.
https://ppc.land/airbnb-unveils-advanced-lifetime-value-framework-to-measure-listing-performance/
1 day ago
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Google reverses censorship policies after congressional probe
#Google
#Censorship
#PoliticalSpeech
#YouTube
#FreeSpeech
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Google reverses censorship policies after congressional probe
Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.
https://ppc.land/google-reverses-censorship-policies-after-congressional-probe/
1 day ago
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Albert Heijn earns first retail media certification under new IAB Europe programme
#RetailMedia
#IABEurope
#DigitalAdvertising
#AdvertisingTransparency
#MarketingInnovation
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Albert Heijn earns first retail media certification under new IAB Europe programme
Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.
https://ppc.land/albert-heijn-earns-first-retail-media-certification-under-new-iab-europe-programme/
1 day ago
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IAS acquired by Novacap for $1.9 billion in all-cash deal
#Acquisition
#Investment
#BusinessNews
#Finance
#MergersAndAcquisitions
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IAS acquired by Novacap for $1.9 billion in all-cash deal
Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.
https://ppc.land/ias-acquired-by-novacap-for-1-9-billion-in-all-cash-deal/
1 day ago
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Expert calls for structured DMA cooperation to prevent market fragmentation
#DMA
#DigitalMarket
#EURegulations
#MarketFragmentation
#Enforcement
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Expert calls for structured DMA cooperation to prevent market fragmentation
Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.
https://ppc.land/expert-calls-for-structured-dma-cooperation-to-prevent-market-fragmentation/
1 day ago
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Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%
#Teads
#CTV
#HomeScreenAds
#Advertising
#DigitalMarketing
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Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%
Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
https://ppc.land/teads-ctv-homescreen-ads-achieve-48-attention-rate-outpacing-youtube-by-16/
1 day ago
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Zales programmatic pause ads drive 276% QR code boost in CTV campaign
#Zales
#ProgrammaticAdvertising
#CTVCampaign
#MarketingStrategy
#DigitalMarketing
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Zales programmatic pause ads drive 276% QR code boost in CTV campaign
Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
https://ppc.land/zales-programmatic-pause-ads-drive-276-qr-code-boost-in-ctv-campaign/
1 day ago
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Tubular Labs restores Instagram Reels view data through Meta API update
#InstagramReels
#MetaAPI
#SocialMediaMarketing
#DigitalMarketing
#ContentCreation
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Tubular Labs restores Instagram Reels view data through Meta API update
Tubular Labs announces return of Instagram Reels view counts September 25, enabling marketers to track platform-verified metrics across 27.5 billion data points.
https://ppc.land/tubular-labs-restores-instagram-reels-view-data-through-meta-api-update/
1 day ago
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Study reveals which business terms confuse UK workers most in 2025
#BusinessTerms
#CorporateJargon
#WorkplaceCommunication
#UKWorkers
#Stakeholder
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Study reveals which business terms confuse UK workers most in 2025
Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.
https://ppc.land/study-reveals-which-business-terms-confuse-uk-workers-most-in-2025/
1 day ago
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Google challenges Digital Markets Act enforcement amid consultation closure
#Google
#DigitalMarketsAct
#EuropeanCommission
#Regulation
#TechNews
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Google challenges Digital Markets Act enforcement amid consultation closure
European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.
https://ppc.land/google-challenges-digital-markets-act-enforcement-amid-consultation-closure/
1 day ago
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Creator economy shifts from digital to in-person experiences, survey shows
#CreatorEconomy
#InfluencerMarketing
#ExperientialMarketing
#SocialMedia
#MarketingTrends
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Creator economy shifts from digital to in-person experiences, survey shows
Creator economy research reveals 41% of social media users attended influencer events in 2025, with $528.39B market projected by 2030 as brands adopt experiential marketing strategies.
https://ppc.land/creator-economy-shifts-from-digital-to-in-person-experiences-survey-shows/
2 days ago
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Meta advertising expert reveals common campaign mistakes killing performance
#MetaAdvertising
#DigitalMarketing
#AdMistakes
#MarketingStrategy
#PPC
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Meta advertising expert reveals common campaign mistakes killing performance
Digital marketing specialist John Ho shares critical Meta advertising mistakes from audits of startup to enterprise accounts, affecting millions in ad spend.
https://ppc.land/meta-advertising-expert-reveals-common-campaign-mistakes-killing-performance/
2 days ago
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Inoreader launches enhanced podcast features with AI-powered transcripts
#Inoreader
#Podcasting
#AI
#Transcripts
#AudioPlayer
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Inoreader launches enhanced podcast features with AI-powered transcripts
Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.
https://ppc.land/inoreader-launches-enhanced-podcast-features-with-ai-powered-transcripts/
2 days ago
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DV360 introduces natural language search functionality
#DV360
#DigitalMarketing
#AI
#NaturalLanguageProcessing
#DisplayAdvertising
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DV360 introduces natural language search functionality
Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.
https://ppc.land/dv360-introduces-natural-language-search-functionality/
2 days ago
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Google makes AI audience personas available to all Display Video 360 users
#Google
#AI
#DigitalMarketing
#AudienceTargeting
#DisplayAds
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Google makes AI audience personas available to all Display Video 360 users
Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform.
https://ppc.land/google-makes-ai-audience-personas-available-to-all-display-video-360-users/
2 days ago
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Google DV360 launches targeting templates for streamlined campaign management
#GoogleDV360
#TargetingTemplates
#ProgrammaticAdvertising
#DigitalMarketing
#AdTech
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Google DV360 launches targeting templates for streamlined campaign management
New targeting templates feature helps marketing teams create reusable audience criteria sets, reducing setup time and manual errors in programmatic advertising campaigns.
https://ppc.land/google-dv360-launches-targeting-templates-for-streamlined-campaign-management/
2 days ago
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YouTube Shorts Remix gains AI-powered Extend feature for creators
#YouTubeShorts
#AI
#VideoEditing
#ContentCreation
#Remix
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YouTube Shorts Remix gains AI-powered Extend feature for creators
YouTube introduces artificial intelligence-powered remixing tool that allows creators to generate new video segments for existing Shorts content.
https://ppc.land/youtube-shorts-remix-gains-ai-powered-extend-feature-for-creators/
3 days ago
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UK retail media spending drives digital ad growth to £45 billion by 2026
#RetailMedia
#DigitalAdvertising
#AIGrowth
#MarketingTrends
#AdTech
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UK retail media spending drives digital ad growth to £45 billion by 2026
Digital advertising in Britain shows resilience with retail media emerging as fastest-growing channel while artificial intelligence transforms campaign automation despite industry concerns.
https://ppc.land/uk-retail-media-spending-drives-digital-ad-growth-to-45-billion-by-2026/
3 days ago
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Google retires session-related metrics from AdSense reporting platform
#Google
#AdSense
#DigitalMarketing
#PPC
#Advertising
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Google retires session-related metrics from AdSense reporting platform
Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.
https://ppc.land/google-retires-session-related-metrics-from-adsense-reporting-platform/
3 days ago
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Alliance Digitale unveils comprehensive drive-to-store framework across four publications
#MarketingDigital
#StratégieDigitale
#CommerceÉlectronique
#TransformationDigitale
#PublicitéEnLigne
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Alliance Digitale unveils comprehensive drive-to-store framework across four publications
French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.
https://ppc.land/alliance-digitale-unveils-comprehensive-drive-to-store-framework-across-four-publications/
3 days ago
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