Boom.

I'm excited to share that this week, I took over the On3 NIL and Sports Business Newsletter. I am so grateful for the opportunity to venture farther into the space in such an integral time in college athletics. Subscribe here:

Speaking on his radio show Monday night, North Carolina coach Hubert Davis announced plans to increase his staff and hire a GM. "The old model for Carolina basketball just doesn’t work. It’s not sustainable." Story: www.on3.com/nil/news/hub...

Florida QB DJ Lagway is the latest college football star to sign an NIL deal with Nintendo and Epic Games. He has a $3.7 million On3 NIL Valuation. Story: www.on3.com/nil/news/dj-...

Duke star Cooper Flagg has signed an exclusive, multi-year NIL deal with Fanatics and Fanatics Collectibles. Flagg leads the Blue Devils in points, rebounds, assists, steals and blocks. He has a $4.3 million On3 NIL Valuation. Story: www.on3.com/nil/news/coo...

Ohio State safety Caleb Downs has signed an exclusive NIL deal with Panini America. A unanimous All-American, he is the first defensive player to sign with the company. Story: www.on3.com/college/ohio...

Ahead of the national championship against Notre Dame, Ohio State WR Jeremiah Smith has signed an NIL deal with Nintendo and Epic Games. He has a $3.7 million On3 NIL Valuation. Story:

With his late strip-sack of Quinn Ewers in the Cotton Bowl, Jack Sawyer helped send Ohio State to the national championship. Sawyer and The NIL Store celebrated the game-sealing play by launching "Scoop N' Score" merchandise on Saturday. My story:

ICYMI: Alabama signee Keelon Russell announced a multi-year partnership with Panini America. It's the first NIL deal for the Five Star Plus+ QB. Story:

When the calendar flipped to 2025, a new NIL agency entered the space. Momentous Sports Partners has launched with an impressive list of college basketball clients, including Kansas' Hunter Dickinson and North Carolina's R.J. Davis. My story:

South Carolina WR Nyck Harbor signed a new NIL deal with the Garnet Trust, the collective announced Saturday. It signals his return to the Gamecocks in 2025. Story:

The College Football Playoff quarterfinals brought impressive TV ratings for ESPN, the network announced. The Rose Bowl between Ohio State and Oregon led the way with an average of 21.1 million viewers. Story:

Northern Illinois' Board of Trustees called a meeting for Tuesday to discuss an invitation to join the Mountain West as a football-only member, per a public meeting report. The university recommended the board approve the $2 million membership fee. Story:

Cheez-It is once again jumping into the NIL space ahead of the Citrus Bowl. South Carolina QB LaNorris Sellers and Illinois QB Luke Altmyer signed deals with the company, which looks to make their football “fantaseez” come to life. Story:

ICYMI: Oklahoma made a major splash Wednesday, landing former Washington State QB John Mateer out of the transfer portal. Mateer also signed an NIL deal with 1Oklahoma, announcing his commitment in a video with the collective. More: www.on3.com/college/okla...

Alabama signee Keelon Russell has signed with Team IFA for NIL representation. The Five Star Plus+ QB is the No. 2 overall player from the 2025 cycle, according to the On3 Industry Ranking. Story:

Powerade is adding three college basketball players to its roster of athlete partners. UConn's Alex Karaban, Arizona's Caleb Love and NC State's Saniya Rivers all inked NIL deals with the company. Story:

SeatGeek signed multiple College Football Playoff-bound athletes to NIL deals. Ohio State's CJ Hicks, Georgia's CJ Allen, Texas' Michael Taaffe and Penn State's Beau Pribula all received custom promo codes for CFP tickets. Story: www.on3.com/nil/news/sea...

Colorado two-way star Travis Hunter has signed a deal with adidas ahead of the Heisman Trophy ceremony. He joins fellow Heisman finalist Cam Ward as part of the company's Next Gen roster. Story:

UPDATE: With the Big Ten and ACC Championships in the books, the projections are finalized: www.on3.com/news/college...

ICYMI: We've got live bracket projections for the College Football Playoff over at @on3.com throughout tonight's ACC and Big Ten Championship games. We already have results from the Mountain West, Big 12 and SEC reflected. Check it out: www.on3.com/news/college...

LSU guard Flau'jae Johnson debuted her Puma player exclusive shoe as part of an NIL deal with the company. During an episode of her podcast, she gifted a pair to a young fan. (h/t Overtime) Story for @on3.com: www.on3.com/college/lsu-...

As Texas made a run to the SEC Championship, three players joined a new NIL venture through the Texas One Fund. The collective partnered with NIL FanBox. Athletes across multiple sports are featured, as is legendary QB Vince Young. Story: www.on3.com/college/texa...

REPORT: North Carolina has interviewed Bill Belichick for its head coach opening, InsideCarolina reports👀 www.on3.com/college/nort...

Alabama CB Jaylen Mbakwe officially has his own action figure. He inked an NIL deal with Collegiate Legends as one of the faces of the company's Signature Collection, which debuted earlier this week. Story: www.on3.com/college/alab...

LSU star Flau’jae Johnson has inked an NIL deal with Unrivaled. She joins UConn’s Paige Bueckers as college basketball players to receive equity in the 3x3 women’s basketball league, which launches next month. Story for @on3.com: www.on3.com/college/lsu-...

When LSU coach Brian Kelly took the podium for his National Signing Day press conference on Wednesday, he reflected on the whirlwind. “Today feels more like Tax Day than it does Signing Day, scrambling the last few days,” Kelly said. Story for @on3.com: www.on3.com/college/lsu-...

President Joe Biden penned a letter to Kirk Herbstreit mourning the loss of his dog, Ben❤️ "He was a good boy." www.on3.com/news/kirk-he...

IF the College Football Playoffs started today🏆 Thoughts? 🤔 on3.com/news/college...

Ohio State Five-Star Plus+ QB commit Tavien St. Clair has inked a multi-year NIL deal with Panini America. Story: www.on3.com/nil/news/tav...

UConn WBB star Paige Bueckers is set to launch her own Nike basketball shoe. She makes NIL history by becoming the first college athlete with a players edition sneaker. My story: www.on3.com/her/news/pai...

ICYMI: Texas QB Quinn Ewers launched a line of ham jerky through an NIL deal with Victory Snacks. QB1 Jerky is now available, ahead of this week’s game against Texas A&M. Multiple Longhorns athletes will be part of the promotions, as well. Story: www.on3.com/college/texa...

It's not just the football world reacting to Bryce Underwood's decision to flip from LSU to Michigan. "This is a big day for the University of Michigan," Wolverines men's basketball coach Dusty May said. Story @on3.com: www.on3.com/college/mich...

BREAKING: Five-Star Plus+ QB Bryce Underwood has flipped his commitment from LSU to Michigan🤯 Read: www.on3.com/news/bryce-u...

Broke down the Group of 5 race after tonight's College Football Playoff rankings reveal. Boise State's in pole position, but there are some other contenders in the American Athletic Conference. Story: www.on3.com/news/college...

The Big 12: Coming soon to TNT. ESPN has landed a deal to sublicense Big 12 football and basketball games to TNT as part of the WBD-NBA settlement, the Wall Street Journal reports. More: www.on3.com/news/espn-su...

Caught up with Kansas RB Devin Neal yesterday to talk about his decorated career as he became the program's all-time leading rusher. It's been quite the journey for the Lawrence native – who's still trying to answer texts after making history. My story: www.on3.com/college/kans...

In the latest College Football Playoff rankings, Tennessee stayed put despite cruising past Mississippi State. Nico Iamaleava left that game with an injury, though. But Warde Manuel didn’t hesitate when asked if that played a role in the Vols’ ranking. Story for On3: www.on3.com/news/warde-m...

Tell you what. Mark Pope's Kentucky Wildcats are fun to watch.

We knew last week's Georgia-Ole Miss game would have an impact on the College Football Playoff rankings. The Bulldogs fell to No. 12, and after tonight's rankings show, Warde Manuel explained why – and the two teams in front of UGA played a role. My story for On3: www.on3.com/news/warde-m...

The second College Football Playoff rankings are out. Here's what the 12-team bracket would look like: We will hear from Warde Manuel shortly. www.on3.com/news/college...

College sports’ version of:

Still learning my way around this place. Is this where we yell about the CFP rankings now?

Ole Miss was one of the first teams out of the projected 12-team College Football Playoff bracket this week. A win over No. 3 Georgia was huge for the Rebels’ CFP chances — and the victory could have a bigger impact. Story for On3: www.on3.com/news/ole-mis...

During an appearance with HuskerOnline, Nebraska AD Troy Dannen discussed how the Cornhuskers are preparing for the House v. NCAA settlement. He made one thing clear: "We’re not cutting scholarships and we’re not cutting sports." My story, for On3: www.on3.com/college/nebr...