"Okay, so with this rebrand, we want a lot less 'roar' and more 'meow'...yeah?" In terms of familiarity, the new #Jaguar logo is not easy on the eyes. But maybe radical departures from conventions are exactly what we need to shake up the status quo! What do you think? #marketing #branding #design

What makes #copywriting compelling as f*ck? The best copy doesn’t sell - it solves. It guides the reader intuitively into clicking a button, making a purchase, or simply feeling understood. Here's what to prioritise: 🔑 Clarity over complexity 🔑 Benefits before features 🔑 Empathy instead of ego