Carolyn Bessette-Kennedy’s minimalist wedding dress, which she wore to marry John F. Kennedy Jr. in 1996, helped make Narciso Rodriguez a star and became one of the most loved wedding dresses of all time. Here's the story of the striking dress: 29secrets.com/style/the-st...

Our Product Of The Week is Tatcha's The Longevity Memory Cream. Inspired by centuries-old Japanese beauty traditions and rooted in mindfulness and balance, the brand treats our faces and our routines with respect: 29secrets.com/beauty/produ...

Before the new Netflix documentary, Reality Check: Inside America’s Next Top Model, takes us behind the scenes of America's Next Top Model, here are some of the wildest, most iconic moments from the show’s 24-season run: 29secrets.com/pop-culture/...

The 2026 awards season is in full swing leading up to the Academy Awards on March 15. This month in her Here's The Thing column, Danielle Graham reminisces about her time spent covering the biggest red carpet in the world…including the year her Oscar dress went missing 29secrets.com/heres-the-th...

In a world obsessed with clean eating, the pursuit of "perfect" nutrition can quietly spiral into something far more harmful... Orthorexia: 29secrets.com/wellness/wha...

That Super Bowl wedding was real and the dress that the bride wore was a historic fashion moment. The gown is by beloved bridal American designer Hayley Paige and is known as the Becoming Jane gown from her newest collection “Twice Upon A Time”: 29secrets.com/style/that-s...

Instead of aligning himself with a luxury fashion house, Bad Bunny stepped onto the field for his highly anticipated Super Bowl Halftime show at Levi’s Stadium in Santa Clara, California, in a monochromatic cream ensemble designed by Zara: www.amongmen.com/style-groomi...

Canadians can now watch the hilarious e.l.f. Cosmetics' telenovela-style Super Bowl commercial starring Melissa McCarthy, who races to get her lips Spanish-ready for the Bad Bunny halftime show: 29secrets.com/beauty/watch...

If there’s one Canadian beauty brand that understands the art of slowing down, it’s Rocky Mountain Soap Company. That's why our Product Of The Week is the brand's limited edition Flora Sea Salt Soak: 29secrets.com/beauty/produ...

Zendaya is celebrating 130 years of the Louis Vuitton monogram with a high-profile ad campaign, captured by Glen Luchford and directed by Roman Coppola: 29secrets.com/style/zenday...

Emerald Fennell's adaptation of Emily Brontë’s Wuthering Heights, starring Margot Robbie & Jacob Elordi, promises to be one of the cinematic events of the year. In advance of the release, Fennell has curated a list of films she suggests as a complement: 29secrets.com/pop-culture/...

Our Fragrance Of The Month is The Maker's Paradiso Eau de Parfum. Falling squarely into the earthy and woody fragrance family, it’s a fruity-floral that resists sticky sweetness and leans instead into a joy that feels sensual and sunlit: 29secrets.com/beauty/fragr...

Lady Gaga turned heads on the Grammys red carpet wearing a striking sculptural gown covered in black feathers from the Paris-based label Matières Fécales: 29secrets.com/style/lady-g...

Monday Haircare fan? You’re going to love its newbie little-sister brand, DAISE. Our Product Of The Week is DAISE's Foaming Body Wash in “Coconut Whip”: 29secrets.com/beauty/produ...

The Body Shop has tapped into the nostalgia beauty trend and relaunched one of its most beloved scents, Dewberry, a scent that defined a decade: 29secrets.com/beauty/the-b...

The Team Canada zip-up fleece jacket worn by Shane Hollander in Heated Rivalry is getting an official release by the Province of Canada apparel company: 29secrets.com/style/the-te...

Almost a decade after her 2017 OBE, Victoria Beckham was honoured with an award from the French Ministry of Culture for her contribution to the fashion and entertainment industries: 29secrets.com/style/victor...

A new Netflix documentary, Reality Check: Inside America’s Next Top Model, aims to deliver a definitive account of what really went on behind the scenes of America’s Next Top Model, which aired for 24 series from 2003 to 2018: 29secrets.com/pop-culture/...

While yes, LED masks come with a high price tag, but if you are committed to investing in you, and you want to take your home skincare to the next level, this skin tech is one thousand percent worth it: 29secrets.com/beauty/why-l...

Our Product Of The Week is Bioactive Lip Oil, from Canadian beauty brand NU•RISH. Lightweight yet deeply restorative, this lippie delivers: 29secrets.com/beauty/produ...

For more than six decades, Valentino Garavani's name has been synonymous with elegance, and a shade of red so iconic it became a language of its own. Here’s a look at the life and legacy of the late fashion designer: 29secrets.com/style/the-st...

One of the most subtle, but important, details in Heated Rivalry is Shane’s tiny yet impactful freckles. Unfortunately, in real life, Hudson Williams doesn’t have freckles. Here's what makeup artist Joan Chell used to create Shane's "beautiful freckles": 29secrets.com/beauty/heate...

Project Runway Canada has declared its winner. The title of Canada’s Next Great Designer has gone to Toronto designer Leeland Mitchell. We caught up with Mitchell to get his reaction to his big victory and to find out what’s next for him: 29secrets.com/pop-culture/...

Beloved Canadian entertainment reporter Danielle Graham kicks off her new monthly column "Here's The Thing" at 29Secrets with a little introduction: 29secrets.com/heres-the-th...

Toronto’s Van Goth has been crowned #CanadasDragRace season six winner. In an interview with 29Secrets, the Toronto queen speaks about her epic challenge win record, being a kind-hearted villain, and unguarded authenticity: 29secrets.com/pop-culture/...

Our Product Of The Week is Dyson's Chitosan Multi-Use Styling Spray. Lightweight and flexible, the spray is designed to support our hair’s natural movement rather than lock it in place: 29secrets.com/beauty/produ...

Following the success of Heated Rivalry, attention is turning to Crave's upcoming lesbian softball series! Slo Pitch is a 10-episode mockumentary that follows a queer underdog slo pitch softball team, led by their determined coach: 29secrets.com/pop-culture/...

After a truly sickening season of twists, turns, goops, and gags, 29Secrets caught up with #CanadasDragRace season 6's final four queens ahead of the season’s last episode: 29secrets.com/pop-culture/...

Tricia Black returns as Robyn in Small Achievable Goals, CBC's hit comedy that’s opening up conversations around menopause. 29Secrets sat down with the comedian to chat about what they’re most excited about for the sophomore season, and much more: 29secrets.com/pop-culture/...

Mattel is introducing its first Barbie designed to represent someone on the autism spectrum, marking the latest addition to the company’s long-running effort to broaden how its iconic dolls reflect real people: 29secrets.com/pop-culture/...

Connor Storrie wore Tiffany & Co's iconic "Bird on a Rock" brooch on the Golden Globe red carpet on Sunday night, a subtle nod his Heated Rivalry character Ilya Rozanov's most irrational fear... loons: 29secrets.com/style/connor...

After ending on a cliffhanger last week, episode 9 of Project Runway Canada wasted no time with eliminations. We caught up with Zimbabwe-born, Toronto-based designer Foster Siyawareva to get his thoughts on his elimination & his experience on the show: 29secrets.com/pop-culture/...

Selena Gomez made a serious style statement on the red carpet wearing custom Chanel. Between the construction and the detailed embroidery, it took the Chanel atelier a combined 323 hours to create the dress: 29secrets.com/style/selena...

In an interview with 29Secrets, Canada's Drag Race queen Karamilk talks about speaking up in the werk room, how she surprised herself the most during the competition, and choosing kindness in drag: 29secrets.com/pop-culture/... #CanadasDragRace

Our Product Of The Week is Vivier's Retinol 0.5%. The science-led Canadian brand is renowned for creating skincare solutions that bridge clinical strength with everyday wearability: 29secrets.com/beauty/produ...

In an interview with Canada's Drag Race's Saltina, the Ottawa queen talks about centering herself when she’s nervous, the importance of using her platform for good, and trusting her gut during fashion challenges. 29secrets.com/pop-culture/... #CanadasDragRace

Our Fragrance Of The Month is L’Occitane's Almond Body & Hair Fragrance Mist. Light and specifically mix-mastered for both skin and hair, it’s the kind of scent that slips into your day rather than announcing itself loudly: 29secrets.com/beauty/fragr...

Who doesn’t love a little magic, especially when it comes with a side of self-care? Our Product Of The Week is the Magic Bag Maxi Compact, which is designed and manufactured in Montreal by Masdel: 29secrets.com/beauty/produ...

If you’re thinking of a Heated Rivalry-inspired tour, then pin these 15 filming locations across Toronto, Hamilton, Guelph and Muskoka: 29secrets.com/pop-culture/...

The best celebrity wedding styles of 2025: Let’s take a look at five more of this year’s most iconic brides who set a new bar in chic wedding style. 29secrets.com/style/the-be...

In an interview with 29Secrets, Velma and Mya talk about being Canada’s Drag Race trailblazers, what advice they would give themselves, and what they were most nervous about heading into the Slay-Offs: 29secrets.com/pop-culture/... #CanadasDragRace

And then there were five on season 3 of Project Runway Canada. We caught up with Montreal's Maya Ginzburg after her elimination to chat about the challenge and her time in the competition: 29secrets.com/pop-culture/... #ProjectRunwayCanada

Come on. With a name like Coffee Kitten, you know we had to try Winky Lux’s latest eyeshadow palette. Plus, there are pictures of cats on the packaging so...: 29secrets.com/beauty/produ...

Finished watching "The Cottage"? Here's the full list of every song that was featured in season one of Heated Rivalry from episode one through episode six: 29secrets.com/pop-culture/...

From Vancouver to St. John’s, ten top Canadian salons delivering festive blowouts, updos, and seasonal glamour: 29secrets.com/beauty/swept...

We caught up with Rome and Cat, who were both eliminated in episode 6, to chat about the shoe challenge and the end of their journeys on Project Runway Canada: 29secrets.com/pop-culture/... #ProjectRunwayCanada

Something caught your ear and you’ve been left trying to track down a song that you heard on Heated Rivalry? Here's the full list of every song that was featured on episode 1 through episode 5: 29secrets.com/pop-culture/... #heatedrivalry

In an interview with Dulce, the #CanadasDragRace queen opens up about how her military background helped her in the drag space, the trials and tribulations of being a plus size queen, and the regrets she has post-season: 29secrets.com/pop-culture/...

Here's why Princess Diana’s iconic short feathery hairstyle with a soft, swoopy fringe is cool again: 29secrets.com/beauty/why-p...

From Gold Rush workwear to global style icon, Levi’s jeans have shaped generations, defined subcultures, and become one of the most enduring fashion statements in modern history: 29secrets.com/style/the-st...