Peter Bowen
@petebowen.bsky.social
📤 228
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Surfer at dawn. Google Ads guy for work.
https://pete-bowen.com
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pinned post!
If you work in PPC and are anything like me, one day, you're the king of the world. The next day, Google changes something: ads don't run, clicks won't convert, and accounts get suspended. I know work shouldn't affect my happiness but it does. Some ideas on this:
pete-bowen.com/ppc-burnout-...
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PPC Burnout Is Real: How to Protect Yourself — Pete Bowen
Running Google Ads for clients is stressful. Here are some ideas that might help avoid burnout.
https://pete-bowen.com/ppc-burnout-is-real-how-to-protect-yourself
10 months ago
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pete-bowen.com/banging-your...
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Banging your head against the right problems — Pete Bowen
Google Ads always has problems, but they’re not all the same: Some problems are cheap, some are expensive.Some affect one click, some affect every click. Some problems are in our control, some are in ...
https://pete-bowen.com/banging-your-head-against-the-right-problems
11 days ago
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My new book Profitable Google Ads is for sale on Amazon, but for the next few days it's available for free. If you want to grab a copy it's here:
www.amazon.com/dp/B0G43ZR7K9
or by searching your local Amazon for 'Profitable Google Ads'.
17 days ago
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I consulted on an underperforming Google Ads account for a service broker. Over the years the account structure had become very complex. This complexity has a cost:
pete-bowen.com/the-hidden-c...
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The Hidden Cost of Complexity in Google Ads — Pete Bowen
Complexity creeps into Google Ads accounts. But, there is no escaping that it comes at a price.
https://pete-bowen.com/the-hidden-cost-of-complexity-in-google-ads
5 months ago
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When a someone says their leads are unqualified they might be talking about: bot spam, job seekers, ghosting, affordability, area, timing etc Figuring out exactly what's meant by "unqualified lead" is the first step to improving lead quality. Diagnose then prescribe.
5 months ago
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Anyone running a service business for long enough knows that some clients are impossible. I discovered an unexpected red flag: complexity.
pete-bowen.com/complexity-i...
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Client selection: complexity is a red flag — Pete Bowen
Anyone in a service business knows that some money is easy, and some costs blood. The difference isn’t the work, it’s the client. The key is spotting terrible clients early. Complex systems are a red ...
https://pete-bowen.com/complexity-is-a-red-flag
5 months ago
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pete-bowen.com/how-to-evalu...
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How to Evaluate a Google Ads Expert When You’re Not One Yourself — Pete Bowen
This is for you if you're thinking of hiring someone to manage Google Ads for your business. The problem is simple: you’re hiring for something you don’t have the skills to evaluate.
https://pete-bowen.com/how-to-evaluate-a-google-ads-expert-when-youre-not-one-yourself
5 months ago
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Performance Max has been terrible for lead gen, but I ran one anyway and was surprised that it worked. Here's my write up:
pete-bowen.com/can-performa...
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Can Performance Max campaigns work for lead generation? — Pete Bowen
Can Performance Max campaigns work for lead generation? In this article, I share how I tested PMax for a client whose search campaigns had reached their limits.
https://pete-bowen.com/can-performance-max-campaigns-work-for-lead-generation
6 months ago
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Here's irony for you: The more you care about doing a great job in PPC, the more likely you are to struggle with it as a career. The best PPC people tend to be conscientious, detail-oriented, analytical thinkers. They are diligent and accountable. They take their work very personally.
6 months ago
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reposted by
Peter Bowen
Aaron Radney Commissions Closed (For Now)
7 months ago
I'm reminded of, a quote I saw "I only argue with my equals. All others I teach." I no longer have the patience or opposition for arguing but I spend a lot of time teaching..
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pete-bowen.com/the-one-foll...
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The One Follow-up Email Most Businesses Never Send — Pete Bowen
We assume that we lose business to competitors. But, sometimes project might have been put on hold due to changed circumstances, not price. In those cases, a gentle nudge could win the business.
https://pete-bowen.com/the-one-follow-up-email-most-businesses-never-send
7 months ago
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If you're running Google Ads for your SaaS, it's not enough to track free trial signups — you need to know which ads are actually bringing in paying users. Here's how:
pete-bowen.com/google-ads-c...
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How to Track Which Google Ads Bring Paying SAAS Users — Pete Bowen
If you're running Google Ads for your SaaS, it's not enough to track free trial signups — you need to know which ads are actually bringing in paying users.
https://pete-bowen.com/google-ads-conversion-tracking-for-saas
8 months ago
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Spam leads are a real problem. If you’re running Google Ads—especially Performance Max campaigns—you’re probably paying for junk leads. 2FA can stop spam but it comes with some downsides:
pete-bowen.com/reduce-conta...
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Can 2FA Reduce Contact Form Spam, and Should You Use It? — Pete Bowen
2FA can reduce contact form spam—but it adds friction, risks real leads, and opens the door to scams like SMS pumping.
https://pete-bowen.com/reduce-contact-form-spam-2fa
8 months ago
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I consulted on a Google Ads account for a clean room contractor. A specialist business with only a handful built every year. They were getting more than 10 000 clicks a month, but they hardly ever got a quality lead. Here's how we fixed this:
pete-bowen.com/sanity-check...
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Sanity check your Google Ads — Pete Bowen
It's always worth asking if the numbers in your Google Ads account line up with what you know about your industry.
https://pete-bowen.com/sanity-check-your-google-ads
9 months ago
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I recently helped someone with an interesting Google Ads challenge. There are only about 600 exact searches per month. Phrase or broad match bring in more leads, but they don’t convert as well. Here's an approach for making the most of the available search volume.
pete-bowen.com/two-campaign...
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The Two-Campaign Fix for Google Ads with Low Search Volume — Pete Bowen
I recently helped someone with an interesting Google Ads challenge. There are only about 600 exact searches per month worldwide. Phrase or broad match bring in more leads, but they don’t convert as we...
https://pete-bowen.com/two-campaign-fix-google-ads-low-search-volume
9 months ago
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Lately, Google Ads has been unstable even for experienced PPC managers. Campaigns that were previously doing ok have issues like ads not showing for key search terms, extreme spikes in click costs, and budgets being spent erratically without corresponding results:
pete-bowen.com/somethings-w...
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Something’s Wrong with Google Ads – And It’s Not Just You — Pete Bowen
The last few weeks have been rough for anyone trying to get leads through Google Ads. Accounts that used to run smoothly are now acting strange and unpredictable.
https://pete-bowen.com/somethings-wrong-with-google-ads
9 months ago
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This is for you if you’re running Google Ads and leads contact you via WhatsApp. Most clicks on the WhatsApp button don't make contact. Data here:
pete-bowen.com/how-many-wha...
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How Many WhatsApp Clicks Turn Into Leads? — Pete Bowen
You can track clicks on the WhatsApp button as conversions in Google Ads but you can't track leads. This results in overcounting how many clicks turn into leads. Inflated conversion numbers lead to ov...
https://pete-bowen.com/how-many-whatsapp-clicks-turn-into-leads
9 months ago
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People need to believe 3 things before they’ll hire you: 1. That you actually understand them. 2. That you're competent. 3. That working with you won’t be a nightmare. Most landing pages completely ignore the third. Here's how I fix this:
pete-bowen.com/the-missing-...
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The Missing Piece on Most Landing Pages — Pete Bowen
When people are looking into a product or service they rarely need they need to be confident about three things before they’ll work with you: That you actually understand what they need. That you have...
https://pete-bowen.com/the-missing-piece-on-most-landing-pages
9 months ago
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B2B advertisers often waste money on B2C leads when there are consumer versions of their products or services. Here's how we used price in the ads to filter out B2C leads:
pete-bowen.com/how-adding-p...
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How Adding Pricing to Google Ads Headlines Increased B2B Lead Qualification by 27% — Pete Bowen
B2B advertisers often waste money on B2C leads. The thinking was that adding the price to the ad would deter individuals without scaring off B2B buyers.
https://pete-bowen.com/how-adding-pricing-to-google-ads-headlines-increased-b2b-lead-qualification-by-27
10 months ago
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If you work in PPC and are anything like me, one day, you're the king of the world. The next day, Google changes something: ads don't run, clicks won't convert, and accounts get suspended. I know work shouldn't affect my happiness but it does. Some ideas on this:
pete-bowen.com/ppc-burnout-...
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PPC Burnout Is Real: How to Protect Yourself — Pete Bowen
Running Google Ads for clients is stressful. Here are some ideas that might help avoid burnout.
https://pete-bowen.com/ppc-burnout-is-real-how-to-protect-yourself
10 months ago
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Reddit who thought having the back button and the collapse menu button right next to each other and using almost the same icon was a good idea? Maybe I'm just old but I keep getting fooled by it.
10 months ago
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The most interesting part of my work is consulting on business growth. I've done it for a couple of years as an extension to generating leads using Google Ads. One thing still amazes me: people pay for my advice - then ignore it completely.
pete-bowen.com/tried-that-d...
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"We Tried That, and It Didn’t Work” – How to Overcome Resistance to Change — Pete Bowen
One thing still amazes me: people pay for my advice - then ignore it completely. Sometimes they'll dismiss my suggestions without a second thought. Here's how I fix it.
https://pete-bowen.com/tried-that-didnt-work
10 months ago
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In the past year, I've consulted with six businesses that handle complex paperwork for their clients - such as travel documents, business registrations, and tax filings etc. Here's how we fixed their low conversion rate:
pete-bowen.com/fix-low-conv...
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A Fix for Low Conversions: Separating the Sale from the Paperwork — Pete Bowen
I consulted with six businesses that handle complex paperwork for their clients - such as travel documents, business registrations, and tax filings etc. Here's how we improved the conversion rate.
https://pete-bowen.com/fix-low-conversions-separating-sale-paperwork
10 months ago
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I have become comfortable with the idea of iterative improvement instead of delaying until some vision of perfect has been achieved. Now I'm revisiting about-us pages for my sites and for the lead-generation microsites I use for my clients. Some ideas here:
pete-bowen.com/about-pages
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Why I Was Wrong About the 'About Us' Page (And What I Learned) — Pete Bowen
In the past, I thought About pages were just filler because marketing should be customer-focused. I was wrong.
https://pete-bowen.com/about-pages
10 months ago
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I'd like to thank Donald Trump for giving my immigration lawyer client their best month ever. Conversions up by 70% over the last 30 days.
11 months ago
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Occasionally, I need to track Google Ads conversions without using the Google Tag or Google Tag Manager. Here’s a simple, non-technical explanation of how I do it.
pete-bowen.com/tracking-goo...
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Tracking Google Ads Without the Google Tag or Tag Manager — Pete Bowen
Occasionally, I need to track Google Ads conversions without using the Google Tag or Google Tag Manager. Here’s a simple, non-technical explanation of how I do it.
https://pete-bowen.com/tracking-google-ads-without-the-google-tag-or-tag-manager
11 months ago
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pete-bowen.com/does-broad-m...
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Does broad match work for lead generation? — Pete Bowen
A better question is When does broad match work for lead generation campaigns?
https://pete-bowen.com/does-broad-match-work-for-lead-generation
11 months ago
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I've been advising a specialist vehicle workshop in the UK on their Google Ads strategy. Currently, they advertise to customers within a 50-mile radius of their workshop. They’ve maximized the potential for leads there. But, they want to grow by 25% this year.:
pete-bowen.com/how-i-helped...
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How I helped a client reduce their risk while scaling up a Google Ads campaign. — Pete Bowen
Scaling up a successful Google Ads campaign by targeting new locations can risk your lead flow. Here's how I helped a client reduce this risk.
https://pete-bowen.com/how-i-helped-a-client-reduce-their-risk-while-scaling-up-a-google-ads-campaign
11 months ago
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Google Ads tip: If you're a service business and you're showing up in the same auctions as Amazon and other e-commerce stores you've got something wrong with your ad targeting.
11 months ago
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Being "the best" is lazy. Now, I’m not talking about trying to deliver the best product or service—that’s always a worthy goal. I’m talking about describing yourself as "the best" on your website. Labelling yourself as "the best" is lazy copywriting. Here’s why:
pete-bowen.com/being-the-be...
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Being "the best" is lazy. — Pete Bowen
I’m talking about describing yourself as
https://pete-bowen.com/being-the-best-is-lazy
11 months ago
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Is there anything more annoying than a starving mosquito in your office when you're wearing shorts?
about 1 year ago
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pete-bowen.com/why-ads-and-...
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Why Ads and Landing Pages That Work on Facebook Don't Convert on Google Search — Pete Bowen
My client was hoping that their social media ads would get more leads from Google search.
https://pete-bowen.com/why-ads-and-landing-pages-that-work-on-facebook-dont-convert-on-google-search
about 1 year ago
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Very generous feedback from a client. Sometimes it's easy top forget that
#GoogleAds
can actually change lives.
about 1 year ago
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Review of a course on writing
#GoogleAds
I really found useful:
pete-bowen.com/why-i-bought...
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Why I Took a Google Ads Writing Course After Years of Practice — Pete Bowen
I've generated more than 2 000 000 leads using Google Ads. So, why would someone like me buy a course on writing Google Ads?
https://pete-bowen.com/why-i-bought-a-course-on-writing-google-ads-after-generating-over-2-million-leads
about 1 year ago
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