My new book Profitable Google Ads is for sale on Amazon, but for the next few days it's available for free. If you want to grab a copy it's here: www.amazon.com/dp/B0G43ZR7K9 or by searching your local Amazon for 'Profitable Google Ads'.

I consulted on an underperforming Google Ads account for a service broker. Over the years the account structure had become very complex. This complexity has a cost: pete-bowen.com/the-hidden-c...

When a someone says their leads are unqualified they might be talking about: bot spam, job seekers, ghosting, affordability, area, timing etc Figuring out exactly what's meant by "unqualified lead" is the first step to improving lead quality. Diagnose then prescribe.

Anyone running a service business for long enough knows that some clients are impossible. I discovered an unexpected red flag: complexity. pete-bowen.com/complexity-i...

Performance Max has been terrible for lead gen, but I ran one anyway and was surprised that it worked. Here's my write up: pete-bowen.com/can-performa...

Here's irony for you: The more you care about doing a great job in PPC, the more likely you are to struggle with it as a career. The best PPC people tend to be conscientious, detail-oriented, analytical thinkers. They are diligent and accountable. They take their work very personally.

I'm reminded of, a quote I saw "I only argue with my equals. All others I teach." I no longer have the patience or opposition for arguing but I spend a lot of time teaching..

If you're running Google Ads for your SaaS, it's not enough to track free trial signups — you need to know which ads are actually bringing in paying users. Here's how: pete-bowen.com/google-ads-c...

Spam leads are a real problem. If you’re running Google Ads—especially Performance Max campaigns—you’re probably paying for junk leads. 2FA can stop spam but it comes with some downsides: pete-bowen.com/reduce-conta...

I consulted on a Google Ads account for a clean room contractor. A specialist business with only a handful built every year. They were getting more than 10 000 clicks a month, but they hardly ever got a quality lead. Here's how we fixed this: pete-bowen.com/sanity-check...

I recently helped someone with an interesting Google Ads challenge. There are only about 600 exact searches per month. Phrase or broad match bring in more leads, but they don’t convert as well. Here's an approach for making the most of the available search volume. pete-bowen.com/two-campaign...

Lately, Google Ads has been unstable even for experienced PPC managers. Campaigns that were previously doing ok have issues like ads not showing for key search terms, extreme spikes in click costs, and budgets being spent erratically without corresponding results: pete-bowen.com/somethings-w...

This is for you if you’re running Google Ads and leads contact you via WhatsApp. Most clicks on the WhatsApp button don't make contact. Data here: pete-bowen.com/how-many-wha...

People need to believe 3 things before they’ll hire you: 1. That you actually understand them. 2. That you're competent. 3. That working with you won’t be a nightmare. Most landing pages completely ignore the third. Here's how I fix this: pete-bowen.com/the-missing-...

B2B advertisers often waste money on B2C leads when there are consumer versions of their products or services. Here's how we used price in the ads to filter out B2C leads: pete-bowen.com/how-adding-p...

If you work in PPC and are anything like me, one day, you're the king of the world. The next day, Google changes something: ads don't run, clicks won't convert, and accounts get suspended. I know work shouldn't affect my happiness but it does. Some ideas on this: pete-bowen.com/ppc-burnout-...

Reddit who thought having the back button and the collapse menu button right next to each other and using almost the same icon was a good idea? Maybe I'm just old but I keep getting fooled by it.

The most interesting part of my work is consulting on business growth. I've done it for a couple of years as an extension to generating leads using Google Ads. One thing still amazes me: people pay for my advice - then ignore it completely. pete-bowen.com/tried-that-d...

In the past year, I've consulted with six businesses that handle complex paperwork for their clients - such as travel documents, business registrations, and tax filings etc. Here's how we fixed their low conversion rate: pete-bowen.com/fix-low-conv...

I have become comfortable with the idea of iterative improvement instead of delaying until some vision of perfect has been achieved. Now I'm revisiting about-us pages for my sites and for the lead-generation microsites I use for my clients. Some ideas here: pete-bowen.com/about-pages

I'd like to thank Donald Trump for giving my immigration lawyer client their best month ever. Conversions up by 70% over the last 30 days.

Occasionally, I need to track Google Ads conversions without using the Google Tag or Google Tag Manager. Here’s a simple, non-technical explanation of how I do it. pete-bowen.com/tracking-goo...

I've been advising a specialist vehicle workshop in the UK on their Google Ads strategy. Currently, they advertise to customers within a 50-mile radius of their workshop. They’ve maximized the potential for leads there. But, they want to grow by 25% this year.: pete-bowen.com/how-i-helped...

Google Ads tip: If you're a service business and you're showing up in the same auctions as Amazon and other e-commerce stores you've got something wrong with your ad targeting.

Being "the best" is lazy. Now, I’m not talking about trying to deliver the best product or service—that’s always a worthy goal. I’m talking about describing yourself as "the best" on your website. Labelling yourself as "the best" is lazy copywriting. Here’s why: pete-bowen.com/being-the-be...

Is there anything more annoying than a starving mosquito in your office when you're wearing shorts?

Very generous feedback from a client. Sometimes it's easy top forget that #GoogleAds can actually change lives.

Review of a course on writing #GoogleAds I really found useful: pete-bowen.com/why-i-bought...