January brings new creators aboard the ITBM family.

Alphabet just revealed YouTube’s scale: $60B in 2025 revenue, ahead of Netflix. Ads drive most of it, with subscriptions adding a second engine. The real signal? This money comes from content libraries watched over time. Licensing and distribution beat one-off viral hits.

LLMs like ChatGPT now cite YouTube more than Reddit. Bluefish data tracking LLM citations shows 16% of AI answers referenced YouTube in the past six months, vs 10% for Reddit. As LLMs get better at reading video, clear long-form content is surfaced more often.

Agentio analyzed 10,000+ YouTube integrations, and the takeaway is clear. Performance does not stop at launch. 40% of views and 30% of clicks happen after the first 30 days.

Closing out the year with fresh talent. Meet December’s newest creators at ITBM.

2025 SPOKE FOR ITSELF 70+ New Creators onboarded, 50 Syndicated 1,200+ brand deals worth $4M+ Standouts: 📌 Mav \\ Tecovas 📌 Deconstructed \\ Supremacy 📌 Keenling \\ JurassicWorldEvolution 📌 Liv Bevan \\ Cash App www.linkedin.com/feed/update/...

We asked @kayleighhistory.bsky.social 3 questions to share her insights for other creators to grow, here are her answers...

November brings new faces to the ITBM fam. Meet our newest creators.

TikTok Shop is catching eBay fast. In just two years since its U.S. debut, TikTok Shop hit $19B in quarterly sales, nearly matching eBay’s $20.1B. The U.S. alone drove up to $4.5B, more than doubling year-over-year, despite ongoing talk of a federal ban.

YouTube Studio: Content detection + likeness detection rolls out What changed: The Copyright tab is now Content detection, & it’s rolling out likeness detection so eligible creators can find videos that use their face without consent. Copyright Match stays; likeness detection is new in this tab.

New month, new minds. ITBM welcomes October’s lineup of creators bringing fresh energy and bold ideas.

We asked @batarong.com 3 questions to share his insights for other creators to grow, here are his answers...

September’s wrapping up strong, meet the newest talent joining the ITBM family!

We asked @matthewmccleskey.com 3 questions to share his insight for other creators to grow. Here's what his answers were...

🚫 Myths vs ✅ Facts: Influencer marketing isn’t what you think.

We spoke and had a nice conversation with Neddy the Noodle this month, where we asked him some questions where he can provide some of his expertise and insight as a creator helping other creators grow their platforms, and here is what he had to say:

Excited to welcome our newest creators to the ITBM family this August 2025!

ITBM \ Ubisoft Barcelona Mobile activation to bring extra eyeballs to Invincible! Now optimized, this campaign saw 5x the amount of views and stronger CPI metrics than ever! Here is what we did and how we did it. www.intheblackmedia.com/case-studies...

For this month's creator insight post we have asked Chat History to give us insight on his various streams of income, strategies he used to grow his platform and his journey as a creator. Here is what he had to say:

Mid-year, full power, new talent joining the ITBM family!

Helping millions sleep better, one YouTube integration at a time. From gaming breakdowns to storytelling explainers, our Manta Sleep campaign hit 2.4M+ views across 17 integrations. Authentic creator voices = real results. Read the case study 👇 www.intheblackmedia.com/case-studies...

We asked @DammitJeff to break down how he turned his passion for ambitious videos into a full-time creative career. Here's what he shared:

Summer’s heating up, and so is our talent lineup. Meet the latest addition to the ITBM fam!

We asked @NaturalCauzes to share what he’s learned on the journey from content creator to full-time YouTuber. Here’s what he told us:

What happens when business software meets creator storytelling? 📍 Rolled out across ANZ, UK, NL & BE 🎬 24 Different Creators 📈 2.2M+ views proving that B2B doesn’t have to be boring Read the full case study below www.intheblackmedia.com/case-studies...

We asked @Crowmeda to share what he's learned from growing his channel into a full-time career. Here's what he had to say: ...

Just wrapped a thrilling campaign with NetEase Games for Once Human a post-apocalyptic survival game. 🎮 7 creator activations 📍 USA, Canada, Europe 📈 930K+ total views 📹 5 dedicated videos + 2 integrations Thanks to all the creators who brought this to life. www.linkedin.com/pulse/neteas...

New month, new talent! 🚀 Meet the newest creators joined ITBM this March.

February’s not over yet, and neither is the hype, meet the newest talents joining ITBM!

Marvel Rivals - NetEase Games Promotion Campaign – 5M+ Views & Top 10 on Steam! 🔥 Big shoutout to the talent managers who helped make this happen! Read the full case study 👇 www.linkedin.com/pulse/neteas...

Our New Year's Resolution is to work with more creators; meet the latest additions to our squad! 🎉

Huge congratulations to our incredibly talented creator Chris Doel! 📈 His video youtu.be/kMiJdfgIfqI?... is trending in the Science & Technology category at #113 in the UK! Keep inspiring and innovating, Chris—we’re so proud to see your creativity making waves! 💡👏

Huge shoutout to @dammitjeff.bsky.social His video youtu.be/zLdK3uN17uI?... is trending in the Science & Technology category at #163 in the US! 🇺🇸💡

2024 WAS A BANGER 70+ new talents onboarded 1,249 brand deals worth $5.8M+ Standouts: 📌 Dammit Jeff x BambuLab 📌 Mav x USMC 📌 Crowmeda x Stunlock Studios 📌 Bringus Studios x XREAL We rebranded across channels & crushed it. Cheers to impactful partnerships in 2025! 🥂 www.linkedin.com/posts/in-the...

Check out how we helped Ubisoft bring the Invincible game to life with a campaign that combined creative freedom, top gaming creators, and a smart strategy. 500k+ views later, here's how we did it and what we learned along the way Check out the full case study www.intheblackmedia.com/case-study/u...

December’s looking 🔥 with these new creators joining our exclusive lineup! Welcome to the fam. Can’t wait to make magic with you all! 🖤

Special shoutout to @dammitjeff.bsky.social hit 2M views in 2 weeks with his Bambu Labs integration! www.youtube.com/watch?v=vQVu...

Peep our new creators for Nov 2024 👀 📥 DM for full Roster