New from me: transforming our supermarkets is crucial to reduce meat consumption, and we're going to need to use many strategies to fix them.

New study proves (again!) that animal-free diets are the best for the planet: nutritionally sound vegan diets nearly halved the carbon footprint of omnivorous diets

It's World Vegan Day! Go find a farmed animal and give them a hug.

New from me: bjornjohannolafsson.substack.com/p/the-scienc...

Big Meat is just as bad for the climate as Big Oil. A new report reveals that industrial meat companies emit more greenhouse gases than fossil fuel corporations, such as Shell and ExxonMobil.

Interesting — a new study shows that exposure to appeals to plant-based eating increases defensiveness and that people with anti-social personality traits are more likely to get defensive.

New from me! Why "vegan" isn't an effective word in getting people to order plant-based options on a menu. We have lots of other options, including nudging health, sustainability, and most of all, taste. I break down all the research here:

The new EAT-Lancet Planetary Health Diet report is crystal-clear: we are eating far too much meat than is sustainable. We need a food systems shift: more fruits, vegetables, grains, and plant proteins. Fewer animal products. Period.

I don't think celebrities are very good at shifting our diets, despite the fact that they seem to set trends and shift culture. Here's why: bjornjohannolafsson.substack.com/p/vegan-cele...

This is extremely poor framing. It is not a "taste for soya" destroying the Amazon, it's a taste for meat. The VAST majority of soy grown in Brazil is due to animal agriculture, but your article never mentions this fact. Your readers are walking away with a poor understanding of this issue.

Despite the fact that animal agriculture is a huge driver of environmental destruction (causing both deforestation and GHG emissions), mainstream media outlets rarely address it. This report from Sentient shows that less than 4% of climate articles mention meat as a cause of climate change.

Celebrities aren't very good at shifting their fans' diets. Here's one possible reason why: More from me here: bjornjohannolafsson.substack.com/p/vegan-cele...

Brazilian labor inspectors have shown that meat company JBS was contracting workers with "slavery-like conditions."

New from me! I don't think "ex-vegan" A-listers are actually changing people's diets one way or another. In fact, research suggests they don't have much of an impact on the food we eat at all. Read the full post for why:

This new report on the connection between food and species extinction is astounding. If we want to stop our fellow Earth creatures from going extinct, we need to change our diets and stop eating so much meat.

Meat consumption in African countries is below the EAT-Lancet recommendations and far below the averages of rich countries.

New from me! Why factory farming is a growing problem in Africa and how we can empower African advocates to change their food systems for the better.

Sub-Saharan Africa is the region that's expected to see the most growth in farmed animal populations over the coming decades. Factory farming corporations from other countries like JBS are eyeing the region for growth -- which can harm animals, the environment, and locals alike

Because of how small chickens are (and how popular it is to eat them), nearly all of the factory-farmed land animals in the US are chickens. This is often called the Small Body Problem: as people eat smaller animals, they need to eat more of them.

Sneak peak of my post that comes out tomorrow — the number of farmed animals in Africa is expected to grow massively over the coming decades. Is this a cause for concern?

Big growth in plant-based foods at Lidl! Great to see supermarkets living up to their sustainability promises.

A 2023 study found that animal agriculture in the EU is causing nearly 3 trillion in indirect costs, from land use, diet-related disease, low animal welfare, and pollution. Farming animals is bad for the world.

Meat taxes are pretty unpopular in most countries, with an average of 20.5% approval across 10 cohorts. That's not exactly a win for this Pigouvian tax!

Most animal farmers have complex and sometimes contradictory views of animal welfare, and many, as we see here, often experience emotional distress regarding slaughter.

In just a few weeks, my newsletter about the strategies to reduce global meat consumption has exploded to hundreds of subscribers and nearly 100,000 views across social media. Do you want to join the growing community interested in tackling this massive problem?

Potential hot take here: we need to consider the perspectives of animal farmers when we talk about meat reduction. Here's what I could find about animal farmers' motivations to change farming systems:

Factory farms don’t just stink — they make it harder to breathe, too . New maps show that where animal feeding operations exist, higher percentages of Latino and uninsured residents also live. grist.org/food-and-agr... #Farms #Farming #Pollution #Agriculture #Factory #Latino

Interesting. New meta-analysis suggests that a #vegan diet can improve mental health.

Vegan diets are cheaper than non-vegan diets. Don’t believe me? Let’s read the economics research on the subject. 👇🏽

The AVA summit recently posted an interview where I talked about how to use behavioral science to make plant-based eating more accessible and easy for people. Take a look!

Climate groups don't work on meat reduction very much. One reason (of many) is because there are bad actors working to confuse them.

The beef lobby playbook: confuse people about the science when it comes to cattle & climate, so you can have your beef & eat it too. Eco groups providing cover for the industry are “giving it a nice little fairy dusting of respectability” says @profsecchi.bsky.social www.desmog.com/2025/08/06/r...

Meat taxes are quite unpopular, meaning it'll be hard to pass them in most countries. Still, I think there are ways we could go about implementing in a way that doesn't inspire backlash.

Meat taxes have two problems: 1. They're unpopular 2. They might actually increase the number of animals we farm. Read about it here:

Do you think a meat tax is a good idea?

No trip to Kenya would be complete without visiting the non-human animals who call that beautiful country home! I think it's absolutely critical for animal advocates to frequently connect with animals and nature. These individuals are who we're doing it all for after all.

In experiments and market analyses, vegan diets are cheaper in developed countries. Sometimes a LOT cheaper!

Vegan food exists in every country, every culture, and every tradition across the world. Here are some of the amazing plant-based dishes I had in Kenya while attending an animal advocacy summit.

Meat reduction is a win for many groups: animal lovers, climate advocates, and more. Here's how we can work on collaborating better on this key issue.

Climate groups aren't working on shifting our diets. Here's how we can fix that:

Despite what you may have heard, vegan diets are NOT more expensive than diets that involve animal products. In fact, many scientific studies find that they're often cheaper.

Have you heard that vegan diets are too expensive or that a plant-based food system would cost us jobs? Well.... the data says otherwise. In my latest substack, I explore the studies that explain why reducing meat consumption would actually BENEFIT the economy. Take a read now!

I'm making a Substack! "More Than Meats the Eye" is a series exploring the science of meat reduction. Chock-full of ideas and strategies, this is sure to benefit advocates, campaigners, and curious people alike! First post drops tomorrow -- make sure to subscribe!

A new study found eating 10 percent less meat could make for cleaner water in the US. sentientmedia.org/eating-less-...

Earlier this year I gave a talk about the research behind effective protest for animal advocacy: It's one of my favorite topics, so take a look!

These vegan meat brands taste almost as good as the real thing. Taste tests prove it. New research shows which products are closest to "taste parity" — and which need more work. grist.org/food-and-agr... #Food #Agriculture #Meat #Vegan #Chefs #Climate

Egg producer Kipster has now implemented in-ovo sexing, a technology that enables it to stop culling male chicks. If the entire egg industry were to adopt this practice in the U.S, it would spare around 300 million male chicks each year from grisly slaughter. sentientmedia.org/tech-to-end-...

Despite the fact that bans on cultivated meat have popped up in several U.S. states, 100% of participants in a US research study opposed these bans. These bans aren't Constitutional, legal, fair, or popular.

this is streisanding like nothing has streisanded before