Intelligent SAP Solutions go live at Campari Group. By combining cloud ERP with AI and data-driven planning, the global leader in the spirits industry is setting a new standard for digital transformation. Read the news: sap.to/63320B6mjk2

SAP and Reltio today announced that SAP has agreed to acquire Reltio, a leading master data management (MDM) software provider. The acquisition is subject to customary closing conditions, incl. regulatory approvals. Read the news: sap.to/63324B6gXZO

🆕 Haleon, a global consumer health company, announced it will adopt SAP Business Suite to enhance the enterprise’s digital capabilities and advance AI capabilities across its business. Read the news: sap.to/63327B6d8QX

Team Liquid is using Joule to turn a trillion data points into instant, game-changing insights—from smarter hero picks to game-changing insights. Learn how SAP’s AI agent is helping the world’s largest esports organizations unlock a new competitive edge: sap.to/63326B6jNVj

Together, SAP and NVIDIA are accelerating AI adoption in the enterprise, modernizing business systems and connecting AI to real-world business operations. Get the update from NVIDIA GTC, taking place now: sap.to/63329B6TWCJ

From SAP Concur Fusion 2026, SAP has announced new and expanded partnerships, new AI-enabled capabilities and travel and expense management enhancements. Get the news: sap.to/63323B6rssD

SAP today announced the evolution of its SAP Services and Support portfolio, with a streamlined, tiered engagement model that delivers measurable results and a consistent, ongoing experience for customers. Learn more: sap.to/63329h4pFx

SAP today announced the creation of the new Customer Value Group. It will be led by Thomas Saueressig, whose role expands to Chief Customer Officer. Read the news: sap.to/63321h2PdP

To remain at the forefront of digital innovation, Germany’s most successful football club is moving to the cloud. With SAP, FC Bayern will scale fan engagement, optimize player performance analytics, and streamline commercial operations. Read the news: sap.to/63320hsttn

Reflecting our strategy to make engagement a core enterprise capability across our portfolio, the SAP Emarsys solution has been renamed to SAP Engagement Cloud. Read the news: sap.to/63326h5Uio

SAP today opened its defense innovation hub in Munich, Germany, underscoring its long-term commitment to strengthening digital readiness as a core element of modern defense capability. Read the news: sap.to/63321hPN1c

Delivering the freshest, highest-quality products to customers 365 days a year requires constant agility. That's why Naturipe Farms prioritizes upgrading its technology and upskilling its workforce. Read to learn more: sap.to/63325hMGkB

SAP today announced its full-year 2025 financial results. Read the news: sap.to/63324h8qjm

In a world where AI is reshaping every industry - sovereignty is key. This #WEF26, SAP leaders and global business leaders shared how sovereignty and AI helps organizations drive their digital transformation. Learn more: sap.to/63325hBH4z

Scaling Business AI isn’t just about technology—it’s about trust. This #WEF26, SAP CEO Christian Klein and business leaders discuss how embedding AI into core processes drives productivity, growth, and trust. Learn more: sap.to/63325CfSof

The future is not human versus AI—it’s human with AI. Gina Vargiu-Breuer outlines how human-AI collaboration, adaptive skills, and leadership grounded in empathy are shaping work and growth in the Intelligent Age. Read the blog: sap.to/63321CNfLh

In today’s world, progress depends on navigating paradoxes with agility and shared purpose. SAP CEO Christian Klein lays out the three-pillar approach to succeed in the Intelligent Age: sap.to/63323C0xOX

SAP and Syngenta, a global leader in agricultural innovation, today announced a multiyear strategic technology partnership to accelerate AI-assisted innovation across Syngenta’s global operations. Read the news: sap.to/63327CLnqf

BITZER delivers safety, health, and comfort around the globe. As part of Project Embodied AI with SAP, it offered up a proof of concept for experiencing firsthand how the impact of SAP Business AI can be extended into physical operations. Learn more: sap.to/63321Cvvw1

In 2026, #AI is poised to move from a supporting tool to a fundamental pillar of the enterprise. Dive into five critical themes that will define enterprise AI this year, presenting both opportunities and challenges for organizations: sap.to/63323CqhZF

SAP today announced a new generation of AI-enhanced retail innovations at #NRF2026: Retail’s Big Show. Read the news: sap.to/63325CUv3X

Companies everywhere want to operationalize AI—but the path isn’t always clear. That’s where SAP and its partners make the difference. Learn how we are translating AI strategies into meaningful outcomes with SAP Business AI: sap.to/63321Cn26J

SAP has been named a Leader in the inaugural IDC MarketScape: Worldwide Talent Intelligence 2025 Vendor Assessment. Discover how SAP SuccessFactors is helping organizations turn skills into strategy with AI-powered innovation: sap.to/63323C3wkv

SAP has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Financial Planning Software. Read the news: sap.to/633267hWpa

SAP today unveiled the next stage of its vision for European digital sovereignty with the launch of EU AI Cloud. Read the news: sap.to/633217qmGl

SAP SuccessFactors has been named a 2026 Buyer’s Choice Award winner by TrustRadius—a recognition driven entirely by verified customer reviews. Read the news: sap.to/6332379701

From the Microsoft Ignite event in San Francisco, SAP and Microsoft are expanding their longstanding partnership. The launch of SAP Business Data Cloud Connect for Microsoft Fabric will deliver a trusted foundation for analytics and AI. Learn more: sap.to/633217gUB1

Today at the #EUSummit25, SAP announced a new collaboration with France's AI sector, including new and expanded partnerships with Bleu, Capgemini, and Mistral AI. Read the news: sap.to/633207gEZs

SAP is again a Leader in IDC MarketScape for AI-Enabled Field Service, recognized for strengths that matter in the field – not slideware. Learn more: sap.to/633217rSqb

Brose, a global automotive supplier, has successfully migrated its central SAP systems to SAP Cloud ERP Private solutions on Amazon Web Services. Read the news: sap.to/633287peXr

From the keynote stage of #SAPTechEd Berlin, SAP executives spoke to an audience of developers, system architects, and technologists about their central and vital role in the agentic AI revolution. Learn more: sap.to/6332573sPB

SAP announced numerous innovations and partnerships that supercharge developers with AI this #SAPTechEd. Get the News: sap.to/633217MNi3

From #SAPTechEd, SAP is announcing innovations and partnerships that bring AI deep into the development process to level up how developers build. Read more on how the company is empowering developers to drive the business AI revolution: sap.to/633227z3Ir

What’s the real value of AI in business today? Together with Oxford Economics, SAP has surveyed 1,600 companies across eight countries to uncover how organizations are investing in and gaining value from AI. Explore more: sap.to/633297Eucd

Cirque du Soleil Entertainment Group, the global leader in live entertainment, has implemented an AI-enabled invoice assistant to help streamline its accounts payable operations. Read the news: sap.to/63322786gy

Sweetening its digital future, Nestlé has completed its first major upgrade to SAP S/4HANA Cloud Private Edition. This wave covers 112 countries, with more countries in Europe and the Americas to follow soon. Read the news: sap.to/63325AC9Q3

Today, SAP announced its financial results for Q3 2025. Read the news: sap.to/63327A7xy1

SAP has been recognized as a Leader in two Gartner Magic Quadrants for Cloud ERP: 👉 Gartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises: sap.to/63320AAHnY 👉 Gartner Magic Quadrant for Cloud ERP for Service-Centric Enterprises: sap.to/63321AAHnl

As the largest vertically integrated U.S. cannabis operator, Trulieve tracks everything from seed to sale. Read how SAP S/4HANA helps it scale and thrive in a fast-moving market: sap.to/63321AF1jX

Growth, simplification, and AI are no longer optional. That is the unmistakable signal from SAP’s Global Business Priorities Study, which surveyed nearly 12,000 executives across 20 markets and 31 industries. 👉 sap.to/63322A2MU8

SAP and UNICEF's Generation Unlimited help tackle youth unemployment with SAP Educate to Employ. The initiative was set up as a digital pathway through Yoma, a public-private-youth ecosystem from UNICEF’s Generation Unlimited to help upskill young people: sap.to/63320A08qi

Last week at #SAPConnect in Las Vegas, SAP Executive Board Member and Chief Operating Officer Sebastian Steinhaeuser delivered a keynote that shared how SAP is creating a new era of productivity, intelligence, and business outcomes. Get a recap: sap.to/63328AxTTi

Led by Muhammad Alam, SAP executives took to the keynote stage this week at the inaugural #SAPConnect event and launched a string of business AI and other innovations designed to help companies navigate an uncertain world. Read the opening keynote recap: sap.to/63325ASw99

At #SAPConnect, SAP introduces role-based assistants in Joule to strengthen human-AI partnerships. Read the news: sap.to/63323AqCg1

SAP and Google Cloud are expanding their longstanding partnership with the launch of SAP Business Data Cloud Connect for Google BigQuery. Read the news: sap.to/63328Ao3tA

At its inaugural #SAPConnect event, SAP showcases how the integration of ✅ AI, ✅ data and ✅ applications creates unparalleled business value across lines of business. Read the news: sap.to/63325AW7vP

SAP and OpenAI today announced the launch of OpenAI for Germany. The partnership is supported by SAP’s subsidiary Delos Cloud, running on Microsoft Azure technology. Read the news: sap.to/63322Aw50a

SAP has been named a Strategic Leader in the 2025 Fosway 9-Grid™ for Cloud HR! Read to learn more about this recognition: sap.to/63321AVLzJ

SAP today announced that UiPath, a global leader in agentic automation, has successfully gone live with an SAP Cloud ERP Private solution as part of its strategic digital transformation initiative. Read the news: sap.to/63328ATfqu

SAP is a Leader in the Gartner Magic Quadrant for Cloud HCM Suites for 1,000+ Employee Enterprises for the 10th consecutive time. Read the news: sap.to/63327AuWRU