This book is designed for upper-level undergraduates and professional master’s students in PR and strategic communication. This book connects research methods to real workplace practice, without getting lost in heavy theory or statistics. Read Jacob Long's full review now: lnkd.in/eRBaT7bU

Denisse Vásquez-Guevara's new article uses audience personas, ethical DEI representation, and AI-assisted visual tools to help students better create, analyze, and engage audiences in strategic communication, PR, and social media courses. Read the full article: lnkd.in/gEaQU2wa.

The Chuck Lubbers Award honors research that transforms PR teaching and scholarship. Congrats to Stephanie Madden & Kate Guastaferro for winning this year's award for their article, which can be found in Issue 10.2. Read here: lnkd.in/e5ngirjM

We hope to see you at our #PRProfChat Brunch during AEJMC 2025!

“As an influencer, you have to stand on your authenticity and your credibility,” Stewart said. I had the privilege to speak to Megan Graham of @wsj.com about a current influencer pr crisis. Read the full article here: www.wsj.com/articles/an-...

It almost feels impossible to put this into words. I saw her just a month ago at SSCA. I was probably one of the last to get gently nudged into a leadership position by her. I remember myself saying that I would see her in San Fran for AEJMC. I will miss her immensely 🤍

If you’re a part of #BachelorNation and watch the @thebachelorette.bsky.social, we would appreciate it if you filled out our survey and shared it with your friends, thank you!! louisiana.qualtrics.com/jfe/form/SV_...

Call for Papers – Special Issue of JPRE! We are now accepting submissions for a special issue: "Elevating PR: Insights and Trends in Graduate Education." Manuscript Due Date: Aug. 7, 2025 Anticipated Publication: Jan. 2026 Full call for papers here: journalofpreducation.com/2025/03/26/s...

"He" made a mess, and the brands are cleaning it up. I spoke to Megan Graham of @wsj.com about how life events of celebrities and reality tv stars, like breakups, are becoming the norm for brands to capitalize on. Read the full article here - www.wsj.com/articles/the...

The authors, based on the study's findings, propose a PRSSA leadership strategy that integrates extrinsic motivation in the form of a class credit model that better aligns the PRSSA mission to the evolving needs of students. Read the full article - shorturl.at/6jwQw

With the use of generative AI on the rise, public relations students need to gain skills in applying such tools in writing. This article documents Steve Ryan, MS, APR's experience requiring the use of AI in writing assignments. shorturl.at/Ieik8 #PRWriting #GenerativeAI #JPRE #PREducation #PRProfs

#HappyKateDay to all who celebrate 🥳 feeling fine and 29! I can’t believe it’s my last year of my 20s, let’s go out with a bang ✨ 28 was good to me: finished my dissertation, added Ph.D. to my name, & excelled at my job. Hope to continue to achieve success as I move forward 👸🏼

It’s my birthday! Officially only 365 days left to make it on a 30 under 30 list 😅 #29 #HappyKateDay

Monday, December 16th is my Ph.D. Graduation Ceremony 👩🏼‍🎓 I wished everyone could be in Columbia to celebrate, but that’s not feasible. USC does have a YouTube livestream set up for the ceremony if you would like to watch. It will air at 9:30 a.m. ET. 🩷 www.youtube.com/live/f4YCuSs...

I spoke with The Hill about why influencer courses are necessary in college curricula to meet the demands of a changing digital media and entertainment workforce. Very excited to teach my class on this at the University of Alabama again next semester! thehill.com/homenews/edu...

I recently spoke with @thehill.com about the type of coursework influencers would benefit from. Read the full-circle perspective of myself & superstars @jessmaddox.bsky.social, @brookeerinduffy.bsky.social, & @bloggeronpole.bsky.social! thehill-com.cdn.ampproject.org/c/s/thehill....

My latest with @jessrauchberg.bsky.social! Here we look at influencer snark, and how it draws on anti fandom, cancel culture, and gossip in order to critique influencer credibility and authenticity. www.tandfonline.com/doi/full/10....

This #CCSNChat has been SO IMPACTFUL!!! 💥 Love finding a community my research and teaching interests feel valued and important! #CCSN

Ph.DONE ✨ I finally have my graduation photos and Y’ALL, they are SO GOOD 🤩

Looking to follow smart people studying the internet? I created a starter pack to get you going. Let me know if you want to be added or removed! go.bsky.app/LVrPemK

I’ve you’re not subscribed to my newsletter, I’ve returned to drop some thoughts today because I only know how to cope through writing. Today I have thoughts on what social media and Big Tech will look like in the second Trump administration. theinternetuserexperience.substack.com