If you need me, I’ll be sipping iced pumpkin lattes in another realm.

Happy Spooky Season

In honor of spooky season, I’d like everyone to stop picking on my favorite candy. 🍬🎃

Make sure to take time to recharge. 🙂

Before anything else, you must understand your ideal audience. ✨ Social media success hinges on delivering the right message to the right people at the right time. If you don’t know who your audience is, you’re essentially shouting into a void and hoping someone listens.

You can’t post sporadically and expect consistent results. Audiences need regular touchpoints to recognize and trust your brand. Show up consistently and predictably. 🙂

Make sure you have a presence OUTSIDE of social media like a website or a newsletter because social media is rented space, and it could be lost at any time.

People don't buy services, they buy solutions. 👍

My Social Media Hot Takes Followers is a vanity metric. Engagement is what matters. Virality doesn’t matter. Those people will disappear. Building a engaged audience takes time. People can tell when you're using AI. They crave authenticity on social media, so don’t fake it.

"Looks good, no changes needed." Me:

Web design peaked here.

Will be running autumn errands this weekend. 👻

Been editing the cover photo of my poetry collection for the last 2 hours. I get lost in this sorta stuff 'cause I want it to be perfect.

I can’t do the laundry now. :(

The more you listen to your users, the less you need to guess.

I get asked sometimes why I don't use hashtags and the reason is simple. They don't do anything anymore. It's all about SEO & using the right key words. 🙂

It's been 4 years since my grandmother passed. Miss her everyday.

When a client says ‘No changes needed’ 😭💖 The rarest and most beautiful words in the creative world.

This is seriously one of the coolest Adobe Illustrator featured I have ever tried! 🎃 👻

Just another day in the home office 🔥🐱📞

She is so beautiful to me

Counting down the days until hoodie weather. 😍

Diana 💚

Look whose decided to hang out on my shoulder while I work today! :)

How your email finds me on Monday mornings:

If you’re stuck on content ideas, go read your DMs. Go check your client Slack. Go reread those long-winded client emails. The questions people ask you all the time? The frustrations they vent about? That’s content gold. If one person asked, ten more are silently wondering.

If your content only talks about you, it’s going to fall flat. The best-performing posts usually have very little to do with us, and everything to do with our audience. Your content should make someone feel seen, understood, and empowered. That’s how trust is built.

One of my best pieces of advice is to repurpose content. If a blog post helped someone? Break it down into carousels, reels, an email, even a tweet thread. Every piece of content can be reshaped, refocused, and reused in a way that delivers new value.

Trump says a TikTok deal is nearly done, but no details yet. A U.S. version without the original algorithm may be on the way, risking what makes TikTok TikTok. Will you jump to the new app?

Instagram is rolling out the ability to upload Reels up to 20 minutes in length. If you don't have access yet, you should soon! 😍

Make sure to take time to recharge this weekend! 😀

Social media doesn't work when it's an afterthought.

TikTok was on the verge of a deal to avoid a U.S. ban, but China pulled out after the recent tariff hikes. Trump has now signed a 75-day extension. I'm kind of exhausted over this whole situation. 😩

Instagram has FINALLY rolling out 2x speed for IG Reels. 😍 (It works like TikTok too, just hold down on the right or left edge of the screen, and the reel will play at 2x speed until you release.)

😆 I may be joking.

Starting 3/31, YouTube is changing how they calculate views. Anytime someone is shown your video, it will count as a view, no matter how long they watch it, essentially inflating the numbers. I wonder if this will lead to creators getting paid more.

I’m heading to the Web Agency Summit next month, and I’d love for you to join me! There's an incredible lineup of masterclass speakers & It’s a fantastic opportunity to learn, network, and connect with other designers. You can register with the link below for free. 😀 ✨

Exciting update from LinkedIn! You can now natively add videos to your articles! 😃

Nothing drives me crazier than seeing AI-generated people promoting AI tools. There's so much to unpack here. It is extremely noticeable. Audiences crave authenticity on social media. Businesses who realize this will thrive. Those who rely too much on AI will get lost in the sea of garbage. Plus, y

Finally finished my 2025 planning. Almost 2 months into the year.

TikTok is officially back on the App Store in the U.S. (for now). However, the app is still set to go dark on April 5th unless a deal is reached.

As a social media manager, the only reason I’m watching the Grammys tonight is for the memes. 😆

I get asked sometimes why I don't use hashtags and the reason is simple. They don't do anything anymore. It's all about SEO & using the right key words.

😂

12 New Chapters. 365 new chances. 🙂

Before December ends, Please take time to appreciate yourself for the small wins and the battles that you conquered this year. I'm proud of you.

Merry Christmas & Happy Holidays! I remember one of my earliest memories getting a gameboy!

Social media is a two-way street. Reply to comments, ask questions, and start conversations—engaged audiences are loyal audiences. ✨ The algorithms are watching what you do on social media, and if you post and ghost, they won’t push your content out to more people.

Many companies make the mistake of trying social media for a few months, expecting explosive growth, and quitting when that doesn’t happen. Social media isn’t a magic wand. It takes time to build a presence, grow an audience, and see tangible results.

You can’t post sporadically and expect consistent results. Audiences need regular touchpoints to recognize and trust your brand. Show up consistently and predictably.