*taps mic* is this thing on? How'd NBC miss the defining moment of a tournament they broadcast at Bay Hill? And why? I looked into the heart of golf's commercial problem — which goes much deeper than an honest mistake golf.com/news/nbc-mis...

How should you make sense of viewership stats? When should you be on the lookout for BS? And why does any of it actually matter? I spent a week talking to a dozen TV insiders, and these are the answers they told me

A source confirms LIV's first batch of viewership on FS1/FS2, from last week's event in Riyadh. 19,000 average viewers across FS1/FS2 for the entire weekend, per Nielsen.

l spent a day at Pebble Beach with CBS’s Dottie Pepper, where I learned about a secret knee replacement, a wordless language, and a hidden repository of sticky notes. Mostly, though, I learned the secret to her on-air brilliance isn’t where, but *why* golf.com/news/dottie-...

He is absolutely a HOFer. The most clutch quarterback of the last 25 years. Architect of two Super Bowl winning drives against the GOAT. Stupid discourse about “first-ballot.” It’s about the resume, and he has it.

This is what you wanted, golf world. On Sunday at Pebble, now it's up to you. golf.com/news/golf-ov...

Pebble Beach was whipping on Saturday. Scottie Scheffler said he hit a 5-iron on the 10th hole 155 yards. “And I *STRIPED* it.”

LIV players reapplying for PGA Tour status after the merger goes through

How did Kevin Kisner get hired as NBC's newest lead golf voice? Behind the scenes of a meeting in Aiken, SC that ended 9 months of courtship ⬇️ golf.com/news/kevin-k...

Is the PGA Tour's new influencer alliance a sign of the future, or the apocalypse? My story on content creators getting a seat at the PGA Tour table, and what it means for the rest of us golf.com/news/pga-tou...

In today's Hot Mic Newsletter: - a deep dive into the NBC/Golf Channel divestment - what it means for NBC, Golf Channel, and what we still don't know - the golf bigwigs affected by the news - an eerie bit of foreshadowing from Sam Flood subscribe!!! link.golf.com/join/5tc/hot...

Really harrowing story from the PGA Tour’s Brian Harman, who asks for prayers for a family friend in a coma after saving his son from a ripcurrent

six years of Daniel Jones on the Giants distilled into a single meme

Pretty epic stuff for the PGA Tour's Richy Werenski. SEVEN shots outside of the cutline with 10 holes to play on Friday in Bermuda. Makes 7 birdies, including a last-hole chip-in, to make the cut in a downpour. Then shoots a bogey-free 65 on Saturday to move into position for a Top-25 finish!

S/O to the Tyson-Paul fight for showing us that a competition between a dude in his 50s and a YouTuber can exist somewhere other than LIV