Ipsos is delighted to be a sponsor of Canada’s only conference dedicated to market and social research insights, the CRIC Conference & Awards Gala in Toronto, June 15 - 17. See you there! www.ipsos.com/en-ca/cric-d...

Sports sponsorships offer brands a powerful way to connect with wide audiences and boost visibility, but are you maximizing your investment? Read our full article for actionable insights 👉 www.ipsos.com/en-ca/long-a...

As marketers demand more of their social ad investments, while creating more ads than ever before, how can brands effectively increase performance and brand effects in social? Here's a 5-step blueprint with proven steps to scale creative effectiveness. www.ipsos.com/en-ca/overwh...

The rise of installment payments represents a shift in consumer financial behaviour. Institutions need to reconsider how they approach this trend to remain at the forefront of customer-centric solutions and financial growth. www.ipsos.com/sites/defaul...

Dynamic Demand | Most Loved Brands | Endurance Economy... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX info.ipsos.com/v/Mjk3LUNYSi...

Customers already feel service is too impersonal and automated, with 45% believing this will accelerate as companies become the main beneficiaries of AI. Hear fresh Ipsos data about how Canadians are feeling about AI as part of their service experience. www.ipsos.com/en-ca/canadi...

Customers still want meaningful experiences but it is no longer about creating standout moments; the brands that succeed will be the ones that consistently pass the customer’s test for fairness, predictability, and control—day after day, under pressure. www.ipsos.com/en-ca/custom...

After years of elevated interest rates, persistent inflation, and a punishing housing market, the median Canadian family isn't sitting on surplus savings; it's managing trade-offs. In our new commentary, we unpack the Canada Strong Fund's timing challenge. www.ipsos.com/en-ca/canada...

Where and when you were born matters, but not everything can be conveniently placed into a handy 15-year age group. We find that similarities between people of different ages can often outweigh the much-talked-about differences. Join us for fresh insights. www.ipsos.com/en-ca/KEYSwe...

Support for systemic healthcare reforms is robust and growing among Canadians: 66% favour decentralization to enhance hospital autonomy, reflecting a 5-point rise from 2025. Access the data to see notable regional differences in overall satisfaction levels www.ipsos.com/en-ca/canadi...

Canadians are not always behaving how we may expect in this “Price First” economy. The market landscape has fundamentally changed since the last time inflation threatened Restaurants in 2009. Revisit our on-demand webinar for actionable insights. www.ipsos.com/en-ca/webina...

On average 81% of Canadians buy most of their clothes new, while 19% say most of their clothes are pre-owned/recycled or rented. Check out detailed findings from our recent Earth Day Canada poll exploring the Fast Fashion trend. www.ipsos.com/en-ca/canadi...

Welcome to the Ipsos People and Climate Change report exploring everything from changing consumer values to the growing conditionality around the energy transition, and what rising geopolitical instability means for our relationship with fossil fuels. www.ipsos.com/en-ca/people...

While the latest MNP Consumer Debt Index reveals Canadians’ financial confidence is holding steady at 87 points, many Canadians are within $200 or less of not being able to meet their monthly financial obligations—up 2 points from last quarter. www.ipsos.com/en-ca/awaiti...

While it's no surprise that lower-income vehicle owners are more hands-on with car maintenance, the real story is the rise in DIY oil changes across income levels, all driven by the desire to save money. www.ipsos.com/sites/defaul...

Canadians are not always behaving how we may expect in this “Price First” economy. The market landscape has fundamentally changed since the last time inflation threatened Restaurants in 2009. Join our free live Webinar April 21 for actionable insights. www.ipsos.com/en-ca/webina...

Here's more findings from our pre by-election survey conducted between April 2 and 7, 2026, on behalf of Global News. www.ipsos.com/en-ca/libera...

Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context. www.ipsos.com/en/what-worr...

Our latest sustainability infographic highlights an important gap between intentions and actual behaviours, particularly in categories such as packaging where choices are made quickly and intuitively. Discover what it means for brands. www.ipsos.com/en-ca/sustai...

Storytelling | Newcomers | Foodservice... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX info.ipsos.com/v/Mjk3LUNYSi...

Read more about the transformative power of blending Human and Artificial Intelligence (HI+AI) to make your brand equity data fully actionable. Be sure to also watch our video demo 🎥 www.ipsos.com/en-ca/from-d...

Across 31 countries 67% support the use of dedicated cycle lanes on roads, with only 12% against their introduction. Canada (52%) is the least likely to support this initiative. Read more insights from our annual Mobility Report. www.ipsos.com/en-ca/ipsos-...

The Endurance Economy represents a new normal for Canadian consumers and brands. Constraint is the operating context, not a temporary disruption. Brands that help Canadians make these limitations manageable will win. Read our latest commentary. www.ipsos.com/en-ca/future...

New Ipsos research conducted for Century 21 finds 45% of Canadians say they’re living in their ideal home; but 63% want more space while 12% want less space. Read the report for more about home-buying intentions, and what would make their home more ideal. www.ipsos.com/en-ca/only-4...

A new GreenShield survey by Ipsos finds women generally understand what perimenopause and menopause are, yet substantial and disruptive symptom burden, and relief can take months/years to find. The study explores diagnosis, treatment, impact, and more. www.ipsos.com/en-ca/gaps-k...

Driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t mean people are rejecting public transport, which they find safe and accessible, with clear environmental benefits. Hear new insights today! www.ipsos.com/en-ca/KEYSwe...

The advertising industry has a crisis. To solve it, we need what we call the Misfits Mindset: storytelling that's gloriously weird, beautifully illogical, and narratives that don't make sense on a spreadsheet but leave a lasting mark on the soul. Listen in www.ipsos.com/en-ca/webina...

Now more than ever, there is the potential for tension. Many telcos are focusing on their flagship brands and steering households into larger bundles (with multi-year contracts). The risk is that in an Endurance Economy, this can sound off key. www.ipsos.com/en-ca/canadi...

What if the "significant" findings from your synthetic data are nothing more than a statistical mirage? In our latest paper, we tackle this crucial challenge head-on, additionally providing a clear, principled path forward. Download today! www.ipsos.com/en-ca/calibr...

Ready to bridge the gap? Download the full report to discover how leading organizations are integrating EX and CX strategies for measurable impact: www.ipsos.com/en-ca/bridgi...

According to the global Ipsos Happiness Report for 2026, 74% of Canadians report being happy. Dig into the data here. www.ipsos.com/en-ca/global...

Canadian Foodservice is operating in what Ipsos is calling an “Endurance Economy”, and consumers are expected to remain financially pessimistic and defensive for at least the next five-year planning cycle. Join us for timely insights to stay relevant! www.ipsos.com/en-ca/webina...

Ipsos welcomes Anouk Flambert to our team based in Québec! A seasoned researcher with 20+ years of experience leading research projects in both English and French, Anouk is an economist by training, conducting international economic, policy and social research around the world.

What do citizens really want from multinational corporations? Ipsos’ Global Reputation Monitor reveals that a company’s ‘country of origin’ acts like a global passport, opening doors in some markets while creating barriers in others. Download your copy! www.ipsos.com/en-ca/impact...

Revisit insights exploring the crucial role newcomers play in today's challenging landscape. Benefit from the unique expertise and credibility brought together by Ipsos and the Institute for Canadian Citizenship (ICC). www.ipsos.com/en-ca/webina...

Listen as Ipsos Canada's Grace Tong joins The Experience Perspective podcast. Hear candid insights and a compelling case for why listening to women's health experiences isn't just the right thing, it's essential for building workplaces where all can thrive www.ipsos.com/en-ca/experi...

While Canadians broadly support gender equality, men under 35 feel their perspectives are less recognized in discussions about equality, highlighting differences in attitudes between young men and women on leadership and gender roles. Learn more: www.ipsos.com/en-ca/canadi...

Driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t mean people are rejecting public transport, which they find safe and accessible, with clear environmental benefits. Join us for new insights www.ipsos.com/en-ca/KEYSwe...

Tree Canada and Ipsos have partnered to conduct a survey examining Canadians’ views toward the value of trees, tree planting and other environmental issues. We compare the data to last year's study. Take a look www.ipsos.com/en-ca/three-...

Canadians are taking proactive steps to verify who is at their door, and 34% of those aged 55+ say they won’t answer at all if they aren’t expecting anyone compared to only 20% young adults aged 18-34. www.ipsos.com/en-ca/knock-...

In many respects, Millennials differ substantially from the average Canadian. They feel the need to save more for retirement than the average Canadian but have less saved. They’re more worried about trying to save for the future while paying today’s bills. www.ipsos.com/en-ca/millen...

This #InternationalWomensDay data from the National Physician Health Survey highlights important insights into the experiences of women physicians in Canada, helping to inform efforts to strengthen physician wellness and support a thriving health workforce www.ipsos.com/en-ca/nearly...

The 2026 Ipsos International Women's Day report reveals several contradictions, highlighting the gap that can exist between stated values and perceived social norms. Explore the numbers behind gender's unfinished business, and see how they differ in Canada www.ipsos.com/en-ca/intern...

The latest Ipsos International Women’s Day Report, reveals a slim majority now think gender equality efforts have gone far enough. Further, the survey finds significant gaps remain on several issues, particularly between younger men and women. Take a look! www.ipsos.com/en-ca/intern...

Visa ranks #8 in our 2025 Most Influential Brands Canada study, the highest among payment services. We had the pleasure of interviewing Heather Nobes, who spearheads marketing and sponsorships at Visa. www.ipsos.com/en-ca/most-i...

Beyond the prescription: How GLP-1 users are reshaping food and beverage consumption. Ipsos' Jenny Thompson discusses the rapidly changing user demographic for GLP-1s. www.ipsos.com/en-ca/food-t...

If the World Health Organisation classifies obesity as a chronic, relapsing disease, why do so many people living with it feel personally responsible? On World Obesity Day, Ipsos releases new findings from our 14-country Global Perceptions of Obesity Study. www.ipsos.com/en-ca/people...

Ready to stop selling and start storytelling? Access Misfits Stories now and discover how to craft creative that not only earns attention but builds fandom and outperforms www.ipsos.com/en-ca/misfit...

The Endurance Economy has created “two Canadas”, currently coexisting in an uneasy truce. One is united by external threats and a top-line narrative of stability. The other is increasingly drawn to the simple stories of regional politics. www.ipsos.com/en-ca/united...

In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?" Revisit our on-demand KEYS webinar for tips and proven strategies. www.ipsos.com/en-ca/KEYSwe...