Driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t mean people are rejecting public transport, which they find safe and accessible, with clear environmental benefits. Join us for new insights www.ipsos.com/en-ca/KEYSwe...

Tree Canada and Ipsos have partnered to conduct a survey examining Canadians’ views toward the value of trees, tree planting and other environmental issues. We compare the data to last year's study. Take a look www.ipsos.com/en-ca/three-...

Canadians are taking proactive steps to verify who is at their door, and 34% of those aged 55+ say they won’t answer at all if they aren’t expecting anyone compared to only 20% young adults aged 18-34. www.ipsos.com/en-ca/knock-...

In many respects, Millennials differ substantially from the average Canadian. They feel the need to save more for retirement than the average Canadian but have less saved. They’re more worried about trying to save for the future while paying today’s bills. www.ipsos.com/en-ca/millen...

This #InternationalWomensDay data from the National Physician Health Survey highlights important insights into the experiences of women physicians in Canada, helping to inform efforts to strengthen physician wellness and support a thriving health workforce www.ipsos.com/en-ca/nearly...

The 2026 Ipsos International Women's Day report reveals several contradictions, highlighting the gap that can exist between stated values and perceived social norms. Explore the numbers behind gender's unfinished business, and see how they differ in Canada www.ipsos.com/en-ca/intern...

The latest Ipsos International Women’s Day Report, reveals a slim majority now think gender equality efforts have gone far enough. Further, the survey finds significant gaps remain on several issues, particularly between younger men and women. Take a look! www.ipsos.com/en-ca/intern...

Visa ranks #8 in our 2025 Most Influential Brands Canada study, the highest among payment services. We had the pleasure of interviewing Heather Nobes, who spearheads marketing and sponsorships at Visa. www.ipsos.com/en-ca/most-i...

Beyond the prescription: How GLP-1 users are reshaping food and beverage consumption. Ipsos' Jenny Thompson discusses the rapidly changing user demographic for GLP-1s. www.ipsos.com/en-ca/food-t...

If the World Health Organisation classifies obesity as a chronic, relapsing disease, why do so many people living with it feel personally responsible? On World Obesity Day, Ipsos releases new findings from our 14-country Global Perceptions of Obesity Study. www.ipsos.com/en-ca/people...

Ready to stop selling and start storytelling? Access Misfits Stories now and discover how to craft creative that not only earns attention but builds fandom and outperforms www.ipsos.com/en-ca/misfit...

The Endurance Economy has created “two Canadas”, currently coexisting in an uneasy truce. One is united by external threats and a top-line narrative of stability. The other is increasingly drawn to the simple stories of regional politics. www.ipsos.com/en-ca/united...

In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?" Revisit our on-demand KEYS webinar for tips and proven strategies. www.ipsos.com/en-ca/KEYSwe...

Whether you're navigating employee experience challenges, optimizing customer journeys, or simply keen to understand where the experience landscape is heading, this session offers valuable intelligence you can apply immediately. Join us on March 12! www.ipsos.com/en-ca/webina...

At Ipsos, we know that cultural response bias is an inevitable part of global research programs. However, its impact on the reliability of results comparison between markets can be mitigated. Here's how. www.ipsos.com/en-ca/when-d...

When it comes to insurance excellence, the formula is simple: Make It Easy, Make It Work, Make It Feel Right. Want to learn more about this sector? Ask us about the CSI Insurance study, and dive into insights in our latest press release www.ipsos.com/en-ca/canadi...

In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?" Join us for our upcoming KEYS webinar for tips and proven strategies. www.ipsos.com/en-ca/KEYSwe...

89% of consumers have switched companies following a poor online experience, and 32% would abandon a brand they love after just one bad interaction. Here's how to unlock your brand's online potential and make every interaction count! www.ipsos.com/en-ca/unlock...

The advertising industry has a crisis. To solve it, we need the Misfits Mindset: storytelling that's gloriously weird, beautifully illogical, and narratives that don't make sense on a spreadsheet but leave a lasting mark on the soul. www.ipsos.com/en-ca/webina...

Financial institutions face a growing challenge—not just to attract new clients, but to offer compelling advantages that retain existing customers. The Ipsos Switch Study sheds light on consumer motivations and the dynamics shaping your industry. www.ipsos.com/sites/defaul...

Join us to hear insights exploring the crucial role Newcomers play in shaping Canada's cultural and economic vitality. Benefit from the unique expertise and credibility brought together by Ipsos and the Institute for Canadian Citizenship (ICC). www.ipsos.com/en-ca/webina...

Canadian households are surviving structural change. Mistaking that survival for stability is a strategic error. Read our latest commentary for insights on how your business should expect to be impacted and how to move forward. www.ipsos.com/en-ca/dont-m...

💘 On the eve of #ValentinesDay, Ipsos takes a closer look at how people around the world feel about love, relationships, and intimacy. Get the full breakdown here to see the data by country, generation, and gender... www.ipsos.com/en-ca/strong...

Research from Ipsos Foodservice Monitor shows Canadians under 30 are 30% more likely to take their dates out in the morning than are their parents' generation. Are you ready? #Indie88 www.ipsos.com/en-ca/ipsos-...

Revisit our on-demand webinar to hear how family life in Canada is evolving—and what it could look like by 2035, especially for retail, consumer goods, technology, healthcare, financial services, baby and family care brands. www.ipsos.com/en-ca/webina...

🍬 Want to unwrap more surprises? Let's chat! FIVE: Daily tracking of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home. www.ipsos.com/sites/defaul...

Just in time for Family Day, join us for a forward-looking webinar on how family life in Canada is evolving—and what it could look like by 2035, especially for retail, consumer goods, technology, healthcare, financial services, baby and family care brands. www.ipsos.com/en-ca/webina...

67% of Canadians say they've made a positive movement towards their ambitions over the past year, according to an Ipsos survey conducted for CIBC. However, confidence in achieving them varies significantly across generations. Take a look. www.ipsos.com/en-ca/three-...

Say good-bye to frozen juice in Canada. Ipsos' Emma Balment addresses why this category has been discontinued. 📖Read article. 📺Watch news segment. www.ipsos.com/en-ca/food-t...

Drawing on three years of household purchase data across 430+ brands, matched with Ipsos’ Brand Desire equity metric, our analysis shows that brands with excess equity grow, while those with a deficit shrink – especially small challenger brands. www.ipsos.com/en-ca/excess...

Everyone is talking about our exciting line-up of speakers! Reserve your spot for this year's Most Influential Brands in Canada event, in-person or virtually, on February 11, 2026. 👇 www.ipsos.com/en-ca/most-i...

Recent Ipsos polling for TRREB shows that housing affordability is a leading worry, with 91% of Mississauga residents expressing concern, and 47% considering relocation in the next five years. www.ipsos.com/en-ca/housin...

Despite a very tumultuous 12 months consumer confidence is up slightly in Canada year-over-year www.ipsos.com/en/ipsos-con... Be sure to also check out our latest What Worries the World www.ipsos.com/en/what-worr...

Memorable attention is vital prompting immediate consumer action and fostering long-term brand growth. For advertisers keen to adapt to the complex media landscape, we offer a roadmap for turning fleeting impressions into powerful audience engagement. www.ipsos.com/en-ca/noise-...

With PM Mark Carney's GST tax credit announcement to make groceries more affordable, one recalls a similar "GST holiday" announcement made by former PM Trudeau in 2024. While the announcements felt similar the policies they introduced differed. Here's how www.ipsos.com/en-ca/tale-t...

Ipsos research reveals that those seeking independence in both Alberta and Quebec are not a homogeneous group, and a single policy response from governments is unlikely to be effective at changing support for independence. Access the data here www.ipsos.com/en-ca/suppor...

Ipsos is pleased to be taking part in the Oakville Chamber of Commerce and RBC annual Economic Update, a timely look at the trends shaping today’s business environment. Join us! www.ipsos.com/en-ca/rbc-ec...

Mark Carney’s Davos speech has earned praise both within Canada and globally, with many lauding the prime minister for finally “saying it as it is” and outlining a clear description of today's world. Are Canadians themselves onside with this vision? Take a look 👇 www.ipsos.com/en-ca/mark-c...

As 2025 wound down positive economic sentiment remained muted in Canada year-over-year amid U.S. President Donald Trump’s ongoing global tariff www.ipsos.com/en/what-worr...

Ipsos Digest is an aggregation of essential reading gathered from major trade journals, business papers, newspapers, and websites. Each Digest is tailored to a specific industry, encapsulating relevant news to help subscribers stay ahead of the game. www.ipsos.com/sites/defaul...

Bridging the gap between #marketing and #sustainability is a major opportunity yet the crucial CMO-CSO partnership is often a challenge. Take a look at the CMO-CSO Playbook, developed in partnership with IRG, Google, and Ad Net Zero. www.ipsos.com/en-ca/c-suit...

The latest MNP Consumer Debt Index shows a modest one-point uptick since last quarter to 87 points. Canadians have adopted a wait-and-see approach to their finances, as economic signals remain mixed and the future remains uncertain as we start 2026. www.ipsos.com/en-ca/mnp-co...

The advised market in Canada is poised for growth, with 1 in 5 unadvised investors planning to seek professional help in the upcoming year. www.ipsos.com/sites/defaul...

"Elbows up" became the rallying cry as 79% believed relations were deteriorating and nearly 6 in 10 immediately began buying more Canadian products. Twelve waves of tracking data offers some insights on the year that was, and what may be in store for 2026. www.ipsos.com/en-ca/elbows...

Our latest Essentials tracker infographic signals a hopeful note as we head into the New Year, with half of consumers feeling their quality of life is heading in the right direction, though this is mostly led by high income earners and parents. Take a look www.ipsos.com/en-ca/market...

From personal resolutions to global economic shifts, the 2026 Ipsos Predictions report uncovers the trends for the year ahead. Be sure to take a look at the full dataset and discover country-level trends for Canada www.ipsos.com/en-ca/71-glo...

Closing out 2025, Canadians are more positive about their health (75%) and happiness (72%) than they are about their social life (68%), their financial situation (59%) and their sex/romantic life (56%). www.ipsos.com/en-ca/happin...

Canada's Top 10 Most Important Issues in 2025: Affordability and healthcare are the top issues, followed by the economy and housing. Of the top-ten issues, the Liberals and Conservatives each lead on 5 issues, reflecting the national popular vote. www.ipsos.com/en-ca/afford...

Who belongs on Santa's list this year? Canadians say Donald Trump tops the naughty list (72%), followed by Vladimir Putin (58%) and Diddy (50%). The nice list is led by healthcare staff, Taylor Swift and Ryan Reynolds. Take a look: ipsos.com/en-ca/72-canadians-expect-donald-trump-santas-naughty-list

Learn how to blueprint your survey experience, visualise from the customer perspective, set smart KPIs, and streamline questions to improve response, completion, and trust. Reset your #CX programs for 2026 to unlock the Experience Advantage. www.ipsos.com/en-ca/knowle...