A majority (53%) of parents of 13-24 year olds are feeling negatively about their children’s financial future. Additionally, 71% say that stress about their own finances, and that of their children’s financial future, is affecting their wellbeing. www.ipsos.com/en-ca/canadi...

The Essentials tracker October 2025 infographic explores the purchasing trends of parents compared to non-parents, whether for essentials or major purchases. Take a look. www.ipsos.com/en-ca/market...

Inflation, tariffs, and federal policies cited as top factors driving higher living costs. Access our detailed survey here. www.ipsos.com/en-ca/61-can...

Canadians have expressed their frustrations with the country’s budget deficit: 69% report that it is important for the government to maintain a balanced budget without running a deficit. www.ipsos.com/en-ca/canadi...

Ahead of the delivery of the federal budget by Finance Minister François-Philippe Champagne, Canadians have outlined their priorities for the budget in a new Ipsos poll conducted exclusively for Global News. Take a look. www.ipsos.com/en-ca/canadi...

The most significant and disruptive market opportunities are not found in the mainstream but at the fringes of society. By investigating what we call the EDGE, we can wager on where to focus and how to allocate resources with increased confidence. www.ipsos.com/en-ca/next-b...

We’re excited to announce that Ipsos’ Mauricio Vieira will be taking part in a panel discussion sharing macro consumer trends that are impacting coffee consumption, and in particular, calculated value and functional wellness. See you there! www.ipsos.com/en-ca/coffee...

The kitchen is back in! In Cozying Up to Value, Ipsos' Jenny Thompson shares how brands and retailers can help value-conscious shoppers save time and money as the shift to cooking at home increases. Take a look. www.ipsos.com/en-ca/food-t...

According to Darrell Bricker and John Ibbitson, Canada isn’t a love story - it’s a marriage of convenience. Listen in as they join No Nonsense with Pamela Wallin to discuss insights from their latest book, Breaking Point. www.ipsos.com/en-ca/breaki...

The middle class has been squeezed by unprecedented challenges, from pandemics and climate change to a cost-of-living crisis and geopolitical tensions. Hear more about the evolving definition of middle class across different cultures and economies. www.ipsos.com/en-ca/KEYSwe...

Some of the results of the 2025 Carleton–CIGI–Ipsos Survey of Global Trust in the Internet finds that while confidence in the internet is rising, mounting concerns about AI and its impact on privacy are rekindling old anxieties. www.ipsos.com/en-ca/global...

The rapid integration of AI into the fabric of daily life has created a powerful, and often invisible touchpoint for every brand on the planet. Download our new brand roadmap to unlock how combining empathy with AI scale can deepen consumer connections. www.ipsos.com/en-ca/pixels...

November 5: Join Ipsos' Sean Simpson to hear insights exploring consumer attitudes, confidence levels, and political sentiment, and how these forces are shaping the development industry. www.ipsos.com/en-ca/bild-o...

Darrell Bricker, CEO of Ipsos Public Affairs: You don’t often see this level of consensus in Canadian public opinion. But when it comes to defending our sovereignty, Canadians want their government to back Canadian-owned media with its advertising dollars www.ipsos.com/en-ca/83-can...

This year, climate change and global instability are named as the top risks in the Future Risks Survey conducted by Ipsos for AXA, using online questionnaires with two groups: experts and members of the general population. www.ipsos.com/en-ca/axa-fu...

Oct 21: Join Ipsos’ Cameron McFadyen as he moderates a dynamic panel discussion exploring Creativity: Canada’s Greatest Asset in a Changing Global Marketplace! www.ipsos.com/en-ca/cma-ca...

Ipsos is pleased to announce the 2025 Financial Service Excellence Awards, an annual program recognizing Canadian financial institutions for excellence in customer experience. This year’s results reflect a clear shift in the competitive landscape. www.ipsos.com/en-ca/ipsos-...

Featuring four case studies, this session offers data-driven insights into the creative excellence that drives real advertising effects in our short-form social world. Revisit our on-demand webinar evaluating the performance of 4 ads. www.ipsos.com/en-ca/short-...

“Which half of my advertising is wasted?” To answer this trillion-dollar question, Ipsos analysed 50 cross-media campaigns across 15 countries and uncovered what truly drives campaign effectiveness. Take a look! www.ipsos.com/en-ca/campai...

In a year defined by disruption, clarity comes from knowing what’s shifting, and what’s not. Hear a uniquely Canadian perspective to Ipsos’ landmark Global Trends work — the world’s largest and longest-running study of values, culture, and change. www.ipsos.com/en-ca/webina...

Financial scams can jeopardize institutional security and customer loyalty. Who are the Canadians most affected by these scams? What are the most common scams? Are you prepared to protect your business and your customers from these ever-evolving threats? www.ipsos.com/sites/defaul...

The latest MNP Consumer Debt Index reveals a decline in Canadians’ confidence in managing personal debt. The drop reflects growing financial vulnerability amid persistent economic uncertainty, concern about borrowing costs, and employment anxiety. www.ipsos.com/en-ca/mnp-co...

One quarter of Canadians say that financial advice from older generations is not longer relevant, increasing to 34% for Gen Z, according to a new Ipsos poll conducted for CIBC. Their personality influences how they manage and invest their money. www.ipsos.com/en-ca/25-can...

Download our POV for fresh insights and recommendations. Because, consumers are still seeking quality, convenience, positive experiences, and alignment with their values—they just need to see clear, immediate benefits to justify their purchase. www.ipsos.com/en-ca/price-...

Recently we spoke with communications leaders at the world’s best-known companies to explore the issues facing the corporate environment and capture their expert views. Hear practical guidance to proactively manage risk and maximize business outcomes. www.ipsos.com/en-ca/webina...

We won! Our project won the GOLD Award in the global category for Research with Impact. Congratulations to the team, and Centre for International Governance Innovation (CIGI) for trusting us to partner with them on this important research. 🏅 📢 🏆 Read our announcement www.ipsos.com/en-ca/ipsos-...

Calling all Customer & Employee Experience Leaders! The Ipsos Global Voices of Experience 2025 survey invites CX and EX professionals to share insights on the current state of experience management and predict future trends. ipsosclpe.qualtrics.com/jfe/form/SV_...

Among Canadians who report changing their purchasing habits as a result of the current economic tensions with the U.S., a strong majority (82%) will continue to buy Canadian products even after the crisis is over. www.ipsos.com/en-ca/buy-ca...

From abstainers to indulgent, today’s drinkers traverse a dynamic spectrum of choices—each sip shaped by context, culture, and conscious intention. Revisit our on-demand webinar for insights into how tomorrow’s consumers will design their drinking rituals. www.ipsos.com/en-ca/webina...

AI promises faster, smarter government — but Canadians remain skeptical. Ipsos research shows low trust in AI, with fears over fairness and accountability. Citizens want seamless digital services, but with human checks and balances. Read more: www.ipsos.com/en-ca/ai-fri...

Our latest report reveals powerful insights into the transformative shifts redefining business landscapes, like Technowonder where AI adoption is balancing innovation and skepticism, and Globalization Fractures marking a pivot to localized value creation. www.ipsos.com/en-ca/ipsos-...

Younger Canadians are driven by price, older Canadians by patriotism. But most balance both. “Buy Canadian” still matters, yet it’s evolving — brands need to clearly show the added value of local products, from quality to sustainability to affordability. www.ipsos.com/en-ca/balanc...

A new Ipsos poll finds that, if another federal election were held tomorrow, the Liberal party would hold a four-point lead in the decided vote (43%, -1 pt) over the Conservatives (39%, -2 pts), a result that remains relatively close to the popular vote in April. www.ipsos.com/en-ca/six-te...

September 25th, 2025, marks Prime Minister Mark Carney’s 150th day in office, and a new Ipsos poll finds that the government is seen to perform poorly on dealing with Canada’s housing affordability crisis and lowering the cost of living www.ipsos.com/en-ca/nearly...

From AI-powered diagnostics and virtual-first care to mental health support and lifestyle design, new definitions of wellness are emerging — and so are new questions about who shapes it, who pays for it, and who gets access. www.ipsos.com/en-ca/what-f...

As Canada’s population evolves, newcomers are shaping more than the workforce — they influence communities, consumer habits, and social engagement. Understanding their experiences helps organizations connect and plan for the future. Read more: www.ipsos.com/en-ca/canada...

While brand loyalty in the motor oil industry is strong, many consumers are price-sensitive and open to change. This shift creates a major revenue opportunity for brands – but are their marketing strategies positioned to truly capitalize on it? Learn more ipsos.com/en-ca/ipsos-syndicated-studies

New to his role with the Vancouver Whitecaps, Joy Ghosh needed to understand the sports fan in Vancouver. Ipsos research delivered foundational insights on awareness, loyalty & fandom. Thank you Joy & Whitecaps FC for partnering with us! strategyonline.ca/2025/08/12/vancouver-whitecaps-joy-ghosh/

A new Ipsos poll conducted on behalf of the Energy Futures Institute shows a majority of BC residents (56%) are in opposition to the implementation of new-car EV sales mandates; 34% support it. Revisit the sales requirements here. www.ipsos.com/en-ca/majori...

Ipsos Essentials has been tracking consumer behaviours for more than 5 years now. We just recently hit our 100th wave and will celebrate this milestone by sharing key insights typically only available to subscribers. Join us on October 6! www.ipsos.com/en-ca/webina...

Globally, 33% of people say mental health is the top challenge for young people. In Canada, 40% choose mental health challenges as the biggest issue for young people. Discover more regional differences in our latest Ipsos Education Monitor. www.ipsos.com/en-ca/majori...

Ipsos in Canada is honoured to be an ESOMAR Awards finalist for our partnership with Centre for International Governance Innovation (CIGI) on "Supporting Safer Digital Spaces." www.ipsos.com/en-ca/esomar...

Ipsos in Canada rides again for Make-A-Wish Sept 19 to 21. Help us pedal hard & make dreams come true! To support, you can select one of our teams: 1. Captain - Paul Acerbi makeawishca.donordrive.com/teams/11858/donate 2. Captain - Katherine Pelletier makeawishca.donordrive.com/teams/11856/donate

Read more about how name brands can use innovation to retain a competitive edge and differentiate themselves in the marketplace. www.ipsos.com/en-ca/making...

Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide. Here's highlights from our 2025 global Ipsos Equalities Index. www.ipsos.com/en-ca/can-we...

What's driving the progress in closing the gender wealth gap in Canada? The Ipsos Canadian Financial Monitor reveals a significant increase in women's average net worth. Understanding the factors behind this trend is key for financial institutions. Let’s connect! www.ipsos.com/en-ca/ipsos-...

From portfolios to paycheques, Canadians are trusting Wealthsimple with more of their money. Read more about how its role is expanding beyond investing into daily banking. www.ipsos.com/en-ca/ipsos-...

We published two new articles to our Trump Tariffs Turmoil series - take a look to read more about what’s next for Canada–U.S. trade relations, and how shifting public expectations and political priorities are reshaping the role of government. www.ipsos.com/en-ca/trump-...

www.ipsos.com/en-ca/consum... After a hope-filled May following the Federal Election, Canadians’ confidence has held steady the last 2 months and remains in negative territory at -3%. Take a look at our latest Canadian Consumer Confidence data.

Despite an initial pause by Trump, tariffs are now in effect. While some Americans hope for long-term job growth, concerns over immediate impacts are rising. Globally, 4 in 10 avoid American products, including 63% of Canadians. www.ipsos.com/en/know-new-...