The first step to growing any podcast is creating what @jayacunzo calls a "Growable Show". But how do you know when you've found it? In my experience, it's when you start getting messages like these on a regular basis.

Nice to wake up to the next mini-milestone for Podcast Marketing Trends Explained. Thanks to everyone who's listened and shared the show so far (except that one jerk from Canada who left a 1-star rating) 😑

This growth rate from @ChartableDotCom is weirdly specific... Also, strange that we have more reviews than ratings?

Definitely a vanity achievement... But it's pretty cool to see @mijustin & my new show Podcast Marketing Trends Explained near the top of Marketing charts all over the world. #27 🇺🇸 #15#15🇨🇦 #15 🇬🇧 Along with a dozen or so others. Best of all? Reaching #4 in 🇺🇿 (Uzbekistan)

What are the podcast trends you're looking out for in 2024? I've got a few things I've got my eye on that I talked through with one of my favourite podcast hosts & marketers @fabgiovanetti from @altmarkschool. Check it out...

This is the kind of response I want from all new newsletter subscribers from now on.

One of the hardest things about podcast marketing is this: There’s no one-size-fits-all approach. Cut and paste the tactics that are wildly effective for someone else onto your show, product, or business and they rarely get anywhere close to the same results. If you’ve ever

Welp. 2.5 years after ending my last podcast, I just finished recording the first episode of a new show with @mijustin. If you enjoy nerding out about podcast growth & marketing, this might be the show for you. More details coming soon.

Every Wednesday, I share a new short, unorthodox idea about growing a podcast with 6500+ scrappy, underdog creators and brands. It's called the Scrappy Podcasting Newsletter. Sign up to get the next issue delivered to your inbox tomorrow....

What's your favourite piece of BS podcast advice?

Every Wednesday I send out an unorthodox 2-minute tip on how to punch above your weight as a scrappy, underdog podcast creator. Want to get the next one? Join over 6,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....

Every Wednesday, I share a new short, unorthodox idea about growing a podcast with 1500+ scrappy, underdog creators and brands. It's called the Scrappy Podcasting Newsletter. Sign up to get the next issue delivered to your inbox tomorrow....

This line from @kadlac's newsletter today: "Simply, confidence comes from acknowledging that the life you have lived is worth something." ❤️

Every Wednesday I send out an unorthodox 2-minute tip on how to punch above your weight as a scrappy, underdog podcast creator. Want to get the next one? Join over 2,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....

Ready to kick off the 6th and final week of the @PodGrowthSchool 1k Accelerator! Let's goooooooooo!

Things are getting a bit nerdy as I'm mapping out my updated newsletter/content/product ecosystem onboarding flow...

Just hit a big newsletter milestone. Going into 2023, my goal was to hit 10k by the end of the year. To be honest, I thought it was a bit of a long shot. But then I joined both @SparkLoopHQ & the @ConvertKit Creator Network... So I guess I'm shooting for 20k by EOY now?

Quick Podcast Tip #299 If you can't explain every step of your growth strategy in granular detail... you don't have a strategy. For every marketing activity, define: 🎯 The intended result ✅ The action to achieve it 🤔 Why it will work Otherwise, you're operating on hope.

The time between delivering a podcast audit & waiting for a response is always nerve-wracking. I make a point to deliver audits w/ kindness & empathy... But I also make a point not to pull any punches and call out all the issues that are keeping the show from growth. Somet

Quick Podcast Tip #298 The 80/20 rule of growing a podcast: 1. Create a show that aligns with existing audience demand... 2. In an original & compelling way. Too many creators & teams try to skip one or both of these steps... and then wonder why marketing is so hard.

One of our @PodGrowthSchool members posted their May numbers in the community this morning. Here's their timeline: 👉 Joined membership & went through the curriculum 👉 Got busy with managing a very successful membership/education business 👉 Came back & implemented what we teach l

Question for the data-driven podcasters out there: If you track any of the following, what are your rough metrics for: 📈 Listener → Paid client/customer conversion rate 📈 Listener → email subscriber conversion rate 📈 Average listener value 📈 Listener acquisition cost 📈

Instead of using your podcast intros to tell your listeners why they should keep listening, cut the preamble and show them. Good intros aren't just a table of contents. They hook listeners, then set the stakes in a way that makes them feel invested.

Think of each episode as a landing page. Its job is to sell to your listeners that you're worth engaging with further. This means: ✍️ Speaking to their pain points & desires ✍️ Showcasing your credibility ✍️ Offering them a compelling path forward

Quick Podcast Tip #297 Whether it's interviewing, production, or marketing... Most things that appear effortless from the outside are the result of years of focused effort, training, and meticulous preparation. Don't mistake the appearance of ease for "easy to create".

Quick Podcast Tip #296 Everyone talks about the value of consistency. But one of the best things you can do for your show is to take a break. It might be a week, a month, or even a year. Often, space and perspective is exactly what’s required to unlock future growth.

Always feels good to start off a new Accelerator cohort with this kind of feedback 🤩

Quick Podcast Tip #295 Momentum kicks in when everyone in a niche is aware of your show. 2 ways to get there: 1. Pick a large niche – Best if you have unlimited budget & patience. 2. Pick a narrow niche – Best if you want to quickly gain traction & get results. Your choice.

Quick Podcast Tip #294: When struggling to grow, most people think they have an exposure problem. But 9/10 times, the real problem is: 🚫 Poor positioning 🚫 Poor messaging 🚫 Lack of a compelling show hook Without fixing these 3 problems, no amount of exposure can help you.

All prepped and read to kick off session one of the new @PodGrowthSchool cohort. In this session we're covering setting goals & establishing KPIs that go beyond (and are way more useful than) standard podcast metrics. Let's gooooooooo 🤩

Podcast Swipe File 📂 @LouisSlices podcast review campaign for @EHMarketers. Why it works: 1. Clear, focused request w/ step-by-step instructions (including GIFs) 2. Desirable incentive that you can't get elsewhere (w/ photo) 3. Reason *why* it matters *now* *chef's kiss*

In the past week, I've had convos w/ 4 different creators who've all said the same thing: "It took me 7 years to find my voice, my offer & the people I can best help but now that it's locked in I'm feeling the momentum." Don't forget: There's no shortcut to this work.

Growth hacks, tools, and tactics are the gravy of marketing. The main course? Getting uncomfortably specific about who & what your show is for & then communicating that w/ absolute clarity. As always, gravy without substance is kind of gross.

Quick Podcast Tip #293 For most people, the outcome of a successful podcast is building a business. You'll have more success if you approach it that way from the start. Know your biz model, build an MVP & then obsess over podcast-market fit before worrying about anything else.

Another batch of new @PodGrowthSchool welcome calls today & I'm really digging the level of marketing experience many of the new members have. Many have been creating online for 8+ years. Which means the marketing conversations have been specific, technical, & super fun 🤓🤓🤓

Different mediums have different strengths. Podcasting, while a fantastic tool for resonance, is a poor tool for reach. Which means if you want reach, you need to look elsewhere. Play to each platform's strengths & watch your marketing improve.

You know you're in trouble when you start to think you have it all figured out. This applies to: 👉 Marketing 👉 Production 👉 Storytelling 👉 Your audience 👉 Your process 👉 Your show 👉 Yourself The best creators know there's always more to learn.

When it comes to sourcing inspiration for marketing your podcast, what are some of the shows you take your cues from?

I'm always surprised by how many podcasters I talk to that don't listen to podcasts themselves. Are there other mediums where this happens? I feel like aspiring creators in other mediums obsess over studying and learning the craft way more than in podcasting. Thoughts?

One of the coolest trends I've noticed in the new @PodGrowthSchool members who've signed up this week. Many are producing shows that are, at their core, about finding joy, belonging, and unity within their respective niches. Podcasters might just save the world 💪

Just finished 4 back to back welcome calls for new @PodGrowthSchool members and I literally can't stop beaming. What an incredible group of humans doing important, meaningful work and I'm so honoured to be able to help them grow and spread it. I love my job.

When it comes to podcast growth, everyone thinks they have a tactic problem. That if they could *just* find the right tactic their show would take off immediatly. What they don't realize is they probably already have the right tactic. But they're missing something else... 🧵

Today is a good day 🤩

Big thanks to everyone who showed up live or has been watching the replays to this week's Design Your Podcast Growth Engine workshop 🙏🙏🙏 So great to connect with so many amazing podcasters & nerd out about marketing. It you attended, I'd love to hear your biggest takeaways!

Lack of exposure usually isn't the primary reason podcasts struggle to grow. But at some point, you do need to get your show in front of more people. So in today's Design Your Podcast Growth Engine session, we're covering how to do it. RSVP for free below 👇

Another gem from @LouisSlices outstanding daily newsletter. Paragraph two in particular is my favourite 😂

Getting a new listener to click play might be the single hardest part of podcast marketing. But if you can't get them to stick around, that effort is wasted. Today, I'm sharing how to increase listener retention in Day 2 of Design Your Podcast Growth Engine. RSVP for free 👇

Makes me so happy seeing @PodGrowthSchool members experience big wins like this.

Just a couple hours until we kick off session 1 of this week's 4-day workshop breaking down my podcast growth framework. It's totally free & 450 growth-oriented hosts, producers & marketers have already signed up. Join us? Link 👇

We know junk food is bad for us. But how often do we think about its marketing equivalent? We're tempted by tactics promising a quick, cheap win, only to leave us worse off in the long run. More often than not, it's the boring, consistent approach that gets results.