As AI increasingly becomes a trusted source for advice and companionship, our polling shows a complex relationship forming. Our data highlights both a personal reliance and societal unease towards AI’s growing influence. Explore this paradox here 👇 www.ipsos.com/en-uk/nearly...

Our latest @ipsosintheuk.bsky.social Global Education Monitor uncovers a fascinating paradox in how the British public views its education system. On one hand, pride is high – nearly half rate our system as 'good', placing the UK 5th in our 30-country study. bit.ly/4mRS42h

Our @ipsosintheuk.bsky.social data reveals a strong public preference for STEM subjects. This raises a key question for higher ed and the workforce: How do we bridge the perceived value gap for creative arts to ensure a robust talent pipeline for the UK's vital creative industries? #ALevelResults

A political tightrope for the Chancellor. 46% of Brits oppose a rise in inheritance tax, revealing a core dilemma: fairness versus the need for well-funded public services. How the govt navigates this won't just be about balancing the books—it will be a test of their priorities.

Our new @ipsosintheuk.bsky.social polling shows that the Conservative's record in govt is still a significant obstacle for the public. With 2024 Tory voters divided and some still favouring Boris Johnson, Badenoch's grip on the party looks anything but stable. conservativehome.com/2025/08/07/t...

For over 50 years, the @ipsosintheuk.bsky.social Issues Index has been the definitive tracker of what's on Britain's mind. www.ipsos.com/en-uk/econom...

The 'why' behind the reshuffle is clear in our @ipsosintheuk.bsky.social data. With Kemi Badenoch's net favourability at -31 and 49% of the public not recalling anything from her shadow cabinet, a reset was inevitable. This is about tackling a fundamental lack of connection and cut-through.

Govt u-turn on #welfarereform? @ipsosintheuk.bsky.social polling reveals a divided public. 33% prioritise strong safety net, even if it means some who could work do not, while 23% want stricter rules to encourage work. Choppy road ahead is an understatement.

Our first political monitor since the election illustrates that Labour is facing challenges in meeting the expectations of the British public. @ipsosintheuk.bsky.social research highlights the persistent pessimism surrounding the cost of living, immigration, and public services.

Remembering the difficult choices my family faced when fleeing Vietnam, I'm exploring the complex public attitudes towards refugees. New @ipsosintheuk.bsky.social data points to solutions: wealthier nations doing more and real opportunities for refugees. www.ipsos.com/en-uk/commun...

@ipsosintheuk.bsky.social, with @unhcr.org, have released our latest #WorldRefugeeDay survey. While it confirms the public's commitment to providing refuge, it also highlights the need to address concerns about asylum seekers' motivations and integration. www.ipsos.com/en-uk/world-...

As the #Spendingreview looms, our latest @ipsosintheuk.bsky.social polling shows that the public overwhelmingly backs more NHS investment - but ONLY if it doesn't impact the quality/availability of other services. Difficult choices ahead for the govt. More 👇 www.ipsos.com/en-uk/reeves...

Our latest @ipsosintheuk.bsky.social global AI monitor reveals higher levels of concern about the potential impact of AI in the Anglosphere - with less than half trusting the UK government to regulate AI responsibly. More in today's @theguardian.com www.theguardian.com/technology/2...

Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects. More👇 www.ipsos.com/en-uk/public...

The govt's immigration white paper promises tighter restrictions on intl students, but @ipsosintheuk.bsky.social data shows they are more welcomed than other groups. 2 in 3 think overall immigration to Britain is too high, but only 37% feel this way about students. bit.ly/4mddMO5

New govt initiative, modelled on Greater Manchester Police's approach, will increase police foot patrols in busy neighbourhoods. The govt is right to address this as public dissatisfaction with UK policing is widespread, especially in deprived urban areas with high crime rates.

Is the "Special Relationship" over? 💔 New @ipsosintheuk.bsky.social data, reported in @washingtonpost.com, suggests a turning point in UK/US ties. Our survey reveals a dramatic 17 ppt drop in belief in the "special relationship" over the past year. www.washingtonpost.com/world/2025/0...

#Starmer has stated he is willing to commit British troops to #Ukraine to enforce a peace deal. Ipsos polling from June 24 shows 40% of Britons support increasing spending on #defence even if that means paying more tax. 👉https://bit.ly/41gDWXU

There's been a lot of talk about the govt's AI Action Plan. But as our latest Ipsos research shows, for the UK to become a global AI hub, people need to feel confident that it is safe, secure, well-governed, and aligns with our values. Our 4 steps to build trust: bit.ly/4hs6jIj

Fascinating read from our very own Emily Gray in @heraldscotland.bsky.social about bridging the gap between how politicians and the public view economic growth. Thought-provoking insights on how politicians can better connect with the electorate. Check it out! bit.ly/4hJdj2Z

Great coverage of our new poll, which shows that nearly half of Brits see Europe as most important to the UK, surpassing the US & Commonwealth. As Trump's tariff threats loom, Brits increasingly view the relationship with the EU as vital to the UK's interests. www.bbc.co.uk/news/article...

As Keir Starmer is in Brussels trying to reset relations with the EU, our latest Ipsos data for the Standard found half of Brits say #Brexit has been more of a failure, compared to 13% who say it's been more of a success. More👇 bit.ly/4aOsOoo