So many acronyms have been attributed to the same idea. The way people are discovering your content is shifting. Don't get lost in what has changed, focus on why and what to do about it. Read more on Blueberri Pi. blueberripi.blueberri.co/p/old-macdon...

Blueberri is heading to The LavaCon Content Strategy Conference 2026! If you're attending LavaCon in Charlotte this October, we hope to see you there! Register to attend the session: www.lavacon.org/registration/ #ContentStrategy #ContentOperations #LavaCon2026

What does a fractional Chief Content Officer do???

Episode 2 of The Blueberri Podcast is out and I'm going in on MCPs, cuz someone's gotta. blueberripi.blueberri.co/p/mcps-chang...

DuckDuckGo is not your traditional search engine and that's pretty awesome. www.blueberri.co/blog/how-duc... #Search #AI #ContentStrategy

MCPs are the ultimate AI connectors and I wrote about their breakout role in changing the way we publish content. And you guessed it, structured content matters. Check out the latest on Blueberri Pi. blueberripi.blueberri.co/p/why-creato...

If you're on a content team trying to work with product, engineering or marketing and it's just not working, here's what's missing. The answer has been there all along. www.blueberri.co/blog/shared-...

AI might be the first intern people expect to be productive on day one. That's not how interns work and it's not how AI works either. Excited to talk about this at my next webinar: "AI Isn't the Enemy—It's the Intern Who Needs Training." Register here: bit.ly/4wckXuj #ContentStrategy #AI

Brand new issue or Blueberri Pi. Structured content isn't new, but how it shows up always will be. blueberripi.blueberri.co/p/why-does-c...

Who do you think you are professionally? And who told you? I've found those are often two very different answers. Lately I've been exploring that idea through ARC (Awareness → Reframe → Connect) and what I call the Content Identity Crisis. Awareness is the first step.

What if the biggest challenge in content isn't skills but identity? Join The Content Identity Crisis Workshop • June 23 blueberri.kit.com/products/con...

Content work got weird. Let’s talk about why. I’m speaking at Content Strategy PDX this week. Free event. meetu.ps/e/Q2xfN/15Vg...

New issue of Blueberri Pi. blueberripi.blueberri.co/p/content-wo...

Brand new issue of Blueberri Pi kicking off May! blueberripi.blueberri.co/p/content-di...

It's Blueberry Pie Day and what a better day to announce that after a bit of a pause, the next issue of Blueberri Pi will hit inboxes on May 1st! Subscribe so you won't miss an issue. blueberripi.blueberri.co It's good to be back 🫐

Food content deserves a longer life. blueberripi.blueberri.co/p/how-food-c...

I’m putting together an 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗮𝗱𝗲𝗿 𝗴𝗿𝗼𝘂𝗽 for my upcoming book, 𝘊𝘳𝘦𝘢𝘵𝘦 𝘖𝘯𝘤𝘦, 𝘚𝘩𝘢𝘳𝘦 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦™.. I’m looking for honest, unfiltered feedback to help make the book right before it’s finalized. Use the link here to join! www.blueberri.co/create-once-... #foodblogger #recipes

I’m putting together an 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗮𝗱𝗲𝗿 𝗴𝗿𝗼𝘂𝗽 for my upcoming book, 𝘊𝘳𝘦𝘢𝘵𝘦 𝘖𝘯𝘤𝘦, 𝘚𝘩𝘢𝘳𝘦 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦™, and I’m looking for experienced food creators only. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗣𝗗𝗙𝘀 will be sent in February. Use the link here to join! www.blueberri.co/create-once-...

Brand new issue of Blueberri Pi! blueberripi.blueberri.co/p/zero-click...

If you'll be at #ces2026 come by and check out what's happening in food delivery! It's pretty cool.

You don’t need to go viral. You need to show up strategically. This week’s Blueberri Pi dives into why creators belong on LinkedIn and how structure turns visibility into opportunity. It’s not about followers. It’s about frameworks. blueberripi.blueberri.co/p/creators-b...

Every recipe, every database, every style guide… it hasn’t just been work. It’s been the path that built my expertise, step by step. blueberripi.blueberri.co/p/more-than-... #ContentStrategy #FoodCreators #Blueberri

Blueberri Pi just got a refresh. One Friday drop. Every week. This week: BakeBot.ai, @sxsw.com, and a peek at #OpenAi Agents.

Structured content powers the creator economy. Help bring it to @sxsw.com: 1. Go to panelpicker.sxsw.com 2. 𝗦𝗲𝗮𝗿𝗰𝗵: The Hidden Engine of the Creator Economy 3. 𝗖𝗹𝗶𝗰𝗸 the 💙 heart icon to vote

Just dropped a new Your Friend in Food episode. Giangi Townsend shares the food that shaped her. We talk comfort, writing recipes for real people, and why her blog still skips the “perfect” food photos on purpose. 🎧 Listen here → youtu.be/o9w4ecDc3Qo?...

OpenAI just launched agentic AI, tools that plan meals, shop recipes, and take action across apps. Free preview of Blueberri Pi is live. Full strategy for paid subscribers. #BlueberriPi #AgenticAI #StructuredContent #FoodTech #ReimagineWhatsPossible

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗵𝗮𝗱 𝗮 𝗽𝗼𝘀𝘁 𝗯𝗹𝗼𝘄 𝘂𝗽 𝗮𝗻𝗱 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗲𝘅𝗰𝗶𝘁𝗲𝗱, 𝘆𝗼𝘂 𝗽𝗮𝗻𝗶𝗰𝗸𝗲𝗱? This week’s 𝘉𝘭𝘶𝘦𝘣𝘦𝘳𝘳𝘪 𝘗𝘪 newsletter walks through Jay’s story; what broke, what got fixed. If you’ve ever felt unprepared for your own growth, this is for you. 📥 Read the latest issue: blueberripi.blueberri.co

“You cooked. They didn’t come.” In this week’s Blueberri Pi, I share what nearly cost Jay his momentum as a fitness creator and what every blogger, coach, or food creator should be thinking about now. Structured content matters. 🔗 blueberripi.blueberri.co

Dropping a truth bomb on the latest issue of Blueberri Pi. blueberripi.blueberri.co

Subscribe everywhere you listen to your podcasts!

Episode 1 of Your Friend in Food is live! 🎉 This one’s personal. If you’ve ever made a meal because it reminded you of home, this is for you. open.spotify.com/episode/0o5I...

If you publish recipes online, metadata matters.

Just dropped the trailer for my new podcast, Your Friend in Food. It's for anyone who’s ever cooked something that meant more than just dinner. The stories behind the recipes. The ones we don’t always post. www.youtube.com/playlist?lis...

Structured content isn’t a trend, it’s infrastructure. If your recipes aren’t readable by machines, they’re not discoverable by people either. No fluff, just facts. #foodtech #structuredcontent blueberripi.blueberri.co

I didn’t want to start a business. I wanted structure. Stability. A job with a laptop, health insurance, PTO... This wasn’t the plan. But it’s the best thing I’ve ever built. #SmallBusinessWeek #ReimagineWhatsPossible #Blueberri #FounderStory #FoodTech #ContentStrategy #ContentEngineering

I shared a story at Flavor Media Summit about a messy baked ziti and how it changed everything. If you’ve ever felt like your content is doing too much for too little, this one’s for you.

If your content strategy requires you to burn out to stay visible, it’s not a strategy. Blueberri helps fix that.

Platforms will eat whatever you give them. The real question: are you feeding them strategy or junk? Structured content changes everything.

On stage at #FlavorMediaSummit sharing how creators can go from brand deals to business strategy. At Blueberri, we help food bloggers license their content, partner with platforms, and structure their work for long-term income. The future is creator-led. Let’s build it. #Recipes

Most food creators think the hard part is writing the recipe. The real bottleneck? Rewriting it for every platform. #Recipes blueberripi.blueberri.co/p/breaking-t...

You're putting more work in publishing your recipes than you’re seeing a return on the time investment. Whats going wrong?? The answer may surprise you. open.substack.com/pub/blueberr...

The process is just as interesting as the final shot. Show your audience the real journey. #Blueberri #WednesdayWisdom #FoodContent #Recipes

We are celebrating Pi Day with the launch of Blueberri Pi. open.substack.com/pub/blueberr...

𝗕𝗹𝘂𝗲𝗯𝗲𝗿𝗿𝗶 𝗣𝗶 𝗶𝘀 𝗵𝗲𝗿𝗲! 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗻𝗼𝘄 to our new newsletter for smart, actionable insights free and straight to your inbox. 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗳𝗼𝗼𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗮𝗿𝘁𝘀 𝗵𝗲𝗿𝗲. #Blueberri #FoodTech #PiDay #FoodBlogger #FoodSky #ReimagineWhatsPossible

Algorithms don’t create trends—people do. Listen, engage, and create content that resonates. What’s a food trend you saw take off in the past year? #Blueberri #WednesdayWisdom #FoodCreators #ContentCreators