I'm going for a 7-day record.. Gatorskin + conventional tube: DEFEATED Gatorskin + Slime tube: DEFEATED Marathon Plus : DEFEATED

We're looking to name our gritter bike...only terrible puns need apply

We're going to say yes. Yes, we are... www.eta.co.uk/news/e-bikes...

My ebike is speed and power regulated from the factory because lawmakers see it as a safety threat to people in cities if left unchecked.

It's that time of year again. Dig out your lights...or enter our free draw to win a set 👇 www.eta.co.uk/news/win-a-k...

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.” — Jane Goodall #RIPJaneGoodall

That time we built a flamethrower to deal with close passes...

Found myself cycling behind this little thing today. Yes, it's smokey and would be better with an electric motor, but its size, speed and weight make it the most sane car in London.

We've got a print of this to give away 👇 www.eta.co.uk/news/still-l...

“Bicycling … is the nearest approximation I know to the flight of birds. The airplane simply carries a man on its back like an obedient Pegasus; it gives him no wings of his own.” Louis Halle

As you start to pull together your winter wardrobe, it’s worth sparing a thought for your bike. We've got a Bike Parka to give away 👇 www.eta.co.uk/news/protect...

Let's cut the confusion – if it’s not an e-bike, it’s an e-moto. www.eta.co.uk/news/e-bikes...

Top marks for ingenuity, but it's less of a sweat to get our 24/7 Cycle Rescue service for only £24 per year...

Could Lime bikes evolve into a cargo bike for all? www.eta.co.uk/news/could-l...

Coming to a road trip near you soon: The BikeCarGo Explorer www.eta.co.uk/news/the-roo...

Spoiler alert: the new Renault 4 e-bike looks nothing like this 👇 www.eta.co.uk/news/renault...

"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction." E.F. Schumacher

Few things provoke as much passion as the prospect of a UK cycle lane: where NIMBYism meets fever-dream levels of paranoia. www.eta.co.uk/news/bikes-b...

Who's old enough to remember how close New Labour came to halving road deaths in the noughties? What ever happened to grand visions for safer streets? www.eta.co.uk/news/helsink...

The Cycle to Work scheme is skewed towards high earners. Time for a reboot. www.eta.co.uk/news/cycle-t...

“illegal e-bikes to be crushed within 48hrs” makes a good splash, but here’s what recent headllines glossed over: new powers could be used on cars too. www.eta.co.uk/news/crushin...

Want to make your pre-trip chores a little easier? We’re giving away a Euro driving kit packed with everything you need: spare bulb & fuse kit; UK sticker, headlamp beam deflectors, 5 high-vis vests, warning triangle and a first aid kit 👇 www.eta.co.uk/news/driving...

It’s only when you peel off a tyre after a few months on the road – in this case, a Gatorskin humbled by a rogue staple – that you appreciate how slime tubes earn their keep. This one quietly holding a rock-solid 100psi... Win a pair in a size of your choice 👇 www.eta.co.uk/news/slime-s...

Helsinki has quietly achieved something extraordinary: a full calendar year without a single road death. Didn't make the papers here though...should have gone to Specsavers www.eta.co.uk/news/shortsi...

If police seize your e-bike, there's a very good chance it wasn't an e-bike in the first place... www.eta.co.uk/news/my-e-bi...

Oh to be 3 years old again.... www.eta.co.uk/news/supermi...

Road pricing is the answer to many things - not least the fact that EVs shift trips away from walking, cycling and public transport. The problem is that none of the major UK political parties seem to want it www.eta.co.uk/news/norways...

A hammock is a very fine thing indeed. We have one to give away... www.eta.co.uk/news/hammock...

Drivers on video conference calls? As if we don't have enough to worry about... www.eta.co.uk/news/office-...

Dutch kids get safe cycling routes to school, ours are encouraged to watch cartoon aerobics classes on their phones... www.gov.uk/government/n...

Wimbledon Tennis once again opting for bloated official cars to navigate the clogged streets of south west London. Guess nothing says “quiet, please” like a fleet of cosplay tanks.

If you’re someone who follows the news (& cares about road danger), chances are the Today programme left you frustrated twice this week. Absence of context isn’t unique to road safety news - but it leaves audiences with a fragmented understanding. www.eta.co.uk/news/why-we-...

Perfect for when it's scorchio 🌞 www.eta.co.uk/news/win-a-h...

Unsafe "fake" e-bikes? Years of political neglect are the unseen hazard... www.eta.co.uk/news/unsafe-...

Spotted from our office window just now. Every bike is a cargo bike. #brompton

Win a Camelbak hydration pack – the perfect companion for hot-weather rides & rainy-day rambles alike 👇 www.eta.co.uk/news/whateve...

Poncho or rain jacket - what'll it be? www.eta.co.uk/news/win-a-r...

Every day is World Bicycle Day...

Going off grid? We're giving away a bottle with built-in water purifier 💧👇 www.eta.co.uk/news/win-a-c...

Lime tells us its bikes have 350W motors...are they flouting UK laws on e-bikes? www.eta.co.uk/news/is-it-l...

Do Lime bikes in the UK use the same 350W motor as their US cousins? This reply to us from Lime HQ suggests they might, but surely some mistake?

"Cars are not for cities. Cities are not for cars." While UK policymakers remain fearful of saying this out loud, change will remain painfully slow.

Visceral illustration of why flexible posts are not segregated cycling infrastructure...

This rare stretch of uninterrupted blue skies is the perfect time to ride – and recharge – with the sun. We’re giving away a portable solar panel that turns every golden ray into energy for your phone, ipods, tablet or cycle computer. 🌞

Who says you need an SUV to tow an Airstream trailer? Wherever your bike takes you this summer, ETA cycle insurance protects against theft and damage worldwide.

Fixed it for you @Keir_Starmer

Jeremy Vine learned the hard way that questioning the supremacy of the car invites instant fury – Is driving in this country a religion? www.eta.co.uk/news/driving...

If you want to kill someone, the best way to do it is in a car because you are highly likely to get away with it.

Armed with only a set of illustrated plans and a vague memory of GCSE woodwork, you are invited to manifest a 3-metre, 300kg, two-berth caravan. The trailer is unbraked - much like the unconscious desires that drive us to such projects. www.eta.co.uk/news/plystre...