Keeping feature creep at bay. buttondown.com/blog/avoidin...

What the hell is a lead magnet??? buttondown.com/blog/lead-ma...

Guest newsletters 101. buttondown.com/blog/guest-n...

Massive tech companies tried to own syndication. They failed. buttondown.com/blog/rss-vs-...

Open any app on your phone and count the buttons, features, and formatting it inherited from the OG communications app. buttondown.com/blog/email-e...

How early computer users created the longest lasting formatting style, out of spare characters. buttondown.com/blog/the-mar...

Email can learn a lot from the rise, fall, and quiet continuation of pneumatic tubes. buttondown.com/blog/pneumat...

Even more tweaks to inbound and replies! buttondown.com/blog/2026-06...

Share your summer reads in your newsletter with our @bookshop.org embed feature. Now, you can recommend books you're excited about with your subscribers, all while supporting local, independent bookstores. Win/win!💙 📚️ buttondown.com/blog/2026-03...

We've revamped replies! Now, replies and reply tracking are more user-friendly and streamlined. buttondown.com/blog/2026-02...

You either loved it, or were using it wrong. buttondown.com/blog/lotus-n...

Public postmortem: manually adding subscribers failed. buttondown.com/blog/inciden...

Our nerd answers the question: What are good open, click, and response rates for an email newsletter? buttondown.com/blog/target-...

Public postmortem: app downtime buttondown.com/blog/inciden...

Update: We've added a two-column archive index for the Modern theme! Now, you can lay your Modern archive out as a grid instead of a single tall column. buttondown.com/blog/2026-06...

Kalina Silverman uses her newsletter to skip the small talk and make Big Talk. https://buttondown.com/blog/kalina-silverman

Our public postmortem for the incident on June 10th, 2026. buttondown.com/blog/inciden...

Collab with your team easily with team notes! 📝 We've added a new notes section where you can leave private notes for your team members. Check out the new feature: buttondown.com/blog/2026-06...

How micropayments lost and subscriptions won. buttondown.com/blog/why-mic...

Update! We've added the portal link to the archive nav. Now, subscribers can now jump straight into the portal from any archive page. buttondown.com/blog/2026-05...

Being weirder than AI is practicable and valuable. buttondown.com/blog/be-weir...

Our Nerd answers the question: Can you improve email deliverability with a personal domain? 🤔 buttondown.com/blog/deliver...

Learn how we utilize Gen AI at Buttondown–it may surprise you. buttondown.com/blog/generat...

The future was telegraphed. buttondown.com/blog/telegra...

Surveys have gotten an improvement! Surveys now render & record responses in your transactional emails (welcome emails, confirmation emails, etc). You don't have to do anything—this is live for every newsletter with surveys enabled. Learn more: buttondown.com/blog/2026-06...

Collab with your team easily with team notes! 📝 We've added a new notes section where you can leave private notes for your team members. Check out the new feature: buttondown.com/blog/2026-06...

New filters just dropped!🔥 We've added two new filters to the subscriber page: subscriber bounce date and reason. These filters allow you to keep tabs on your subscribers and monitor soft signals so that you can make informed subscriber decisions. Learn more: buttondown.com/blog/2026-04...

New ship!🚀 We've now added the ability to use your own custom sending domain as the click tracking proxy instead of our shared one. buttondown.com/blog/2026-02...

See ya May! 👋 We've shipped lots of upgrades this month: - Filter subscribers & automations by source - Rebuilt automations - Portal link in the archive nav - Gift details See all the ships on the blog! buttondown.com/blog

Our automations builder has been rebuilt from the ground up. Learn what's changed and check out the new build live: buttondown.com/blog/2026-05...

Compulsive curiosity, or, how I built an infinite idea machine. buttondown.com/blog/infinit...

The gift subscription feature has been improved! ✉️ 🎁 Now, gifted subscribers can see all of the details of their gifted subscriptions in the portal—when their gift ends, who sent it, and the note that came with it. buttondown.com/blog/2026-05...

Update! We've added the portal link to the archive nav. Now, subscribers can now jump straight into the portal from any archive page. buttondown.com/blog/2026-05...

Hit a content block? Here's an unique trick to push past it and keep your content calendar full. https://buttondown.com/blog/where-to-find-content

Exciting news for the 20 people who know what HMAC is! https://buttondown.com/blog/2025-10-28

What email will look like in the future. buttondown.com/blog/future-...

We've made it easier to run win-back or reactivation campaigns! https://buttondown.com/blog/send-by-date

Time for a little spring cleaning🧹 We've spruced up our DPA, privacy policy, sub-processor list, and cookie policy. Read the the updated legal docs to see what's changed (not much but you should still take a look). buttondown.com/blog/2026-03...

If you've been dreaming of having the option to gatekeep your content, it's finally here. We've launched subscription wall! It's available for all plans, so give it a whirl! buttondown.com/blog/2026-04...

Tired of navigating to find the same handful of pages you check on the daily? Well, now you don't have to! We've launched a new feature, Starred Views–star any page to pin it to your sidebar, right below Home. 🤩 🌟 Give it a try and let us know how you like it! buttondown.com/blog/2026-01...

We've added two new ways to style your newsletter's web presence: Arbus and Lovelace. Head to your archive settings to try them out! buttondown.com/blog/2026-01...

How micropayments lost and subscriptions won. buttondown.com/blog/why-mic...

A simple break down of how Buttondown's date-based API versioning system works, and how it lets us ship breaking changes without impacting your integrations. buttondown.com/blog/api-ver...

We've enabled a strict Content Security Policy on all newsletter archives to improve the security posture for all users. buttondown.com/blog/2025-11...

In these (extremely) trying times, supporting our neighbors is super important. @Showuptoronto.ca creator, @phirephoenix.com, is using her newsletter to inspire readers to do just that–show up for their communities, even in the smallest ways. Learn more about her work: buttondown.com/stories/jenn...

A quick heads-up: we've moved three features behind the paywall. Learn more about why we made this decision, how it affects you, and how you can share feedback to the team. buttondown.com/blog/2026-04...

We've added a new filters! Now you are able to filter subscribers and automations by source. Check out how it works: buttondown.com/blog/2026-05...

Our automations builder has been rebuilt from the ground up. Learn what's changed and check out the new build live: buttondown.com/blog/2026-05...

Should we keep group emails in the past or are they still useful? buttondown.com/blog/email-e...

The changelog page has been reborn🔥 It has been translated into plain English so that everyone can understand the small changes we make daily to improve the platform. We hope you enjoy it. 💙 buttondown.com/blog/2026-02...