Mag Carco (@magcarco.bsky.social)

Conflicts of interest and the construction of health disinformation: AI analysis of the Molimard report Health information now occupies a central place in public policies, in particular through the rise of institutional mechanisms to combat "disinformation". Based on a critical analysis of the Report on Health Disinformation , this article questions the social, institutional and ideological conditions for the production of expert discourse on disinformation. Mobilizing an approach derived from the sociology of expertise and science, the study combines documentary analysis, analysis of conflicts of interest and discourse analysis. It is based on an examination of the financial and ideological interests of the report's authors, an analysis of the composition and discourses of the 156 interviewees, as well as a critical self-application of the scoring system proposed by the report to its own content. The results highlight a strong institutional and ideological homogeneity of the actors involved, a lack of consideration of economic conflicts of interest, and a restrictive definition of disinformation that tends to equate scientific or citizen criticism with an informational threat. Self-assessment of the report according to its own criteria reveals notable methodological inconsistencies, leading to a recalculated overall score of 52/100. The article thus shows that institutional strategies to combat disinformation participate less in a pluralistic light on the scientific debate than in the stabilization of a dominant informational order. In conclusion, it invites us to rethink health disinformation as a relational and political phenomenon, inseparable from power relations, the interests at stake, and contemporary ways of governing expertise. https://amu.hal.science/hal-05567953