a balladeer (@aballadeer.bsky.social)

It’s not Max. It’s HBO Max — again. In a surprise pivot, Warner Bros. Discovery executives announced that the streaming service Max would be renamed HBO Max, reinstating the app’s old name and abandoning the change that the company introduced two years ago.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It? https://www.nytimes.com/2025/05/14/business/media/hbo-max-streaming-name.html?smtyp=cur&smid=bsky-nytimes

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