Introducing: percentages in reports. - They help you see trends - They remove the need for mental math - They're fun to use Available in all reports now! No setup required.

Another useful update for our WordPress plugin users, 👉 Now you can see which pages visitors were on when they used your site search. This helps you understand which pages naturally lead visitors to search, whether to find specific content or locate products.

Proud and grateful to be able to support the Erlang Ecosystem Foundation and seeing our logo up there! Open-source has shaped Plausible from day one. We rely on it, we learn from it and we are glad to do our small bit to give back to open source wherever we can. 🫶

📣WordPress users, now you can track the views on different variations of your pages! Eg., If your page is served in 2 languages like "URL?lang=en" & "URL?lang=de", you'll be able to see which version got how many views. Just switch on Query parameters in the plugin settings & add the ones to track

How our Documentation aid in a smooth experience and less support tickets? The Plausible Docs are treated as a product feature and an essential part of the overall brand experience. We write everything to be:

Jumping from one site's dashboard to another is easier now. Each site in your account has its own number. If you do not remember it, you can open the site selector from the top-left corner of any dashboard to check the number beside the site, then press it to jump straight to that dashboard.

Custom goals now work beautifully inside your consolidated view (i.e. a single dashboard that merges traffic & metrics from all your sites on Plausible). Add the key actions that matter to you, like signups or form submissions, & see how those conversions perform across your entire network of sites

We tracked more than 6 Billion total pageviews and custom events in November alone, with a 100% uptime! 🙏 This is a new record for us. Thanks for trusting us, we're motivated to keep raising the bar higher and higher. More features and improvements are on the way!

Did you know our script automatically disables itself when running on localhost to reduce the recording of traffic from testing environments?

Currently working on having a "percent" column in all the other reports as well (and not just the Devices/OS/Size report). This will help you spot major traffic contributors fast, and without any mental calculations.

The response to Consolidated View has been encouraging. 😍 We got multiple messages & hundreds of feature-views after announcing this. A good time to remind those who missed this: it's already available on your "Sites" page if you're on the right plan, check it out and share your thoughts with us!

Why GA Consent Mode falls into a legal grey area? Consent Mode is Google’s way of letting GA4 keep working when people reject tracking. Instead of stopping working, GA4 sends small, cookieless pings & uses the behaviour of consenting users to predict what the others probably did (in Advanced mode).

"How we became profitable without spending on traditional marketing activities like drip campaigns, ads that follow you around, or growth hacks?" 1️⃣ Meaningful communication > forced promotion. We try to focus on communication where it matters and only when it adds real value.

Starting the week on a high note.😍 Now you can view a clear breakdown of revenue in each report, showing which specific traffic sources, pages, locations, devices, or custom properties are generating the most revenue. Basically, you will now find a brand new Revenue column in all of your reports:

Made a small UX improvement to make browsing your reports interactive and fun. 🪄

📣 Plausible subscribers, if you're the owner/admin of a team in Plausible, you can make it mandatory for your team members to do two-factor authentication for logging into Plausible. It enhances the safety of your account and helps keep your team's login credentials out of the wrong hands.

Outages are always painful, we're glad to inform that when so many major sites were down due to the Cloudflare outage yesterday, Plausible was up and running. This comes from how we’ve structured our setup. ⬇️

📢 You asked, we delivered! If you have more than one site in Plausible, you can now quickly see the overview of traffic and other key metrics across all your properties on one dashboard! 😍 Just open your "Sites" page (where all your sites are listed) and find your Consolidated View on top.

If you have downloadable files on your site and want to start tracking their performance, it's now easier than ever to do so in Plausible. Just enable the File downloads tracking option from the Script installation screen, no code changes needed anymore!

If you compare your Google Search Console clicks with Plausible Google visits and see different numbers, here's why that happens: Search Console measures the click inside Google’s search results. Plausible measures the visit only after your page loads and the tracking script runs.

We’ve seen chatter about sudden traffic spikes from X after a recent app update. It started when X announced a new in-app “link experience” to keep users inside the platform. 👇

We've reached a Domain Rating of 87. 🎉🎉 (DR measures the strength of a website’s backlink profile on a 0–100 scale.) Zero link swaps. Zero paid backlinks. No black-hat tactics. Onward to 90. 💪

Our last month was full of improvements. In case you missed our updates, here's a quick recap: - Brand new Plausible script that enables codeless tracking for outbound link clicks, file downloads, and form submissions. - Automatic form submission tracking ⬇️

🎉 We’ve just crossed 16,000 active subscribers! And, October was our fourth-best month ever! Thank you for believing in Plausible and supporting our mission! 💜

🔒 New security update: Team owners can now make 2FA mandatory for everyone on their team. 2FA has been available for a while, but this update lets team owners require it across their team, adding an extra layer of protection to your accounts!

📣 You can now track outbound link clicks in Plausible, without making any changes to your code! Just turn on "Outbound links" in your Script Installation settings (under Site Settings). If you haven’t...

Our relentless hunt for bots continues... Over the last few weeks, we’ve caught and prevented large bot networks using residential IPs from Singapore and China, from polluting your stats! And we're looking for more.

“I’m seeing 500 link clicks on my newsletter analytics but only 320 visits in Plausible.” Here’s why that happens 👇 📧 Email tools count every click on a tracked link. That includes: – Real readers clicking to open your post

We've recently made several little accuracy and design updates to improve and further simplify the Plausible installation experience. 👉 We detect what technology you use on your site to recommend the best integration method: direct site installation, WordPress plugin, Tag Manger, or NPM. contd.

Plausible free trial users often wonder why is data seen in Plausible not matching with another analytics tool. The other tool in comparison could be anything: GA4, Search Console, Mailchimp, Meta Ads, or even server logs. Seeing some differences between any two tools is almost guaranteed.

We're excited to announce that our dark mode is now waaay darker. If you're someone who likes to use dark mode, try this out now: Go to Account settings → Preferences → Appearance → Theme: Dark We think it's gorgeous; let us know if you like this better. :)

We’ve launched a brand new Plausible tracking script! 🚀 This update introduces a unique snippet per site, and once you switch, you’ll never need to update it again for doing the following things:

Opened GA4...

Dark-er mode loading...⏳🖤

Accuracy in Plausible: Funnels edition. Did you know your funnel would not break if your visitors wandered off in the middle of the funnel? 👉 They could enter your funnel, and then visit other pages, trigger other events, or explore the site, before coming back and completing the funnel!

We don't gate any of our content in Plausible. Instead of holding our content hostage for your email, we’ve focused on:

Tiny design upgrade to make things clearer when installing Plausible: Choose how you want to install Plausible → find your exact steps right inside Settings → get started in no time. 💜

Great news for GTM users! 😍 It’s now way easier to install/manage Plausible using Google Tag Manager with our new official GTM template. This makes the setup simpler, code-free, and helps us bring the spirit of Plausible to GTM!

🎉 Huge update to how you track optional measurements Now you can simply track the clicks on your outbound links, file downloads, & form submissions on your site, without updating your Plausible tracking snippet. Just tick the boxes in your Plausible settings to enable these new metrics instantly.

📣 Introducing, Automatic + Codeless Form submission tracking! If you've got forms on your website—be it a contact form, waitlist signup, or feedback form—we can now automatically detect and track them.

The only things we ask for during the Plausible sign up are name, email & password. We don't need to know your phone number, credit card details, revenue, etc. We don't treat sign ups as a lead generation or customer research opportunity, but something needed to get you started quickly.

October is European Cybersecurity Month. If you run a website, here are some steps you can take today to improve your security and protect your visitors:

We’re proud to share we’ve achieved 22% net ARR growth in the first 9 months of the year. Still no ads, only helpful content. Powered by a team of 11 people. Huge thanks to our community for believing in us. You’ve shown real demand for simple, privacy-first analytics—and we’ll keep building!

Every little insight from your dashboard counts. Each one is an opportunity to refine your marketing, strengthen your branding, and grow your website with clarity and confidence.

🚀 New update: If you manage many websites or are white-labelling Plausible, now you can add custom properties using the Sites API. Until now, you could only add custom properties (aka custom dimensions in GA4) through the dashboard.

✨ New in Plausible email reports: You can now see your top 5 goal conversions (unique) directly in your weekly and monthly email reports. Track your most important goals without even opening the dashboard. 🚀

Plausible Hack 🕴️Hovering over the current visitors counter shows exactly when it was updated, 🖱️ Clicking on it takes you to the Realtime dashboard

We like to treat simplicity as a non-negotiable feature.

We've always ignored link exchange requests. Our content has been authentic and free of spam & blue links. Backlinks may be important for SEO, but marketers tend to forget that a network of backlinks isn't necessarily to be hacked after all. It can be organically, passively built too!

If the world of analytics ended tomorrow and you could save just one metric from your Plausible dashboard…which one would it be?