We’re counting down the days to the Black Joy Pop-Up with highlights from Jess’s favorite Black romance and romance by Black authors! First up is REEL by Kennedy Ryan! Join us this coming Sunday, February 22nd at 4th & 4th anytime between 2 and 4pm for a celebration of Black love and Black Joy!

Happy Valentine’s Day, lovelies! We hope you’re spending the day with folks you love (real or fictional), and getting ready for next weekend’s Black Joy pop-up! We’ve got some amazing stuff in store for you! Black Joy Pop-Up Sunday February 22 2-4:30pm 402 E 4th St #Romance #Bookstore #BlackJoy

We're gearing up for our BLACK JOY pop-up on February 22, but if you're not in town or just want to get started shopping early, we've pulled together a list of 2026 romances by Black authors that you can order or preorder directly from Bookshop through our shop :D bookshop.org/lists/2026-r...

Remember the radical resistance of Dr. King. His words are lauded now by the white moderate, but remember who he considered the most dangerous to a just society. They arrested him and murdered him, but his work was not in vain. Keep going friends, and when you need a break, read a romance novel.

We're back for more! Join us for the next Why Choose Pop-Up! whychoosetucson.com/event/black-...

Words cannot express our gratitude for the community showing up and out for our first pop-up! Thank you so much to everyone who came to say hi, to buy books and stickers, to peruse the shelves and share in their love of romance novels.

It took a while, but our first newsletter finally went out! Haven't subscribed yet? You can still read it here. (But you should still subscribe!) whychoose-tucson.beehiiv.com/p/we-re-ten-... #Tucson #Romance

On the second day of countdown my bookstore gave to me: Heart shaped candy And a mystery ARC! The countdown continues! Come for the books, stay for the candy hearts (or something else non-fancy, we can't afford handmade bonbons!). Either way, join us December 28 from 2-6 at 4th & 4th! #tucson

On the first day of countdown my bookstore gave to me: A mystery ARC! We’re counting down to our Grand Opening with all the things you can get if you join us on December 28! New and used books and fun bookish merch will be available for sale, and there will be giveaways throughout the afternoon!

My #RomanceColumn best romances list for the NYT is live today! It’s impossible to pick just a few books from so many, but as the song says, impossible things are happening every day, so let’s get to it! (Gift link) #Romancelandia #booksky

We might not be popping up until after Christmas, but we’ve got some recs for holiday reads you can grab from bookshop through our storefront! bookshop.org/lists/winter...

Doing some late-night winter holiday shopping for the book lover in your life? Want to support an indie bookseller? Add us on Bookshop! bookshop.org/shop/whychoo...

Save the date! Our FIRST pop-up in Tucson is this month! We’re hosting a Winter Break event at 4th and 4th, at 402 E 4th Street, on Fourth Avenue! We’ll have new and used books and maybe some fun things by local creators! When: Sunday, December 28, 2025 from 2-6pm Where: 402 E 4th Street Who: YOU!

Save the date! Our FIRST pop-up in Tucson is this month! We’re hosting a Winter Break event at 4th and 4th, at 402 E 4th Street, on Fourth Avenue! We’ll have new and used books and maybe some fun things by local creators! When: Sunday, December 28, 2025 from 2-6pm Where: 402 E 4th Street Who: YOU!

Tucson, are you ready? Our first pop-up is happening before the end of 2025! Subscribe to our newsletter (and keep an eye on this space) to get all the info! #tucson #romancelandia #bookstores #romance whychoose-tucson.beehiiv.com