The value of creating content is that you learn about yourself. Gaining an audience is just a bonus.

I wish more marketers would stop trying to convince everyone that their specific marketing strategy is best for everyone else. It's not that simple.

The size of your income is tied to the size of the problems you solve. What more money? Solve bigger problems.

The people who easily spend $200 on shoes they'll wear for a year, but won't spend $20 on a book, are often the ones who blame their government for everything.

Scrolling is passive income for everyone except you.

The internet is the best business school ever built, and it’s free if you know what to look for. Most people just have to sort out the execution problem.

My favorite way of learning is to try everything myself. Sometimes I’ll fail and have to find an expert. But the habit of self-teaching is critical.

How to build a sidehustle alongside your 9-5: - take whatever thing you do at your work - talk about that thing every day online - find people who need that thing - do that thing for them too Congrats, you have a side hustle.

Engaging is hard. Writing content is hard. Building an audience is hard. Creating and selling a product is hard. If you're still showing up, you're already winning.

The purpose of marketing is to convince the client that the price is worth paying for. Again… convince, not trick.

If no one is complaining about the problem, no one is paying for the solution.

1000 email subscribers are more profitable than most 100k follower accounts. By A LOT.

The best way to learn about business? Start one.

You're not getting paid what you're worth because nobody knows you exist.

Small steps don’t feel like much, until you look back and realize you’re 12 months ahead of everyone still planning.

The creators who win don’t follow the rule of ONE. They invest in: - paid ads - affiliates - blog articles - newsletter swaps - short & long form videos They win by owning their entire marketing stack, not just one feed.

Spend 70% of your time gathering feedback from: - DMs - Surveys - Sales calls - Communities - Comment sections These insights directly influence growth in both products and services.

Don’t create content to be a part of something. Create content people want to be a part of.

Nobody makes millions working 2 hours a day. They work 12, then tell you it was 2. That's not the truth. That's the product.

Four hours of focused writing, done every single week, will solve all of your content problems.

Starting a business from scratch on BlueSky? - start with one offer - build a simple landing page - build a lead magnet to get leads - write 3-5 follow-up emails - track every step Yes, it’s this “hard” to get started.

If you’re scared to sell your first product, it’s usually because you don’t believe in it. And if you don’t, why should anyone else?

This is a waste of time: Write → Post → Write → Post This is growth: Write → Post → Engage → Engage

What I thought would make me free: • earning more • climbing faster • getting promoted What actually makes me free: • using my skills creatively • having time for my wife & kid • building something during my 5-9 Everyone chases the 1st list, but it usually ends in disappointment.

Create content ONLY for people who need your help, value your expertise and want your solution. Everyone is NOT your audience.

Corporate jobs are designed to keep you hungry enough to work, but never fed enough to leave. Build equity.. in yourself.

How to build a top 1% content system: - pick 3-5 content pillars. - turn every post into 7 formats. - study what your peers are doing. - save your best ideas in one place. - schedule batching days. - check metrics weekly. Do this, and you have a fighting chance.

My first paying gig as a marketer was running the entire sales funnel for a local wedding band. The pay was tiny. The experience was enormous. I learned more about conversion rate optimization in 3 months than I ever learned in any marketing class.

How to get attention online: - study something you're obsessed with - write down everything you learn - publish 2x to 3x daily here - interact with other people who care Do this for 12 months and you won't fail.

What's the biggest risk for a creator? Betting everything on one platform.

My definition of winning: Building something without trading away my time, health, or people I care about.

Your first 10 customers will come from hustle. Your next 100 will come from systems.

Diversifying your revenue helps you realize freedom isn't about making more, but depending on less. One income stream is one bad month away from panic.

The best way to validate your product is to build it in public. Put your work in front of your audience early, learn from their response, and iterate publicly. Audience feedback speeds up growth more than anything. Ship that v1 now and refine it later.

Every big creator you know started with: 0 impressions → 0 followers → 0 sales But they had one thing: consistency.

Your first reel will suck. Your first thread will suck. Your first sales copy will suck. Your first landing page will suck. So what? Accept it and do it anyway.

90% of the content you’ll find on social media is repurposed by people with no firsthand experience or made by AI. Yet.. here you are, worrying about impostor syndrome.

Feeling stuck? Go for a walk. • No phone • No podcasts • No to-do lists Just you, your thoughts, and your next move. It works every time.

One of the most underrated reasons for promoting your newsletter is that it helps you realize how bad your messaging actually is. Feedback hurts, but it’s the fastest way to get better.

99% of your buyers won’t engage with your content. 100% of your buyers will see your content. Keep showing up.

Life hack: Work with people that if the project failed tomorrow you’d still want to grab dinner with.

Great content comes from mastering 5 stages: • Ideation (gather ideas) • Creation (develop those ideas) • Editing (refine and polish them) • Publishing (test them live) • Repurposing (make them stick) Give each step the time it deserves.

Pay more attention to the content you consume in your free time. What draws you to it? What keeps you reading/watching? What makes you share it with friends? Probably one of the easiest ways to improve your own.

7 skills I wish I learned in school: 1) Sales 2) Investing 3) Psychology 4) Copywriting 5) Video Editing 6) Public Speaking 7) Emotional Intelligence What else would you add?

Marketing gets 10x easier when you solve an existing problem, and not try to create one.

Networking 101: 1) Create content daily 2) Publish it into the world 3) Attract like-minded people 4) Help them achieve their goals Most people get the first 3 steps right. It's the 4th step they miss. That makes it fail-proof.

Reminder: You are sitting on piles of information that could be used as content, and worth $1000s for others.

Write every day for one year. Worst case: you become a better writer. Best case: you build a business. Pretty good trade, right?

The biggest companies started with less technology than you carry in your pocket. What a time to be alive.

Underrated marketing tip: Give your loyal customers discounts or free things from time to time. Show them how much you value the relationship you have with them by taking the focus away from money.