Treat your career like an investor. Build a portfolio of revenue streams, knowing one will hit big. - Courses - Coaching - Subscriptions - Paid community - Consulting & advising Like it or not, diversification is key.

Every successful creator I know started with: 0 impressions → 0 followers → 0 sales But they had one thing: consistency.

Great businesses are built on great relationships. Here’s how to build lasting ones with your customers: • Overdeliver • Show you care • Be honest and open • Share your brand story • Offer great service every time What else would you add?

If you’re writing content, remember: - 80% of your followers didn’t see it - 90% of your followers won’t remember - 100% of your new followers never saw it Reuse and repurpose your content often. Nobody remembers it like you do.

Most people quit creating content because results take time, growth is slow, and recognition is delayed. But that's exactly why winners win.

Being addicted to consuming will lead to nothing. Being addicted to creating will lead to everything.

To evaluate a business idea, Peter Thiel tells entrepreneurs to ask three questions: - What is valuable? - What can I uniquely do? - What is nobody else doing? Sounds like great life advice too.

Rome wasn’t built in one day. This is the approach you should be taking when it comes to building your brand.

Many struggle to make $1 online because they are focused on how to make $1M. Making $1 will change the way you think. Start small, not huge.

A reminder to self: Stop starting new things when you haven’t finished your old ones.

Every piece of content is like a little salesperson out working on your behalf. The more, the better.

Most creators leave 30-40% of revenue on the table because they don't offer an upsell. Your core offer solves the problem, and your upsell accelerates the outcome. If someone just bought from you, they're already invested in the solution. So, make the next step obvious.

How to improve your luck: - Make good noise - Support other builders - Engage regularly, with care - Turn great engagements into 1:1s - Turn 1:1s into meaningful relationships The more relationships you build, the more your luck increases.

A $50 course that makes someone $50K is underpriced. A $50 template that saves 50 hours is fairly priced. Price the transformation, not the vehicle.

Everything that works gets copied. And there’s nothing you can do about it. You’d better off focusing your time and energy on getting so good at what you do that copying your tactics won't matter.

6 objections to handle when selling your product: 1) Do you even understand my problem? 2) Do you really have the expertise? 3) Has anyone else bought this? 4) Why is it priced this way? 5) How fast will it work? 6) Why buy it now? Write landing page copy to overcome these.

Your funnel doesn't need to be complicated. It needs to move people from stranger to buyer. - Content builds trust. - Landing page shows value. - Email sequence closes the deal. One funnel, three steps and uncapped potential.

The internet is the only place where you can go from $30k to $300k in one year. - No boss to convince. - No promotion to wait for. - No yearly budget approvals. - No quarterly performance reviews. Just you, your skills and 100% accountability.

Giving potential customers a ton of free value with no expectation of return is a great marketing strategy when starting out.

The best email writing tip I can give you: Write like you're talking to one person. - Not your list. - Not your subscribers. - Not your social following. One person with one problem you can solve.

3 questions I ask myself while editing my writing: 1) Does this say the same thing, but faster? 2) Is this word really necessary? 3) Do I actually like this? Good writing is just bad writing that got edited.

Content creators telling people to engage in order to grow an audience whereas they never engage with their audience is very funny to me.

Playing it safe at your job for 10 years doesn't reduce risk. One day, your boss decides you're too expensive or the company restructures. Now you're 10 years older with no safety net because you never built anything outside that one income source.

Creating content will teach you all you need to know about creating content.

How to build a side hustle alongside your 9-5: - Take whatever thing you do at your work - Talk about that thing every day online - Find people who need that thing - Do that thing for them too Congrats. You have a side hustle.

Writing good marketing copy requires you to unlearn much of what school told you about writing.

Since when digital marketing become a synonym for digital products? One is how you sell. The other is what you sell. Am I missing something here?

Being seen gets you clients. Being good keeps them coming back. That’s the difference between one sale and a business.

Things you don’t need to make $1 online: - Certification - College degree - Past experience What you do need: - Commitment - Consistency - Discipline Anyone can do it with the right mindset.

The funnel you need to make money online: - Solve real problems in your content - Drive traffic to your newsletter - Send valuable weekly emails - Make no-brainer offers - Deliver and repeat Remember: your goal is revenue, not likes.

Every business niche seems crowded, but the truth is that 90% of people aren't even considering starting their own thing. There's less competition than you think.

Before asking someone to buy: - Publish free content - Give free consultations - Help without charging $1 Building trust + credibility at first = your best sales strategy.

5 reasons to start building online: • Multiple sources of income • No need to punch the clock • Build something to pass down • Network with wonderful people • Become financially free in the long run The only wrong move is staying still and hating others.

Me giving advice: Ship v1 and improve as you go. Also me: Rewrote the homepage copy 9 times before it went live.

Writing is 90% of your business: - Posts - Emails - Products - Cold DMs - Video scripts - Website pages - Social media ads It’s a life skill that will pay you for decades.

Your content drives traffic. But your funnel drives the revenue. Too many prioritize first and forget about the second.

Word of mouth will always be the best marketing channel. We just don’t like it because it’s hard to influence. It’s hard to show on a chart in a meeting. It’s hard to make it predictable. But it’s how we buy. And is driven by authority, trust, credibility, proof.

My goal is to build my tiny online business so big that it actually costs me money to stay at my 9-5.

Before every product launch, run a teaser campaign. Back in my Huawei days, 60% of our launch sales came from it. So, don't launch cold. “Hey, here’s my product” is a terrible launch strategy.

When was the last time you saw a Rolls-Royce ad on TV? You’re right...never. That’s why it's so important to know your audience.

Benefits of writing: - Clears your mind - Sharpens your thinking - Expands your social network - Multiplies income opportunities - Builds your professional credibility - Grows your business as an entrepreneur Easily a top 5 habit to develop. Start doing it.

The average person will spend 90,000 hours at work over a lifetime. It's why I can't understand choosing to either work for a business or start a business you aren't in love with. Work literally becomes life. Make sure you enjoy it.

Your product landing page should answer: - Who’s it for? - What does it solve? - Why should they care? If it’s not, then back to the drawing board.

Every successful creator I've studied has: • A strong opinion • A commitment to their craft • A simple product value ladder • A system for creating content The details are different. But the framework is the same. That's why it's so important to study others.

Every morning, I wake up with the realization that I can create my own luck, by helping 600+ people who have decided to give me a small token of their attention. Sharing what you learn has massive upside and almost no downside.

Building online isn’t about a great idea. It’s about attracting people and delivering on the promise. Average idea + strong marketing + excellent product = a real business.

Your content doesn't need to be original. But it needs to be clear. Take complex ideas and make them simple. Take boring topics and make them interesting. Take what everyone knows and say it better. That's what top content creators do.

The fastest way to kill your personal brand is by copying others, following silly trends, and faking expertise. Please, be yourself. It's less crowded.

90% of creators focus on follower count. 10% of creators focus on: - Building an email list - Creating a great product - Optimize conversions and sales Your bank account doesn't care about likes.

Stop trying to teach everything in one post. Map the 5-7 beliefs someone needs about you before they buy, then build those beliefs one post at a time until they pre-sell themselves.