A simple but brilliant piece of heritage communication. This transparent display overlays a reconstruction over the surviving ruins. No app, no headset. Just glass, print, and the right angle. Low-tech, high-impact storytelling. More of this, please. www.famouscampaigns.com/2026/05/a-lo...

OpenTable's ‘BillBoard’ tots up the unpaid debt to mothers The restaurant booking app has suspended a towering receipt installation inside a Melbourne shopping centre for Mother’s Day that tallies a lifetime of unpaid maternal labour. story > www.famouscampaigns.com/2026/05/open...

BREAKING: Lego update their upper age limit for Sir David Attenborough's 100th birthday

The Ordinary opens fake grocery store – puts $175 banana on sale www.famouscampaigns.com/2026/05/the-...

Design of the day ★★★★★ Brazilian Amazon gets a new brand identity built from real curves of the Amazon River and its tributaries, using satellite imagery to form an alphabet from the basin’s waterways. story > www.famouscampaigns.com/2026/04/braz...

Tens of millions in free marketing… for a stolen truck of Kit Kats Nestlé may have lost a truckload this week, but the internet had other ideas. What could have been a supply chain headache turned into a global marketing moment leading the news agenda. www.famouscampaigns.com/2026/03/inte...

Call a boomer’ service puts students in direct line to lonely seniors A street-level activation in Boston is inviting young people to pick up the phone and connect with seniors living in care homes. www.famouscampaigns.com/2026/03/call...

St Patrick’s Day campaign of the week 🏆 In Toronto Häagen-Dazs opened O’Häagen’s, a pop-up designed to look like a traditional Irish bar but serving only pints of ice cream. www.famouscampaigns.com/2026/03/haag...

Sephora brings beauty trackside with F1 deal 🏁 The move extends the brand into motorsport through fan experiences, hospitality and driver backing. www.famouscampaigns.com/2026/03/seph...

A billboard you can pick flowers from 🌷 For Mother’s Day, Tesco turned a classic media space into something unexpectedly handy – a giant pick-your-own bouquet at King’s Cross Station. www.famouscampaigns.com/2026/03/tesc...

Pints & Ponytails! Hair braiding class for dads goes viral. A live event from Secret Life Of Dads has struck a chord online by turning a practical parenting skill into a relaxed night out for fathers. story > www.famouscampaigns.com/2026/03/secr...

KitKat turns the everyday dash into a reminder to take a break Building on the long-running “Have a break, have a KitKat” platform, the simple shift turns a symbol people see countless times a day into a subtle prompt to pause. www.famouscampaigns.com/2026/03/kitk...

In 2015, Chanel asked employees’ children to draw the brand’s products. The best sketches were turned into Mother’s Day posters. The result felt warm, human and a refreshing break from the usual gloss.

👀 Early-bird tickets end today. On April 29 we’re bringing together the people behind Britain’s most distinctive brands. Real stories behind the work — including how Yorkshire Tea used northern wit and creative conviction to build the UK’s most loved brands. www.contentevents.net/event/f534b4...

Pet's Mart or Pet Smart? - this guy demands answers 💡Ben Lapidus on IG

Guinness turns matchday moments into shareable ‘Pints of View’ The beer brand are engaging Six Nations fans on social with a simple visual device: a pint-shaped silhouette in a beer mat.

Duracell charges up Williams with the smartest livery in F1 The sponsorship turns the air intake above the driver’s head into a giant, unmistakable battery. behind the campaign > www.famouscampaigns.com/2026/02/dura...

IKEA’s plush orangutan becomes brand hero Punch is a six month old macaque in Japan who was abandoned by his mother and rejected by his troop. Zookeepers gave him an IKEA DJUNGELSKOG orangutan for comfort www.famouscampaigns.com/2026/02/ikea...

Strawberry flavoured emphysema? Mango flavoured fibrosis? The Govt of Rio de Janeiro has launched a stark anti-vaping campaign that subverts the “cool” image of vaping by transforming trademark fruity flavours into symbols of health decay. Story > www.famouscampaigns.com/2026/02/rio-...

It’s Pancake Day, so St Pancras station gets temporarily rebranded “London St Pancake” by operator Southeastern Railway.

AD of the day ★★★★★ Waitrose blasts off with The Gastronaut A space-themed short continues the supermarket's push into cinematic storytelling, hot on the heels of its festive hit, The Perfect Gift.

AD of the day 🏆 Maltesers marks 90th with a musical ode to female solidarity

20 of the best campaigns from January. January is usually when marketing goes quiet. Budgets are tight, inboxes are full of “let’s circle back in Feb’ and many brands play it safe or functional with discount offers. Not this lot. www.famouscampaigns.com/2026/01/20-o...

Your weekly hit of inspo from the universe of creative brand marketing - newsletter #127 famouscampaigns.substack.com/p/famous-cam...

Your weekly hit of inspo from the universe of creative brand marketing famouscampaigns.substack.com/p/famous-cam...

Guinness launch the ‘Guinnbrella’ — so your pint stays dry in the rain. 💡 Diageo | Born Social

The Tate Gallery by Tube 💡David Booth | Fine White Line | 1987

Breast Cancer UK is marking awareness month with an eye-catching street stunt: “Street Nipples” The campaign uses reverse graffiti — pressure-washing pavements through breast-shaped stencils — to turn overlooked pavement studs into pointed reminders. Story > www.famouscampaigns.com/2025/10/brea...

Love this COOH from The Guardian in New York - the news brand invites passersby to remove censorship stickers to reveal its message. h/t Lucky Generals

AD of the day ★★★★★ Lucky Generals has unveiled its first campaign for Irn-Bru and brings back the famous “Made in Scotland from Girders” strapline. Full of humour, bite and Scottish grit, it’s a bold debut for the brand’s new creative partnership.

Disney+ brought a little magic to Bond Street with an escalator takeover that transformed the daily commute. Riders saw their “spirit character” — from Homer to Buzz to Elsa — reflected back at them, turning a routine trip into something unexpected and memorable.

An ad van has been tailing US Vice President JD Vance through the Cotswolds — plastered with a bald baby meme he reportedly hates. The £5k crowdfunded stunt by Everyone Hates Elon follows claims a tourist was denied entry to the US for having the image on their phone.

TD Bank found a highly creative loophole to feature some of the world's biggest brands in ads. Creative photography of cutaway sections of posters reveal logos for the likes of Nike, Coca Cola and Apple. www.famouscampaigns.com/2025/07/bank...

Britain's Guide Dogs are being trained to avoid distraction with remote controlled squirrel cars. The Guide Dogs charity shared a wild innovation in the world of canine training designed to help future guide dogs resist one of the most chaotic distractions the flash of a fluffy tail in the park.

This photographer delivers a powerful portrait series on our mobile-obsessed culture capturing the quiet, everyday horror of digital dependence. Read the interview with Eric Pickersgill here > www.famouscampaigns.com/2025/07/this...

Häagen-Dazs campaign drops everything but the stick with this new OOH campaign 'Devoured'. Created by BBH the work is a minimal portrait of what’s already been enjoyed – and a confident play on the power of suggestion. www.famouscampaigns.com/2025/07/haag...

In a fresh take on sampling, AXE just made waiting for the bus in Athens more fun and a lot more fragrant. The activation delivers what Gen Z actually wants from advertising: less ad, more entertainment. www.famouscampaigns.com/2025/07/axe-...

Thai supermarket chain Lotus’s is turning monsoon downpours into discounts with its clever new “Rain Coupons” campaign. Using waterproof spray tech, coupons appear on pavements revealed only when the rain hits. story > www.famouscampaigns.com/2025/07/thai...

Waitrose is giving summer mealtimes a playful twist with a 3D OOH campaign that reimagines what belongs on a skewer alongside the headline: “Anything is a kebab if you put a skewer through it! www.famouscampaigns.com/2025/07/wait... 💡Wonderhood Studios

AirPods as a wearable backpack? 🎧 Bravest Studios, the New York City-based brand known for its cool and quirky streetwear, have turned earphones into a wearable utility bag. 🎧 The AirPack blows up the familiar AirPods case into a 44-liter backpack — turning heads through sheer scale.

Switzerland Tourism creates miniature hotels for bees Each miniature stay is modelled after one of their partner hotels and was designed via a national architecture competition. www.famouscampaigns.com/2025/07/swit...

Clarkson lager ad 'banned': The face of Diddly Squat enlisted 34 farmers to belt out a swear-packed, opera classic for Hawkstone. Unsurprisingly the NSFW spot is deemed “not compliant” with ad regs - but has already generated over 1M views on social media. www.famouscampaigns.com/2025/07/jere...

Pure Leaf are encouraging New Yorkers to take a ten minute break - enticing them place their phone in a lock box in exchange for an iced tea.

Lego creates custom-built trophies for British Grand Prix The trophies, including a replica of the iconic RAC Cup for the race winner, were constructed from 2,717 LEGO bricks and weighed over 2kg each. story > www.famouscampaigns.com/2025/07/lego...

Heineken launch mobile plan that rewards logging off www.famouscampaigns.com/2025/07/hein...

Lidl By Lidl: Supermarket drops Oasis-inspired summer jacket www.famouscampaigns.com/2025/07/lidl...

Audi wins Wimbledon OOH with this billboard. A creative campaign that’s got tennis fans and design nerds applauding. story > www.famouscampaigns.com/.../audi-win...

Superman soars above The Shard in next-level publicity stunt Suspended more than 300 metres in the air, an 11ft sculpture of DC Studios’ new-look Superman now hovers inside the spire of London’s tallest building. story > www.famouscampaigns.com/2025/07/supe...

Aldi goes full manc with ‘Aldeh’ rebrand ahead of Oasis homecoming The supermarket rebrands its Prestwich store to ‘Aldeh’ in a tribute to Oasis and the city’s iconic drawl – just in time for the band’s anticipated homecoming gigs at Heaton Park. story > www.famouscampaigns.com/2025/06/aldi...

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