The Tate Gallery by Tube 💡David Booth | Fine White Line | 1987

Breast Cancer UK is marking awareness month with an eye-catching street stunt: “Street Nipples” The campaign uses reverse graffiti — pressure-washing pavements through breast-shaped stencils — to turn overlooked pavement studs into pointed reminders. Story > www.famouscampaigns.com/2025/10/brea...

Love this COOH from The Guardian in New York - the news brand invites passersby to remove censorship stickers to reveal its message. h/t Lucky Generals

AD of the day ★★★★★ Lucky Generals has unveiled its first campaign for Irn-Bru and brings back the famous “Made in Scotland from Girders” strapline. Full of humour, bite and Scottish grit, it’s a bold debut for the brand’s new creative partnership.

Disney+ brought a little magic to Bond Street with an escalator takeover that transformed the daily commute. Riders saw their “spirit character” — from Homer to Buzz to Elsa — reflected back at them, turning a routine trip into something unexpected and memorable.

An ad van has been tailing US Vice President JD Vance through the Cotswolds — plastered with a bald baby meme he reportedly hates. The £5k crowdfunded stunt by Everyone Hates Elon follows claims a tourist was denied entry to the US for having the image on their phone.

TD Bank found a highly creative loophole to feature some of the world's biggest brands in ads. Creative photography of cutaway sections of posters reveal logos for the likes of Nike, Coca Cola and Apple. www.famouscampaigns.com/2025/07/bank...

Britain's Guide Dogs are being trained to avoid distraction with remote controlled squirrel cars. The Guide Dogs charity shared a wild innovation in the world of canine training designed to help future guide dogs resist one of the most chaotic distractions the flash of a fluffy tail in the park.

This photographer delivers a powerful portrait series on our mobile-obsessed culture capturing the quiet, everyday horror of digital dependence. Read the interview with Eric Pickersgill here > www.famouscampaigns.com/2025/07/this...

Häagen-Dazs campaign drops everything but the stick with this new OOH campaign 'Devoured'. Created by BBH the work is a minimal portrait of what’s already been enjoyed – and a confident play on the power of suggestion. www.famouscampaigns.com/2025/07/haag...

In a fresh take on sampling, AXE just made waiting for the bus in Athens more fun and a lot more fragrant. The activation delivers what Gen Z actually wants from advertising: less ad, more entertainment. www.famouscampaigns.com/2025/07/axe-...

Thai supermarket chain Lotus’s is turning monsoon downpours into discounts with its clever new “Rain Coupons” campaign. Using waterproof spray tech, coupons appear on pavements revealed only when the rain hits. story > www.famouscampaigns.com/2025/07/thai...

Waitrose is giving summer mealtimes a playful twist with a 3D OOH campaign that reimagines what belongs on a skewer alongside the headline: “Anything is a kebab if you put a skewer through it! www.famouscampaigns.com/2025/07/wait... 💡Wonderhood Studios

AirPods as a wearable backpack? 🎧 Bravest Studios, the New York City-based brand known for its cool and quirky streetwear, have turned earphones into a wearable utility bag. 🎧 The AirPack blows up the familiar AirPods case into a 44-liter backpack — turning heads through sheer scale.

Switzerland Tourism creates miniature hotels for bees Each miniature stay is modelled after one of their partner hotels and was designed via a national architecture competition. www.famouscampaigns.com/2025/07/swit...

Clarkson lager ad 'banned': The face of Diddly Squat enlisted 34 farmers to belt out a swear-packed, opera classic for Hawkstone. Unsurprisingly the NSFW spot is deemed “not compliant” with ad regs - but has already generated over 1M views on social media. www.famouscampaigns.com/2025/07/jere...

Pure Leaf are encouraging New Yorkers to take a ten minute break - enticing them place their phone in a lock box in exchange for an iced tea.

Lego creates custom-built trophies for British Grand Prix The trophies, including a replica of the iconic RAC Cup for the race winner, were constructed from 2,717 LEGO bricks and weighed over 2kg each. story > www.famouscampaigns.com/2025/07/lego...

Heineken launch mobile plan that rewards logging off www.famouscampaigns.com/2025/07/hein...

Lidl By Lidl: Supermarket drops Oasis-inspired summer jacket www.famouscampaigns.com/2025/07/lidl...

Audi wins Wimbledon OOH with this billboard. A creative campaign that’s got tennis fans and design nerds applauding. story > www.famouscampaigns.com/.../audi-win...

Superman soars above The Shard in next-level publicity stunt Suspended more than 300 metres in the air, an 11ft sculpture of DC Studios’ new-look Superman now hovers inside the spire of London’s tallest building. story > www.famouscampaigns.com/2025/07/supe...

Aldi goes full manc with ‘Aldeh’ rebrand ahead of Oasis homecoming The supermarket rebrands its Prestwich store to ‘Aldeh’ in a tribute to Oasis and the city’s iconic drawl – just in time for the band’s anticipated homecoming gigs at Heaton Park. story > www.famouscampaigns.com/2025/06/aldi...

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