The real AI risk is thinking too small. Here's how Vinod Khosla And Aaron Levie believe AI will redesign the enterprise. My latest for Forbes 👉 www.forbes.com/sites/brians...

The race between AI Darwinism and leadership decides who evolves and who doesn't... Please read and subscribe 🙏 briansolis.substack.com/p/the-new-ai...

Guy Kawasaki and I go way back to a very different Silicon Valley. We finally sat down again to talk AI, innovation, optimism, and why the future belongs to those willing to outgrow the present. Here's a pic of us 15 years ago...it's the last time we talked 1:1! 🤩 briansolis.com/2026/05/are-...

Nike staff memo, written by Rob Strasser, Nike's first head of marketing, in 1977. #principles

70% of Americans think AI is moving too fast, over 50% have negative views of it, and just 18% of young people say they feel hopeful about it. www.semafor.com/article/05/1...

I joined The Meg & Amy Show and it's like a 1-hour masterclass on surviving AI Darwinism. youtu.be/ZrNWHzmWpJU 1) AI maturity = reinvention. 2) Automation makes the old business efficient. Augmentation makes the next business possible. 3) The defining question is “What if?” Please 👀🎧

"Thank you for your interest in rejecting my application..."

A proud moment... While at ServiceNow's Knowledge 2026 this week, a colleague surprised me with a book signing for new customers. What a wonderful thing to do!

My recent conversation with the one-and only Guy Kawasaki on his podcast, Remarkable People, was one of those rare moments that felt like a reunion, a reflection, and in many ways, a reckoning with the past, present, and future of innovation. briansolis.substack.com/p/a-rare-con...

Navigating AI Darwinism: Why companies that augment human potential will evolve, while those obsessed with cost-cutting and efficiency face extinction. open.substack.com/pub/briansol...

Goodbye digital transformation, Hello AI-First business transformation 👋 20 minutes to change your mindset from iteration to innovation. 🎬 briansolis.com/2026/04/good...

Fear is rising. Trust is falling. And the AI industry has no one to blame but itself. AI leaders like Dario, Sam, Zuck, and Mustafa can do something about it. briansolis.substack.com/p/ai-has-a-b...

If you'd like to cut through the hype and doom of AI and change, and want to take a leadership role in reshaping the future, please subscribe to my newsletter 🙏 briansolis.substack.com

Too many executives still see AI as a faster way to do the same work. That’s not transformation. That’s optimization...at the expense of people and growth. The real opportunity is to rethink work, value creation, and leadership in an AI-first world. Please watch 👀 www.youtube.com/watch?v=jSIL...

I've started several companies. Some failed. 2 sold and 1 merged another successful company. No life changing exits. But each set the stage for what came next, and I'm thankful. "The things that will make the biggest difference in your business will not be in your business plan." – Jesse Itzle

Too many leaders see AI as a cost (or job)-cutting tool. In this short video, I explain why the real opportunity is rethinking work, value creation, and leadership in an AI-first world. The winners won’t just automate...they’ll reinvent work. Please watch: www.youtube.com/watch?v=jSIL... 👀

"AI Has Changed the Leadership Mandate." Two iconic CEOs announced that they’re stepping aside and called for a new genre of leader in an era of AI. My latest newsletter 👉 briansolis.substack.com/p/why-some-c...

48% of Gen Z says that the risks of AI in the workforce outweigh its benefits and a staggering 80% say that using it as a shortcut makes learning more difficult. 44% of Gen Z workers admit to sabotaging their employers’ AI deployments as a form of rebellion. futurism.com/artificial-i...

Some weekend fun...sharing pictures I received from my new friends reading #Mindshift. Thank you for being on this journey with me. 🙏 Together, we can stop reacting to disruption, anticipate the what comes next, and shape the future. 🔭 Let go! 🚀 📖 a.co/d/0fMGkN3s

The future will happen to you or because of you. Introducing @ServiceNow Futures 🔭 www.linkedin.com/posts/brians...

"Different realities are happening inside the same company. Executives are celebrating time saved and progress made. employees are quietly paying an AI tax through rework, uncertainty, and rising anxiety. When those realities drift apart, AI does not scale." briansolis.substack.com/p/the-ai-div...

An enterprise transformation gap is growing between AI that thinks at the individual level and AI that can execute across enterprise workflows. www.forbes.com/sites/brians...

The "AI Tax" is the hidden cumulative costs and inefficiencies that organizations, and people, incur (and feel) when productivity is only measured by output, not quality or performance. open.substack.com/pub/briansol...

AI Tax" is the hidden, often invisible, cost of working with artificial intelligence. It describes the additional human labor required to review, correct, rewrite, and validate low-quality, generic AI content, aka AI Slop.

"It is in this context that the AI (Augmented Intelligence Quotient) gains strength. After IQ, EQ, and SQ (Social Quotient), the differentiating factor becomes the ability to use AI to enhance human thought, not outsource it." – Natalia Cuminale, Futuro da saúe futurodasaude.com.br/inteligencia...

Those are some notes! ✍️ I love when people share pictures of their #Mindshift experiences! 🧐 Please keep them coming!🙏 a.co/d/07KJRS2V

Proud to make the list of the "Top 50 AI Leaders in CX" to follow in 2026 by CX Network 🙏. It's an impressive list! 🙌 www.cxnetwork.com/artificial-i...

My dear friend and former Altimeter Group partner Charlene Li and co-author Dr. Katia Walsh, one of the world's first chief AI officers, have a new book out. 🙌 It's called "Winning with AI: The 90-Day Blueprint for Success" and your 90 days start now. ⏱️ Please get the book here ➡️ a.co/d/06PdRhfN

IKEA deployed an AI chatbot to handle level 1 service inquiries. It resolved 47% of cases. They also studied unresolved inquiries and found demand for interior design help. IKEA launched a design service, reskilled employees, and unlocked +€1 billion in new revenue. briansolis.com/2026/04/beyo...

AI rewards reinvention, not incremental thinking. Legacy thinking is a leadership liability. Sharing my keynote at Integrated Systems Europe in Barcelona to help inspire leaders to dream bigger! 💭 briansolis.com/2026/03/ai-i...

🚨Chart of the day... Social media algorithms favor sensationalism and polarization. Rage baiting drives engagement. On the other side, AI LLMs guide people away from extremes and toward exert-aligned perspectives. Promising if true! www.ft.com/content/3880...

AI is often compared to the discovery of fire, the invention of the wheel, or even electricity. They expanded what humanity could do, but only because people learned how to apply them in imaginative and transformative ways. That is exactly where we are with AI today. briansolis.com/2026/03/ai-i...

Have I mentioned that I'm back in the research and management thinking game? My latest report is online (and free!) CHROs cannot stay in a reactive HR role. They have to become architects of reinvention by redesigning work, roles, and human plus AI collaboration. briansolis.com/2026/03/most...

Truer words have never been spoken...

In 2025, AI written output surpassed centuries of human output. We are witnessing a shift from written record to synthetic and humans are prompting it (for now). Source ARKInvest

“Once men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them.” ― Frank Herbert, Dune, 1965

A new breed of Geek Squad or AIT (formerly known as IT) is emerging for consumer-focused Openclaw and agentic AI installs, charging $5-$6k for setups and installs. That's quite the side hustle! instagram.com/p/DV_NF4oCH2k/

Contrary to recent headlines, the future of work is not a headcount story. It’s a design challenge that involves strategy, HR, & IT. And we're not talking about it nearly enough. Here's an example of IKEA using AI drive efficiency + invest in people to drive growth! 🧐

Early data shows AI can speed up work dramatically. The next phase will reward those who use it not just to execute faster, but to think differently. Excellent article by Dan Costa in Worth! 🙌 worth.com/augmentation...

I just got a text from my publisher, Wiley. Following SXSW, Mindshift hit #1 on Amazon in Business Management, which is HUGE! Thank you, everyone...from the bottom of my heart! ❤️ Please join us on this journey? 🙏📖 a.co/d/06iOookw

AI is falling short because most organizations haven’t built the architecture to turn insight into action. In my latest Forbes article, I explore why closing the gap between knowing and doing requires unified AI, data, workflows, and governance. www.forbes.com/sites/brians...

If your instinct is to use AI to automate the past, you are locking your work into a finite future. Someone else will collaborate with AI to build what wasn’t possible before. My 1st #sxsw talk in 7 years! Summary and slides here 👉 briansolis.substack.com/p/aiq-augmen...

We're asking the wrong question about AI and jobs. The issue is how leaders will redesign work so humans and AI create outcomes neither could achieve alone. Companies that use AI to cut costs may survive. Companies that use it to reinvent work will thrive. briansolis.substack.com/p/if-your-ai...

"University Degrees for Yesterday's Market" 🤯 Anthropic’s new labor-market report shows the gap between what AI can do in theory and how companies are using it. The early signal isn’t mass unemployment, it's the erosion of entry-level white-collar tasks. briansolis.substack.com/p/the-future...

If you're at SXSW in Austin, please join me on Sunday, 15 March, at 10:00am CT at the JW Marriott, Salon D. It's my first time speaking in at the event in 7 years. Session Link: schedule.sxsw.com/2026/events/... My talk at SXSW 2019 (more relevant today!) www.youtube.com/watch?v=jz9R...

At play is AI Darwinism. Some are aiming reinvent the future with AI while others look to scale yesterday with it. But you can’t automate your way to innovation. briansolis.substack.com/p/you-cant-a...

I try to keep it real with me takes on AI and business transformation, and also how AI is affecting us as individuals and as a society. I invite you to join me as we explore and navigate these times together. 🙏🧭 briansolis.substack.com

"The world is full of magical things...patiently waiting for our senses to grow Sharper." – W.B. Yeats ✨ p. 104, Mindshift, a.co/d/0a9QyTDm

We interrupt this program to bring you an important message...

I wrote a short newsletter post after my keynote at the @bakerhughesco conference. It focuses on the real work ahead: moving beyond automation to augmentation, and measuring success by net new value, not just efficiency. Please watch! 🙏 briansolis.substack.com/p/ctrl-alt-d...