An enterprise transformation gap is growing between AI that thinks at the individual level and AI that can execute across enterprise workflows. www.forbes.com/sites/brians...

The "AI Tax" is the hidden cumulative costs and inefficiencies that organizations, and people, incur (and feel) when productivity is only measured by output, not quality or performance. open.substack.com/pub/briansol...

AI Tax" is the hidden, often invisible, cost of working with artificial intelligence. It describes the additional human labor required to review, correct, rewrite, and validate low-quality, generic AI content, aka AI Slop.

"It is in this context that the AI (Augmented Intelligence Quotient) gains strength. After IQ, EQ, and SQ (Social Quotient), the differentiating factor becomes the ability to use AI to enhance human thought, not outsource it." – Natalia Cuminale, Futuro da saúe futurodasaude.com.br/inteligencia...

Those are some notes! ✍️ I love when people share pictures of their #Mindshift experiences! 🧐 Please keep them coming!🙏 a.co/d/07KJRS2V

Proud to make the list of the "Top 50 AI Leaders in CX" to follow in 2026 by CX Network 🙏. It's an impressive list! 🙌 www.cxnetwork.com/artificial-i...

My dear friend and former Altimeter Group partner Charlene Li and co-author Dr. Katia Walsh, one of the world's first chief AI officers, have a new book out. 🙌 It's called "Winning with AI: The 90-Day Blueprint for Success" and your 90 days start now. ⏱️ Please get the book here ➡️ a.co/d/06PdRhfN

IKEA deployed an AI chatbot to handle level 1 service inquiries. It resolved 47% of cases. They also studied unresolved inquiries and found demand for interior design help. IKEA launched a design service, reskilled employees, and unlocked +€1 billion in new revenue. briansolis.com/2026/04/beyo...

AI rewards reinvention, not incremental thinking. Legacy thinking is a leadership liability. Sharing my keynote at Integrated Systems Europe in Barcelona to help inspire leaders to dream bigger! 💭 briansolis.com/2026/03/ai-i...

🚨Chart of the day... Social media algorithms favor sensationalism and polarization. Rage baiting drives engagement. On the other side, AI LLMs guide people away from extremes and toward exert-aligned perspectives. Promising if true! www.ft.com/content/3880...

AI is often compared to the discovery of fire, the invention of the wheel, or even electricity. They expanded what humanity could do, but only because people learned how to apply them in imaginative and transformative ways. That is exactly where we are with AI today. briansolis.com/2026/03/ai-i...

Have I mentioned that I'm back in the research and management thinking game? My latest report is online (and free!) CHROs cannot stay in a reactive HR role. They have to become architects of reinvention by redesigning work, roles, and human plus AI collaboration. briansolis.com/2026/03/most...

Truer words have never been spoken...

In 2025, AI written output surpassed centuries of human output. We are witnessing a shift from written record to synthetic and humans are prompting it (for now). Source ARKInvest

“Once men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them.” ― Frank Herbert, Dune, 1965

A new breed of Geek Squad or AIT (formerly known as IT) is emerging for consumer-focused Openclaw and agentic AI installs, charging $5-$6k for setups and installs. That's quite the side hustle! instagram.com/p/DV_NF4oCH2k/

Contrary to recent headlines, the future of work is not a headcount story. It’s a design challenge that involves strategy, HR, & IT. And we're not talking about it nearly enough. Here's an example of IKEA using AI drive efficiency + invest in people to drive growth! 🧐

Early data shows AI can speed up work dramatically. The next phase will reward those who use it not just to execute faster, but to think differently. Excellent article by Dan Costa in Worth! 🙌 worth.com/augmentation...

I just got a text from my publisher, Wiley. Following SXSW, Mindshift hit #1 on Amazon in Business Management, which is HUGE! Thank you, everyone...from the bottom of my heart! ❤️ Please join us on this journey? 🙏📖 a.co/d/06iOookw

AI is falling short because most organizations haven’t built the architecture to turn insight into action. In my latest Forbes article, I explore why closing the gap between knowing and doing requires unified AI, data, workflows, and governance. www.forbes.com/sites/brians...

If your instinct is to use AI to automate the past, you are locking your work into a finite future. Someone else will collaborate with AI to build what wasn’t possible before. My 1st #sxsw talk in 7 years! Summary and slides here 👉 briansolis.substack.com/p/aiq-augmen...

We're asking the wrong question about AI and jobs. The issue is how leaders will redesign work so humans and AI create outcomes neither could achieve alone. Companies that use AI to cut costs may survive. Companies that use it to reinvent work will thrive. briansolis.substack.com/p/if-your-ai...

"University Degrees for Yesterday's Market" 🤯 Anthropic’s new labor-market report shows the gap between what AI can do in theory and how companies are using it. The early signal isn’t mass unemployment, it's the erosion of entry-level white-collar tasks. briansolis.substack.com/p/the-future...

If you're at SXSW in Austin, please join me on Sunday, 15 March, at 10:00am CT at the JW Marriott, Salon D. It's my first time speaking in at the event in 7 years. Session Link: schedule.sxsw.com/2026/events/... My talk at SXSW 2019 (more relevant today!) www.youtube.com/watch?v=jz9R...

At play is AI Darwinism. Some are aiming reinvent the future with AI while others look to scale yesterday with it. But you can’t automate your way to innovation. briansolis.substack.com/p/you-cant-a...

I try to keep it real with me takes on AI and business transformation, and also how AI is affecting us as individuals and as a society. I invite you to join me as we explore and navigate these times together. 🙏🧭 briansolis.substack.com

"The world is full of magical things...patiently waiting for our senses to grow Sharper." – W.B. Yeats ✨ p. 104, Mindshift, a.co/d/0a9QyTDm

We interrupt this program to bring you an important message...

I wrote a short newsletter post after my keynote at the @bakerhughesco conference. It focuses on the real work ahead: moving beyond automation to augmentation, and measuring success by net new value, not just efficiency. Please watch! 🙏 briansolis.substack.com/p/ctrl-alt-d...

In this follow-on clip, I unpack why physical AI (and world models) is the next major leap. It introduces an entirely new kind of workforce: intelligent devices and humanoids working alongside people. The move from pilot to production starts with vision... www.youtube.com/watch?v=GLUt...

Two non-negotiables for scaling AI without blowing up the future you’re trying to build: 1) governance and 2) humanity. youtube.com/watch?v=A48g...

I just learned that my keynote at the Home Care Innovation Forum is now available on Youtube! AI’s powerful impact on businesses and how companies need to become AI-first to unlock new opportunities and drive exponential growth. youtu.be/GON2rkqucHQ

Please meet my new friend Maps Maponyane. He’s a South African entrepreneur, philanthropist, TV presenter, and model. After spending time with him in Gauteng, I’ll remember him as someone who’s deeply kind, generous, and thoughtful. We became fast friends. www.instagram.com/p/DUyO6_8CTH0/

"Most businesses have no clue what is about to hit them in the next 10 years when most rules of engagement change." Yet most companies are approaching it with the same mindset that has limited success during digital transformation. info.homecareinnovationforum.com/beyond-the-a...

Something big is happening, but the bigger story is who closes the AI maturity gap 👉 briansolis.substack.com/p/something-...

Ego is the enemy. 🎥 youtu.be/ciJPWdCjblY?... 🎧 Apple: podcasts.apple.com/us/podcast/b... Spotify: open.spotify.com/episode/4qnz... #mindshift

AI Darwinism...it's a mirror. “The future doesn't belong to companies that use the most AI… it’s those who reimagine their enterprise.” That’s the point too many leaders miss. AI isn’t the finish line, it’s a reset button. A CTRL-ALT-DEL moment for how work works. www.enlit.world/library/ai-d...

What does it actually mean to be an AI-first leader? In 1 minute, I'll share how AI leadership doesn't mean to just do yesterday, faster. Instead, it’s here to help you reimagine the future forward. 💡 www.youtube.com/shorts/9awhk...

I love this! "Why I hate Brian Solis." 🫶 "His new book Mindshift is…habit-warping. It reads like a train, and I just love the mesmerizing layout of the book. It invites you to DO stuff, connects with you in ways that are smart, clever, and annoyingly impactful." heliade.net/mindshift-wh...

AI isn’t the strategy. It’s the capability. Automation makes yesterday faster. Reinvention creates what’s next. Before you roll out agents + use cases, answer 3 leadership questions: 1) Where are we going? 2) Why does it matter? 3) How will we get there? 👀 briansolis.substack.com/p/ai-isnt-th...

The Mindshift CEOs Can’t Ignore - and why they need a mindset shift now A mindshift is a CEO-level Ctrl+Alt+Delete. It’s a reset of leadership itself. How do you want to reboot? 👉 briansolis.com/2026/01/chie...

A better tomorrow starts with a mindset shift. You unleash a butterfly effect when that mindset shift becomes a gift you give to someone else... medium.com/@adrian_7636...

"The first step towards getting somewhere is to decide that you are not going to stay where you are." – J.P. Morgan

Innovation isn’t just about technology, it's a mindset. It’s about reimagining what’s possible for people. In this episode of 3x3 Insights, I share how leaders can navigate disruption, embrace AI, and build resilient organizations designed for what’s next. 👀 www.youtube.com/watch?v=XUur...

Make time for creativity. Make space for curiosity, exploration, and ideation. 💭 It's how to rewire your brain to augment and innovate, not automate, with AI. 💡 Excerpt from the Agentic Singularity Summit, organized by Hard Skill Exchange. Full presentation: hardskill.exchange/summit/agent...

In 2026, the next competitive advantage won’t come from adding more AI. It will come from architecting work. The companies that win with AI will build a better way of working... 👉 briansolis.substack.com/p/2026s-real...

In 2025, Jensen Huang famously predicted that IT becomes “HR for AI agents.” Also in 2025, Moderna put agentic AI under the CHRO. Different org charts… same reality. In 2026, “work planning” shifts from org chart to work chart. This triggers a new CIO–CHRO mandate. 👀 youtube.com/shorts/KqHSb...

Happy Holidays! 🎄🎊 I publish a newsletter that explores leadership & innovation + all things that help execs in every industry, navigate transformation. #AI is part of it, but so is culture, mindset, workforce empowerment, and tech + market trends. Please subscribe briansolis.substack.com 🙏

Tis the season to star planning for 2027...🎄 #Mindshift

“We’re not building a phone.” – Steve Jobs This was Steve's masterclass in reframing. In an AI-first world with no playbook, the competitive edge is a beginner’s mind, and the willingness to ask different questions. Please read and subscribe! 👉 briansolis.substack.com/p/were-not-b...