Brian Solis
@briansolis.bsky.social
📤 992
📥 19
📝 366
Head of Global Innovation at ServiceNow | 9x Best-Selling Author | Futurist | Keynote Speaker
The real AI risk is thinking too small. Here's how Vinod Khosla And Aaron Levie believe AI will redesign the enterprise. My latest for Forbes 👉
www.forbes.com/sites/brians...
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The Real AI Risk Is Thinking Too Small: Why Vinod Khosla And Aaron Levie Believe AI Will Redesign The Enterprise
Brian Solis unpacks Vinod Khosla and Aaron Levie’s AI warning: companies must move beyond automation to redesign work, governance, and advantage.
https://www.forbes.com/sites/briansolis/2026/06/01/the-real-ai-risk-is-thinking-too-small-why-vinod-khosla-and-aaron-levie-believe-ai-will-redesign-the-enterprise/
5 days ago
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The race between AI Darwinism and leadership decides who evolves and who doesn't... Please read and subscribe 🙏
briansolis.substack.com/p/the-new-ai...
6 days ago
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Guy Kawasaki and I go way back to a very different Silicon Valley. We finally sat down again to talk AI, innovation, optimism, and why the future belongs to those willing to outgrow the present. Here's a pic of us 15 years ago...it's the last time we talked 1:1! 🤩
briansolis.com/2026/05/are-...
6 days ago
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Nike staff memo, written by Rob Strasser, Nike's first head of marketing, in 1977.
#principles
12 days ago
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70% of Americans think AI is moving too fast, over 50% have negative views of it, and just 18% of young people say they feel hopeful about it.
www.semafor.com/article/05/1...
19 days ago
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I joined The Meg & Amy Show and it's like a 1-hour masterclass on surviving AI Darwinism.
youtu.be/ZrNWHzmWpJU
1) AI maturity = reinvention. 2) Automation makes the old business efficient. Augmentation makes the next business possible. 3) The defining question is “What if?” Please 👀🎧
20 days ago
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"Thank you for your interest in rejecting my application..."
21 days ago
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A proud moment... While at ServiceNow's Knowledge 2026 this week, a colleague surprised me with a book signing for new customers. What a wonderful thing to do!
28 days ago
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My recent conversation with the one-and only Guy Kawasaki on his podcast, Remarkable People, was one of those rare moments that felt like a reunion, a reflection, and in many ways, a reckoning with the past, present, and future of innovation.
briansolis.substack.com/p/a-rare-con...
29 days ago
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Navigating AI Darwinism: Why companies that augment human potential will evolve, while those obsessed with cost-cutting and efficiency face extinction.
open.substack.com/pub/briansol...
about 1 month ago
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Goodbye digital transformation, Hello AI-First business transformation 👋 20 minutes to change your mindset from iteration to innovation. 🎬
briansolis.com/2026/04/good...
about 1 month ago
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Fear is rising. Trust is falling. And the AI industry has no one to blame but itself. AI leaders like Dario, Sam, Zuck, and Mustafa can do something about it.
briansolis.substack.com/p/ai-has-a-b...
about 1 month ago
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If you'd like to cut through the hype and doom of AI and change, and want to take a leadership role in reshaping the future, please subscribe to my newsletter 🙏
briansolis.substack.com
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A Quantum of Solis | Substack
A futurist exploring rise and impact of disruptive technologies on markets, businesses, and society. Click to read A Quantum of Solis, by Brian Solis, a Substack publication with hundreds of subscribe...
https://briansolis.substack.com
about 1 month ago
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Too many executives still see AI as a faster way to do the same work. That’s not transformation. That’s optimization...at the expense of people and growth. The real opportunity is to rethink work, value creation, and leadership in an AI-first world. Please watch 👀
www.youtube.com/watch?v=jSIL...
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AI Darwinism: The Companies That Win With AI Won’t Just Cut Costs, They’ll Redesign Work
YouTube video by BrianSolisTV
https://www.youtube.com/watch?v=jSIL71DCSas
about 2 months ago
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I've started several companies. Some failed. 2 sold and 1 merged another successful company. No life changing exits. But each set the stage for what came next, and I'm thankful. "The things that will make the biggest difference in your business will not be in your business plan." – Jesse Itzle
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about 2 months ago
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Too many leaders see AI as a cost (or job)-cutting tool. In this short video, I explain why the real opportunity is rethinking work, value creation, and leadership in an AI-first world. The winners won’t just automate...they’ll reinvent work. Please watch:
www.youtube.com/watch?v=jSIL...
👀
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AI Darwinism: The Companies That Win With AI Won’t Just Cut Costs, They’ll Redesign Work
YouTube video by BrianSolisTV
https://www.youtube.com/watch?v=jSIL71DCSas
about 2 months ago
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"AI Has Changed the Leadership Mandate." Two iconic CEOs announced that they’re stepping aside and called for a new genre of leader in an era of AI. My latest newsletter 👉
briansolis.substack.com/p/why-some-c...
about 2 months ago
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48% of Gen Z says that the risks of AI in the workforce outweigh its benefits and a staggering 80% say that using it as a shortcut makes learning more difficult. 44% of Gen Z workers admit to sabotaging their employers’ AI deployments as a form of rebellion.
futurism.com/artificial-i...
about 2 months ago
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Some weekend fun...sharing pictures I received from my new friends reading
#Mindshift
. Thank you for being on this journey with me. 🙏 Together, we can stop reacting to disruption, anticipate the what comes next, and shape the future. 🔭 Let go! 🚀 📖
a.co/d/0fMGkN3s
about 2 months ago
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The future will happen to you or because of you. Introducing @ServiceNow Futures 🔭
www.linkedin.com/posts/brians...
about 2 months ago
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"Different realities are happening inside the same company. Executives are celebrating time saved and progress made. employees are quietly paying an AI tax through rework, uncertainty, and rising anxiety. When those realities drift apart, AI does not scale."
briansolis.substack.com/p/the-ai-div...
about 2 months ago
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An enterprise transformation gap is growing between AI that thinks at the individual level and AI that can execute across enterprise workflows.
www.forbes.com/sites/brians...
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Why Businesses Are Prioritizing AI Platforms and people To Reinvent
AI platforms help enterprises move beyond copilots and agent sprawl to connect AI, data, workflows and governance for real business transformation.
https://www.forbes.com/sites/briansolis/2026/03/18/from-automation-to-reinvention-why-leaders-are-prioritizing-ai-platforms-and-people/
about 2 months ago
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The "AI Tax" is the hidden cumulative costs and inefficiencies that organizations, and people, incur (and feel) when productivity is only measured by output, not quality or performance.
open.substack.com/pub/briansol...
about 2 months ago
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AI Tax" is the hidden, often invisible, cost of working with artificial intelligence. It describes the additional human labor required to review, correct, rewrite, and validate low-quality, generic AI content, aka AI Slop.
about 2 months ago
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"It is in this context that the AI (Augmented Intelligence Quotient) gains strength. After IQ, EQ, and SQ (Social Quotient), the differentiating factor becomes the ability to use AI to enhance human thought, not outsource it." – Natalia Cuminale, Futuro da saúe
futurodasaude.com.br/inteligencia...
about 2 months ago
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Those are some notes! ✍️ I love when people share pictures of their
#Mindshift
experiences! 🧐 Please keep them coming!🙏
a.co/d/07KJRS2V
about 2 months ago
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Proud to make the list of the "Top 50 AI Leaders in CX" to follow in 2026 by CX Network 🙏. It's an impressive list! 🙌
www.cxnetwork.com/artificial-i...
about 2 months ago
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My dear friend and former Altimeter Group partner Charlene Li and co-author Dr. Katia Walsh, one of the world's first chief AI officers, have a new book out. 🙌 It's called "Winning with AI: The 90-Day Blueprint for Success" and your 90 days start now. ⏱️ Please get the book here ➡️
a.co/d/06PdRhfN
2 months ago
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IKEA deployed an AI chatbot to handle level 1 service inquiries. It resolved 47% of cases. They also studied unresolved inquiries and found demand for interior design help. IKEA launched a design service, reskilled employees, and unlocked +€1 billion in new revenue.
briansolis.com/2026/04/beyo...
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2 months ago
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AI rewards reinvention, not incremental thinking. Legacy thinking is a leadership liability. Sharing my keynote at Integrated Systems Europe in Barcelona to help inspire leaders to dream bigger! 💭
briansolis.com/2026/03/ai-i...
2 months ago
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🚨Chart of the day... Social media algorithms favor sensationalism and polarization. Rage baiting drives engagement. On the other side, AI LLMs guide people away from extremes and toward exert-aligned perspectives. Promising if true!
www.ft.com/content/3880...
2 months ago
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AI is often compared to the discovery of fire, the invention of the wheel, or even electricity. They expanded what humanity could do, but only because people learned how to apply them in imaginative and transformative ways. That is exactly where we are with AI today.
briansolis.com/2026/03/ai-i...
2 months ago
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Have I mentioned that I'm back in the research and management thinking game? My latest report is online (and free!) CHROs cannot stay in a reactive HR role. They have to become architects of reinvention by redesigning work, roles, and human plus AI collaboration.
briansolis.com/2026/03/most...
2 months ago
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Truer words have never been spoken...
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2 months ago
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In 2025, AI written output surpassed centuries of human output. We are witnessing a shift from written record to synthetic and humans are prompting it (for now). Source ARKInvest
2 months ago
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“Once men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them.” ― Frank Herbert, Dune, 1965
2 months ago
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A new breed of Geek Squad or AIT (formerly known as IT) is emerging for consumer-focused Openclaw and agentic AI installs, charging $5-$6k for setups and installs. That's quite the side hustle!
instagram.com/p/DV_NF4oCH2k/
2 months ago
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Contrary to recent headlines, the future of work is not a headcount story. It’s a design challenge that involves strategy, HR, & IT. And we're not talking about it nearly enough. Here's an example of IKEA using AI drive efficiency + invest in people to drive growth! 🧐
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2 months ago
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Early data shows AI can speed up work dramatically. The next phase will reward those who use it not just to execute faster, but to think differently. Excellent article by Dan Costa in Worth! 🙌
worth.com/augmentation...
3 months ago
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I just got a text from my publisher, Wiley. Following SXSW, Mindshift hit #1 on Amazon in Business Management, which is HUGE! Thank you, everyone...from the bottom of my heart! ❤️ Please join us on this journey? 🙏📖
a.co/d/06iOookw
3 months ago
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AI is falling short because most organizations haven’t built the architecture to turn insight into action. In my latest Forbes article, I explore why closing the gap between knowing and doing requires unified AI, data, workflows, and governance.
www.forbes.com/sites/brians...
3 months ago
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If your instinct is to use AI to automate the past, you are locking your work into a finite future. Someone else will collaborate with AI to build what wasn’t possible before. My 1st
#sxsw
talk in 7 years! Summary and slides here 👉
briansolis.substack.com/p/aiq-augmen...
3 months ago
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We're asking the wrong question about AI and jobs. The issue is how leaders will redesign work so humans and AI create outcomes neither could achieve alone. Companies that use AI to cut costs may survive. Companies that use it to reinvent work will thrive.
briansolis.substack.com/p/if-your-ai...
3 months ago
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"University Degrees for Yesterday's Market" 🤯 Anthropic’s new labor-market report shows the gap between what AI can do in theory and how companies are using it. The early signal isn’t mass unemployment, it's the erosion of entry-level white-collar tasks.
briansolis.substack.com/p/the-future...
3 months ago
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If you're at SXSW in Austin, please join me on Sunday, 15 March, at 10:00am CT at the JW Marriott, Salon D. It's my first time speaking in at the event in 7 years. Session Link:
schedule.sxsw.com/2026/events/...
My talk at SXSW 2019 (more relevant today!)
www.youtube.com/watch?v=jz9R...
3 months ago
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At play is AI Darwinism. Some are aiming reinvent the future with AI while others look to scale yesterday with it. But you can’t automate your way to innovation.
briansolis.substack.com/p/you-cant-a...
3 months ago
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I try to keep it real with me takes on AI and business transformation, and also how AI is affecting us as individuals and as a society. I invite you to join me as we explore and navigate these times together. 🙏🧭
briansolis.substack.com
3 months ago
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"The world is full of magical things...patiently waiting for our senses to grow Sharper." – W.B. Yeats ✨ p. 104, Mindshift,
a.co/d/0a9QyTDm
3 months ago
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We interrupt this program to bring you an important message...
4 months ago
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I wrote a short newsletter post after my keynote at the @bakerhughesco conference. It focuses on the real work ahead: moving beyond automation to augmentation, and measuring success by net new value, not just efficiency. Please watch! 🙏
briansolis.substack.com/p/ctrl-alt-d...
4 months ago
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