The more we focus exclusively on revenue, the more players slip through our fingers... In this episode of #LightningLessons we talk about player value. More Lessons on https://www.youtube.com/@Arcanix_ai

Why are app stores and search still the front line for user acquisition channels? Find out in this episode of #LightningLessons More Lessons on https://www.youtube.com/@Arcanix_ai

Are you just confusing your audience? Find out how to amplify your LiveOps with markering in this episode of #LightningLessons More Lessons on https://www.youtube.com/@Arcanix_ai

Oscar is kicking off a new podcast in preparation for the release of my new book later this year...  This is the first episode which is him talking to James Portnow, Founder of Night Crew Games and Creative Director of Extra Credits about economy design!

Influencers don't sell games, moments do...  This episode of #LightningLessons is about how to get value from creators More Lessons on https://www.youtube.com/@Arcanix_ai

Going viral is optional, being meaningful isn't. This episode of #LightningLessons is about why socials are storytelling. More Lessons on https://www.youtube.com/@Arcanix_ai

Does your CPI look great, but your game isn't profitable? Find out why in this episode of #LightningLessons More Lessons on https://www.youtube.com/@Arcanix_ai

What do you want from #LightningLessons? More Lessons on https://www.youtube.com/@Arcanix_ai

Is it still possible to have a new breakout game? Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai

Single player isn't dying, it's specialising... Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai

A little late due to some technical gremlins - but here is our latest #LightingLesson  We are looking at the purchase drivers for Single verses Live service gamers - thanks to our friends at #AmpereAnalysis And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai

The NewYear is here and it's time to get back to work again and that means it's back to our #LightningLessons  We continue our series looking at the report from the folks at #AmpereAnalysis Today we are looking at #Discovery   oh! and there are more Lessons on https://www.youtube.com/@Arcanix_ai

Oscar is looking forward to attending #PGCLondon later this month!

What do your players want? In this #LightningLesson in #LiveOps we discuss why What Players Value Isn’t Universal More Lessons on https://www.youtube.com/@Arcanix_ai

Single player fans love the genre, but live service players love the experience... In this #LightningLesson in #LiveOps we discuss Genre Loyalty vs Genre Fluidity More Lessons on https://www.youtube.com/@Arcanix_ai

There is no such thing as the Live Service Player... In this #LightningLesson in #LiveOps we discuss how Live Service Isn’t One Audience More Lessons on https://www.youtube.com/@Arcanix_ai

Live Ops didn't disrupt the industry, it consumed it... In this #LightningLesson in #LiveOps we discuss the Live-Service Takeover More Lessons on https://www.youtube.com/@Arcanix_ai

Players say they prefer single player games, but where do they spend most of their time? In this #LightningLesson in #LiveOps we discuss the paradox of preference... More Lessons on https://www.youtube.com/@Arcanix_ai

Boaty McBoatface was not a joke, it was a reminder... In this #LightningLesson in #LiveOps we discuss community led development and the dangers of it More Lessons on https://www.youtube.com/@Arcanix_ai

Players just want to know someone is taking their problem seriously... In this #LightningLesson in #LiveOps we discuss community management, focusing on priority  More Lessons on https://www.youtube.com/@Arcanix_ai

When a player raises a complaint, that problem is the biggest problem in the world... In this #LightningLesson in #LiveOps we discuss community management, focusing on triage More Lessons on https://www.youtube.com/@Arcanix_ai

Community is built when players stay... In this #LightningLesson in #LiveOps we discuss community, including the positives and negatives that come with it More Lessons on https://www.youtube.com/@Arcanix_ai

Launch isn't the finish line, it's the starting gun! In this #LightningLesson in #LiveOps we discuss retention and its importance More Lessons on https://www.youtube.com/@Arcanix_ai

Desire means nothing if players don't do something... In this #LightningLesson in #LiveOps we discuss player action and how to encourage it. More Lessons on https://www.youtube.com/@Arcanix_ai

Hype is easy! Desire is earned... In this #LightningLesson in #LiveOps we discuss desire and how to build it. More Lessons on https://www.youtube.com/@Arcanix_ai

If players don't want to know more, you're not going anywhere... In this #LightningLesson in #LiveOps we discuss interest and how to utilise it. More Lessons on https://www.youtube.com/@Arcanix_ai

Launch isn't just a date... In this #LightningLesson in #LiveOps we discuss awareness and how to expand it More Lessons on https://www.youtube.com/@Arcanix_ai

Getting your game in front of people! In today's #LightningLesson we talk about networking including conferences and events More Lessons on https://www.youtube.com/@Arcanix_ai #LiveOps #GaaS #GameDev #GameDesign

Great retention means players stay, but ROAS tells you if they'll pay... In today's #LightningLesson we talk about ROAS More Lessons on https://www.youtube.com/@Arcanix_ai #LiveOps #GaaS #GameDev #GameDesign

Legendary games aren't the ones that are flash in the pans! In today's #LightningLesson we talk about 30 Day Retention More Lessons on https://www.youtube.com/@Arcanix_ai #LiveOps #GaaS #GameDev #GameDesign